Accessibility isn’t only about serving the needs of users with disabilities, it’s also crucial for increasing conversion and ensuring the best possible user experience for all online visitors.

1. Achieving Accessibility
10 Things we can learn
from Mountaineering
Wiep Hamstra @ Confab 2013 London

2. Part 1
Things we can all
agree on

3. Things we can all agree on
Accessible websites
are great websites

4. Accessibility includes everyone regardless
• Hardware
?
or devices
?
• Software ? ?
• Abilities ? ? ?
?

5. Things we can all agree on
Content is
worthless when
it is not accessible

6. Things we can all agree on
Content is
worthless when
it is not accessible

7. Things we can all agree on
Selling accessibility
is perceived as hard

9. ✗

10. Things we can all agree on
Selling accessibility
is easy because it is
the key to
everything

12. Things we can all agree on
Working on
accessibility is great

13. Part 2
Things we can learn
from mountaineering

14. 1
Have a clear goal

15. Substance Workflow
Content Core People
Components Strategy Components
Structure Governance
© 2011 Braintraffic

16. 2
Show me the permit

17. 3
Put someone in charge

18. 4
Drills skills

19. Drills and skills, such as
• Explaining accessibility as a
solution to a business problem
• Writing accessible content
• Using test tools, interpret results
• Selecting vendors on accessibility

20. And knowing about
• Webstandards, WCAG, W3C
• Basics about accessible content
such as HTML, video, PDF’s
And from today
• Know where to find the experts!

21. 5
Select your sherpas

22. 6
Keep on testing

23. 7
Light packing please

24. 8
Is there a yeti?

25. 9
Get ready for more

26. 10
Enjoy the journey

27. Thank you!
@wiepstra

28. Thank you!
@wiepstra
Thanks:
Carel Bitter, Guido Jorg, Arthur van ‘t Hoog, Stephen Hay,
Don Seidenberg, Iacobien Riezebosch, Simon Besters,
Jonathan Kahn, Raph de Rooij, Henk Boeschoten Bas