The document discusses a case study of the Federation of Small Business (FSB) in London and their goal to promote their agenda for the next London Mayor during an election campaign. As campaigning was already underway and they had a tight deadline, FSB worked with Weboptimiser Group to create a search-optimized video solution to quickly get their message out to voters and members. The FSB is Britain's largest business organization representing over 215,000 small business members and exists to promote small business interests.

1. Video Search Engine Marketing
Pioneering Brand Search Engine
Marketing Since 1996

2. David White
CEO Weboptimiser Group Ltd

3. Chair IAB UK Europe
Search Task force
2006 - 2008
Advisor to both currently

4. FSB Case study
The Federation of Small Business is Britain's
largest business organisation with over
215,000 members.
It exists to protect and promote the interests
of the self-employed and all those who run
their own business.
The London division supports the interests of
businesses in the Greater London region.