Lessons from India on how companies, utilities and government can work together to power industry with affordable clean energy. Learn more at https://www.wri.org/events/2017/03/webinar-how-companies-are-buying-clean-energy-india

1. HOW COMPANIES ARE
BUYING CLEAN ENERGY
IN INDIA
Deepak Krishnan, Manager, WRI India

2. TODAY’S SPEAKERS
• Alex Perera, Deputy Director, Energy
Program, WRI
• Deepak Krishnan, Manager, Charge, WRI
India
• Vince Digneo, Sustainability Strategist,
Adobe
• Sujatha Ganapathy, Senior Manager –
Site Operations, Adobe

3. FLOW OF THE PRESENTATION
I. Setting the Stage
II. About Green Power Market Development
Group (GPMDG)
III. Sector Snapshot – India
IV. What Does GPMDG Do?
V. Adobe’s Experience in India
VI. Building on India Work Internationally

4. SETTING THE
STAGE

5. TRADITIONAL MARKETS (USA AND EU) HAVE
RETAINED THEIR PRIMACY, BUT OTHER REGIONS,
PRIMARILY ASIA, ARE CATCHING UP
Source: Corporate Renewable Energy Procurement Monthly, December 2016,
Bloomberg New Energy Finance

6. CLEAN ENERGY MINISTERIAL CAMPAIGN
http://www.cleanenergyministerial.org/Our-Work/Campaigns/Corporate-Sourcing-of-
Renewables
Goal: get more companies to
commit powering operations with
renewables and deploy tools and
resources to enable more
companies large and small, to do
so.

7. WHAT IS GREEN POWER
MARKET DEVELOPMENT
GROUP (GPMDG)?

8. EASY TO REMEMBER MNEMONIC… 
• Good Policies Make Demand (for
corporate RE) Grow
• … if you are not a mnemonic fan…
• Green Power Market Development Group

9. GPMDG: A PARTNERSHIP OF WORLD RESOURCES INSTITUTE
(WRI) AND CONFEDERATION OF INDIAN INDUSTRY (CII)
• Aggregates demand and facilitates deals
• Creates interactive platform for buyers, sellers
and government
• Maps energy requirements of industry
• Advocates government to address policy and
regulatory issues

10. GPMDG BENEFITS TO INDUSTRY
• Help fulfil RPO obligations and green mandates
for industry
• Connect industry to top RE suppliers
• Address policy and regulatory issues faced by
industry

11. 2000
GPMDG
founded and
joint by 11
major U.S.
businesses.
2005
GPMDG
model
replicated
in Europe.
2012
GPMDG launched
in India and has
been making
tangible progress.
2013
U.S. utility-
customer
engagements
2014
Corporate RE
Buyers’
Principles
launched in U.S.
WRI’S WORK WITH CORPORATE RE BUYERS

12. Green Power Market Development Group - India
Transaction support for iconic
companies
Policy advocacy
Demand aggregation/ CollabSolar
Supported industry representation in convincing
Karnataka electricity regulator to waive off grid usage
charges for solar projects
Provided feedback on the amendments to the captive
generation rules by Ministry of Power
Started in 2013 in India to replicate WRI’s global renewable energy initiatives. Today, 200+ MW projects in various stages
WRI INDIA AND CII AIM TO SCALE UP RENEWABLE ENERGY (RE)
IN INDIA BY ENGAGING WITH PRIVATE SECTOR

13. MEMBERS OF GPMDG INDIA

14. SECTOR
SNAPSHOT: INDIA

15. DRIVERS OF CHANGE IN INDIA
National
• 175 GW of RE by 2022 (100 GW solar, 60 GW wind)
• 40% of installed capacity to be non-fossil fuel
based by 2030
• Electricity in all houses by 2019
• 100 Smart Cities program
State
• Green Energy Corridor to ensure evacuation from
RE plants and inter-state transfer of green energy
• States developing strong RE policies, “electricity
for all” plans
http://mnre.gov.in/file-manager/UserFiles/Achievements-of-Power-Coal-and-MNRE-Nov2015-
English.pdf

16. THEORY OF RE PROCUREMENT: BUSINESS CASE
Diesel
power
₹ 14
₹ 30
Grid
power
₹ 6.3
₹ 8.4
Solar
power
₹ 6.0
₹ 6.5
Wind
power
₹ 5.5
₹ 6.5
Cost per kWh of electricity from various sources in India, 2016
3.6 %
3.9 % 3.8 % 3.9 %
4.8 %
5.7 %
3.3 %
5.3 %
HT Commercial HT Industrial LT Commercial LT Industrial
% average annual increase in electricity tariffs (FY13-17)
TANGEDCO BESCOM
• Fossil fuel-based electricity prices are
rising sharply and continuously
• Power deficit is a critical business risk
• RE is already cheaper or competitive with
grid power and supplements/ augments it

17. THEORY OF RE PROCUREMENT: REGULATORY
COMPLIANCE AND SUSTAINABILITY COMMITMENTS
• Renewable Purchase Obligations (RPOs)
mandate businesses that procure power
from third parties to procure a share of
such energy from renewable energy
sources
• 24 Indian states have notified RPOs
• Obligated buyers can also procure
Renewable Energy Certificates (RECs) in
lieu of direct RE to fulfil their RPO
compliance.
• Enforcement of penalties for RPO non-
compliance is slowly becoming the norm.
In Karnataka, non-compliance penalties
mandate purchase of RECs to the tune of
110% of the shortfall.
• Consumers increasingly prefer products/
services of companies that adhere to the
principles of sustainability
• Reducing Green House Gas (GHG)
emissions by shifting to renewable energy
is proven to be an effective way of
reducing impacts on the environment.
Forums like the India GHG Program help
businesses plan such strategies.
• Corporates are increasingly aware of this
and consider it as one of the elements of
their CSR strategy. They also include this
as part of their brand positioning by
communicating to their consumers about
their leadership in sustainability
Regulatory Compliance Sustainability Commitments

18. ENABLERS OF CORPORATE RE PROCUREMENT
Open Access Mechanism
Group Captive Scheme
Gross/Net Metering
REC Mechanism
Accelerated Depreciation

19. CHALLENGES FOR CORPORATE RE
PROCUREMENT IN INDIA
•Maharashtra, Karnataka –
additional surcharges for
open access purchases
•Group captive
amendments
•Non uniform net/gross
metering rules across
states

20. WORK IN INDIA

21. POLICY FOCUSED ACTIVITIES
• Karnataka, Tamil Nadu: Steering committee
based approach
• Maharashtra: Evaluating a sub-committee
based approach

22. WRI’s Experience Helping Corporations Buy Renewable Energy
WRI’s CollabSolar projectWRI’s support to BIAL’s solar
procurement
WRI’s support to MWC’s
aggregated RE procurement
WRI supported Bangalore International Airport’s
solar procurement by:
• Filling-in knowledge gaps at the strategy level
• Providing decision making tools
• Supporting competitive procurement of solar power

23. ADOBE’S
EXPERIENCE IN
INDIA
Vince Digneo, Sustainability Strategist, Adobe
Sujatha Ganapathy, Senior Manager – Site Operations, Bangalore, Adobe

24. $5.85B
FY2016
Revenue
Adobe is one of the largest and
most diversified software companies in the world
.
34
Years of
revolutionizing industries
1%+
Pre-tax profits
given to the
community
~3,700
Patents*
73%
Of employees work in
LEED certified
workspaces
~16,000
Employees in
37 countries
* As of December 2016

25. Adobe’s Renewable Energy Strategy
25
Onsite Collaboration:
NGO’s, peers, governments
Energy Efficiency Offsite PPA’s
Inside Adobe Outside Adobe

26. Adobe Bangalore

27. WRI’s CollabSolar project
Single large
bundle of
demand for
rooftop
solar power
Buyers of various sizes
Economies of scale
Cheaper pricing
Seller
Concept Process Lessons learned
Convening
WRI’s support to BIAL’s solar
procurement
WRI’s support to MWC’s
aggregated RE procurement
WRI’s Experience Helping Corporations Buy Renewable Energy

28. WRI’s CollabSolar projectWRI’s support to BIAL’s solar
procurement
WRI’s Experience Helping Corporations Buy Renewable Energy
Concept Process Lessons learned
Socializing the concept
(by WRI)
Data collection from
interested buyers (by WRI)
Preliminary site visits
(by WRI)
Preparation and release of
Request for Information
(RFI) document (by WRI)
Site visits and submission
of proposals (by Sellers)
Preparation and release of
the RFP document (by
WRI)
Educating the buyers
about decision making (by
WRI)
Analysis & screening of
responses to RFI (by WRI)
Analysis of the proposals
(by WRI)
Selection of the winners
(by buyers)
WRI’s CollabSolar projectWRI’s support to BIAL’s solar
procurement
WRI’s support to MWC’s
aggregated RE procurement

29. WRI’s Experience Helping Corporations Buy Renewable Energy
Concept Process Lessons learned
Aggregate bundles at industrial
park level to allow for
fluctuations of demand and
supply
Segregate bundles using 2x2 matrix -
based on nature of buyer (commercial / industrial)
and
preference of business model (Capital investment /
PPA)
Addressing weekend
(dynamic) demand,
deemed generation &
net-metering
Addressing the data
collection problems
Clarify on “CollabSolar
rebate” Vs “Cross
subsidy within the
buyers”
Roof space and ownership type
Sellers are expected to
give an individual price to
each buyer based on their
credentials and offer a
uniform discount that is
reflective of the
CollabSolar benefit.
In case of buyers who operate out of
leased spaces, sellers are not comfortable
with a third-party PPA based rooftop solar
PV installation. Tripartite agreement
between the seller, landlord and the buyer
is a possible solution in such cases.
Neither the sellers nor the
buyer wants to pay for the
unconsumed power over
the weekends. Net-
metering is possible
solution in such cases.
Signing Non-Disclosure
Agreements (NDAs) and
having detailed clauses
about access/ ownership in
the next phase can
address most of the
security concerns of
buyers.
For MNCs, capital investments
need changes in corporate charter
and clearance from the head
quarters
WRI’s CollabSolar projectWRI’s support to BIAL’s solar
procurement
WRI’s support to MWC’s
aggregated RE procurement

30. WRI’s Experience Helping Corporations Buy Renewable Energy
WRI’s CollabSolar project
Socializing the concept and identifying the
business models
WRI met with all the buyers to socialize the concept.
Mahindra’s presence was ensured in all the meetings to
alleviate concerns about conflict of interest and
confidentiality of data.
WRI has, with Mahindra’s support, collected data about
all aspects of electricity consumption and tariffs. Two
feasible business models were presented to buyers
after rigorous data analysis.
Capacity building for decision
making
WRI organized a workshop for the
interested buyers. RE sellers
explained various business
models, their offerings and also
clarified the concerns of buyers.
All the participants were provided
with a detailed financial analysis
and FAQ documentation.
Facilitating the
transaction
Buyer seller
meetings were
organized between
interested parties.
Site visits for
detailed
assessments and
proposal
submissions were
also facilitated.
WRI’s support to BIAL’s solar
procurement
WRI’s support to MWC’s
aggregated RE procurement

31. A GLOBAL
APPROACH

32. WRI’S GLOBAL RENEWABLE ENERGY WORK:
• Deep dive:
– China
– India
– United States
• Light touch, with partners:
– Vietnam
• Exploring:
– Colombia
– Indonesia
– Kenya
– Mexico
– Philippines

33. EVENTS FOR IMMEDIATE ENGAGEMENT
• Enabling Private Sector Clean Energy
Investment in South and Southeast
Asia; March 27-28, Bangkok
• ConnectKaro, April 5-7, New Delhi
• Clean Energy Ministerial, June 6-8,
Beijing

34. EVENT: ENABLING PRIVATE SECTOR CLEAN ENERGY
INVESTMENT IN SOUTH AND SOUTHEAST ASIA
March 27-28, 2017
Radisson Blu Plaza Hotel, Bangkok, Thailand
Details, registration: http://wri-india.org/events/enabling-private-sector-clean-energy-investment-
southeast-and-south-asia
Attendees
• Leading global and regional
corporations
• Asia-based manufacturers
• Government officials from
India, Indonesia, Philippines,
and Vietnam
Objectives
• Showcase corporate clean
energy goals
• Highlight strategies to
operationalize clean energy
goals within corporate supply
chains in Asia
• Explore country policies to
enable more and faster
deployment of clean energy
investment
Outcomes
• Policy recommendations for
clean energy investment in
key Asian markets
• Aggregate corporate demand
into bankable deals for
financing solar, energy
efficiency, and other solutions
at scale

35. RECOGNIZING FUNDERS
Strategic Core Funding Partners
Bloomberg Philanthropies; Agence Française de Développement (AFD); Irish
Aid – Department of Foreign Affairs and Trade; Ministry of Foreign Affairs of the
Netherlands; Royal Danish Ministry of Foreign Affairs; Swedish International
Development Cooperation Agency (SIDA)

36. THANK YOU
Deepak Sriram Krishnan
Manager, WRI India
DKrishnan@wri.org