Introduction to Affiliate Marketing

Affiliate Marketing Introduction and Overview

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Us > In 2006 we generated £56 million in revenue for our clients. Could your business do with a 20:1 ROI?

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What is affiliate marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your brand Network

Opportunities and Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Role ,[object Object],Compensation ,[object Object],[object Object],[object Object],[object Object],[object Object],Key success metric ,[object Object],[object Object],[object Object],Growth Tactics ,[object Object],[object Object],[object Object],[object Object]

Affiliate Marketing - part of online mix Affiliate Network ,[object Object],Reach Fragmentation

Affiliate Marketing Process Affiliate www.bestflights.com Merchant Affiliate Program Merchant Booking Confirmation Page Merchant Site Tracking of transactions Commission Payment Over-ride Network Payment Affiliate Network Terms & Conditions Creative Assets Affiliate Network Console Tracking codes Payment system

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Affiliate payments (commission or fixed) Network over ride payments Internal resource Financial Planning + Total investment / Total transactions Gross bookings – cancellations & no shows = stays Cost per transaction - Example of affiliate programme. Thomas Cook payment structure > through Commission Junction affiliate network. Generates 18% to 20% of all transactions.

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Affiliate Program Sample PPC Program BT Affiliate PPC listing BT PPC listing

Affiliate Program Sample Display Program

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Introduction to Affiliate Marketing

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