The document is a media kit for Where Paris' 2016 Latin American edition, a bilingual city guide in Spanish and Portuguese for Latin American tourists visiting Paris. It will have a circulation of 20,000 copies distributed in 190 luxury hotels frequented by Latin Americans as well as tourist offices and embassies. The guide will provide information on fashion, shopping, culture, attractions and practical travel tips for Latin American visitors to Paris.

1. GROUPE Where Paris
35 rue des Mathurins, 75008 Paris // Tel: +33 (0)1 43 12 56 56
www.whereparis.paris
paris@wheremagazine.com
MEDIA KIT 2016
20 000
copies/year
Latin American Edition
Bilingual Annual Edition
Spanish – Portuguese
May 2016 to April 2017
where®
Paris

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Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
ArgentinaMexico ColombiaBrazil
Chilean: about 21,000 Chileans visit the capital each year
Peruvian: About 20,000 Peruvians visit the capital. Several factors are favourable to the increasing
number of Peruvian tourists in Paris, including the elimination of the Schengen visa planned for
the second half of 2015 (+ 25% Peruvian tourists expected).
+ Many Venezuelan, Spanish, Portuguese...
Profile of latin american visitors
Other visitors
• About 700,000 Brazilians/year visit the
capital
• France/Paris: the leading destination for
Brazilians
• 80% travel on their own: 36.2% travel as
couples, 25.4% for families and 22.4% alone.
• 80.9% stay in 4 and 5 star hotels
• They represent 3 million overnight stays per
year
• They spend about 7 nights in the capital
• 50% are first time visitors/50% are returning
visitors
• In the first 5 nationalities to spend on
shopping in Paris
• Homogeneous arrivals over the year with
peaks in May/June and Sept/ Oct
• 1.5 million of Brazilian travellers are expected
in France in 2020
• About 364,000 Mexicans visit the capital
per year and for 2015, the prospects show an
increase of between + 10% and + 12%
• Paris is the second destination for Mexicans
in Europe after Spain
• They spend between 4 and 7 nights in Paris
• Mexicans love travelling in Europe, some
may visit twice a year
• The attractions of our capital are numerous:
gastronomy, culture, shopping, discovery of
the city
• The upper class represents 20% of the
population
• 73% of their budget is dedicated to
shopping
• 150,000 Argentines visit the French capital
every year
• An independent, sophisticated and high
spending clientele
• Among their hobbies: shopping, culture,
heritage and high-end products
• They represent 65,000 visitors per year
• The traditional clientele is very Francophile
and two-thirds are returning visitors
• Among their hobbies: shopping, glamour,
heritage, culture, wine and the French lifestyle
• Colombia is the fourth South American
economic power.
Source: OTCP and Atout France 2013/2014
latin american Edition

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Publication:
Advertorial deadline:
Annual Edition:
Distribution:
Language:
Shaping:
Nb of pages:
Size:
Inside paper:
Covers:
Editorial features:
1st
Bilingual City Guide in Spanish and Portuguese in Paris
For the Latin American clientele
A unique offer to touch these targets with high purchasing power, the vast majority of whom don’t speak English
2
May 2016
March, 19th
20,000 copies/year
190 luxury hotels where the Latin American clientele stays during
their journey in Paris
Spanish and Portuguese
Perfect binding
96 + 4 (covers)
19 cm x 26 cm
Glossy 135 gms
300 gms/matt laminate finish
- “Chic” trends + 8 pages of fashion photo shoot
- 5 maps of luxury shopping (the finest shops per neighbourhood)
- Gastronomy, culture, art, attractions
- Practical information about Paris
3
latin american Edition
where®
Paris
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com

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- where® belongs to the MVP Division (Morris Visitor Publications), the world leader in tourism
information and whose headquarters are located in the United States. MVP publishes editions
for visitors: magazines, city maps, guides and books. The group also owns radio stations.
- MVP is the world leader for tourist information
- where® is the official partner magazine of the Concierges Clefs d’Or France
- A person from where® is devoted to the distribution of the magazine and visits each hotel
- where® restocks the hotels when they require additional magazines
- Each Hotel Director or Head Concierge decides on its own distribution: Conciergerie, front
desk, lounge, rooms...
DISTRIBUTION ASSURED BY A TRUSTWORTHY NETWORK
Our institutional partnersDid you know?
Diffusion:
Hotel distribution in Paris:
Other distribution in Paris:
20,000 copies/year
190 hotels where the Latin American clientele stays in Paris
Strategic points of information: Paris Tourist Office, the embassies of Brazil, Mexico, Argentina,
and Colombia in Paris, Travel Agencies…
latin american Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com

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hotel owners talk about...
latin american Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
“The South American clientele appreciates the location of our hotel and its proximity to the
Champs-Elysées and the Faubourg Saint-Honoré . Our spacious rooms are a huge asset
because they stay on average longer than the average, especially since they travel as a family.
Their number is in steady growth, we go there several times per year and have a free
reservation number available from Brazil, Argentina, Chile, Colombia and Mexico.
Our website is also available in Spanish and in Portuguese. If we offer a Where magazine in
their language, it will probably be much appreciated and a useful gift to give them.“
Bruno ChiaruttinI | General Manager
| Hotel du Collectionneur
“It is with great pleasure that the Hotel California Paris Champs-Elysées welcomes each year
one of the most pleasant and friendly clienteles from the other site of the Pacific.
This beautiful Latin American clientele, or South American, is fond of essential Parisian great
places.
The various language issues of Where magazine offer to us the opportunity to even better
inform our clientele.”
Catherine Rebillard | Guest Relations Manager
| Hotel California Paris

6. Ultra-targeted distribution
Hotel 123 (Le)
Hotel 7 Eiffel
Hotel Abbaye (de l’)
Hotel Academie (de l’)
Hotel Académies et des arts (des)
Hotel Amarante Champs Elysees
Hotel Ambassador (Radisson)
Hotel Ampere
Hotel Aramis St Germain ( BW)
Hotel Arcade (de l’)
Hotel Astor St Honoré
Hotel Au Manoir St Germain (BW Premier)
Hotel au Relais St Jacques
Hotel Aubusson (d’)
Hotel Aviatic
Hotel Baltimore - Mgallery Collection
Hotel Balzac
Hotel Beauchamps
Hotel Bedford
Hotel Bel Ami Saint-Germain-des-Pres
Hotel Bellechasse
Hotel Belloy St. Germain (BW)
Hotel Bourgogne et Montana (de)
Hotel Bradford Elysees
Hotel Brighton
Hotel Bristol (Le)
Hotel Buci
Hotel Buddha-Bar
Hotel Burgundy
Hotel California
Hotel Cambon
Hotel Castiglione (de)
Hotel Castille Starhotels
Hotel Chambiges
Hotel Champs Elysées Friedland
Hotel Champs-Elysees Plaza
Hotel Château Frontenac
Hotel Citadines Opera Vendôme
Hotel Claridge Bellman
Hotel Collectionneur Arc de Triomphe (du)
Hotel Concorde Montparnasse
Hotel Concorde Opera Paris St Lazare
Hotel Concortel
Hotel Costes
Hotel Crowne Plaza République
Hotel Daniel
Hotel Danube (du)
Hotel Dauphine St. Germain
Hotel Derby Alma (Le)
Hotel Duc de Saint Simon
Hotel Ducs de Bourgogne (BW)
Hotel Edouard VI
Hotel Edouard VII
Hotel Esprit St Germain
Hotel Fleurie (de)
Hotel Fouquet’s Barriere
Hotel Four Seasons George V Paris
Hotel General (le)
Hotel Grand Hotel Barriere
Hotel Grand Hotel de l’Univers
Hotel Grand Hotel InterContinental
Grand Hôtel du Palais Royal
Hotel Hilton Paris La Defense
Hotel Holiday Inn Paris Notre Dame
Hotel Holiday Inn Paris St. Germain
Hotel Home Plazza Jardins du Marais
Hotel Horset Opera
Hotel Horset Washington (l’)
Hotel Hyatt Regency Paris Etoile
Hotel Hyatt Regency Paris Madeleine
Hotel InterContinental Marceau
Hotel Jardin de l’Odeon
Hotel Jardin Le Brea
Hotel Jules
Hotel K+K Hotel Cayre
Hotel Lancaster
Hotel Left Bank St Germain (BW)
Hotel L’Hôtel
Hotel Littre
Hotel Lotti
Hotel Louis II
Hotel Louvre (du)
Hotel Lutetia
Hotel Luxembourg
Hotel Luxembourg Parc
Hotel Mac Mahon
Hotel Madison
Hotel Maison Champs-Elysées (La)
Maison Saint-Germain (la)
Hotel Maison Favart (la)
Hotel Majestic & Villa
Hotel Mama Shelter
Hotel Mandarin Oriental, Paris
Hotel Mareuil
Hotel Marriott Champs-Elysees
Hotel Melia Colbert
Hotel Melia Royal Alma Boutique Hotel
Hotel Melia Vendôme Boutique Hotel
Hotel Mercure La Defense
Hotel Meridien Etoile
Hotel Meurice
Hotel Millennium Opera Paris
Hotel Millesime Hotel
Hotel Montaigne
Hotel Montalembert
Hotel Mövenpick
Hotel Napoleon
Hotel Novanox
Hotel Novotel Paris Gare Montparnasse
Hotel Odeon (de l’)
Hotel Opera Cadet
Hotel Opéra Liège (BW Premier)
Hotel Paris Marriott Rive Gauche
Hotel Paris-Orleans
Hotel Park Hyatt Vendôme Paris
Hotel Park Lane
Hotel Pas de Calais
Hotel Pavillon de la Reine
Hotel Pavillon des Lettres
Hotel Peninsula
Hotel Perle (La)
Hotel Pershing Hall
Hotel Petit Paris (Le)
Hotel Plaza Athenee Paris
Hotel Pont Royal
Hotel Powers
Hotel Prince de Galles
Hotel Pullman Château de Versailles
Hotel Pullman Montparnasse
Hotel Pullman Paris Bercy
Hotel Pullman Paris La Defense
Hotel Pullman Paris Tour Eiffel
Hotel Radisson Blu Dokhan’s
Hotel Radisson Blu Metropolitan
Hotel Radisson SAS Champs-Elysees
Hotel Raphaël
Hotel Recamier
Hotel Regina Paris
Hotel Relais Christine
Hotel Relais Hotel du Vieux Paris
Hotel Relais Medicis (Le)
Hotel Relais St Germain (Le)
Hotel Renaissance Arc de Triomphe
Hotel Renaissance Paris Vendôme
Hotel Renaissance Paris Le Parc Trocadero
Hotel Rochester Champs Elysees
Hotel Rond Point des Champs Elysees
Hotel Royal
Hotel Royal Garden
Hotel Royal Monceau Raffles
Hotel Royal Regency Vincennes
Hotel Royal St. Honore
Hotel Sainte Beuve
Hotel San Regis
Hotel Scribe
Hotel Senat (Le)
Hotel Sers (de)
Hotel Sevres St. Germain
Hotel Shangri-La
Hotel Six (Le)
Hotel Sofitel Paris Arc de Triomphe
Hotel Sofitel Le Faubourg Paris
Hotel St James & Albany
Hotel St. Germain des Pres
Hotel St. Gregoire (le)
Hotel St. James Paris
Hotel St. Paul
Hotel Terrass Hotel
Hotel Trémoille (de la)
Hôtel Triangle d’Or (du)
Hotel Trianon Palace
Hotel Trianon Rive Gauche
Hotel Tryp François
Hotel Vendôme
Hotel Vernet
Hotel Verneuil
Hotel Victoria Palace Hotel
Hotel Vigny (de)
Hotel Villa des Artistes (BW)
Hotel Villa d’Estrees
Hotel Villa Luxembourg
Hotel Villa Montparnasse
Hotel Villa Opera Drouot
Hotel Villa St Germain des Pres (la)
Hotel W Opéra
Hotel Waldorf Arc de Triomphe
Hotel Waldorf Trocadero
Hotel Warwick
Hotel West End
Hotel Westin Paris
Hotel Westminster
En gras, les hôtels homologués 5*
latin america Edition
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Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
In bold are approved 5* hotels

7. RATES & FORMATS 2016
COVERS:
Outside back cover: 11 000 € HT
Inside back cover: 8 000 € HT
DOUBLE PAGE:
Inside Front Cover Spead (DO): 15 000 € HT
DPS 1: 13 000 € HT
DPS 2: 12 000 € HT
Double Page: 11 000 € HT
other formats:
Right page facing editorial: 7 000 € HT
Right page facing summary 1: 7 000 € HT
Right page facing summary 2: 6 500 € HT
Full right page: 6 000 € HT
1/2 page (advertorial): 3 500 € HT
1/3 page (restaurant): 1 900 € HT
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where®
Parislatin american Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
Double page spread (DPS)
380 (wide) x 260 (deep) mm (+5mm bleeds on all sides)
We recommend 2 PDFs with single page format
Full page
190 (wide) x 260 (deep) mm (+5mm bleeds on all sides)
Add 10mm on each side of centre line
of spine for safety margin (perfect bound)

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Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
a selection of our advertising partners
in our unique luxury collection

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ENGLISH CHINESE RUSSIAN latin
american
(Spanish
+ Portuguese)
Launching: 1992
MONTHLY
Circulation:
51 000 copies/
month
The most widely
read monthly
magazine
by affluent
tourists in Paris!
Launching: 2011
BIAnnual
Circulation:
25 000 copies/year
Launching: 2009
Annual
Circulation:
20 000 copies/year
Launching: 2013
Annual
Circulation:
20 000 copies/year
Paris - russian Edition
Париж
Открыть
Distribution: 400 luxury hotels in Paris and in
the Greater Paris region (circulation audited
and confirmed by the French organization
OJD), Paris Tourism Office, Media agencies,
Embassies, trendy places, Limousine
companies, Private Jets, Hair/Beauty salons…
Language: English
Format: A4 (L 210 x H 297 mm)
Shaping: Perfect bound
Pagination: 84 to 116 pages
Sections: Lifestyle, fashion, beauty, 6 luxury
shopping maps (with the finest boutiques by
neighbourhood), fashion, gastronomy, wine,
culture, art, attractions, Paris by night…
Target: English-speaking clients in luxury
hotels
Reader Profile: 80% of Where’s readers are
either managers or company executives. Their
average income, their education and their
profession place them in the world elite of
consumers.
Partenaire média de l’Association des Clefs d’Or France.
Distribution: 190 hotels where Chinese stay
during their journey in Paris + strategic points
of information: OTCP, Chinese banks, Embassy,
Travel Agencies + distribution before the
arrival in Paris by China Eastern (magazine
is hand-delivered to 1st & Business Class
Travellers)
Language: Simplified Chinese
Format: 190 (wide) x 260 (deep) mm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 112 + 4 (covers)
Sections: The magazine is organized by
neighbourhoods, with the finest boutiques,
iconic brands, luxury shopping maps,
gastronomy, art and culture…
Target: The partnership between UnionPay
France and Where ensures content tailored
to the needs of Chinese customers with high
purchasing power.
Distribution: 170 hotels where Russians stay
during their trip to Paris + distribution before
the arrival in Paris by Transaero (The leading
private Russian airline company): Flights
Moscow to Paris, (magazine hand-delivered
to 1st Class travellers) + Paris Tourist Office,
Embassy of the Russian Federation in Paris,
Limousins companies.
Language: Russian
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Distribution: 190 hotels where the Latin
American clientele stays in Paris + distribution
before the arrival in Paris by TAP (Flights Brazil
to Paris), Paris Tourist Office, Embassies of
Brazil, Mexico, Argentina, Colombia in Paris,
Travel Agencies…
Language: Spanish + Portuguese
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Target: New emerging clientele from Latin
America with high purchasing power.
Our 4 magazines in foreign languages
latin american Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
巴黎官方指南巴黎官方指南
银联国际银联国际
精品店 餐厅 景点 古迹精品店 餐厅 景点 古迹
PARIS -CHINESE EDITION

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ENGLISH CHINESE JAPANESE Advertising
agency for the
PRINTEMPS
MAP OF PARIS
Launching:
2008
Annual
Circulation:
2.5 million copies/year
Launching:
2012
Annual
Circulation:
50 000 copies/year
Launching:
2013
Annual
Circulation:
100 000 copies/
year
Launching: 2009
Annual
Circulation:
1.5 million copies/year
A targeted distribution, duration 1 year:
+ 1600 hotels in Paris (2,3 and 4*), Paris Tourist
Office, tourist attractions, train stations (Gare
de Lyon, Gare du Nord, Gare de l’Est, Gare
Montparnasse), airports (Roissy CDG 1, Roissy
CDG 2, Orly Ouest, Orly Sud), Air France bus,
Bateaux-Mouches, Open Tour. Partner chains:
Hilton group, Hôtels & Préférence, Citadines
group, Les Hôtels de Paris group.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: English/French
Target: Intended for a French and international
clientele, where®
map is characterized by a very
large distribution.
A targeted distribution, duration 1 year:
+ 250 hotels in Paris (2,3,4 and 5*), Embassy of
China in Paris, Travel Agencies, Cultural Center
of China, Chinese banks, UnionPay Office +
Tour Operator in Shanghai.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: Simplified Chinese/
French
Target: The Chinese issue of Where®
Paris map
is specially intended for Chinese tourists visiting
Paris, their favourite destination in Europe.
A targeted distribution, duration 1 year:
+ Travel Agencies, JCB Offices, International
Space Printemps Haussmann, a selection of
hotels where the Chinese clientele stays.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: French/Japanese
Target: The Japanese issue of Where®
Paris
map is specially intended for Japanese tourists
visiting Paris. 94% of the Japanese purchases
resulting in tax refunds in France are in Paris.
where®
has been the advertising sales agency
for the Printemps Paris Haussmann department
store’s luxury map since 2009.
An exclusive distribution, duration: 1 year:
Practical, elegant and easy to use, the map is
given to clients in the 4&5 star hotels of Paris.
Format « Notebook »: 10 x 14.5 cm
Detail: Map of Paris + Subway Map
Maps personalised with the logos of the hotels
or hotel chains.
Bilingual advertising: English/French
Target: The map is conceived for French and
international customers with high buying
power.
PRINTEMPS でJCBカードをお使いいただけます。*
* La carte JCB est acceptée au PRINTEMPS.
In association with
where®
MAPS
2015-2016
JAPANESEwhere®
ENGLISH
PARISCITY MAP
TRANSPORT MAP
PLAN DE PARIS
PLAN DE MÉTRO-RER
PARIS
2 0 1 5 - 2 0 1 6
wheretraveler.com
where®
chinese
2015-2016
巴黎市地图
SHOPPING MAPS
导购地图
*LegrandmagasindeLamodeetduLuxe
ENGLISH/FRANçAIS
Our 4 maps of Paris in foreign languages
latin american Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com