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The future
is digital
Digital Experience. Digital Solutions. XL digital.
xldigital.com.au
@XLdigital_aus
LinkedIn/FinXL
USER
EXPERIENCE ANALYTICSMOBILEDIGITAL
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USER
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USERDIGITAL
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DIGITAL SOLUTIONS
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USERDIGITAL
USER
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MOBILE
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USERDIGITAL
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USER EXPERIENCE
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USERDIGITAL
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ANALYTICS
Digitaltransformationisaboutusingdigital
technologies to improveandoftenradicallychangethe
processesthatenhancecustomerconnections,touch
points andexperiences.
By focusing on the areas where business and customer
values meet, companies can create new solutions
using different and digitally-intensive ways to realise
their goals and objectives.
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1
No matter the business sector, digital technologies and the
services offered online are changing what it means to do business.
Those companies who are first to engage in the new digital economy
are best placed to lead into the next century.
Clarity in the digital age:
Hyperconnectivity in the Digital Economy allows
businesses to run simpler and cleaner systems and
processes that bring to life the “what-if” in any
client or consumer engagement scenario.
What if we could deliver our services faster, track
our outcomes in real time or simply provide our
customers with a higher level of customer service.
The Digital Economy runs on the effective use
of data which may come from multiple sources,
business scenarios or digital channels.
Those businesses that begin understanding the
power of data and analytics in the digital age will
be best placed to build a strong future.
It is now more critical than ever that businesses
engage in true digital transformation that turns our
potential “what-ifs” into business realities that lead
to business success.
Why XL digital:
XL digital offers a comprehensive range of digital
services across Mobile, User Experience, Digital
Solutions and Analytics to help our clients unlock
the business value of emerging technologies.
Our fast-growing team of over 160 digital
consultants enables us to respond quickly to your
need for digital skills and services. We can mobilise
rapidly and either help you extend your team or
provide you with end-to-end digital services with a
standalone XL digital team.
XL digital will help you realise your digital vision,
working with you to implement your strategy in a
pragmatic and cost-effective way.
How are we different? We combine an established
professional services delivery practice with the
skills and processes required for digital.
Our team comprises some of the country’s
most talented UX/CX designers, practitioners,
consultants and analysts – all with proven
experience in the local Australian marketplace. “We are at the end of the digital beginning
as companies prepare for and align to the
Digital Economy.”
Sydney
Level 23, Angel Place
123 Pitt Street
Sydney, NSW 2000
T	 +61 2 8243 6868
E	sydney@finxl.com.au
Melbourne
Level 6
411 Collins Street
Melbourne, VIC 3000
T	 +61 3 9617 3900
E	melbourne@finxl.com.au
Canberra
Level 6,
14 Moore Street
Canberra, ACT 2601
T	 +61 2 6243 6400
E	canberra@finxl.com.au
2
Contact Information
Phone:	 +61 2 8243 6868	
Web:	xldigital.com.au
Social:	linkedin.com/finxl
		 @xldigital_aus
Digital Solutions
Experts in delivering digital solutions
Why XL digital?
XL digital are experts in the delivery of digital solutions, 
providing all of the management, technical, creative
and governance skills required to keep enterprise digital 
projects on track and within budget.
The realignment of investment in new technologies
and digitally focused business models now allows
businesses to effectively engage with digital customers
across all consumer touch points within the digital
experience landscape.
XL digital understands that digital transformation may
start with the technology, but it ends with the consumer
and business growth.
Program/Project Management
Delivering leading-edge digital solutions requires
balancing the need to be agile as the solution evolves,
with control and direction. Our team of over 40 highly
talented program and project managers leverage the
necessary experience and stakeholder management
skills to consistently lead your projects to deliver against
time, budget and commercial objectives.
Agile Software Delivery
Business moves fast and you need solutions to help
you keep pace. XL digital implement a unique approach
combining networks of highly skilled teams with
proven management, deployment and testing tools.
This perpetual learning and collaboration ensures your
software solutions evolve as required by delivering
nimble projects with rapid iterations.
USER
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“Addressing the challenges around leading and
marshalling the talent and innovative culture
needed to deliver digital transformation projects.”
XLdigitalareexpertsindeliveringdigitalsolutions,withallofthemanagement,
technical, creativeandgovernanceskillsrequiredtokeeptheprojectontrack.
xldigital.com.au
linkedin.com/finxl
@xldigital_aus
3
Digital Solutions
That transform your business
Change Management
Digital solutions create significant change across
organisations that need to be carefully planned for
and implemented. Our change management team will
help you identify and manage the impacted areas in
your business – from marketing and communication,
HR and personnel, legal and compliance, to ICT and
production support.
Digital & Cloud Infrastructure
Digital solutions need to be flexible and rapidly scalable,
so using Cloud infrastructure is often advantageous,
be it private or public. From Cloud Architects through
to Network Engineers and Virtualisation experts, our
team of technical experts will help you manage the risks
of deployment in the most complex of Cloud and/or
traditional environments.
Architecture
Although the front-end usually grabs the attention,
successful digital solutions are the result of effective
underlying architecture. With scalability and security
in mind, our architects use industry best practices to
determine, describe and execute the most appropriate
solution architecture for your application. This ensures
the user experience is maximised to deliver today’s and
tomorrow’s business goals.
Business Analysis
Digitising existing processes often ends in disaster.
XL Digital helps you to tune and shape your processes
so that they are fit for the Digital Economy. We deploy
process experts, digital business analysts and
experienced technical writers to analyse, document
and communicate your digital vision
Sydney
Level 23, Angel Place
123 Pitt Street
Sydney, NSW 2000
T	 +61 2 8243 6868
E	sydney@finxl.com.au
Melbourne
Level 6
411 Collins Street
Melbourne, VIC 3000
T	 +61 3 9617 3900
E	melbourne@finxl.com.au
Canberra
Level 6,
14 Moore Street
Canberra, ACT 2601
T	 +61 2 6243 6400
E	canberra@finxl.com.au
4
Contact Information
Phone:	 +61 2 8243 6868	
Web:	xldigital.com.au
Social:	linkedin.com/finxl
		 @xldigital_aus
Mobile
Innovation for a digital age
Mobile first?
With the explosion of mobile devices globally, XL digital
can help you deliver solutions that improve your business
performance across all mobile channels and devices.
Our mobile solution professionals work with your
business to improve customer service, reduce overall
operating costs and empower both your customers and
your staff to engage more effectively on mobile devices
whenever they need and wherever they are.
XL digital work closely with you and your team to deliver
end-to-end, highly integrated and customer-focussed
mobile solutions based on years of experience and
future industry readiness. Starting with a stringent
analysis of your business goals and objectives,
XL digital provides all of the experience and skill
sets required to deliver what your business needs
to succeed in the digital age within mobile.
Mobile Applications
Key to leveraging mobile channels is the conversion of mobile
customer interactions into ongoing revenue opportunities,
thereby increasing brand loyalty and driving revenue growth.
Our end-to-end mobile solutions improve customer service,
reduce operating costs and empower both customers and
staff to engage more effectively, whenever they need and
wherever they are.
Mobile Device Testing
With the plethora of mobile platforms and devices available,
testing remains critical, but has become increasingly
challenging, time-consuming and costly.
XL digital’s automated and cost-effective testing services
includes functional testing, testing of compatibility across
devices, usability, performance and security testing.
Mobile Integration
Revitalising your legacy applications is critical to accelerating
your digital transformation strategy. XL digital’s team of
solution architects provides cost-effective and pragmatic
strategies to integrate your back-end legacy systems with
mobile-friendly web front ends, ensuring the solution is
scalable, secure, robust and supports your enterprise goals.
USER
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5
Digital interruption and business transformation
technologies will continue to change the face of
consumer and business engagement.
Businesses that look to capture digitally focused and
highly engaged consumers must consider mobile first.
Sydney
Level 23, Angel Place
123 Pitt Street
Sydney, NSW 2000
T	 +61 2 8243 6868
E	sydney@finxl.com.au
Melbourne
Level 6
411 Collins Street
Melbourne, VIC 3000
T	 +61 3 9617 3900
E	melbourne@finxl.com.au
Canberra
Level 6,
14 Moore Street
Canberra, ACT 2601
T	 +61 2 6243 6400
E	canberra@finxl.com.au
6
Contact Information
Phone:	 +61 2 8243 6868	
Web:	xldigital.com.au
Social:	linkedin.com/finxl
		 @xldigital_aus
Analytics
Providing insights that matter
Why XL digital?
Thereisnopointindeliveringflexibleandscalabledigital
assetsinanagileandnimblefashionunlessyoucantracktheir
effectivenessandcontinuouslyimprovethembasedonreal
data.Implementingeffectiveandaccurateanalyticsiscrucial.
Morethaneverbefore,ourclientsarebeingoverwhelmed
by theneedtomanageinformationwithahighdegree
of precisionandaccuracy.
XLdigitalwillhelpyourbusinessimplementrobustsystems
thatmaximisethevalueofyourdata,allowingyoutoknow
yourcustomer,provideimprovedservices,makebetter
decisionsandleverageallofthedataatyourfingertips.
Analyticsshouldworktoenhanceyourorganisational
transformationbyprovidingacleardirectionbasedon
improvedinsightsandqualitativeresults.
Big Data
Knowing the key data points to prioritise and how
they impact buyer behaviour requires years of digital
experience across multiple real-world engagements.
XL digital’s team of independent data consultants allows
you to extract the maximum value from your Big Data,
driving analytics outcomes and clear business insight.
Information Architecture & Modelling
XL digital provide teams of information architects
and user experience consultants who can guide
your business through the essential development
process required for both creative and functional
interface design projects.
The importance of Interactive elements to successful
consumer engagement can not be understated, XL
digital has the experience and teams available to deliver
projects that are focused on the highest levels of UI and
UX implementation and thinking.
USER
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USER
EXPERIENCE ANALYTICSMOBILEDIGITAL
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XLdigitalareexpertsindeliveringdigitalsolutions,withallofthemanagement,
technical, creativeandgovernanceskillsrequiredtokeeptheprojectontrack.
xldigital.com.au
linkedin.com/finxl
@xldigital_aus
7
The importance of Analytics


Today’s businesses are required to look at both quantitative and qualitative
data; implementing a continual program of digital improvement necessitates
measuring the outcomes of consumer engagement as quickly as possible.
 

This real-time measurement of data is now critical to business success and
requires skilled resources who have the ability to define strategy and guide
channel development, based on rapid analytical learnings.
In this way, the business can ensure that all consumer touch points continue
to be successful across all devices.
No matter what analytics system(s) or
channel(s) you are using, the bottom line is that the quality of information
you receive must be of the highest standard and must meet the demands
of an ever changing digital landscape.

XL digital works to provide the knowledge and experience needed to
understand and quantify digital data from all online sources, including social
media channels, company websites, internal integration points, external
data feeds and real world consumer touch points.
By understanding the importance of analytical research, XL digital will work
with you to define business outcomes and put in place those skills and
resources who have the direct experience required to best guide digital
transformation efforts based on confirmed learnings. This will enable your
business to bring to life the story behind the data and shape your digital
products in line with this narrative.
Analytics
Leading to better consumer engagement
Data Migration & Data Quality
In the digital world, to leverage the data available to you,
the quality of data must be maintained through data
validation and/or data cleansing tools and techniques.
XL digital are experts at providing pragmatic advice
on how best to achieve this across either historical or
real-time data.
XL digital has extensive experience in complex
and high profile data migration exercises and can
provide you with the appropriate skills, processes
and techniques to assure your migration runs as
smoothly as possible.
Analytical Reporting
Effective reporting on the vast amount of data available
to your business is vital to making accurate business
decisions and ensuring successful business strategies.
Our team of reporting experts will help you select the
right products, implement them and customise them
to your needs. We will help you maintain reports, build
in-house capability and provide appropriate dashboards
for your senior management and executives.
Sydney
Level 23, Angel Place
123 Pitt Street
Sydney, NSW 2000
T	 +61 2 8243 6868
E	sydney@finxl.com.au
Melbourne
Level 6
411 Collins Street
Melbourne, VIC 3000
T	 +61 3 9617 3900
E	melbourne@finxl.com.au
Canberra
Level 6,
14 Moore Street
Canberra, ACT 2601
T	 +61 2 6243 6400
E	canberra@finxl.com.au
8
Contact Information
Phone:	 +61 2 8243 6868	
Web:	xldigital.com.au
Social:	linkedin.com/finxl
		 @xldigital_aus
User Experience
Experts in delivering digital solutions
Why XL digital?
XL digital understands that user/customer experience is
of paramount importance to successful digital design and
delivery. Digital solutions needs to look right, enhance
your brand, provide a seamless customer experience,
be available and performant. We will work with your
business stakeholders, marketing and creative teams to
ensure that our digital solutions help you improve the
satisfaction of your customers and thereby increase their
loyalty and engagement with you.
UX/CX Design
Design is a leading feature of our digital practice.
Our team of highly experienced and talented
UX/CX consultants are experts at creating
leading‑edge designs, working with you to refine
and to fine tune these designs through effective rapid
prototyping techniques. Our skills encompass visual,
motion and service interaction to deliver the right
experience for your audience.
Usability/Acceptance Testing
A key part of delivering what your customers want is to
verify and test the designs, prototypes and applications
with them throughout the implementation process.
This is done both in our usability labs and externally
through public testing with a random sample of
potential customers.“Understanding people’s behaviour online
requires that you are continually thinking in terms
of an individual’s goals, needs and motives.”
USER
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XLdigitalareexpertsindeliveringdigitalsolutions,withallofthemanagement,
technical, creativeandgovernanceskillsrequiredtokeeptheprojectontrack.
xldigital.com.au
linkedin.com/finxl
@xldigital_aus
9
Digital Transformation Specialists
TheXLdigitalteamwillworktogetherwithyouto
determinewhereyourbusinessisnowandwhereit
needstobeinthefuture. Onceweunderstandyour
businessgoalsandobjectivesandhaveexploredthe
bestpossiblesolutions, XLDigitalwillbringtogether
themostsuitableteamofdigitalprofessionalsand
transformationresourcestodeliveronagreedoutcomes.
Whereweaddtruevaluetoyourdigitaltransformation
engagementisintheidentificationofcostsaving
measureswithinresourcedeploymentandeffective
andproductiveresourcemanagement.
Ourabilitytounderstandyourdigitalresourcing
requirements,inthecontextofyourstrategicapproach
andambitions,putsXLdigitalattheforefrontofdigital
channeldevelopmentandseamlessuserexperiences
acrossmultipletouchpointsanddevicesputsXLdigital
attheforefrontofbothshorttermandlongtermdigital
transformationdelivery.
Digital transformation projects can be a complex
and often daunting undertaking with many moving
parts that require a level of strategic thinking and
long term consideration.
Each development has the ability to affect your
business for years to come. Let XL digital take on
the work in partnership with you to ensure that
the right thinking, resources, skills and experience
are in place, and to ensure that each step of the
transformation process leads you to a successful
business outcome.
WebDevelopm
ent
Mobile
E-Commerce
UXCX
BigData
Analytics
ProjectDelivery
Strategy
Specialty Execution
ContinuousI
m
provement
Direction& Leadership
We help our clients unlock the business value of emerging digital technologies.
Sydney
Level 23, Angel Place
123 Pitt Street
Sydney, NSW 2000
T	+61 2 8243 6868
E	sydney@finxl.com.au
Melbourne
Level 6
411 Collins Street
Melbourne, VIC 3000
T	+61 3 9617 3900
E	melbourne@finxl.com.au
Canberra
Level 6,
14 Moore Street
Canberra, ACT 2601
T	+61 2 6243 6400
E	canberra@finxl.com.au
xldigital.com.au
@XLdigital_aus
LinkedIn/FinXL

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XL Digital Transformation Solutions

  • 1. The future is digital Digital Experience. Digital Solutions. XL digital. xldigital.com.au @XLdigital_aus LinkedIn/FinXL USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USERDIGITAL USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS DIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USERDIGITAL USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS MOBILE USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USERDIGITAL USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USERDIGITAL USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS ANALYTICS
  • 2. Digitaltransformationisaboutusingdigital technologies to improveandoftenradicallychangethe processesthatenhancecustomerconnections,touch points andexperiences. By focusing on the areas where business and customer values meet, companies can create new solutions using different and digitally-intensive ways to realise their goals and objectives.
  • 3. USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS 1 No matter the business sector, digital technologies and the services offered online are changing what it means to do business. Those companies who are first to engage in the new digital economy are best placed to lead into the next century. Clarity in the digital age: Hyperconnectivity in the Digital Economy allows businesses to run simpler and cleaner systems and processes that bring to life the “what-if” in any client or consumer engagement scenario. What if we could deliver our services faster, track our outcomes in real time or simply provide our customers with a higher level of customer service. The Digital Economy runs on the effective use of data which may come from multiple sources, business scenarios or digital channels. Those businesses that begin understanding the power of data and analytics in the digital age will be best placed to build a strong future. It is now more critical than ever that businesses engage in true digital transformation that turns our potential “what-ifs” into business realities that lead to business success. Why XL digital: XL digital offers a comprehensive range of digital services across Mobile, User Experience, Digital Solutions and Analytics to help our clients unlock the business value of emerging technologies. Our fast-growing team of over 160 digital consultants enables us to respond quickly to your need for digital skills and services. We can mobilise rapidly and either help you extend your team or provide you with end-to-end digital services with a standalone XL digital team. XL digital will help you realise your digital vision, working with you to implement your strategy in a pragmatic and cost-effective way. How are we different? We combine an established professional services delivery practice with the skills and processes required for digital. Our team comprises some of the country’s most talented UX/CX designers, practitioners, consultants and analysts – all with proven experience in the local Australian marketplace. “We are at the end of the digital beginning as companies prepare for and align to the Digital Economy.”
  • 4. Sydney Level 23, Angel Place 123 Pitt Street Sydney, NSW 2000 T +61 2 8243 6868 E sydney@finxl.com.au Melbourne Level 6 411 Collins Street Melbourne, VIC 3000 T +61 3 9617 3900 E melbourne@finxl.com.au Canberra Level 6, 14 Moore Street Canberra, ACT 2601 T +61 2 6243 6400 E canberra@finxl.com.au 2 Contact Information Phone: +61 2 8243 6868 Web: xldigital.com.au Social: linkedin.com/finxl @xldigital_aus Digital Solutions Experts in delivering digital solutions Why XL digital? XL digital are experts in the delivery of digital solutions,  providing all of the management, technical, creative and governance skills required to keep enterprise digital  projects on track and within budget. The realignment of investment in new technologies and digitally focused business models now allows businesses to effectively engage with digital customers across all consumer touch points within the digital experience landscape. XL digital understands that digital transformation may start with the technology, but it ends with the consumer and business growth. Program/Project Management Delivering leading-edge digital solutions requires balancing the need to be agile as the solution evolves, with control and direction. Our team of over 40 highly talented program and project managers leverage the necessary experience and stakeholder management skills to consistently lead your projects to deliver against time, budget and commercial objectives. Agile Software Delivery Business moves fast and you need solutions to help you keep pace. XL digital implement a unique approach combining networks of highly skilled teams with proven management, deployment and testing tools. This perpetual learning and collaboration ensures your software solutions evolve as required by delivering nimble projects with rapid iterations. USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS “Addressing the challenges around leading and marshalling the talent and innovative culture needed to deliver digital transformation projects.”
  • 5. XLdigitalareexpertsindeliveringdigitalsolutions,withallofthemanagement, technical, creativeandgovernanceskillsrequiredtokeeptheprojectontrack. xldigital.com.au linkedin.com/finxl @xldigital_aus 3 Digital Solutions That transform your business Change Management Digital solutions create significant change across organisations that need to be carefully planned for and implemented. Our change management team will help you identify and manage the impacted areas in your business – from marketing and communication, HR and personnel, legal and compliance, to ICT and production support. Digital & Cloud Infrastructure Digital solutions need to be flexible and rapidly scalable, so using Cloud infrastructure is often advantageous, be it private or public. From Cloud Architects through to Network Engineers and Virtualisation experts, our team of technical experts will help you manage the risks of deployment in the most complex of Cloud and/or traditional environments. Architecture Although the front-end usually grabs the attention, successful digital solutions are the result of effective underlying architecture. With scalability and security in mind, our architects use industry best practices to determine, describe and execute the most appropriate solution architecture for your application. This ensures the user experience is maximised to deliver today’s and tomorrow’s business goals. Business Analysis Digitising existing processes often ends in disaster. XL Digital helps you to tune and shape your processes so that they are fit for the Digital Economy. We deploy process experts, digital business analysts and experienced technical writers to analyse, document and communicate your digital vision
  • 6. Sydney Level 23, Angel Place 123 Pitt Street Sydney, NSW 2000 T +61 2 8243 6868 E sydney@finxl.com.au Melbourne Level 6 411 Collins Street Melbourne, VIC 3000 T +61 3 9617 3900 E melbourne@finxl.com.au Canberra Level 6, 14 Moore Street Canberra, ACT 2601 T +61 2 6243 6400 E canberra@finxl.com.au 4 Contact Information Phone: +61 2 8243 6868 Web: xldigital.com.au Social: linkedin.com/finxl @xldigital_aus Mobile Innovation for a digital age Mobile first? With the explosion of mobile devices globally, XL digital can help you deliver solutions that improve your business performance across all mobile channels and devices. Our mobile solution professionals work with your business to improve customer service, reduce overall operating costs and empower both your customers and your staff to engage more effectively on mobile devices whenever they need and wherever they are. XL digital work closely with you and your team to deliver end-to-end, highly integrated and customer-focussed mobile solutions based on years of experience and future industry readiness. Starting with a stringent analysis of your business goals and objectives, XL digital provides all of the experience and skill sets required to deliver what your business needs to succeed in the digital age within mobile. Mobile Applications Key to leveraging mobile channels is the conversion of mobile customer interactions into ongoing revenue opportunities, thereby increasing brand loyalty and driving revenue growth. Our end-to-end mobile solutions improve customer service, reduce operating costs and empower both customers and staff to engage more effectively, whenever they need and wherever they are. Mobile Device Testing With the plethora of mobile platforms and devices available, testing remains critical, but has become increasingly challenging, time-consuming and costly. XL digital’s automated and cost-effective testing services includes functional testing, testing of compatibility across devices, usability, performance and security testing. Mobile Integration Revitalising your legacy applications is critical to accelerating your digital transformation strategy. XL digital’s team of solution architects provides cost-effective and pragmatic strategies to integrate your back-end legacy systems with mobile-friendly web front ends, ensuring the solution is scalable, secure, robust and supports your enterprise goals. USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS
  • 7. 5 Digital interruption and business transformation technologies will continue to change the face of consumer and business engagement. Businesses that look to capture digitally focused and highly engaged consumers must consider mobile first.
  • 8. Sydney Level 23, Angel Place 123 Pitt Street Sydney, NSW 2000 T +61 2 8243 6868 E sydney@finxl.com.au Melbourne Level 6 411 Collins Street Melbourne, VIC 3000 T +61 3 9617 3900 E melbourne@finxl.com.au Canberra Level 6, 14 Moore Street Canberra, ACT 2601 T +61 2 6243 6400 E canberra@finxl.com.au 6 Contact Information Phone: +61 2 8243 6868 Web: xldigital.com.au Social: linkedin.com/finxl @xldigital_aus Analytics Providing insights that matter Why XL digital? Thereisnopointindeliveringflexibleandscalabledigital assetsinanagileandnimblefashionunlessyoucantracktheir effectivenessandcontinuouslyimprovethembasedonreal data.Implementingeffectiveandaccurateanalyticsiscrucial. Morethaneverbefore,ourclientsarebeingoverwhelmed by theneedtomanageinformationwithahighdegree of precisionandaccuracy. XLdigitalwillhelpyourbusinessimplementrobustsystems thatmaximisethevalueofyourdata,allowingyoutoknow yourcustomer,provideimprovedservices,makebetter decisionsandleverageallofthedataatyourfingertips. Analyticsshouldworktoenhanceyourorganisational transformationbyprovidingacleardirectionbasedon improvedinsightsandqualitativeresults. Big Data Knowing the key data points to prioritise and how they impact buyer behaviour requires years of digital experience across multiple real-world engagements. XL digital’s team of independent data consultants allows you to extract the maximum value from your Big Data, driving analytics outcomes and clear business insight. Information Architecture & Modelling XL digital provide teams of information architects and user experience consultants who can guide your business through the essential development process required for both creative and functional interface design projects. The importance of Interactive elements to successful consumer engagement can not be understated, XL digital has the experience and teams available to deliver projects that are focused on the highest levels of UI and UX implementation and thinking. USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS
  • 9. XLdigitalareexpertsindeliveringdigitalsolutions,withallofthemanagement, technical, creativeandgovernanceskillsrequiredtokeeptheprojectontrack. xldigital.com.au linkedin.com/finxl @xldigital_aus 7 The importance of Analytics
 
Today’s businesses are required to look at both quantitative and qualitative data; implementing a continual program of digital improvement necessitates measuring the outcomes of consumer engagement as quickly as possible.
 
 This real-time measurement of data is now critical to business success and requires skilled resources who have the ability to define strategy and guide channel development, based on rapid analytical learnings. In this way, the business can ensure that all consumer touch points continue to be successful across all devices.
No matter what analytics system(s) or channel(s) you are using, the bottom line is that the quality of information you receive must be of the highest standard and must meet the demands of an ever changing digital landscape.
 XL digital works to provide the knowledge and experience needed to understand and quantify digital data from all online sources, including social media channels, company websites, internal integration points, external data feeds and real world consumer touch points. By understanding the importance of analytical research, XL digital will work with you to define business outcomes and put in place those skills and resources who have the direct experience required to best guide digital transformation efforts based on confirmed learnings. This will enable your business to bring to life the story behind the data and shape your digital products in line with this narrative. Analytics Leading to better consumer engagement Data Migration & Data Quality In the digital world, to leverage the data available to you, the quality of data must be maintained through data validation and/or data cleansing tools and techniques. XL digital are experts at providing pragmatic advice on how best to achieve this across either historical or real-time data. XL digital has extensive experience in complex and high profile data migration exercises and can provide you with the appropriate skills, processes and techniques to assure your migration runs as smoothly as possible. Analytical Reporting Effective reporting on the vast amount of data available to your business is vital to making accurate business decisions and ensuring successful business strategies. Our team of reporting experts will help you select the right products, implement them and customise them to your needs. We will help you maintain reports, build in-house capability and provide appropriate dashboards for your senior management and executives.
  • 10. Sydney Level 23, Angel Place 123 Pitt Street Sydney, NSW 2000 T +61 2 8243 6868 E sydney@finxl.com.au Melbourne Level 6 411 Collins Street Melbourne, VIC 3000 T +61 3 9617 3900 E melbourne@finxl.com.au Canberra Level 6, 14 Moore Street Canberra, ACT 2601 T +61 2 6243 6400 E canberra@finxl.com.au 8 Contact Information Phone: +61 2 8243 6868 Web: xldigital.com.au Social: linkedin.com/finxl @xldigital_aus User Experience Experts in delivering digital solutions Why XL digital? XL digital understands that user/customer experience is of paramount importance to successful digital design and delivery. Digital solutions needs to look right, enhance your brand, provide a seamless customer experience, be available and performant. We will work with your business stakeholders, marketing and creative teams to ensure that our digital solutions help you improve the satisfaction of your customers and thereby increase their loyalty and engagement with you. UX/CX Design Design is a leading feature of our digital practice. Our team of highly experienced and talented UX/CX consultants are experts at creating leading‑edge designs, working with you to refine and to fine tune these designs through effective rapid prototyping techniques. Our skills encompass visual, motion and service interaction to deliver the right experience for your audience. Usability/Acceptance Testing A key part of delivering what your customers want is to verify and test the designs, prototypes and applications with them throughout the implementation process. This is done both in our usability labs and externally through public testing with a random sample of potential customers.“Understanding people’s behaviour online requires that you are continually thinking in terms of an individual’s goals, needs and motives.” USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONSUSER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS USER EXPERIENCE ANALYTICSMOBILEDIGITAL SOLUTIONS
  • 11. XLdigitalareexpertsindeliveringdigitalsolutions,withallofthemanagement, technical, creativeandgovernanceskillsrequiredtokeeptheprojectontrack. xldigital.com.au linkedin.com/finxl @xldigital_aus 9 Digital Transformation Specialists TheXLdigitalteamwillworktogetherwithyouto determinewhereyourbusinessisnowandwhereit needstobeinthefuture. Onceweunderstandyour businessgoalsandobjectivesandhaveexploredthe bestpossiblesolutions, XLDigitalwillbringtogether themostsuitableteamofdigitalprofessionalsand transformationresourcestodeliveronagreedoutcomes. Whereweaddtruevaluetoyourdigitaltransformation engagementisintheidentificationofcostsaving measureswithinresourcedeploymentandeffective andproductiveresourcemanagement. Ourabilitytounderstandyourdigitalresourcing requirements,inthecontextofyourstrategicapproach andambitions,putsXLdigitalattheforefrontofdigital channeldevelopmentandseamlessuserexperiences acrossmultipletouchpointsanddevicesputsXLdigital attheforefrontofbothshorttermandlongtermdigital transformationdelivery. Digital transformation projects can be a complex and often daunting undertaking with many moving parts that require a level of strategic thinking and long term consideration. Each development has the ability to affect your business for years to come. Let XL digital take on the work in partnership with you to ensure that the right thinking, resources, skills and experience are in place, and to ensure that each step of the transformation process leads you to a successful business outcome. WebDevelopm ent Mobile E-Commerce UXCX BigData Analytics ProjectDelivery Strategy Specialty Execution ContinuousI m provement Direction& Leadership
  • 12. We help our clients unlock the business value of emerging digital technologies. Sydney Level 23, Angel Place 123 Pitt Street Sydney, NSW 2000 T +61 2 8243 6868 E sydney@finxl.com.au Melbourne Level 6 411 Collins Street Melbourne, VIC 3000 T +61 3 9617 3900 E melbourne@finxl.com.au Canberra Level 6, 14 Moore Street Canberra, ACT 2601 T +61 2 6243 6400 E canberra@finxl.com.au xldigital.com.au @XLdigital_aus LinkedIn/FinXL