What a Whale can teach you about Branding and Social Media in Bulgaria - 19 Key Giveaways
This presentation covers research conducted in June 2013 on the topic of Branding and Social media in Bulgaria. The population size of this research was of 385 people, giving the research a confidence ratio of 95%. The main purpose of this study is to understand how early adopters utilize social media in Bulgaria and what makes them appreciate brands. If you found it useful, please drop us a tweet @whale_agency we'd be delighted if you do! Also you can check the full blog post on http://whale-amsterdam.com/ Among the questions asked you can find: 1. DO YOU USE SOCIAL NETWORKS? 2. WHICH ONE IS YOUR FAVORITE SOCIAL NETWORK? 3. AS WHAT TYPE OF USER WOULD YOU DEFINE YOURSELF? 4. DO YOU OWN A SMARTPHONE? 5. DO YOU HAVE MOBILE INTERNET? 6. WHAT OS* DOES YOUR PHONE HAVE? (Operational System) 7. HOW MUCH TIME DO YOU SPEND PER DAY ON SOCIAL MEDIA VIA YOUR MOBILE PHONE? 8. DO YOU USE THE CHECK-IN FUNCTION OF EITHER FOURSQUARE OR FACEBOOK? 9. HOW OFTEN DO YOU USE THE CHECK-IN FUNCTION? 10. DO YOU USE SOCIAL NETWORKS FOR PICTURES SUCH AS: INSTAGRAM, PINTEREST, FLICKR AND OTHERS? 11. HOW OFTEN DO YOU MAKE PICTURES WITH YOU PHONE? 12. HOW OFTEN DO YOU SHARE THE PICTURES YOU HAVE MADE? 13. WOULD YOU DEFINE YOURSELF AS A PERSON FOR WHOM BRANDS ARE IMPORTANT? (DO YOU PREFER BRANDED PRODUCTS) 14. WHAT MAKES YOU APPRECIATE/LIKE A BRAND? 15. WHAT TYPE OF CONTENT IS MOST LIKELY TO MAKE YOU INTERACT(LIKE, COMMENT, SHARE) WITH A BRAND OR PERSON ON SOCIAL MEDIA? 16. HAVE YOU INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 30 DAYS? 17. WOULD YOU ASK A QUESTION/FOR HELP FROM A BRAND VIA SOCIAL MEDIA? 18. WHAT IS THE PROBABILITY OF YOU USING SOCIAL NETWORKS TO ORDER PRODUCTS FOR FAST CONSUMPTION? PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY PROBABLE 19. WHAT IS THE PROBABILITY OF YOU ENTERING GAMES OR CONTEST ON SOCIAL MEDIA? PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY PROBABLE
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What a Whale can teach you about Branding and Social Media in Bulgaria - 19 Key Giveaways
- 3. 1. DO YOU USE SOCIAL NETWORKS? General Statistics | Question Type: Single Choice 99.57% 0.43% Yes No Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 4. 2. WHICH ONE IS YOUR FAVORITE SOCIAL NETWORK? General Statistics | Question Type: Single Choice 94.04% 2.98% 2.13% 0.43% 0.43% Facebook Twitter Instagram Flickr Pinterest Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 5. 3. AS WHAT TYPE OF USER WOULD YOU DEFINE YOURSELF? General Statistics | Question Type: Single Choice 15.74% 76.60% 7.66% Passive Moderate Heavy Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 6. 4. DO YOU OWN A SMARTPHONE? General Statistics | Question Type: Single Choice 63.52% 36.48% Yes No Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 7. 5. DO YOU HAVE MOBILE INTERNET? General Statistics | Question Type: Single Choice 59.81% 40.19% Yes No Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 8. 6. WHAT OS* DOES YOUR PHONE HAVE? (Operational System) General Statistics | Question Type: Single Choice 24.26% 49.70% 7.69% 4.14% 14.20% iOS Android Windows BB Other Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 9. 7. HOW MUCH TIME DO YOU SPEND PER DAY ON SOCIAL MEDIA VIA YOUR MOBILE PHONE? General Statistics | Question Type: Single Choice 44.71% 6.73% 3.85% 44.71% from 30 min to 2 hours from 2 to 3 hours 4 hours or more I don’t use my phone for social networks Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 10. 8. DO YOU USE THE CHECK-IN FUNCTION OF EITHER FOURSQUARE OR FACEBOOK? General Statistics | Question Type: Single Choice 7.55% 29.72% 62.74% Yes, Foursquare Yes, Facebook No Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 11. 9. HOW OFTEN DO YOU USE THE CHECK-IN FUNCTION? General Statistics | Question Type: Single Choice 82.26% 13.71% 4.03% 1-5 times a week 6-10 times a week More than 10 Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 12. 10. DO YOU USE SOCIAL NETWORKS FOR PICTURES SUCH AS: INSTAGRAM, PINTEREST, FLICKR AND OTHERS? General Statistics | Question Type: Multiple answer possible 73.54% 22.87% 4.04% 6.73% Не/No Instagram flickr Pinterest Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 13. 11. HOW OFTEN DO YOU MAKE PICTURES WITH YOU PHONE? General Statistics | Question Type: Single Choice 43.23% 11.79% 10.48% 34.50% 1-5 times a week 6-10 times a week more than 10 I don’t take pictures with my phone Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 14. 12. HOW OFTEN DO YOU SHARE THE PICTURES YOU HAVE MADE? General Statistics | Question Type: Single Choice 60.00% 4.00% 1.33% 34.67% 1-5 times a week 6-10 times a week More than 10 I don't share my pictures in social networks Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 15. 13. WOULD YOU DEFINE YOURSELF AS A PERSON FOR WHOM BRANDS ARE IMPORTANT? (DO YOU PREFER BRANDED PRODUCTS) General Statistics | Question Type: Single Choice 56.84% 43.16% Yes No Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 16. 14. WHAT MAKES YOU APPRECIATE/LIKE A BRAND? General Statistics | Question Type: Multiple answer possible 87.12% 28.76% 10.30% 62.23% 25.32% 2.15% Quality Price Status Design Identity Other Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 17. 15. WHAT TYPE OF CONTENT IS MOST LIKELY TO MAKE YOU INTERACT(LIKE, COMMENT, SHARE) WITH A BRAND OR PERSON ON SOCIAL MEDIA? General Statistics | Question Type: Multiple answer possible 31.49% 81.28% 36.60% 55.32% 43.40% 24.26% 45.96% 15.74% 1.70% Status update Pictures Video Articles News Deals Events contests Other Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 18. 16. HAVE YOU INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 30 DAYS? General Statistics | Question Type: Single Choice 16.24% 20.94% 4.70% 58.12% Yes, once Yes, a few times Yes, I do it quite often No Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 19. 17. WOULD YOU ASK A QUESTION/FOR HELP FROM A BRAND VIA SOCIAL MEDIA? General Statistics | Question Type: Single Choice 39.15% 22.55% 38.30% Yes No Maybe Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 20. 18. WHAT IS THE PROBABILITY OF YOU USING SOCIAL NETWORKS TO ORDER PRODUCTS FOR FAST CONSUMPTION? PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY PROBABLE Open Ended Question | Question Type: Text 48% 16% 21% 7% 8% Probability to order products via social media 1 2 3 4 5 Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency
- 21. 19. WHAT IS THE PROBABILITY OF YOU ENTERING GAMES OR CONTEST ON SOCIAL MEDIA? PLEASE ANSWER WITH A NUMBER FROM 1 TO 5 AS: 1= NOT PROBABLE AND 5 = HIGHLY PROBABLE Open Ended Question | Question Type: Text 49% 18% 19% 9% 5% Probability of entering a competition, game or leaderboard on social media (from 1* low to 5*high) 1 2 3 4 5 Hello@whale-amsterdam.com www.whale-amsterdam.com www.twitter.com/whale_agency