Various ways to test your website for optimal performance

1. HOW USER TESTING
MAKES YOUR WEBSITE
MORE AWESOME
Will Hanke
RedCanoeMedia.com

2. WhereIsMyBusiness.com
Wanna Tweet This Meetup?
@UserTesting
@RedCanoeMedia

3. WhereIsMyBusiness.com
Free Money

4. WhereIsMyBusiness.com
Awww Ain’t It Cute?

5. WhereIsMyBusiness.com

6. WhereIsMyBusiness.com
So Much Work!

7. WhereIsMyBusiness.com
So Many Leads!

8. WhereIsMyBusiness.com
But…

9. WhereIsMyBusiness.com
I Thought We Really Had Something

10. WhereIsMyBusiness.com
What Happened?

11. WhereIsMyBusiness.com
Maybe You’re Too Far Away from Reality

12. WhereIsMyBusiness.com
or Maybe You’re Too Close

13. WhereIsMyBusiness.com
or Maybe It’s Not You at All

14. WhereIsMyBusiness.com
All You Know is…

15. WhereIsMyBusiness.com
Three Ways to Test Your Site & Users

16. WhereIsMyBusiness.com

17. WhereIsMyBusiness.com
Free is Good

18. WhereIsMyBusiness.com
Test Two Nearly Identical Pages

19. WhereIsMyBusiness.com
Define a Goal

20. WhereIsMyBusiness.com
Test Two Nearly Identical Pages

21. WhereIsMyBusiness.com
Cool Results Graph

22. WhereIsMyBusiness.com
CrazyEgg

23. WhereIsMyBusiness.com
No, Not This.

24. WhereIsMyBusiness.com
Yeah, This.

25. WhereIsMyBusiness.com

26. WhereIsMyBusiness.com

27. WhereIsMyBusiness.com

28. WhereIsMyBusiness.com
ScrollMap

29. WhereIsMyBusiness.com
Confetti

30. WhereIsMyBusiness.com
Overlay

31. WhereIsMyBusiness.com
Pricing

32. WhereIsMyBusiness.com
User Testing

33. WhereIsMyBusiness.com
Just Keep Smiling

34. WhereIsMyBusiness.com
You Need An Honest Review

35. WhereIsMyBusiness.com
My Favorite

36. WhereIsMyBusiness.com
User Testing

37. WhereIsMyBusiness.com
Real People

38. WhereIsMyBusiness.com
Ouch!

39. WhereIsMyBusiness.com
How it Works

40. WhereIsMyBusiness.com
Four Parts to User Testing
1. Set the Scene
2. Set Your Requirements
3. Set the Tasks
4. See the Results

41. WhereIsMyBusiness.com
1. Set the Scene…
“Imagine you have a small woodworking
shop in your garage. You like to make
cabinets, tables and various small wood
projects. Today you’re looking for a few
new tools to add to your shop.”

42. WhereIsMyBusiness.com
2. Set Your Requirements…
Age
Gender
Income
Specific Location
Web Browser
Operating System
Average Internet Usage/Day (in hours)

43. WhereIsMyBusiness.com
3. Set Your Tasks (4-7)…
Sign up for our newsletter…
Find x product…
Imagine you need to return an item…
Find today’s interest rates…
Visit x competitor’s site
Go to Google and search for…
Find directions to our shop in Arnold…

44. WhereIsMyBusiness.com
Deliverables

45. WhereIsMyBusiness.com
Cool Video with Note Taking Ability

46. WhereIsMyBusiness.com
Just 60 Minutes

47. WhereIsMyBusiness.com
4. Be Prepared for…

48. WhereIsMyBusiness.com
Video
(play video, Will)

49. WhereIsMyBusiness.com
Pricing
Less than 10 tests: $49ea
10+ tests: $39ea
Tier pricing from there…

50. WhereIsMyBusiness.com
Get a Free Test
promo code: WhereIsMyBiz

51. WhereIsMyBusiness.com
How to Build a Marketing Funnel
7:00 PM – 9:00 PM - $10
How do you build an optimized marketing funnel? Guest
speaker Russ Henneberry from DigitalMarketer.com will
explain just how to create a funnel that not only converts on
an initial offer, but doesn't leave any money on the table.
meetup.com/Where-Is-My-Business/
May 22 Meetup

52. WhereIsMyBusiness.com
Google Analytics – Don’t Fear the Data
9:00 AM – 11:30 AM - $57 - $47 if you register tonight
This is a bring-your-laptop workshop! We will go through all
the Google properties that you need to use as a business
owner, and we'll help you sign up and configure each of them!
Plus, we'll help you make sure that your Google Plus, Google
Publisher and Google Authorship accounts are all set up right
for maximum visibility!
June 18 Workshop

53. WhereIsMyBusiness.com
And the Winner Is…

54. WhereIsMyBusiness.com
Thank You!
Will Hanke
314-496-8665
@RedCanoeMedia