W&S_Vinaresearch_Report job changing in vietnam

Understand the trend of
changing job in Vietnam
August 2012

Copyright © W&S Company Limited - 2012

Table of content

A

C

INTRODUCTION

03

CONCLUSION

32

1. Research information

04

2. Information

05

3. Flow of discussion

06

4. Hypothesis vs. Actuality

07

1. Participants’ profile

36

5. MROC vs. traditional FGDs

08

2. Participant’s feedbacks on MROC

38

D
APPENDIX

35

B
DETAILS FINDING

09

1. Lifestyle
2. Met and unmet needs

15

3. Process of seeking job

23

4. Expectation job

2

10

27


A - INTRODUCTION


1. Research information


Timing

: 25 July – 01 August 2012



Sample size

: 25



Gender

: Male and Female



Age

: 23 – 35



Occupation

: IT, Administration and Banking / Finance



Criteria

: Intend to change job within next 1 year



Research area

: All cities and provinces in Vietnam



Objectives

: To understand current trend of changing job
and find out reason why participants prefer to
change their job

2. Information


The study was conducted with MROC (Market research online community),
which occurred from 25th July to 01st August 2012.



The percentage of dropping out was predicted and in control. There were only 3
over 28 participants quit as they did not want to share their personal information
or this project was carried out too long.



All participants felt rather comfortable and familiar with this type of discussion as
MROC uses blog and forum which are two popular types in Vietnam.



However, some participants were afraid that their personal information could be
disclosed.


3. Flow of discussion
No.
1

Question
Personal information

Type

Days

Forum
2

2

Blog

3

Past job

Blog

4

Current job

Blog

5

Ideal job

Blog

6

Process of seeking job

Blog

7

Surveys (salary, company types and benefits)

Survey

8

6

Daily activities in weekdays and weekend

Participants’ feedbacks about MROC

Survey

• Blog is considered as the
most suitable type for long
and deeper discussion more
than forum.
3

• Each participant has his/her
own page which is easier for
the others to follow and view
their comments / ideas.

2


4. Hypothesis vs. Actuality
HYPOTHESIS

ACTUALITY

Male group has higher intention of changing their job more

The study’s result does not release any information to

than female.

ascertain this hypothesis. It only clarifies that married group
intends to change job with higher salary as they have to take
care of their own family.

The older group (28 – 35 years old) wants to stabilize their

The hypothesis is only partly right that is female group

life especially when they start to build their own family.

(already married) want to have a stable and long-term job.

Hence, they intend to find a good and long-term job. This is

even more right for the female group who got married.
Family, children status as well as the inflation may impact on
decision of changing job.

job because of their life, their family and their children.

The intention of changing job to international / big companies

It is now a trend in Vietnam as most participants assessed that

has been increasing due to higher salary and more benefits

foreign companies could provide higher salary and more

compared to Vietnamese / small ones.
7

This is completely right as most participants want to change

benefits for them.

4. MROC vs. Traditional FGDs
MROC

TRADITIONAL FGDS

Participants have much more time to share their actual / real

Limitation about time does not allow them to think carefully,

feedbacks on each topic.

so the information provided may be biased.

Suitable for busy people who do not have much time to stay

Not suitable and hard to collect participants at the same time

in a group for 2 hours.

from different areas.

Participants are not affected by others with some private types

Easy to follow other participants’ ideas and sometimes they

of discussion like Blog, so their thoughts belong to

are passive in thinking or giving their ideas.

themselves.
Can conduct many groups at the same time

Sample size is big (around 32 – 1000 persons)

8

Have to conduct groups in different time.

Sample size is limited (maximum is 32 persons in total)


B - DETAILS FINDING


1. LIFESTYLE


Daily activities
Single group

Married group

SAT - SUN

Read books
Ask children to sleep
Go sleeping

17.30 – 20.00

Come back home
Go to teaching center
Go out for coffee
Go to the cinema

Pick up children from school /
grandparents’ house.
Cook meal
Play with children
Clean the house / wash clothes

7.30 – 17.30

Go to work

Go to work

6.30 – 7.30

Have breakfast

Prepare meal for children
Drive children to their school

6.00 – 6.30

MONDAY - FRIDAY

20.00 – 24.00

Watch TV
Online chat
Play game

Wake up
Take exercise

Wake up
Take exercise

Wake up late (9 a.m.)
Go out for coffee

Clean up the house
Go to the market

Go to the movie with friends
Café
Online chatting
Play games

Go to the park with children
Drive children to grandparent’s
house
Go to supermarket with
children

Morning

Afternoon &
Evening

MARRIED
GROUP IS
QUITE BUSY
WITH THEIR
FAMILY AND
CHILDREN


Main family supporter
Male vs. Female

• Female is the main person of taking
care of family. They also contribute
into household expenditure but not too

much which is around 25% - 40%.
• In contrast, male is usually the main
supporter for family, so most family’s

expenditure are paid by them.
60%
30%


Main family supporter
Single vs. Married
SINGLE
GROUP

MARRIED
GROUP

 SINGLE GROUP DOES NOT HAVE TO WORRY TOO MUCH ABOUT MONTHLY EXPENDITURE. IN
FACT, THEIR PARENTS HANDLE EVERYTHING. IF THEY CONTRIBUTE, THEY ONLY GIVE THEIR
FAMILY AROUND 10% - 20% OF THEIR SALARY.
 ON THE CONTRARY, MARRIED GROUP HAS TO FEED THEIR OWN FAMILY, SO THEIR
CONTRIBUTION LEVEL TO FAMILY’S EXPENDITURE IS HIGH WHICH IS ABOVE 50% OF THEIR

SALARY.

Motivation for working
Personal
purpose

Motivation
for
working
Family
purpose

ALL PARTICIPANTS ARE MOTIVATED BY PERSONAL AND FAMILY
PURPOSE. HOWEVER, MARRIED GROUP DEVOTES TO THEIR FAMILY
MORE.

2. MET AND UNMET NEEDS


2.1. Past job – Unmet needs
JOB FEATURES

•
•
•
•

Simple, boring and routine (administrative jobs).
Not suitable for their profession .
Pressure from partners / clients.
High pressure (many works and have to go out).

WORKING ENVIRONMENT

•
•
•
•

Boss / upper level staff did not appreciate their work.
There are not many chance of promotion.
High competency.
Conflict with colleagues.

SALARY

FAMILY ISSUE

PERSONAL ISSUE

• Low salary.
• Not worthy for personal specialty.
• Not enough to spend for life’s expenditure.

• Live far away from family.
• Cannot take care of husband / wife.
• Less time to take care of children.

• Personal problem with boss
• Want to change to another type of job.
• Not right for their profession easy to quit up.


2.1. Past job - Verbatim
There is less work
for me to do. Most
of my time is for
online chatting /
reading news

My boss was not
explicit about money
which led to internal
misunderstanding

My manager did
not want to hear
our opinions. He
always kept his
subjective ideas.

My salary is not
high, suitable for
my capacity and
enough for my life.

My boss did not
like me, so he did
not promote me to
higher position.

My job requires me
to go out frequently
which
was
so
strenuous.

There was high
internal competency
and I could not
stand for it.

My husband and I
work far away, so
it is difficult for us
to take care of our
children.


2.2. Current job – Met needs
WORKING ENVIRONMENT

PERSONAL

JOB FEATURES

• International and professional working environment
• Comfortable (time, free for eating / drinking in office, etc.)
• Colleagues are friendly, eager to instruct and support each other
in working.
• Internal training to increase their ability.
• Suitable for their personalities
• Passion for work
• Feel more interested in work

•
•
•
•

Can learn many skills and increase ability of communication
Interesting and attractive
Do not have to go for business trip frequently.
Suitable for their profession

SALARY

• Salary is good

FAMILY

• Can work near to their family


2.3. Current job – Unmet needs
WORKING ENVIRONMENT

JOB FEATURES

SALARY

PERSONAL ISSUE

•
•
•
•
•

Boss usually has unreasonable requests.
Opportunity for promotion is not high.
Cannot satisfy my ability and position.
There are not many high skilled people.
Company’s policy is not tight  unprofessional working style.

• Have to go for business trip frequently  feel tired and
dispirited.
• Pressure on sales.
• Feel stressed due to multi-task handling at the same time.
• Feel bored as the work is routine.

• Not enough for supporting their life.
• Not enough for taking care of their families especially when
having a child.
• Not reasonable compared to their ability.

• Not right for participants’ professions.
• Not fit with boss’ characteristics.


Current job - Met needs - Verbatim
My colleagues are
friendly and eager
to help each other
in working.

Working
environment
is
good and suitable
for me to learn
new knowledge.

I do not have to go
for business trip
frequently
anymore.

I can use much
knowledge which I
learnt from school
in this company.

My boss knows
what
employees
need and always
sympathizes with
us.

My time is not
tight and we can
eat fruits / drink
coffee
in
the
office.

My core of work is
very interesting for
me
especially
when I meet my
clients.

Not as previous
job, my current
one allows me to
live near to my
family.


Current job – Unmet needs - Verbatim
There is less work
for me to do. Most
of my time is for
online chatting /
reading news.

Pressure on sales
makes
me
tired.
Besides that, my
salary is not enough
for feeding my family.

My current job is
not right for my
professional aim
and there is no
chance to promote
higher.

My personality is
not suitable with my
boss. As a result, he
complains
everything I do.

My
Company’s
policy is not tight,
so employees can
do whatever they
want. I think it is
unprofessional.

My work is routine
and my colleagues
usually say bad
words back to
others.

I have my own
family and a child,
so I need much
more income to
feed them.

My boss is easy to
get angry and he
assigns
work
unreasonably


Past vs. Current job
• In the past job, most participants did not satisfy with three factors: job features,
working environment and salary. Amongst those, ‘job features’ is voted as the

most important factor especially for people who are family-oriented.
• To solve those unmet needs, all participants decided to change to their current job
/ company. However, it only fulfills their desire partly especially for people who
have children. They need to earn much money to handle fees for their children e.g.
education, clothes, food, etc.
• In conclusion, all participants seem to change to another job / company in the near
future especially the married group.


3. PROCESS OF SEEKING JOB


Source of information

Internet

Newspaper

• This source is not
popular anymore.
However, some
participants also
choose it to find jobs.

24

Friends /
Relatives

• Friends / relatives can
share internal
information about
their companies.
• This source is more
reliable but with slow
response.

• Facing to the
development of internet,
most companies usually
use this for recruitment.
• Not only recruiters, most
candidates use this tool
for searching jobs and
information about those
companies.


Process of seeking job
The process of seeking job is not so different from previous years. However, ways of seeking information and interview are quite different.
With strong development of the internet, most participants know how to search job information through recruitment pages effectively. Not
like in the past which participants had to prepare full documents, they only send CV to recruiters’ emails. The interview stage is also changed
as recruiters gave many tests to check candidates’ skills.

Search job information
Internet

Friends / Relatives

Newspaper

Send CV
Through prestigious job seeker websites

Ask friends / relatives HR’s email to send

Directly go to company to apply

Interview / test stage
1. Recruiters contact by phone or email

2. Interview stage / Test stage

Waiting for response
Recruiters will call to announce result within 2 weeks.
25


Online seeking job
NOTICE FOR RECRUITERS
SEARCH JOB INFORMATION ON
RECRUITMENT WEBSITES
There are many recruitment websites in Vietnam. Most
popular are vietnamworks.com, vieclam.vn, careerlink.vn
and kiemviec.com.

SEARCH COMPANY INFORMATION ON
ITS WEBSITE OR GOOGLE SEARCH
Company’s website is one of the most valuable
information source for candidates to search information.
Also, it shows how professional and big that company is.

EDIT AND SEND CV TO RECRUITER’S
EMAIL
Most recruitment websites provide candidates many
professional templates to impress recruiters. Also,
recruiters’ emails and phone number are provided so that
candidate can contact directly.

WAITING FOR THEIR EMAIL OR PHONE
CONFIRMATION
Not like in the past, response rate from recruiters are quite
faster as they got full information of candidate through
recruitment websites.

26

Job information posted here must be clear and
easy to understand for candidates. Besides that,
keywords are also important as most candidates
search information using them.

Check if information (company history,
services, job information, etc.) provided on the
website is sufficient.

Should not require candidates to follow
traditional way (send documents directly) as it
can increase drop-out rate of good candidates.

2 – 3 days are reasonable time to contact the
short-listed after receiving candidates’ CVs.


4. EXPECTATION JOB


Expectation Job - Total
Working
environment
• Company is big,
international and
professional.
• Company’s facilities
should be modern to
serve working.
• Benefits are good and
reasonable.

Salary /
Income

Job features

• Higher income.

• Stable and long-term.

• Higher salary compared
to previous and current
job.

• New and interesting
job.

• Salary is worthy for
participants’ ability and
work.

• Flexible working time.

• Less pressure.

• Colleagues are friendly
and support each other.
• Boss concerns about
employees.
• Have more
opportunities of
promotion.

28


Expectation job – Male vs. Female
Working Environment
•
•
•
•

International and professional
Good benefits
Fair and competitive
Higher opportunity for
promotion
• Have decision power in their
own work.

Salary
• Higher salary compared to
previous companies.
• Enough to feed their families.
• Suitable for their abilities.

Job features
•
•
•
•
•

Stable
Comfortable
Less pressure
More free time
More independent

Job features

Working environment
•
•
•
•

Active
International
Friendly colleagues
Nice boss (sympathize with
employees)
• Good benefits

• Right for participants’
professional aim.
• Do not have to go for business
trip frequently.

Salary
• Reasonable salary (enough for
raising their families)

WHILE MALE GROUP WAS CONCERNED ABOUT WORKING
ENVIRONMENT AND SALARY MORE THAN JOB FEATURES, FEMALE
GROUP VOTED IT AS THE TOP PRIORITY FOR THEM.
29


Expectation (Company, salary & benefits)
• Company with 100% foreign investment which

Joint-venture with foreign

36.0%

100% foreign invested

44.0%

100% private invested

20.0%

Governmental invested

12.0%

100% governmental invested

24.0%

is mostly chosen accounts for 44.0%, followed by
joint-venture with foreign company.
• 10 – 20 million VND is dreaming salary for most
participants.
• Besides that, they also concern about year-end

bonus, insurance for their family, bonus from
Company’s revenue as well as promotion chance.

Promotion chance
Bonus from Company's revenue
61.0%

17.0%
17.0%

Year-end bonus

17.0%

22.0%

Short courses support
17.0%

4.0%

Company's training courses

9.0%
4.0%

Rewards for working
Under 10 mil VND

10 - 20 mil VND

20 - 30 mil VND

30 - 50 mil VND

Work subsidies
Insurance for family

9.0%
4.0%
17.0%


Reason to choose foreign companies
Higher salary and
the job is worth
for my capacity /
experience.

More strict rules are
applied in working
and work offer staff
various experiences.

Benefits for
employees are
better than private
companies.

Can practice
English and learn
working style of
foreigners

Foreign companies
are more decent in
terms of salary and
benefits.


C - CONCLUSION


Conclusion (1)
• Working environment and salary are quite important to participants as
Vietnam’s inflation has been increasing more and more.
• Salary strongly affects on married group especially people who already had
children as they have to spend much money on their education, garment and other
fees.
• Online seeking job is a trend and chosen by all participants as it saves their time.
There are four popular recruitment websites chosen by participant: Vietnamworks,
Careerlink, Vieclam, and Kiemviec.
• Furthermore, seeking job through friends / relatives is also selected as information
collected are highly reliable.

Conclusion (2)
• Female participants take more interests in job features than working environment
and salary. They specify that they need a stable, less pressure and comfortable job.
• In contrast, male participants concern about working environment and salary
more as they are main financial supporter in their own family.
• Most participants want to work for foreign companies (100% invested or joint
venture) due to higher salary and good working environment (practice English,
serious working style and good benefits)
• Acceptable salary is from 10 mil – 20 mil VND which is reasonable / enough for
them to support their own family / themselves. Besides that, they’re also concerned
about year-end bonus as well as other benefits (insurance, promotion chance, etc.)

D - APPENDIX


Participants’ profile

Gender

Marital status

Total
Male

Sample size

Occupation

Intention of changing job

28

Female

Single

Married

14

14

14

14

IT, Administration and Banking / Finance

Yes


Participant’s feedbacks on MROC
Most participants are attracted by this type of research as it saves much time for them
especially for people who are quite busy with their work. Moreover, MROC allows them to

'hide' their face / emotion as well as their personal information. As a result, they feel more
comfortable when sharing their ideas as well as discussing with others. In contrast, there are
some feedbacks on keeping their personal information confidentially. Here are some comments
from participants:
• The research method is new and creative in collecting information from surveyed people.
• This type is suitable for me as I can be flexible with my time to join.
• Very interesting as I freely spoke out what I thought about those topics. Hope
Vinaresearch can develop it for further projects.

• I am afraid that my personal information can be revealed.
• Content of the discussion was rather poor for this study.
37


CONTACT INFORMATION:
W&S Company Limited
Address: Fl.10, Western bank Building, 40 Pham Ngoc Thach St., District 3, HCMC.
Phone: (08) 38 223 215 Fax: (08) 38 223 216
E-mail: info@vinaresearch.jp
Client site

: http://vinaresearch.jp

Member site

: http://vinaresearch.net

The copyright of this report belongs to W&S market research company, 2012. The results of this survey can
be publicly used, but must be cited and sourced from Vinaresearch. In the circumstance of using the table
and graphs from results of this survey, the data at the source must be clearly stated and based on survey
results collected from Vinaresearch.


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