This document summarizes mobile usage trends in 2011, including a decline in SMS usage for events like New Year's greetings and an increase in smartphone adoption. It notes that teens in Western countries are increasingly using messaging apps instead of voice calls for communication and that social networks will help accelerate the growth of mobile VoIP. Overall, it suggests that while SMS and voice calls are not dead, traditional phone calls are declining as users prefer faster, more asynchronous forms of mobile communication like messaging.

1. Mobile Usage Trends 2011
Trends, Numbers & Insights
WebBar goes Mobile Lounge
February 16, 2011
Jochen Doppelhammer, Founder & CEO of yuilop

2. SMS Alive! ... Voice Dead?
Channel Technology
User Usage
segments trends
Illustra=on: Volume Inc. Source: wired.com
• US and ESP market insights
• Impact of Smartphones and Mobile Internet growth
• Future of mobile communica=on
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3. 2011 New Yearʼs messages via SMS dropped 25%
in Spain
• But 51% of respondents say they s=ll use SMS as primary channel for new years
wishes
• MMS traffic has actually increased by 50% in 2010 in Spain
• Voice call volume is more or less stable
• Vodafone clearly states smartphones and social networks as No.1 cause for
reduc=on in SMS volume
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4. Facebookʼs Mark Zuckerberg on Messaging
“…highschool kids don’t use email, it’s to slow they use SMS or facebook …”
hMp://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s
hMp://www.youtube.com/watch?v=bdzuFG6q63k&feature=related
hMp://www.youtube.com/watch?v=wdMelc2OP^&feature=related (CNET First Look: Facebook Messages: Email Killer?
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5. US teens, sending or receiving 3339 texts (SMS) a
month
hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐apps‐tomorrow/
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6. Texting No.1 cell activity of US Teens
Source: Pew Internet Research | Flowtown
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7. US & Worldwide Texting (SMS) Trends
Yuilop © Copyright 2011 Source: Pew Internet Research | Flowtown

8. But not only teens socialize a lot via mobile
Source: Flowtown
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9. Digital natives and Millenials communication is
fast and short …
Messaging is
• Asynchronous
• More private
• Less intrusive
• “Faster”
• Easier
Illustra=on: Thomas Ng; Source: hMp://www.wired.com/magazine/2010/12/st_thompson_short_long/
… longer format communication, e.g. Voice still
continues to be used, but only for in-depth
conversations, emergencies or emotional important
events
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10. Voice activity has decreased 14% among US
teens
hMp://blog.nielsen.com/nielsenwire/online_mobile/u‐s‐teen‐mobile‐report‐calling‐yesterday‐tex=ng‐today‐using‐
apps‐tomorrow/
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11. Phone call is dead? … or voice calls declining?
Source: hMp://techcrunch.com/2010/11/13/alexia‐phone‐home/, hMp://thenextweb.com/mobile/2011/01/04/voice‐is‐dead‐your‐smartphone‐is‐now‐a‐no=fica=on‐device/
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12. Japan (again) leading the way in mobile
NTT DoCoMo (Japan) is leading the way with ARPU split shiqed to more than 50%
from data revenue, based on change in user behavior, especially among young
subscribers, who use increasingly more data instead of talking to each other
(Source: Monica Paolini Oct 2010; hMp://www.fiercebroadbandwireless.com/story/paolini‐data‐revenues‐surpass‐voice‐revenues‐docomo/2010‐10‐27)
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13. Between 30-40% of teens in Western World
already have a smartphone
hMp://blog.nielsen.com/nielsenwire/online_mobile/a‐global‐view‐of‐cellphones‐and‐youth/
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14. More than 30% of user base has smartphones in US
… but more than 50% sold are still dumb-phones
hMp://blog.nielsen.com/nielsenwire/online_mobile/mobile‐snapshot‐smartphones‐now‐28‐of‐u‐s‐cellphone‐
market/
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15. Social networks will help MobileVoIP grow rapidly
Mobile VoIP to reach 139 Million users by 2014 … ONLY?!
(Source: In‐Stat market analyst Amy Cravens, Feb 2011)
• Skype recently reached 25 million concurrent users
• Facebook has over 600 million users
• Vonage Facebook mobile VoIP applica=on
• Google claims 300,000 Android phones are ac=vated daily, all of them can have a
mobile VoIP app ac=vated
• Google Voice live in US with free calls
• T‐Mobile US subscriber use mobile VoIP nearly twice that of total responders
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16. Texting is the new talking!
SMS & Voice are not dead, just “phone calls” are!
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17. Whatʼs next? … Video Chat?!
Free from the start
• 7 million users in Germany use video chat via Internet
• 14 – 29 years old 21% penetration
• Facebook is testing Video calling
• Skype is heavily investing
• Even Appleʼs Facetime is open to connect for 3rd parties
Source: BITKOm study 10. February 2011
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18. Contact
Contact:
Jochen Doppelhammer
Barcelona, Spain
@jochendo
hMp://yuilop.com/
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