This presentation describes how education sector can benefit from social media. It also highlights a few facebook case studies used by international and Indian educational institutions.

1. SOCIAL MEDIA FOR EDUCATION
SECTOR
This presentation summarizes the current status of
social media being used by this sector how the
education sector can substantially increase their
reach by the use of social media.

2. PRESENTATION
SUMMARY
WWW.WEBCOBBLERS.COM

3. What is Social Media
“Social Media is a
group of all platforms
where individuals
CONNECT, INTERACT and
SHARE with friends, family
or other people with
similar interests”
WWW.WEBCOBBLERS.COM

4. How Education Sector can Benefit
• Earns
Masters/Doctorate
• Graduate school
• Age of most
students – 25-32
• Right out of high
school
• Age – 18 to
22years
• Undergraduate
college
• Earns bachelors
• Community
degree /
college
associate’s
• Vocational
degree
college
• Age – 22-25
WWW.WEBCOBBLERS.COM

5. How Education Sector can Benefit
NOT SURE
NOT SURE • Earns
ABOUT THE
ABOUT JOB/FURTHE
Masters/Doctorate
THE R STUDIES
CAREER
• Graduate school
• Age of most
students – 25-32
• Right out of high
school
• Age – 18 to
22years
• Undergraduate
college
• Earns bachelors
• Community
degree /
college
associate’s
• Vocational
degree
college
• Age – 22-25
WWW.WEBCOBBLERS.COM

6. How Education Sector can Benefit
• Spends most time • Spends most time • Spends most time
on reading reading and giving
BLOGS, writing suggestions on
FORUMS, BLOGS, discussi BLOGS,
SEARCHING ON ng on FORUMS FORUMS and
GOOGLE and and interactions interactions on
interactions on on the following the following
the following social media social media
SOCIAL MEDIA PLATFORMS* PLATFORMS*
PLATFORMS *
* Indicative list

7. How Education Sector can Benefit
IF EDUCATION SECTOR TAPS THESE INTERACTIONS AND CONVERSATIONS, THEY CAN
CONSIDERABLY INCREASE THEIR REACH
• Spends most time • Spends most time • Spends most time
on reading reading and giving
BLOGS, writing suggestions on
FORUMS, BLOGS, discussi BLOGS,
SEARCHING ON ng on FORUMS FORUMS and
GOOGLE and and interactions interactions on
interactions on on the following the following
the following social media social media
SOCIAL MEDIA PLATFORMS* PLATFORMS*
PLATFORMS *
* Indicative list

8. How Education Sector can Benefit
• Graduate school
• Undergraduate
• college
• Community college How will it benefit? • Age of most
students – 25-32
• Vocational college

9. A few CASE STUDIES(International)
Name: University of Oxford
Link :
https://www.facebook.com/the.un
iversity.of.oxford?fref=ts
Number of likes: >848k
Posts: 1. University news
2. Informative articles
3. Visual content

10. A few CASE STUDIES(International)
Name: Cambridge ESOL
Link:
https://www.facebook.com/Cambr
idgeEnglish?fref=ts
Number of likes: >694k
Posts: 1. Questions
2. How-to-do
3. Informative articles

11. A few CASE STUDIES(Indian)
Name: Amity University
Link:
https://www.facebook.com/amity
uni?fref=ts
Number of likes: >610k
Posts: 1. University News
2. University student winners

12. A few CASE STUDIES(Indian)
Name: Jamboree India
Link:
https://www.facebook.comJambor
eeIndia
Number of likes: >100k
Posts: 1. 1. Questions
2. Exam news
3. Inspirational quotes

13. A KILLER SOCIAL MEDIA presence
INVOLVE Involve students in institution’s news’, updates’
I
FOUR I’s CONCEPT
(for EDUCATION
INTEREST
INFORMATIVE
Post articles, videos, images which holds interest of students
Post informative content like questions, how-to-do, articles that brings
value
SECTOR) Innovate around the concept to bring curiosity amongst students in a
INNOVATIVE particular subject or institution as a whole

14. About WEBCOBBLERS
A full service digital marketing agency, focused towards helping business houses harness the power of online and mobile
platforms. We provide holistic digital brand solutions by integrating social media, PR, search, and display advertising
channels.
WebCobblers is headed by ex-brand managers and IT consultants who are passionate about brands and brand strategy.
We are a bunch of enthusiastic brand consultants who ensure that all our work is based on sound strategic marketing
principles. Our strategic pedigree comes with over 12 years marketing and consulting experience.
.
NOIDA:
MUMBAI:
Level 5, SB Tower, Sec 16 A, Noida, UP, 201301
Raheja Centre Point, 2nd Floor, 294 CST Road,
India
Santacruz (e), Mumbai – 400098, India
Tel No: +91- 120-4804988
Tel No: +91-22 – 4243 8693 Fax: +91-22 – 4243 8711
Fax: +91-120-4804949

15. INFO@WEBCOBBLERS.COM
FACEBOOK.COM/WEBCOBBLERS
TWITTER.COM/WEBCOBBLERS
CONNECT
WITH US
/COMPANY/WEBCOBBLERS
WWW.WEBCOBBLERS.COM
YOUTUBE.COM/WEBCOBBLERS

16. Thank you!