Tourism Queensland & XCOM Media Best Job Pres Ad Tech 17 3 2010

Today’s Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why did we do it? ,[object Object],[object Object],[object Object],[object Object]

Two years in the making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two years in the making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So Why Did it Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recruitment Phase ,[object Object],[object Object],[object Object],[object Object]

Recruitment Phase ,[object Object],[object Object]

Recruitment Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ben On the Job ,[object Object],[object Object],[object Object],[object Object]

Ben’s Blog ,[object Object],[object Object],[object Object]

The Best Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Island Caretaker Blog – The Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leveraging the noise ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some of the results (so far…) ,[object Object],[object Object],[object Object]

Some of the results (so far…) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some of the results (so far…) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conversations & Engagement ,[object Object],[object Object],[object Object]

eDM Activity Conversations & Engagement

Social Media - Growth Conversations & Engagement

Targeted Wall Posts Conversations & Engagement

Tweeting in Language Conversations & Engagement

[object Object],Conversations & Engagement

The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Coverage ,[object Object]

[object Object],[object Object]

Best Job in the World – the TV Series ,[object Object],[object Object],[object Object],[object Object],[object Object]

Still the Best Job in the World?? ,[object Object],[object Object],[object Object],[object Object]

What did we learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s next for Tourism Queensland? ,[object Object],[object Object],[object Object]

Thanks for listening! ,[object Object],Sarah Whyte Digital Marketing Manger Tourism Queensland Email: sarah.whyte@tq.com.au Twitter: @whytebate Rob Bell Founder and Director XCOM Media Email: rob.bell@xcommedia.com.au Twitter: @xcommedia

Tourism Queensland & XCOM Media Best Job Pres Ad Tech 17 3 2010

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