5 Social Media Marketing Pitfalls Beginners MUST Avoid describes the 5 pitfalls that every business owner that are new to social media marketing MUST avoid. This was first presented by Wayne Liew at the National Web 2.0 Forum held in conjunction with the SME Solutions Expo 2009 at Cititel Mid Valley.

1. 5 Social Media Marketing Pitfalls Beginners MUST Avoid Wayne Liew Online Media Consultant http://www.wayneliew.com

2. Spamming/Blatant Advertising Spamming is ILLEGAL! Spamming degrades your brand Evaluate packages offered by “marketing companies” Ads don’t get attention on social media platforms

3. No Tracking Mechanisms Add results to your work Measure effectiveness across platforms and compare marketing strategies Optimize your time, money and efforts spent Google Analytics – Must have for every site Crazy Egg – Heat map tool to track mouse movements and clicks

4. Not Listening Listen before broadcasting Discover relevant communities Adapt to the culture of communities Acceptance brings along participation Listening reveals ongoing trends

5. Trying to Quantify Marketing ROI Visitors -> Prospects -> Leads -> Opportunities -> Customers Reach, Brand, Engagement, Influence More reliable tracking compared to traditional means

6. Inadequate Planning What do you want to achieve with social media? Shape social media policies Identify what’s next Crisis management

7. Contact Wayne Liew http://www.wayneliew.com wayne@wayneliew.com Twitter: @WayneLiew Facebook: http://www.facebook.com/wayneliew LinkedIn: http://www.linkedin.com/in/wayneliew MSN: waynelyp90@hotmail.com See you guys around the expo!