Original presentation on 10-16-19 at Experts 4 Entrepreneurs in St Louis MO

5. Take Pieces of the Recipe and IMPLEMENT

6. So I Started a New Agency…

7. From Scratch
0 Years No Recognition 22 Years Some Recognition

8. 1. Build the Foundation

9. Build a Website

10. Build a Website

11. Build a Facebook Page

12. Build a “Lead Magnet”

13. Build a “Lead Magnet”

14. Do a Webinar
“Your Internet Marketing Plan for Window Treatment Companies”

15. Write a Book

16. Ok This Sucks…!

17. Write a Book
2 Weeks and $81

18. 2. Tell People

19. Amber, We Need Clients!

20. Join the Association
$160/yr

21. Get Access to the Membership List

22. Create a ‘Prospecting’ Spreadsheet

23. Join the Library (Thanks Lisa)
It was FREE

24. Get Business Information
It’s also FREE

25. Find SIC Codes

26. Export List

27. Add to My ‘Prospecting’ Sheet
Free

28. Cold Email
$29/mo

29. Start Reaching Out
Hi Betty,
I see that we’re both members of the WCAA, so I wanted to reach
out and introduce myself.
My name is Will Hanke, my company is called Window Treatment
Marketing Pros, and we help business owners like yourself get
more leads through online methods such as website traffic, paid
ads, and link building.
I’d love an opportunity to learn more about your business and if
there might be a way for us to work together.
I’m looking forward to your reply!
Will

30. Start Reaching Out
Hi Betty,
Are you interested in generating an additional 5-10 window
treatment leads a month?
Will

31. Three Days Later…
Hi Betty,
We currently have an opening for a window treatment company
that is looking to grow in (city).
Are you wanting to expand your business this year?
Will

32. Three Days Later…
Hi Betty,
I recently finished my newest book – Your Internet Marketing
Plan for Window Treatment Companies.
Can I send you a copy?
Will

33. One of Three Things Happened…

34. Net Result

35. Recap…
• Build Your Main Assets
• Find Your Customers
• Build an Outreach System
• Provide TONS of Value
• Become the Expert in Your Niche

36. 3. Set the Long Term Strategy

37. Build a “Dream 100”

38. Build a “Dream 100”
Start with your “perfect customer”
• 11-50 employees
• Revenue of $500k+ a year
• Website is not optimized for leads
• Not ranking on page one for major terms
• Owner has active profile on LinkedIn

39. Put Together a Strategic Outreach Plan

40. Lumpy Mail
3DMailResults.com

41. Lumpy Mail

42. Followup Phone Call

43. 10/wk

44. Yes? New Client!

45. No Answer? Try Different Angles

46. No? Remove and Replace

47. Free Private Facebook Group

48. Recap…
• Build Your Main Assets
• Find Your Customers
• Build an Outreach System
• Provide TONS of Value
• Appear as the Expert in Your Niche
• Build a Dream 100
• Follow Up & Follow Up Again!
• Private Facebook Group
• Become the Expert in Their Eyes
(as in there’s no other choice!)

49. Got Questions?