This document provides 55 survey questions to gather customer feedback across various goals, such as understanding customer motivations, identifying areas for improvement, and learning about the customer experience. The questions range from basic information about purchases and use of competitors' products to more strategic questions about business impacts, expectations, and opportunities for enhancing the customer relationship. The overarching goal is to use customer input to strengthen marketing, product development, and customer service.

1. 55 Survey Questions For
Customer Development
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2. 1. What made you purchase our product in the first place.?
Goal: This will gain you an insight on how well your
marketing, such as advertisement, message, and lead
conversion process are working to reach out new customers.

3. 2. What is the last thing you see or hear about our product that made you
purchase it?
Goal: In order to find out what finalized their thought on purchasing your
product/service and using said information to further attract other customers.

4. 3. What can of failures with our product can create a negative experience?
Goal: This allows you to gain a future insight on what could cause the biggest
impact of lost amongst customers and think of ways to either avoid them or rectify
them if the worst comes to happen.

5. 4. Have you used another product similar to our own and if so which one?
Goal: Simply put, this is a way to gather data on which competitor is currently
losing customers and how to take advantage of it. Along with which need to be
watched the most.

6. 5. Why did you switch to our product.
Goal: Gaining an insight as to why they switch over to yours from another
competitor is a great way to gather data. Said data can be used to further increase
key points as to why your product is much superior compared to the competitors
products.

7. 6. Did your customer experience with a competitor the reason behind your
switch to our product?
Goal: This allows you to view if they had a bad time interacting with the company
during the duration of their relationship. This allows you to see what should be
avoided in your own area when it comes to customer experience.

8. 7. What kind of words do you use when you talk about our products to
friends and family?
Goal: Lets you gain insight on what kind of words are used to describe both your
company and product and in what way said words are being associated with them.

9. 8. What qualms or discomfort do you feel when talking about our product?
Goal: Negative words attached to your brand will cause a negative impact on the
business. Finding out what leads to this discomfort can help fixing the problem.
Potential opportunities could be missed out on otherwise.

10. 9.What are some features that competitors offer that we don’t?
Goal: Seeing what features your new customers have enjoyed with their other
customers can be very beneficial. Either making your own kind of feature similar to
them or simply gathering data on why the other brand is popular.

11. 10. What are some features you wish to see in our future products?
Goal: Put simply, gathering data on which feature your customers would want to
see and selecting the popular ones to integrate in future updates.

12. 11. What is important to you as a customer when you are purchasing what
we are selling?
Goal: Finding out what they value most as they purchase the product can lead to
great information. Either the service they receive or quality of the purchase will
affect future business.

13. 12. What are some features we have that don’t seem as valuable to you?
Goal: Which of your features seems to be either confusing for your customers or
simply seem to be used less compared to other features.

14. 13. What frustration has our product manage to solved for you?
Goal: Lets you find out how much you’ve managed to improve issues the
customers was having and using it a case to show that your product works.

15. 14. What are some triggering events that cause you to think about our
product?
Goal: To find out what causes them to immediately makes your product pop up in
their head and using it to further advertise the product to other potential
customers.

16. 15. Has anyone influenced you into purchasing our product?
Goal: Influencers will be an important part of spreading your product around.
Finding out who’s helping spread the good word of your product can be great, and
offering them some offers can take the relationship a long way. If they are
someone really well known it could lead towards a surge of customers.

17. 16. What kind of image do you hold in your mind about our brand?
Goal: This allows you to see what kind of image the customers hold in their mind
when they see your brand. Having a strong brand identity can help your business
thrive and stand out from the sea of other competitors.

18. 17. What are something’s we do better compared to other competitors.
Goal: Knowing what makes you are doing better compared to competitors can be
highly beneficial, especially if said information is used to further showcase the
product.

19. 18. What can we do to further improve your experience with us?
Goal: Improving the experience your customers go through should be very
important. This can lead towards always keeping a positive experience customers
and shows that you do care about giving them the best they deserve.

20. 19. Do you refer us to others and if so why?
Goal: Learning why the customer has shared your product with others can help
gather data on what they best liked about the product, enough for them to
advocate it to others.

21. 20. What would you search in Google in order to find a product similar to
ours?
Goal: Knowing what keywords people are using to search for similar products can
help you immensely. Especially if you manage a way to find a way of also having
said words make your product pop up.

22. 21. What’s the one thing we should never stop doing?
Goal: There are some things that you should never take off from your products,
especially if the customers find them highly appealing. Knowing which of these
features they wish for you to always keep on will lead towards a positive boon in
business.

23. 22. What do you expect from the use of our product?
Goal: Expectation for the use of your product can affect how they view said
product. This could lead to them either being happy with the product or simply
annoyed that they getting what they wanted. Leading to lost of sale.

24. 23. What would help you decide to change to our product?
Goal: Searching for a way that can help you switch a competitor's customer over
to yours.

25. 24. Would you even consider using our product if your are already using a
competitors?
Goal: Tempting a possible future customer along with knowing if it’s possible to
have them switch over whenever they become disappointed by the competitors
products.

26. 25. What other products do you consider using instead of ours?
Goal: Learning which preference they are leaning towards and trying to convince
them why it’s better to choose yours instead of a product made by a competitor’s.

27. 26. What do you know about the company?
Goal: A basic question that allows you to get a feel on what they may be aware of
your company and how to apply it further into your business.

28. 27. What Made you decide to partner up with us?
Goal: Asking customers why’ve they decided to partner up with you can be a bit of
an eye opening questions. One response can be completely different from the
others response, so asking multiple people is important.

29. 28. What Strategic Questions Do You Ask Your Customers?
Goal: Strategic questions can lead towards a meaningful discussion and better
relationship with the customer. But knowing which question to ask can be very
vital. How do you use the information you’ve manage to gain and put to good use?

30. 29. What Kind of impact has our product made on your business?
Goal: Asking customers if they’ve gained any positive boon in their business can
be a valuable questions. Knowing that your customers is succeeding and using it
as proof that your product works can take you a long way.

31. 30. What would the ideal solution look like to you?
Goal: Gaining a point of view from your customers and finding out what it would
take in order to get them back on board with your product. Create a list of
concerns and provide it to the customer.

32. 31. If we can solve this, how would it affect your view on our product?
Goal: This question helps to clarify the potential of maintaining a relationship
between your business and the customer.

33. 32. What has changed within the past couple of months?
Goal: This can be an incredible diagnostic tool if asked. This allows your
customers to vent any problems they may be having with the product and give you
fresh perspective on why they’ve become frustrated.

34. 33. Tell me about your favorite service experience you have had, whether in
business or as a consumer.
Goal: Learning from other business and how they’ve successfully manage to keep
a positive light with their customers can be quite fruitful. Incorporating them can be
beneficial can be but only if it works for your business model.

35. 34. What's the most recent example of how we have exceeded your
expectations?
Goal: The absolute pleasure in receiving a highly positive view can take your
company far. Knowing that your customer was satisfied by the results your product
achieved can lead towards a great way to generate further positive view on the
business.

36. 35. Is there a recent example where we have not met your expectations?
Goal: High expectation can also lead towards a road of disappointment amongst
customers, especially any new ones that joined up due to hype. Knowing when to
reach a balance and ensure that any problem can be handled and fix can net a
positive view.

37. 36. In a single sentence describe yourself.
Goal: The customer will proceed to describe themselves, gaining you insight on
themes and patterns.

38. 37. What would you miss the most if you could not use us anymore?
Goal: This question can help you pinpoint your strengths. Which of your features,
content or functionality should you be concentrating on and so forth

39. 38. What’s the huge thing we’re missing?
Goal: This question shall clearly help you locate any gaps and pain points when it
comes to customer experience.

40. 39. What are your biggest everyday challenge?
Goal: Enter the minds of customer by pinpointing the largest problems they may
be dealing with. This can lead towards uncovering new opportunities for content
and development.

41. 40. List the top 3 things that may have nearly stopped you from using us?
Goal: Asking them to list three items makes them feel encouraged to completely
exhaust themselves as much as possible. Processing the answers will reveal the
common barriers to conversion and engagement.

42. 41.What could we have done to make your decision much easier?
Goal: Asking your newly converted customers to suggest what could made their
decision much more seamless can lead towards some interesting and surprising
answers.

43. 42. What does this purchase mean to you?
Goal: Understand what the purchase means personally to the customer can give
you an insight on what influenced them go ahead and make the purchase. Using
this information can help further increase customer success.

44. 43. What does it mean to your company?
Goal: While the previous question was asking how it would mainly affect the
person themselves on a personal level, this will help you understand how your
product is benefiting the company at large.

45. 44. How can i help you do your job better?
Goal: What else can i do? Or How can i help? Are two different questions you
should always ask a customer. They want to purchase your product/service
because they need it to further improve their own business and hopefully they like
you enough to continue using your product/service.

46. 45. Do you have any questions for us?
Goal: The majority of the time the answer behind this question may be no, but
answers may lead to revealing gaps on your communication skills with customers.
If a customer does ask a questions, then make sure to promptly answer it and
address it to all other customers.

47. 46. What specific items or actions pleased you the most?
Goal: Depending on the answer it may enlighten you in ways that shall help to
build on and expand for future projects.

48. 47. What else would you like for us to know?
Goal: Make sure you’re careful when asking open-ended questions, as some
customers may get carried away and provide a long composition.

49. 48. What product/service/tool/app would you like someone to create?
Goal: The answer you receive may help you gain an advantageous position on
creating a product customers wish to see created. Leading towards your next
product introduction for you continously expanding company.

50. 49. What level of expertise do you have in ___?
Goal: Do you really know who your audience is? Without any sort of basic
knowledge oh who’re reaching out to, you may not be able to solve their problems.

51. 50.What’s your preferred learning style (reading, listening, watching,
practicing, others)?
Goal: Learning your customers preferences on how they like to receive
information either through written online format, such as blog post, podcast, or
even a video. This can help you learn how to reach out to others much more
effectively.

52. 51. What are your most burning questions about our product/service?
Goal: This gives your customer a chance to interrogate you. Sometimes the most
useful information can come from customer questions. The trick is to get them to
ask their most burning questions about the business you’re currently dealing with.

53. 52. Who has served you best here?
Goal: This is a fantastic opportunity on finding out which employee stands out the
most for helping your customers.

54. 53. What can we do to improve the checkout process?
Goal: This gives you the opportunity to not only make good on any negative part
of transaction, but to lock on what might be an ongoing or common issue nobody
bothered to complain about.

55. 54. Have we been able to provide everything you need?
Goal: Make sure that you’re customers are comfortable when answering this
question. Learning what’s not working perfectly gives you a chance to apologize,
promise to make corrections, or at least thank them for letting them know of any
issues.

56. 55. Will you pay $x for this product?
Goal: Often times when this question is asked, no matter how minimal the price
maybe, you will start gaining key insights that you may have never heard
otherwise.

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