Are You Plugged In?
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Marketing Your Dental Practice with 21st Century Strategies
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Are You Plugged In?
- 1. Are you Plugged In? Marketing Your Practice with 21st Century Strategies
- 2. The percentage of consumers who are using some sort of online media to research local products and services. 97 *User View Wave VII, BIA/Kelsey, 2010
- 3. Your Website is Your Most Important Marketing Tool How do I make the most of it? • Attract Visits • Not Largely the Website’s Responsibility • SEO: Most Important Factor • Retain Visitors • Maximize Time Spent on Site • Maximize Content Views • Convert Customers • Capture Information • Attract Return Visits • Measure
- 4. The percentage of people who use search engines to find information about products and services on a monthly basis. 92 *Search and email still top the list of most popular online activities, Pew Research Center, 2011
- 5. The Secret to Search Engines What Do Search Engines Want? Money! How Do They Get It? • Give search users GREAT search and ad results (relevant, valuable, fast, usable) • Attract return search users • Give return search users GREAT search and ad results • Search users click ads & search engine gets paid $59+ Billion/Year Globally (Google Only) • Repeat, repeat, repeat • When was the last time you used Google?
- 6. The Secret to Search Engines A Great Search Result Dissected • Relevant to the Search Query • Contains Lots of Mixed Content • Text Content Is Easy to Read • Loads Quickly • Is Up-To-Date • Is Mobile Friendly • Has Clean Code • Is Popular on the Web • Is Popular in Social Media
- 7. The percentage clicks that go to the top five results on a SERP (Search Engine Results Page). 65 *Google Organic CTR Study 2014, Advanced Web Rankings
- 8. The percentage of Internet users who click on the first unpaid result on a SERP. 53 *Seeing Between the Lines...of the Search and the Click, Compete.com
- 9. Elements of Successful SEO • Content • Titles/Descriptions • Paragraph Text • Multimedia • Word Length • Page Count • Links • Inbound • Outbound • Internal • Social Relevance • Mobile Compatibility
- 10. Other Ways to Attract Visitors • Local Listings • Ensure Accuracy • Get Reviews • Paid Search Ads • Hyper-Targeted Facebook Ads • Display Ads • Video Ads (YouTube Preroll) • Press Relations
- 11. Elements of an Effective Retention Strategy • Clear Value Proposition • Clean Design (Not Too Much Clutter) • Representative Images (Ideally of People) • Video Retaining Your Visitors
- 12. The percentage of conversions a typical website receives. 1-3 SteelHouse
- 13. Conversion Optimization (CRO) Whywould you invest so much time and so many resources into driving traffic to a website that is not optimized to turn more visitors into customers?
- 14. Companies typically spend $92 to bring customers to their site, but only $1 to convert them. Eisenberg Holdings
- 15. Elements of Successful CRO • Features & Benefits Marketing Language • Trust Factors (Reviews, Guarantees, Trustmarks) • Strong Call to Action • Measuring Tools • A Plan! Conversion Optimization
- 16. Conversion Optimization Measure With A/B Split Tests
- 17. Ways to Turn Anonymous Visitors into Marketing Prospects • Contests • Free Resources • Ebooks • Whitepapers • Videos • Webinars • Newsletter Sign Up Information Capture
- 18. How to Get People to Come Back Again and Again • Be a Resource • Consider Using a Client Portal • Utilize Social Media • Share Website Content • Send Email • Newsletters • Promotions • Event Invites • Purchase Retargeting Ads • Visual Web Ads • Visual Facebook Ads Attracting Return Visits x
- 19. Why to Use It. How to Use It. • Traffic Tool • Listening Tool • Relationship Tool • Public Relations Tool • A Window Into Your Company’s Culture How Social Media Fits In
- 20. Making Social Content Go Viral
- 21. Make Content Go Viral With STEPPS
- 22. Make Content Go Viral With STEPPS
- 23. Make Content Go Viral With STEPPS
- 24. Make Content Go Viral With STEPPS
- 25. Make Content Go Viral With STEPPS
- 26. Make Content Go Viral With STEPPS
- 27. Strategies & Tools to Help You Measure • Call Tracking & Recording • Conversion Tracking • Google Analytics • Social Media Insights • Custom URLs (Shortlinks or On-site) • Regular Reporting & Analysis Measure Everything!
- 28. Questions? Will Melton will@proximomarketing.com 757.741.8098 Ask Us for a FREE SEO Evaluation! www.ProximoMarketing.com