1. What is COMOTION?

2. What is COMOTION?
turns solo exercise into a team sport

3. The Basics
COMOTION . . .
• Allows users solo exercisers to form teams and take on coordinated exercise
missions together
• Works by networking the data from GPS-enabled fitness tracking apps
• Fills a gap in the fitness tracking market by incorporating the experience of
teamwork into solo exercise

4. Brought to you by
William Doyle-Capitman:
• MBA in Marketing (Baruch), BA in Sociology (Vassar)
• Background in product management, consulting and furniture design
• Competitive amateur bike racer

5. The Pain Point
Exercising on your own is:
- Dull
- Lonely
- Hard to stick to

6. The Solution
Teamwork, through COMOTION
COMOTION allows:
+ Social Accountability
+ Interaction with friends
+ Shared goals

7. 1 - Sync your tracking app

8. 2 – Invite friends to your team

9. 3 – Split up the mission tasks

10. 4 – Play coordinated exercise missions

11. The Market
Global revenues for fitness tracking products:
$1.7bil in 2010
$4.1bil by 2014 (Technavio, Dec, 2011)
U.S. Fitness and health market:
$25bil and growing (IBISWorld)
Potential 2012 market for fitness tracking:
8 to 12 million people
Estimated user base:
COMOTION User Base Growth
Year 1: 100,000 users 1,000,000
800,000
Year 4: 800,000 users 800,000
600,000
400,000 400,000
200,000 100,000
10,000
0
Year 1 (Alpha) Year Two Year Three Year Four
(Beta)

12. Competitors & Partners
Data Sources - strategic partners Data Users – competition
Devices Native Apps 3rd Party Game Layers

13. Business Model
A “Freemium" business model with multiple monetization channels:
- Premium Memberships to COMOTION ELITE
• Added features & customizable missions
- Brand Sponsorship
• Sponsored missions and experiences
- Affiliate Marketing Program
• Earn real life rewards through in-game achievements

14. Financials
$2,500,000
Revenue
$2,000,000
$1,500,000 Revenue (Optimistic)
Revenue (Medium)
$1,000,000
Revenue (Conservative)
Expense
$500,000
$0
Year 1 (Alpha) Year Two (Beta) Year Three Year Four
Costs: Mostly attributable to marketing and technical team
Break-even: Between 2nd and 3rd year
Profits: $500k to $1.3mil in year 4, depending on revenue

15. Thanks for learning about COMOTION
Questions, please!
This presentation is available at: www.slideshare.net/WilliamD-C
William Doyle-Capitman
williamdoylecapitman@gmail.com