Report on Internet Service Provider in Indonesia 2014

Report on Internet Service Provider in
Indonesia
June 2014
Date : 10th July 2014

Table of content
A. Research Background
B. Research Design
C. Respondent Profile
D. Key Findings
E. Detail Findings
– Brand awareness
– Usage and Attitude
– Importance Level
– Brand image
– Future Intention
2

A. Research background
The number of Indonesian Internet users is increasing between 20% and 30% to 80 million people at the end 2013.
With Indonesia current population numbering about 240 million people, it means that Internet penetration will grow
to 33.3%. This development means that both Internet services providers and the Indonesian Government should
provide supportive condition to accommodate increased internet usage.
The survey is conducted with focus on the following points:
■Internet Service Provider Awareness
Know the Brand Awareness of Indonesian people about Internet Service Provider
Know what Internet Service Provider they currently used
Know Brand Leader of Internet Service Provider in Indonesia
■Important factor that affect internet usage
Understand what is the important factor to choose Internet Service Provider
Understand the reason for using current Internet Service Provider
■Internet performance condition in Indonesia
Identify what is the speed, price, access method that Indonesian people preferred
3

B. Research design
Research Method Online research
Fieldwork Period May 2014
Research Area Indonesia - Nationwide
Respondent Criteria Male & Female aged 17 and above
Sample Size 588 samples
Number of Questions 4 Screening questions and 15 Main Questions
Survey Content Screening
Gender, Age, Monthly Household Expenditure, Gadget Used for Internet.
Main Study
Gadget used to access internet, Top of Mind Internet Service Provider, Unaided Brand
Internet Service Provider Awareness, Total Awareness Brand Internet Service Provider, Ever
Used Internet Service Provider Brand, Currently Used Internet Service Provider Brand, Access
Method to Connect Internet Service Provider, Tools to Connect Internet Service Provider,
Average Speed Usage of Internet Service Provider, Important Factor ( Price, Quality,
Recommendation From Friends/Family, Promotion, Brand, Advertising, Reach, Package,
Access, Customer Service), Payment Method to Pay Internet Service Provider, Average Price
Spend For Internet Service Provider, Reasons Using Brand (Cheap Price, Stable Connection,
Good for Streaming, Good for Download, Suitable for Work, Fast, Access Everywhere, Easy to
Register, Extensive Reach, Recommended, Reliable for Every Condition), Satisfaction Level
(Connection, Package Price, Service, Speed, Reach, Customer Service), Future Plan To
Change Internet Service Provider, Future Intention Internet Service Provider Brand, Aspect for
Improvement.
4

C. Respondent profile
■Gender
■Monthly household income
■Age
■Gadget Used for Internet
5
58.5%
41.5%
Male
Female
2.2%
10.5%
29.1%
49.7%
8.5%
50 years old and over
40 - 49 years old
30 - 39 years old
20 - 29 years old
Under 20 years old
33.5%
50.3%
16.20%
MHI : C
MHI : B
MHI : A
73.0%
71.3%49.1%
26.5%
25.3%
25.2%
2.4% 1.4%
Laptop
Smartphone
Desktop PC
Tablet PC
Featured phone
Netbook
Ipod
Others
n Sample : 588

D. Key findings
■Internet Service Provider Awareness
Indonesian brand awareness toward Internet Service Provider is already high, only AHA and Firstmedia still low on score
The most preferred brand by Indonesian consumer is Speedy 19.4%, Smartfren 17.7% and Telkomsel 13.9%.
Indonesian Top of Mind brand awareness brand for Internet Service Provider were Telkomsel 23.0%, Speedy 19.7% and Smartfren
10.0%.
■Important factor that affect internet usage
Price, Access, Reach, Price and Package need a close and good relationship because this dimension is considered important and have a
high influence
From this analysis we can conclude that Tri, Axis and Flexi in the same dimension and respondent using the provider because of the Price
is cheap.
Therefore, Telkomsel is preferred by respondent because of its Extensive Reach
■Internet performance condition in Indonesia
Indonesia internet speed preferred by respondent were around 512kbps to above 1mbps.
Respondent prefer to buy voucher monthly with same price package, it means the loyalty of consumer towards service is high.
Mainly 42.9% respondent spending for internet is Rp.50.001 – Rp.100.000 per month.
There is some few aspect for improvement such as connection, price, speed and reach. Because more than 50% of respondent choose
need improvement for these aspects
6

E. Detail findings
1. Brand awareness
2. Usage and Attitude
3. Importance Level
4. Brand Image
5. Future Intention
7

Telkomsel Speedy Smartfren Indosat XL Axiata Tri Firstmedia Axis AHA Others
Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.
Total 588 23.0 19.7 10.0 8.3 7.1 6.6 4.4 2.2 1.2 17.3
BD 01: Gender
Male 344 23.3 19.5 10.8 8.1 8.7 7.0 2.6 1.7 1.5 16.9
Female 244 22.5 20.1 9.0 8.6 4.9 6.1 7.0 2.9 0.8 18.0
BD 02: Age Group
Under 19 years old 50 20.0 14.0 8.0 2.0 8.0 12.0 4.0 6.0 0.0 26.0
20 - 29 years old 292 22.6 18.8 11.0 12.0 6.2 4.8 3.4 2.4 1.0 17.8
30 - 39 years old 171 27.5 21.6 7.6 6.4 9.9 7.0 4.1 1.8 1.2 12.9
40 - 49 years old 62 16.1 22.6 14.5 3.2 4.8 8.1 9.7 0.0 1.6 19.4
50 years old and over 13 15.4 23.1 7.7 0.0 0.0 15.4 7.7 0.0 7.7 23.1
BD 03: Household monthly expenditure
Under Rp. 2.500.000 197 20.8 16.8 12.7 9.6 8.6 7.1 0.5 2.5 0.0 21.3
Rp. 2.500.001 - Rp. 6.500.000 254 26.8 17.3 11.0 6.7 7.5 7.1 2.4 3.1 1.6 16.5
Rp. 6.500.001 and above 137 19.0 28.5 4.4 9.5 4.4 5.1 13.9 0.0 2.2 13.1
BD 04: Currently Used Brand
Telkomsel 82 50.0 9.8 4.9 6.1 4.9 8.5 2.4 1.2 0.0 12.2
XL Axiata 64 17.2 17.2 6.3 4.7 21.9 3.1 3.1 4.7 0.0 21.9
Indosat 53 11.3 13.2 5.7 30.2 5.7 3.8 3.8 1.9 0.0 24.5
3 79 24.1 13.9 3.8 7.6 3.8 15.2 2.5 0.0 1.3 27.8
Axis 27 25.9 14.8 11.1 0.0 7.4 0.0 7.4 14.8 3.7 14.8
Smartfren 104 17.3 19.2 28.8 10.6 2.9 3.8 2.9 1.0 1.0 12.5
Flexi 9 44.4 33.3 0.0 0.0 0.0 11.1 0.0 0.0 0.0 11.1
Speedy 114 18.4 38.6 3.5 3.5 7.9 6.1 5.3 2.6 0.9 13.2
Firstmedia 32 6.3 25.0 12.5 9.4 3.1 6.3 21.9 0.0 0.0 15.6
BizNet 2 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 50.0
IM2 4 0.0 0.0 25.0 0.0 25.0 0.0 0.0 0.0 0.0 50.0
Telkomnet Instan 3 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Bolt 5 20.0 0.0 20.0 20.0 40.0 0.0 0.0 0.0 0.0 0.0
AHA 9 22.2 0.0 11.1 0.0 0.0 11.1 0.0 0.0 33.3 22.2
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Total
Top of Mind Internet Service Provider
Q. What are the Internet Service Provider that you know? [Free Answer] [First Answer]
8
23.0
19.7
10.0 8.3 7.1 6.6 4.4 2.2 1.2
17.3
Percentage of 10%
higher than the Total
 Indonesian Top of Mind brand awareness brand for Internet Service Provider were Telkomsel 23.0%, Speedy 19.7% and Smartfren
10.0%.

Unaided Brand Internet Service Provider Awareness
Q. What are the Internet Service Provider that you know? [Free Answer] [Other Answer]
9
59.5
43.0 40.0 48.0 42.2
32.5
14.6 20.7
9.7
37.2
Total 588 59.5 43.0 40.0 48.0 42.2 32.5 14.6 20.7 9.7 37.2
BD01: Gender
Male 344 61.3 41.9 38.1 45.6 43.3 34.6 15.1 17.7 8.4 35.5
Female 244 57.0 44.7 42.6 51.2 40.6 29.5 13.9 25.0 11.5 39.8
BD02: Age Group
Under 19 years old 50 62.0 38.0 40.0 38.0 44.0 38.0 8.0 20.0 10.0 46.0
20 - 29 years old 292 57.9 43.2 41.1 46.6 39.4 34.9 13.0 22.3 9.9 37.7
30 - 39 years old 171 62.0 42.7 36.8 50.9 46.8 28.1 16.4 19.3 8.2 31.6
40 - 49 years old 62 56.5 46.8 43.5 50.0 41.9 27.4 19.4 17.7 6.5 41.9
BD03: Household monthly expenditure
Under Rp. 2.500.000 197 56.3 37.1 37.6 42.1 37.6 33.5 4.1 19.3 6.1 37.6
Rp. 2.500.001 - Rp. 6.500.000 254 63.0 43.7 42.1 50.4 44.9 34.6 14.6 21.7 9.1 36.6
Rp. 6.500.001 and above 137 57.7 50.4 39.4 51.8 43.8 27.0 29.9 21.2 16.1 38.0
BD04: Currently Used Brand
Telkomsel 82 79.3 35.4 32.9 51.2 43.9 37.8 9.8 26.8 7.3 23.2
XL Axiata 64 59.4 31.3 31.3 43.8 62.5 35.9 15.6 26.6 6.3 34.4
Indosat 53 50.9 39.6 37.7 60.4 49.1 30.2 15.1 17.0 11.3 49.1
3 79 46.8 38.0 38.0 39.2 36.7 45.6 11.4 15.2 7.6 45.6
Axis 27 59.3 33.3 37.0 51.9 40.7 33.3 18.5 44.4 3.7 33.3
Smartfren 104 60.6 42.3 59.6 38.5 34.6 23.1 12.5 19.2 5.8 40.4
Flexi 9 66.7 66.7 33.3 66.7 55.6 33.3 11.1 33.3 11.1 11.1
Speedy 114 61.4 55.3 34.2 51.8 42.1 28.9 14.0 18.4 14.0 35.1
Firstmedia 32 40.6 59.4 40.6 43.8 18.8 21.9 40.6 3.1 9.4 46.9
BizNet 2 50.0 100.0 50.0 100.0 50.0 50.0 0.0 50.0 0.0 50.0
IM2 4 50.0 50.0 50.0 75.0 25.0 25.0 0.0 25.0 25.0 75.0
Bolt 5 80.0 60.0 60.0 80.0 80.0 80.0 60.0 60.0 60.0 40.0
AHA 9 44.4 22.2 33.3 33.3 44.4 22.2 0.0 0.0 44.4 22.2
Others 1 100.0 100.0 100.0 100.0 100.0 0.0 0.0 0.0 0.0 0.0
Total
Percentage of 10%
 Unaided awareness have a little difference with Top of Mind with Telkomsel 59.5%, Indosat 48.0% and Speedy 43.0% as their top
three.
 Firstmedia is favorite amongst higher household monthly expenditure.

Total 588 79.6 76.9 73.8 71.3 65.1 63.9 28.1 58.7 36.9 70.2
BD 01: Gender
Male 344 76.2 72.1 68.3 64.2 63.1 60.5 26.2 52.3 33.1 64.2
Female 244 84.4 83.6 81.6 81.1 68.0 68.9 30.7 67.6 42.2 78.7
BD 02: Age Group
Under 19 years old 50 72.0 74.0 70.0 64.0 70.0 62.0 16.0 54.0 30.0 68.0
20 - 29 years old 292 80.5 75.3 72.6 70.9 63.7 69.2 30.1 57.9 34.9 68.2
30 - 39 years old 171 77.8 75.4 74.3 70.2 65.5 56.7 24.0 57.9 37.4 71.3
40 - 49 years old 62 82.3 88.7 80.6 77.4 67.7 61.3 35.5 67.7 43.5 75.8
Under Rp. 2.500.000 197 70.1 67.5 64.0 63.5 58.9 57.4 19.8 50.8 0.0 59.4
Rp. 2.500.001 - Rp. 6.500.000 254 82.3 80.7 79.9 72.0 65.7 67.3 29.5 59.8 0.0 79.1
Rp. 6.500.001 and above 137 88.3 83.2 76.6 81.0 73.0 67.2 37.2 67.9 0.0 81.0
Telkomsel 82 100.0 76.8 64.6 73.2 63.4 63.4 22.0 56.1 28.0 73.2
XL Axiata 64 76.6 59.4 51.6 62.5 100.0 60.9 17.2 48.4 23.4 54.7
Indosat 53 77.4 73.6 71.7 100.0 67.9 71.7 28.3 60.4 39.6 71.7
3 79 77.2 73.4 73.4 75.9 64.6 100.0 20.3 65.8 31.6 74.7
Axis 27 74.1 66.7 77.8 77.8 74.1 51.9 37.0 100.0 48.1 63.0
Smartfren 104 75.0 68.3 100.0 59.6 61.5 55.8 19.2 56.7 42.3 69.2
Flexi 9 100.0 100.0 100.0 100.0 77.8 66.7 33.3 88.9 88.9 100.0
Speedy 114 78.1 100.0 66.7 67.5 54.4 54.4 22.8 55.3 35.1 69.3
Firstmedia 32 68.8 81.3 81.3 62.5 46.9 46.9 100.0 46.9 34.4 71.9
BizNet 2 100.0 100.0 100.0 100.0 100.0 50.0 100.0 100.0 100.0 100.0
IM2 4 25.0 50.0 75.0 0.0 25.0 50.0 50.0 0.0 50.0 100.0
Bolt 5 100.0 100.0 100.0 100.0 60.0 80.0 100.0 80.0 60.0 100.0
AHA 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0
Others 1 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 0.0 100.0
Total
Total Awareness Internet Service Provider Brand
Q. Among the list brands of internet provider, which one do you know (Including Unaided answer)? [Multiple Answer]
10
Percentage of 10%
 Mainly all the Internet Service Provider have a good score if aided with option to choose.
79.6 76.9 73.8 71.3 65.1 63.9
28.1
58.7
36.9
70.2

E. Detail findings
1. Brand awareness
3. Importance Level
4. Brand Image
5. Future Intention
11

Laptop Desktop PC Netbook Smartphone Tablet PC Ipod Featured phone Others
Per. Per. Per. Per. Per. Per. Per. Per.
Total 588 73.0 49.1 25.2 71.3 26.5 2.4 25.3 1.4
BD 01: Gender
Male 344 73.3 51.7 22.4 67.2 23.0 1.5 24.1 0.9
Female 244 72.5 45.5 29.1 77.0 31.6 3.7 27.0 2.0
BD 02: Age Group
Under 19 years old 50 66.0 48.0 28.0 56.0 22.0 2.0 38.0 0.0
20 - 29 years old 292 74.7 49.0 27.7 74.7 23.3 3.1 31.8 2.1
30 - 39 years old 171 73.1 44.4 17.5 76.6 26.9 1.8 14.0 0.0
40 - 49 years old 62 66.1 61.3 30.6 58.1 45.2 1.6 16.1 1.6
50 years old and over 13 92.3 61.5 30.8 46.2 23.1 0.0 23.1 7.7
Under Rp. 2.500.000 197 60.9 36.0 19.8 57.4 15.7 0.5 25.9 1.5
Rp. 2.500.001 - Rp. 6.500.000 254 77.2 56.3 26.8 76.8 26.4 3.5 26.0 0.8
Rp. 6.500.001 and above 137 82.5 54.7 29.9 81.0 42.3 2.9 23.4 2.2
Telkomsel 82 74.4 46.3 30.5 73.2 25.6 4.9 25.6 1.2
XL Axiata 64 65.6 43.8 20.3 70.3 29.7 1.6 23.4 1.6
Indosat 53 81.1 34.0 30.2 73.6 28.3 3.8 24.5 0.0
3 79 77.2 51.9 25.3 73.4 27.8 3.8 30.4 0.0
Axis 27 74.1 44.4 29.6 59.3 22.2 0.0 18.5 0.0
Smartfren 104 70.2 46.2 17.3 67.3 23.1 0.0 17.3 1.0
Flexi 9 100.0 33.3 33.3 100.0 33.3 0.0 33.3 0.0
Speedy 114 70.2 64.0 23.7 71.1 25.4 0.9 28.1 1.8
Firstmedia 32 71.9 56.3 21.9 62.5 21.9 3.1 21.9 3.1
BizNet 2 0.0 50.0 100.0 50.0 0.0 0.0 50.0 0.0
IM2 4 75.0 25.0 50.0 50.0 50.0 0.0 50.0 25.0
Telkomnet Instan 3 66.7 33.3 33.3 100.0 33.3 0.0 0.0 0.0
Bolt 5 60.0 40.0 0.0 100.0 60.0 0.0 40.0 0.0
AHA 9 88.9 44.4 55.6 100.0 33.3 22.2 55.6 11.1
Others 1 100.0 100.0 100.0 100.0 100.0 0.0 100.0 0.0
Total
Gadget used to access internet
Q. From list of media or gadget below, which are the most often you used for internet? [Single Answer]
12
73.0
49.1
25.2
71.3
26.5
2.4
25.3
1.4
 User of Tablet PC were mainly from 40 – 49 years old age group with 45.2% and higher Household Monthly Expenditure Rp.6.500.001
and above with 42.3%.
 Laptop and Smartphone is the main gadget used to access internet, 73.0% and 71.3% respectively.
Percentage of 10%

Access Method to Connect Internet Service Provider
Q. How do you usually used to access internet? [Multiple Answer]
13
Dial Up Broadband ADSL Mobile Broadband Others Don't know
Per. Per. Per. Per. Per. Per.
Total 588 65.8 50.0 30.6 66.0 2.4 4.4
BD 01: Gender
Male 344 64.8 48.8 28.5 64.5 1.5 3.5
Female 244 67.2 51.6 33.6 68.0 3.7 5.7
BD 02: Age Group
Under 19 years old 50 72.0 54.0 34.0 64.0 6.0 4.0
20 - 29 years old 292 67.1 48.3 30.5 67.8 2.7 3.8
30 - 39 years old 171 62.6 50.9 23.4 66.7 1.2 5.3
40 - 49 years old 62 67.7 56.5 40.3 58.1 1.6 6.5
50 years old and over 13 46.2 30.8 69.2 61.5 0.0 0.0
Under Rp. 2.500.000 197 57.4 44.7 20.3 60.9 1.5 6.6
Rp. 2.500.001 - Rp. 6.500.000 254 68.9 48.0 33.1 66.5 3.5 3.1
Rp. 6.500.001 and above 137 72.3 61.3 40.9 72.3 1.5 3.6
Telkomsel 82 59.8 50.0 23.2 67.1 3.7 7.3
XL Axiata 64 54.7 46.9 14.1 73.4 1.6 6.3
Indosat 53 58.5 49.1 22.6 75.5 1.9 3.8
3 79 70.9 54.4 20.3 69.6 1.3 5.1
Axis 27 59.3 44.4 25.9 81.5 3.7 7.4
Smartfren 104 70.2 41.3 24.0 65.4 1.0 4.8
Flexi 9 88.9 77.8 33.3 55.6 11.1 0.0
Speedy 114 64.9 50.9 60.5 52.6 2.6 1.8
Firstmedia 32 78.1 65.6 40.6 62.5 3.1 0.0
BizNet 2 100.0 50.0 50.0 50.0 0.0 0.0
IM2 4 75.0 50.0 25.0 75.0 0.0 0.0
Telkomnet Instan 3 66.7 100.0 33.3 100.0 0.0 0.0
Bolt 5 80.0 60.0 20.0 60.0 0.0 20.0
AHA 9 88.9 33.3 22.2 66.7 0.0 0.0
Others 1 100.0 100.0 100.0 0.0 100.0 0.0
Total
65.8
50.0
30.6
66.0
2.4 4.4
Percentage of 10%
 Broadband and ADSL is preferred amongst higher household income.
 Firstmedia user mainly used Dial-up and Broadband to connect to internet.

Ever Used Internet Service Provider Brand
Q. Among the list brands of internet provider, which one do you ever used? [Multiple Answer]
14
Total 588 56.5 47.1 44.6 44.9 40.8 41.7 9.9 25.9 0.0 36.7
BD 01: Gender
Male 344 56.7 45.1 45.9 40.4 42.4 40.7 8.7 21.8 0.0 32.6
Female 244 56.1 50.0 42.6 51.2 38.5 43.0 11.5 31.6 0.0 42.6
BD 02: Age Group
Under 19 years old 50 58.0 46.0 38.0 38.0 56.0 38.0 6.0 20.0 0.0 30.0
20 - 29 years old 292 59.2 46.6 44.9 47.6 38.4 47.9 11.0 26.7 0.0 35.6
30 - 39 years old 171 50.9 43.9 45.0 42.1 40.4 33.3 8.2 24.6 0.0 36.3
40 - 49 years old 62 50.0 54.8 48.4 41.9 45.2 38.7 9.7 30.6 0.0 45.2
Under Rp. 2.500.000 197 53.8 43.1 41.1 41.1 40.1 43.7 7.6 22.3 0.0 27.9
Rp. 2.500.001 - Rp. 6.500.000 254 55.5 48.8 45.7 46.5 37.4 42.5 8.3 24.8 0.0 40.9
Rp. 6.500.001 and above 137 62.0 49.6 47.4 47.4 48.2 37.2 16.1 32.8 0.0 41.6
Telkomsel 82 100.0 40.2 25.6 45.1 43.9 34.1 8.5 23.2 0.0 28.0
XL Axiata 64 56.3 23.4 15.6 40.6 100.0 37.5 1.6 23.4 0.0 20.3
Indosat 53 45.3 34.0 34.0 100.0 34.0 37.7 3.8 28.3 0.0 35.8
3 79 55.7 27.8 35.4 46.8 32.9 100.0 0.0 24.1 0.0 34.2
Axis 27 29.6 29.6 40.7 51.9 37.0 29.6 7.4 100.0 0.0 37.0
Smartfren 104 44.2 36.5 100.0 32.7 31.7 31.7 2.9 19.2 0.0 34.6
Flexi 9 77.8 33.3 77.8 55.6 55.6 33.3 11.1 55.6 0.0 100.0
Speedy 114 55.3 100.0 39.5 36.0 30.7 29.8 4.4 19.3 0.0 41.2
Firstmedia 32 34.4 46.9 37.5 21.9 21.9 25.0 100.0 12.5 0.0 25.0
BizNet 2 50.0 100.0 50.0 100.0 50.0 50.0 50.0 50.0 0.0 100.0
IM2 4 0.0 25.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 100.0
Bolt 5 60.0 40.0 20.0 40.0 40.0 60.0 60.0 40.0 0.0 100.0
AHA 9 55.6 44.4 44.4 44.4 33.3 33.3 11.1 33.3 0.0 100.0
Others 1 100.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0
Total 56.5
47.1 44.6 44.9 40.8 41.7
9.9
25.9
0.0
36.7
 Basically under 19 years old group ever tried Xl Axiata as their Internet Service Provider.
Percentage of 10%

Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy Firstmedia BizNet IM3 Telkomnet Instan Bolt Others AHA
Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.
Total 588 13.9 10.9 9.0 13.4 4.6 17.7 1.5 19.4 5.4 0.3 0.7 0.5 0.9 0.2 1.5
BD01:Gender
Male 344 15.1 11.0 8.4 13.1 3.2 19.5 1.5 20.1 4.9 0.6 0.0 0.9 0.6 0.0 1.2
Female 244 12.3 10.7 9.8 13.9 6.6 15.2 1.6 18.4 6.1 0.0 1.6 0.0 1.2 0.4 2.0
BD02:Age Group
Under 19 years old 50 28.0 10.0 4.0 8.0 4.0 24.0 0.0 16.0 4.0 0.0 0.0 0.0 0.0 0.0 2.0
20 - 29 years old 292 12.7 9.2 10.3 16.4 3.8 18.8 1.7 17.8 5.1 0.3 1.0 0.0 0.7 0.3 1.7
30 - 39 years old 171 14.6 15.2 8.8 11.7 6.4 15.8 1.8 17.5 4.1 0.0 0.0 1.8 1.2 0.0 1.2
40 - 49 years old 62 8.1 9.7 8.1 8.1 4.8 14.5 1.6 30.6 8.1 1.6 1.6 0.0 1.6 0.0 1.6
50 years old and over 13 7.7 0.0 7.7 15.4 0.0 7.7 0.0 38.5 23.1 0.0 0.0 0.0 0.0 0.0 0.0
BD03:Household monthly expenditure
Under Rp. 2.500.000 197 15.2 9.6 9.1 16.8 4.6 22.8 0.0 16.2 3.0 0.5 0.5 0.0 0.5 0.0 1.0
Rp. 2.500.001 - Rp. 6.500.000 254 13.4 9.4 9.1 13.4 5.5 16.1 2.4 20.5 5.1 0.4 1.2 0.8 1.2 0.0 1.6
Rp. 6.500.001 and above 137 13.1 15.3 8.8 8.8 2.9 13.1 2.2 21.9 9.5 0.0 0.0 0.7 0.7 0.7 2.2
BD04:Currently Used Brand
Telkomsel 82 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
XL Axiata 64 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Indosat 53 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
3 79 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Axis 27 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Smartfren 104 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Flexi 9 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Firstmedia 32 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Telkomnet Instan 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0
AHA 9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
Total
Currently Used Internet Service Provider Brand
Q. Among the list brands of internet provider, which one do you currently used? [Single Answer]
15
13.9 10.9 9.0
13.4
4.6
17.7
1.5
19.4
5.4
0.3 0.7 0.5 0.9 0.2 1.5
Percentage of 10%
 The most preferred brand by Indonesian consumer is Speedy 19.4%, Smartfren 17.7% and Telkomsel 13.9%.

Tools to Connect Internet Service Provider
Q. What are the tools you used most frequently to connect with internet? [Single Answer]
16
Wireless / Wifi Modem Fixed Line Mobile / Tethering Fiber optic Others Don't know
Per. Per. Per. Per. Per. Per. Per.
Total 588 29.9 43.4 6.0 17.9 1.9 0.7 0.3
BD 01: Gender
Male 344 29.4 46.8 5.5 16.3 0.9 0.9 0.3
Female 244 30.7 38.5 6.6 20.1 3.3 0.4 0.4
BD 02: Age Group
Under 19 years old 50 34.0 42.0 2.0 20.0 0.0 2.0 0.0
20 - 29 years old 292 29.1 45.5 6.2 16.1 2.4 0.7 0.0
30 - 39 years old 171 26.3 41.5 7.0 22.2 1.8 0.6 0.6
40 - 49 years old 62 35.5 41.9 4.8 14.5 1.6 0.0 1.6
50 years old and over 13 53.8 30.8 7.7 7.7 0.0 0.0 0.0
Under Rp. 2.500.000 197 27.9 45.7 6.1 17.3 1.0 1.0 1.0
Rp. 2.500.001 - Rp. 6.500.000 254 31.9 40.2 6.3 19.3 1.6 0.8 0.0
Rp. 6.500.001 and above 137 29.2 46.0 5.1 16.1 3.6 0.0 0.0
Telkomsel 82 19.5 43.9 4.9 30.5 0.0 1.2 0.0
XL Axiata 64 20.3 43.8 0.0 31.3 0.0 3.1 1.6
Indosat 53 22.6 37.7 1.9 35.8 1.9 0.0 0.0
3 79 24.1 51.9 3.8 19.0 1.3 0.0 0.0
Axis 27 18.5 37.0 3.7 37.0 3.7 0.0 0.0
Smartfren 104 15.4 67.3 3.8 10.6 1.0 1.0 1.0
Flexi 9 33.3 66.7 0.0 0.0 0.0 0.0 0.0
Speedy 114 56.1 24.6 13.2 1.8 4.4 0.0 0.0
Firstmedia 32 59.4 12.5 21.9 0.0 6.3 0.0 0.0
BizNet 2 50.0 50.0 0.0 0.0 0.0 0.0 0.0
IM2 4 75.0 0.0 0.0 25.0 0.0 0.0 0.0
Telkomnet Instan 3 0.0 100.0 0.0 0.0 0.0 0.0 0.0
Bolt 5 60.0 40.0 0.0 0.0 0.0 0.0 0.0
AHA 9 11.1 66.7 0.0 22.2 0.0 0.0 0.0
Others 1 100.0 0.0 0.0 0.0 0.0 0.0 0.0
Total
29.9
43.4
6.0
17.9
1.9 0.7 0.3
 Telkomsel, XL Axiata and Indosat is the preferred provider for mobile phone user.
Percentage of 10%

65 Kbps 128 Kbps 256 Kbps 512 Kbps 1 Mbps Above 1 Mbps Others Don't know
Per. Per. Per. Per. Per. Per. Per. Per.
Total 588 3.7 7.3 8.2 23.8 14.5 32.0 1.0 9.5
BD 01: Gender
Male 344 4.4 7.8 8.1 25.6 14.5 32.8 0.3 6.4
Female 244 2.9 6.6 8.2 21.3 14.3 30.7 2.0 13.9
BD 02: Age Group 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Under 19 years old 50 2.0 10.0 16.0 18.0 16.0 30.0 4.0 4.0
20 - 29 years old 292 3.4 6.5 6.5 24.7 15.1 32.5 1.4 9.9
30 - 39 years old 171 3.5 8.8 9.4 21.1 13.5 33.3 0.0 10.5
40 - 49 years old 62 4.8 4.8 6.5 32.3 12.9 29.0 0.0 9.7
50 years old and over 13 15.4 7.7 7.7 23.1 15.4 23.1 0.0 7.7
Under Rp. 2.500.000 197 4.1 8.6 12.2 23.4 13.2 29.4 1.0 8.1
Rp. 2.500.001 - Rp. 6.500.000 254 3.5 6.3 5.5 23.2 13.8 33.9 1.6 12.2
Rp. 6.500.001 and above 137 3.6 7.3 7.3 25.5 17.5 32.1 0.0 6.6
Telkomsel 82 4.9 6.1 6.1 22.0 13.4 32.9 0.0 14.6
XL Axiata 64 4.7 3.1 6.3 15.6 20.3 35.9 1.6 12.5
Indosat 53 11.3 11.3 5.7 18.9 18.9 26.4 1.9 5.7
3 79 5.1 5.1 8.9 25.3 10.1 35.4 1.3 8.9
Axis 27 3.7 7.4 14.8 7.4 14.8 33.3 3.7 14.8
Smartfren 104 1.9 11.5 9.6 27.9 12.5 26.9 1.0 8.7
Flexi 9 0.0 33.3 0.0 22.2 0.0 11.1 11.1 22.2
Speedy 114 0.9 7.0 10.5 33.3 17.5 26.3 0.0 4.4
Firstmedia 32 3.1 0.0 3.1 18.8 12.5 53.1 0.0 9.4
BizNet 2 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 75.0 0.0 25.0
Telkomnet Instan 3 0.0 0.0 33.3 33.3 0.0 33.3 0.0 0.0
Bolt 5 0.0 0.0 0.0 20.0 0.0 60.0 0.0 20.0
AHA 9 0.0 11.1 11.1 22.2 22.2 22.2 0.0 11.1
Others 1 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0
Total
Average Speed Usage of Internet Service Provider
Q. What is the speed of the most frequent Internet Brand you used today? [Single Answer]
17
3.7
7.3 8.2
23.8
14.5
32.0
1.0
9.5
Percentage of 10%
 Indonesia internet speed preferred by respondent were around 512kbps to above 1mbps.
 Most of the respondent with internet speed above 1 Mbps mainly used Firstmedia as their internet service provider.

Payment Method to Pay Internet Service Provider
Q. What method do you used most often to pay Internet Service Provider you use today? [Single Answer]
18
Buy voucher
monthly w ith
same price
package
Buy voucher
monthly
according to
usage
Buy voucher w ith
specific range of
time
(w eekly/daily)
Buy voucher w ith
specific time
range (10hours
package, 25hours
package, etc.)
Buy voucher w ith
quota limit (File
size- Gigabyte,
Megabyte)
Others
Total 588 62.6 5.8 10.5 3.1 17.2 0.9
BD 01: Gender
Male 344 61.0 6.1 12.2 2.9 16.6 1.2
Female 244 64.8 5.3 8.2 3.3 18.0 0.4
BD 02: Age Group
Under 19 years old 50 42.0 8.0 20.0 0.0 28.0 2.0
20 - 29 years old 292 59.6 7.9 11.3 3.4 16.8 1.0
30 - 39 years old 171 67.8 3.5 8.2 3.5 16.4 0.6
40 - 49 years old 62 72.6 1.6 8.1 1.6 16.1 0.0
Under Rp. 2.500.000 197 56.9 4.6 9.1 4.6 22.3 2.5
Rp. 2.500.001 - Rp. 6.500.000 254 62.6 7.1 12.6 1.6 16.1 0.0
Rp. 6.500.001 and above 137 70.8 5.1 8.8 3.6 11.7 0.0
Telkomsel 82 46.3 6.1 14.6 6.1 24.4 2.4
XL Axiata 64 57.8 3.1 17.2 0.0 20.3 1.6
Indosat 53 73.6 0.0 3.8 1.9 20.8 0.0
3 79 34.2 7.6 13.9 7.6 35.4 1.3
Axis 27 66.7 0.0 7.4 7.4 18.5 0.0
Smartfren 104 67.3 5.8 10.6 1.0 14.4 1.0
Flexi 9 33.3 0.0 44.4 11.1 11.1 0.0
Speedy 114 83.3 7.9 4.4 1.8 2.6 0.0
Firstmedia 32 84.4 12.5 0.0 0.0 3.1 0.0
BizNet 2 100.0 0.0 0.0 0.0 0.0 0.0
IM2 4 50.0 25.0 25.0 0.0 0.0 0.0
Bolt 5 40.0 0.0 40.0 0.0 20.0 0.0
AHA 9 66.7 11.1 0.0 0.0 22.2 0.0
Others 1 100.0 0.0 0.0 0.0 0.0 0.0
62.6
5.8 10.5
3.1
17.2
0.9
Percentage of 10%
 Respondent prefer to buy voucher monthly with same price package, it means the loyalty of consumer towards service is high.
 28.0% Younger generation prefer to buy voucher with quota to adjust with their usage.

Average Price Spend For Internet Service Provider
Q. How much in average do you spend monthly for using internet? [Single Answer]
19
Under Rp. 50,000
Rp. 50,001 - Rp
100,000
Rp. 100,001 - Rp.
200,000
Rp. 200,001 - Rp.
300,000
Rp. 300,001 - Rp.
400,000
Rp. 400,001 - Rp.
500,000
Rp. 500,001 - Rp.
600,000
Rp. 600,001 - Rp.
600,000
Rp. 700,001 - Rp.
800,000
Rp. 800,001 - Rp.
900,000
Rp. 900,001 - Rp.
1,000,000
Above Rp.
1,000,000
Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.
Total 588 16.0 42.9 19.2 11.6 4.6 1.7 1.0 0.2 0.3 0.9 0.5 1.2
BD01: Gender
Male 344 16.6 44.5 18.3 11.0 4.4 1.5 0.9 0.0 0.6 0.6 0.3 1.5
Female 244 15.2 40.6 20.5 12.3 4.9 2.0 1.2 0.4 0.0 1.2 0.8 0.8
BD02: Age Group
Under 19 years old 50 28.0 46.0 12.0 8.0 0.0 2.0 2.0 0.0 0.0 0.0 0.0 2.0
20 - 29 years old 292 16.4 44.2 18.2 11.0 5.8 0.0 1.0 0.0 0.7 0.3 1.0 1.4
30 - 39 years old 171 14.0 43.9 22.2 9.4 2.9 3.5 1.2 0.0 0.0 1.8 0.0 1.2
40 - 49 years old 62 12.9 33.9 22.6 19.4 6.5 1.6 0.0 1.6 0.0 1.6 0.0 0.0
50 years old and over 13 0.0 30.8 15.4 30.8 7.7 15.4 0.0 0.0 0.0 0.0 0.0 0.0
BD03: Household monthly expenditure
Under Rp. 2.500.000 197 22.3 51.8 12.2 6.1 3.0 1.0 0.5 0.0 0.0 0.0 1.0 2.0
Rp. 2.500.001 - Rp. 6.500.000 254 14.6 38.6 23.6 10.2 6.7 1.2 0.8 0.4 0.8 1.6 0.4 1.2
Rp. 6.500.001 and above 137 9.5 38.0 21.2 21.9 2.9 3.6 2.2 0.0 0.0 0.7 0.0 0.0
BD04: Currently Used Brand
Telkomsel 82 14.6 48.8 25.6 4.9 3.7 0.0 0.0 0.0 0.0 1.2 0.0 1.2
XL Axiata 64 37.5 42.2 12.5 3.1 1.6 1.6 1.6 0.0 0.0 0.0 0.0 0.0
Indosat 53 24.5 50.9 18.9 1.9 0.0 0.0 0.0 0.0 0.0 0.0 1.9 1.9
3 79 26.6 54.4 11.4 7.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Axis 27 22.2 59.3 14.8 3.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Smartfren 104 10.6 68.3 13.5 5.8 0.0 1.0 0.0 0.0 0.0 0.0 0.0 1.0
Flexi 9 33.3 33.3 33.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 2.6 11.4 26.3 32.5 14.0 1.8 2.6 0.0 1.8 2.6 1.8 2.6
Firstmedia 32 0.0 9.4 18.8 25.0 18.8 15.6 6.3 0.0 0.0 3.1 0.0 3.1
BizNet 2 0.0 50.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
IM2 4 25.0 0.0 25.0 25.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0
Telkomnet Instan 3 0.0 33.3 66.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Bolt 5 0.0 40.0 40.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 0.0 0.0
AHA 9 0.0 55.6 33.3 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Others 1 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
16.0
42.9
19.2
11.6
4.6 1.7 1.0 0.2 0.3 0.9 0.5 1.2
Percentage of 10%
 Mainly 42.9% respondent spending for internet is Rp.50.001 – Rp.100.000 per month.
 Younger generation 28.0% spending to used internet were only Under Rp.50.000, otherwise higher household monthly expenditure
spend more than any other group with 21.9% spend Rp.200.001 – Rp. 300.000.

E. Detail findings
1. Brand awareness
3. Importance Level
4. Brand Image
5. Future Intention
20

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.4 1.2 11.7 29.6 54.1 4.6 83.7
BD 01: Gender
Male 344 3.2 1.2 14.0 28.5 53.2 4.4 81.7
Female 244 3.7 1.2 8.6 31.1 55.3 4.9 86.5
BD 02: Age Group
Under 19 years old 50 4.0 2.0 10.0 24.0 60.0 6.0 84.0
20 - 29 years old 292 3.8 1.0 8.6 31.5 55.1 4.8 86.6
30 - 39 years old 171 2.3 0.0 17.5 27.5 52.6 2.3 80.1
40 - 49 years old 62 4.8 4.8 11.3 30.6 48.4 9.7 79.0
Under Rp. 2.500.000 197 3.6 3.0 9.6 29.9 53.8 6.6 83.8
Rp. 2.500.001 - Rp. 6.500.000 254 3.5 0.4 13.4 26.4 56.3 3.9 82.7
Rp. 6.500.001 and above 137 2.9 0.0 11.7 35.0 50.4 2.9 85.4
Telkomsel 82 1.2 1.2 13.4 34.1 50.0 2.4 84.1
XL Axiata 64 1.6 1.6 10.9 31.3 54.7 3.1 85.9
Indosat 53 7.5 1.9 11.3 22.6 56.6 9.4 79.2
3 79 2.5 1.3 11.4 26.6 58.2 3.8 84.8
Axis 27 0.0 0.0 11.1 18.5 70.4 0.0 88.9
Smartfren 104 5.8 1.0 17.3 32.7 43.3 6.7 76.0
Flexi 9 11.1 0.0 11.1 11.1 66.7 11.1 77.8
Speedy 114 3.5 1.8 11.4 30.7 52.6 5.3 83.3
Firstmedia 32 0.0 0.0 0.0 40.6 59.4 0.0 100.0
BizNet 2 0.0 0.0 0.0 50.0 50.0 0.0 100.0
IM2 4 0.0 0.0 0.0 0.0 100.0 0.0 100.0
Bolt 5 0.0 0.0 0.0 20.0 80.0 0.0 100.0
AHA 9 0.0 0.0 0.0 22.2 77.8 0.0 100.0
Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0
Important Factor – Price
Q. How important are the following factor when you choose your internet provider? [Matrix Single Answer]
21
Percentage of 10%
 Price is one of the important factor because 83.7% of the respondent agree that price is important and only 4.6% respondent who
choose that price were not important.
3.41.2 11.7 29.6 54.1
Very not important
Somewhat not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.6 0.3 1.9 20.7 73.5 3.9 94.2
BD 01: Gender
Male 344 3.8 0.0 1.5 19.2 75.6 3.8 94.8
Female 244 3.3 0.8 2.5 23.0 70.5 4.1 93.4
BD 02: Age Group
Under 19 years old 50 4.0 0.0 2.0 12.0 82.0 4.0 94.0
20 - 29 years old 292 4.1 0.3 1.4 21.2 72.9 4.5 94.2
30 - 39 years old 171 2.9 0.0 1.8 21.6 73.7 2.9 95.3
40 - 49 years old 62 3.2 1.6 4.8 24.2 66.1 4.8 90.3
Under Rp. 2.500.000 197 3.6 0.5 2.5 20.8 72.6 4.1 93.4
Rp. 2.500.001 - Rp. 6.500.000 254 4.3 0.4 0.8 20.5 74.0 4.7 94.5
Rp. 6.500.001 and above 137 2.2 0.0 2.9 21.2 73.7 2.2 94.9
Telkomsel 82 1.2 0.0 6.1 24.4 68.3 1.2 92.7
XL Axiata 64 1.6 1.6 0.0 20.3 76.6 3.1 96.9
Indosat 53 5.7 0.0 1.9 22.6 69.8 5.7 92.5
3 79 3.8 0.0 1.3 20.3 74.7 3.8 94.9
Axis 27 0.0 0.0 0.0 29.6 70.4 0.0 100.0
Smartfren 104 5.8 1.0 1.0 21.2 71.2 6.7 92.3
Flexi 9 0.0 0.0 11.1 11.1 77.8 0.0 88.9
Speedy 114 5.3 0.0 1.8 16.7 76.3 5.3 93.0
Firstmedia 32 0.0 0.0 0.0 21.9 78.1 0.0 100.0
BizNet 2 0.0 0.0 0.0 0.0 100.0 0.0 100.0
IM2 4 0.0 0.0 0.0 25.0 75.0 0.0 100.0
Bolt 5 0.0 0.0 0.0 20.0 80.0 0.0 100.0
AHA 9 0.0 0.0 0.0 22.2 77.8 0.0 100.0
Others 1 0.0 0.0 0.0 0.0 100.0 0.0 100.0
Important Factor – Quality
22
Percentage of 10%
 Quality is same with Price, 94.2% of the respondent agree that quality is important and only 3.9% of respondent who choose that
price were not important.
3.60.31.9 20.7 73.5
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 4.1 12.4 41.2 31.8 10.5 16.5 42.3
BD 01: Gender
Male 344 4.4 11.0 43.0 30.2 11.3 15.4 41.6
Female 244 3.7 14.3 38.5 34.0 9.4 18.0 43.4
BD 02: Age Group
Under 19 years old 50 6.0 18.0 34.0 28.0 14.0 24.0 42.0
20 - 29 years old 292 3.8 12.7 43.2 28.4 12.0 16.4 40.4
30 - 39 years old 171 2.3 12.9 40.9 35.7 8.2 15.2 43.9
40 - 49 years old 62 8.1 6.5 40.3 37.1 8.1 14.5 45.2
Under Rp. 2.500.000 197 6.6 12.7 39.1 28.9 12.7 19.3 41.6
Rp. 2.500.001 - Rp. 6.500.000 254 1.6 9.8 43.3 35.8 9.4 11.4 45.3
Rp. 6.500.001 and above 137 5.1 16.8 40.1 28.5 9.5 21.9 38.0
Telkomsel 82 2.4 15.9 41.5 26.8 13.4 18.3 40.2
XL Axiata 64 3.1 10.9 40.6 34.4 10.9 14.1 45.3
Indosat 53 5.7 13.2 43.4 26.4 11.3 18.9 37.7
3 79 2.5 7.6 41.8 38.0 10.1 10.1 48.1
Axis 27 0.0 14.8 33.3 44.4 7.4 14.8 51.9
Smartfren 104 6.7 20.2 33.7 28.8 10.6 26.9 39.4
Flexi 9 0.0 11.1 66.7 22.2 0.0 11.1 22.2
Speedy 114 6.1 7.9 46.5 30.7 8.8 14.0 39.5
Firstmedia 32 3.1 6.3 31.3 40.6 18.8 9.4 59.4
BizNet 2 0.0 0.0 50.0 50.0 0.0 0.0 50.0
IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0
Bolt 5 0.0 0.0 80.0 0.0 20.0 0.0 20.0
AHA 9 0.0 11.1 55.6 33.3 0.0 11.1 33.3
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Important Factor – Recommendation from Family
23
Percentage of 10%
 Recommendation from family considered neutral for respondent although 42.3% said it was important but 41.3% of respondent said
neutral.
4.1 12.4 41.2 31.8 10.5
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.7 11.9 33.0 33.0 18.4 15.6 51.4
BD 01: Gender
Male 344 3.8 12.8 32.8 31.1 19.5 16.6 50.6
Female 244 3.7 10.7 33.2 35.7 16.8 14.3 52.5
BD 02: Age Group
Under 19 years old 50 2.0 20.0 36.0 28.0 14.0 22.0 42.0
20 - 29 years old 292 4.5 11.0 29.8 33.2 21.6 15.4 54.8
30 - 39 years old 171 1.2 12.3 36.3 36.3 14.0 13.5 50.3
40 - 49 years old 62 8.1 11.3 35.5 27.4 17.7 19.4 45.2
Under Rp. 2.500.000 197 3.6 12.7 34.5 31.0 18.3 16.2 49.2
Rp. 2.500.001 - Rp. 6.500.000 254 2.8 13.0 31.1 35.4 17.7 15.7 53.1
Rp. 6.500.001 and above 137 5.8 8.8 34.3 31.4 19.7 14.6 51.1
Telkomsel 82 2.4 11.0 45.1 22.0 19.5 13.4 41.5
XL Axiata 64 3.1 15.6 31.3 31.3 18.8 18.8 50.0
Indosat 53 3.8 7.5 39.6 28.3 20.8 11.3 49.1
3 79 3.8 13.9 27.8 39.2 15.2 17.7 54.4
Axis 27 0.0 14.8 22.2 37.0 25.9 14.8 63.0
Smartfren 104 6.7 11.5 30.8 36.5 14.4 18.3 51.0
Flexi 9 22.2 11.1 0.0 33.3 33.3 33.3 66.7
Speedy 114 3.5 13.2 29.8 33.3 20.2 16.7 53.5
Firstmedia 32 0.0 6.3 34.4 43.8 15.6 6.3 59.4
BizNet 2 0.0 0.0 50.0 50.0 0.0 0.0 50.0
IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0
Bolt 5 0.0 0.0 80.0 0.0 20.0 0.0 20.0
AHA 9 0.0 11.1 33.3 22.2 33.3 11.1 55.6
Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0
Important Factor – Promotion
24
Percentage of 10%
 Promotion is slightly important factor for choosing internet service provider with 51.4%.
3.7 11.9 33.0 33.0 18.4
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 5.3 25.9 51.0 13.3 4.6 31.1 17.9
BD 01: Gender
Male 344 5.2 26.7 49.4 14.0 4.7 32.0 18.6
Female 244 5.3 24.6 53.3 12.3 4.5 29.9 16.8
BD 02: Age Group
Under 19 years old 50 6.0 36.0 36.0 14.0 8.0 42.0 22.0
20 - 29 years old 292 5.1 24.3 53.8 12.3 4.5 29.5 16.8
30 - 39 years old 171 4.7 27.5 53.2 9.9 4.7 32.2 14.6
40 - 49 years old 62 6.5 19.4 43.5 27.4 3.2 25.8 30.6
Under Rp. 2.500.000 197 6.6 26.4 51.8 11.2 4.1 33.0 15.2
Rp. 2.500.001 - Rp. 6.500.000 254 3.5 25.6 50.8 15.4 4.7 29.1 20.1
Rp. 6.500.001 and above 137 6.6 25.5 50.4 12.4 5.1 32.1 17.5
Telkomsel 82 7.3 26.8 48.8 9.8 7.3 34.1 17.1
XL Axiata 64 1.6 29.7 54.7 4.7 9.4 31.3 14.1
Indosat 53 0.0 24.5 52.8 18.9 3.8 24.5 22.6
3 79 6.3 24.1 48.1 16.5 5.1 30.4 21.5
Axis 27 3.7 25.9 59.3 11.1 0.0 29.6 11.1
Smartfren 104 6.7 29.8 47.1 12.5 3.8 36.5 16.3
Flexi 9 11.1 11.1 44.4 33.3 0.0 22.2 33.3
Speedy 114 7.9 21.9 50.0 17.5 2.6 29.8 20.2
Firstmedia 32 0.0 28.1 56.3 9.4 6.3 28.1 15.6
BizNet 2 0.0 0.0 50.0 50.0 0.0 0.0 50.0
IM2 4 25.0 25.0 50.0 0.0 0.0 50.0 0.0
Bolt 5 0.0 0.0 80.0 20.0 0.0 0.0 20.0
AHA 9 0.0 33.3 66.7 0.0 0.0 33.3 0.0
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Important Factor – Brand
25
Percentage of 10%
 Opinion about brand name is varied between older generation and younger generation, with 30.6% older generation said it is
important but 42.0% younger generation said it is not important.
 However, the opinion about brand is mainly neutral 51.0%.
5.3 25.9 51.0 13.3 4.6
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 7.0 18.7 41.5 23.3 9.5 25.7 32.8
BD 01: Gender
Male 344 7.0 20.6 38.1 23.8 10.5 27.6 34.3
Female 244 7.0 16.0 46.3 22.5 8.2 23.0 30.7
BD 02: Age Group
Under 19 years old 50 10.0 28.0 28.0 20.0 14.0 38.0 34.0
20 - 29 years old 292 7.9 17.8 39.4 25.0 9.9 25.7 34.9
30 - 39 years old 171 3.5 19.9 47.4 22.2 7.0 23.4 29.2
40 - 49 years old 62 8.1 14.5 46.8 24.2 6.5 22.6 30.6
Under Rp. 2.500.000 197 7.1 18.3 45.2 19.3 10.2 25.4 29.4
Rp. 2.500.001 - Rp. 6.500.000 254 6.3 18.5 38.6 28.3 8.3 24.8 36.6
Rp. 6.500.001 and above 137 8.0 19.7 41.6 19.7 10.9 27.7 30.7
Telkomsel 82 6.1 18.3 42.7 19.5 13.4 24.4 32.9
XL Axiata 64 7.8 28.1 31.3 20.3 12.5 35.9 32.8
Indosat 53 7.5 18.9 49.1 15.1 9.4 26.4 24.5
3 79 5.1 16.5 44.3 26.6 7.6 21.5 34.2
Axis 27 3.7 11.1 48.1 25.9 11.1 14.8 37.0
Smartfren 104 9.6 22.1 32.7 24.0 11.5 31.7 35.6
Flexi 9 11.1 33.3 33.3 22.2 0.0 44.4 22.2
Speedy 114 6.1 14.0 46.5 26.3 7.0 20.2 33.3
Firstmedia 32 12.5 12.5 40.6 25.0 9.4 25.0 34.4
BizNet 2 0.0 50.0 50.0 0.0 0.0 50.0 0.0
IM2 4 0.0 25.0 25.0 50.0 0.0 25.0 50.0
Bolt 5 0.0 0.0 60.0 40.0 0.0 0.0 40.0
AHA 9 0.0 22.2 55.6 22.2 0.0 22.2 22.2
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Important Factor – Advertising
26
Percentage of 10%
 Important factor for advertising consider neutral 41.5%, however younger generation consider it is not important.
7.0 18.7 41.5 23.3 9.5
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.9 0.2 4.8 19.7 71.4 4.1 91.2
BD 01: Gender
Male 344 4.1 0.0 4.9 18.6 72.4 4.1 91.0
Female 244 3.7 0.4 4.5 21.3 70.1 4.1 91.4
BD 02: Age Group
Under 19 years old 50 4.0 0.0 6.0 14.0 76.0 4.0 90.0
20 - 29 years old 292 4.5 0.0 3.1 20.5 71.9 4.5 92.5
30 - 39 years old 171 2.9 0.0 7.0 19.3 70.8 2.9 90.1
40 - 49 years old 62 4.8 1.6 4.8 19.4 69.4 6.5 88.7
Under Rp. 2.500.000 197 4.1 0.5 4.6 15.7 75.1 4.6 90.9
Rp. 2.500.001 - Rp. 6.500.000 254 4.3 0.0 4.3 22.8 68.5 4.3 91.3
Rp. 6.500.001 and above 137 2.9 0.0 5.8 19.7 71.5 2.9 91.2
Telkomsel 82 1.2 0.0 8.5 13.4 76.8 1.2 90.2
XL Axiata 64 1.6 1.6 7.8 21.9 67.2 3.1 89.1
Indosat 53 5.7 0.0 3.8 18.9 71.7 5.7 90.6
3 79 3.8 0.0 3.8 22.8 69.6 3.8 92.4
Axis 27 0.0 0.0 0.0 14.8 85.2 0.0 100.0
Smartfren 104 6.7 0.0 2.9 21.2 69.2 6.7 90.4
Flexi 9 11.1 0.0 0.0 11.1 77.8 11.1 88.9
Speedy 114 5.3 0.0 4.4 18.4 71.9 5.3 90.4
Firstmedia 32 0.0 0.0 9.4 28.1 62.5 0.0 90.6
BizNet 2 0.0 0.0 0.0 50.0 50.0 0.0 100.0
IM2 4 0.0 0.0 0.0 0.0 100.0 0.0 100.0
Bolt 5 0.0 0.0 0.0 40.0 60.0 0.0 100.0
AHA 9 0.0 0.0 0.0 22.2 77.8 0.0 100.0
Others 1 0.0 0.0 0.0 0.0 100.0 0.0 100.0
Important Factor – Reach
27
Percentage of 10%
 Respondent choose that reach is very important factor for internet service provider with 91.2% agree that it is an important factor.
3.9 4.8 19.7 71.4
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.9 1.2 9.5 34.4 51.0 5.1 85.4
BD 01: Gender
Male 344 4.1 0.9 8.4 36.0 50.6 4.9 86.6
Female 244 3.7 1.6 11.1 32.0 51.6 5.3 83.6
BD 02: Age Group
Under 19 years old 50 4.0 0.0 8.0 28.0 60.0 4.0 88.0
20 - 29 years old 292 4.5 0.7 6.2 33.2 55.5 5.1 88.7
30 - 39 years old 171 2.9 1.8 11.7 38.0 45.6 4.7 83.6
40 - 49 years old 62 4.8 3.2 14.5 35.5 41.9 8.1 77.4
Under Rp. 2.500.000 197 4.6 1.5 8.6 29.9 55.3 6.1 85.3
Rp. 2.500.001 - Rp. 6.500.000 254 4.3 1.2 9.4 33.9 51.2 5.5 85.0
Rp. 6.500.001 and above 137 2.2 0.7 10.9 41.6 44.5 2.9 86.1
Telkomsel 82 1.2 1.2 12.2 30.5 54.9 2.4 85.4
XL Axiata 64 1.6 1.6 3.1 34.4 59.4 3.1 93.8
Indosat 53 5.7 3.8 7.5 32.1 50.9 9.4 83.0
3 79 3.8 1.3 2.5 43.0 49.4 5.1 92.4
Axis 27 0.0 0.0 7.4 14.8 77.8 0.0 92.6
Smartfren 104 7.7 0.0 8.7 32.7 51.0 7.7 83.7
Flexi 9 0.0 0.0 11.1 44.4 44.4 0.0 88.9
Speedy 114 5.3 1.8 16.7 35.1 41.2 7.0 76.3
Firstmedia 32 0.0 0.0 12.5 50.0 37.5 0.0 87.5
BizNet 2 0.0 0.0 0.0 50.0 50.0 0.0 100.0
IM2 4 0.0 0.0 25.0 0.0 75.0 0.0 75.0
Bolt 5 0.0 0.0 20.0 60.0 20.0 0.0 80.0
AHA 9 0.0 0.0 11.1 0.0 88.9 0.0 88.9
Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0
Important Factor – Package
28
Percentage of 10%
 Internet package is important, interesting package could drive consumer to used its product. Based on survey respondent agree 85.4%
it is important.
3.9 9.5 34.4 51.0
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.7 0.7 2.6 23.0 70.1 4.4 93.0
BD 01: Gender
Male 344 3.8 0.9 1.5 24.4 69.5 4.7 93.9
Female 244 3.7 0.4 4.1 20.9 70.9 4.1 91.8
BD 02: Age Group
Under 19 years old 50 4.0 4.0 0.0 18.0 74.0 8.0 92.0
20 - 29 years old 292 4.1 0.0 2.7 20.9 72.3 4.1 93.2
30 - 39 years old 171 3.5 0.0 1.8 26.9 67.8 3.5 94.7
40 - 49 years old 62 3.2 3.2 6.5 24.2 62.9 6.5 87.1
Under Rp. 2.500.000 197 4.6 1.0 3.0 22.8 68.5 5.6 91.4
Rp. 2.500.001 - Rp. 6.500.000 254 3.9 0.8 0.8 24.0 70.5 4.7 94.5
Rp. 6.500.001 and above 137 2.2 0.0 5.1 21.2 71.5 2.2 92.7
Telkomsel 82 1.2 1.2 3.7 25.6 68.3 2.4 93.9
XL Axiata 64 1.6 1.6 1.6 20.3 75.0 3.1 95.3
Indosat 53 5.7 0.0 1.9 24.5 67.9 5.7 92.5
3 79 3.8 0.0 0.0 19.0 77.2 3.8 96.2
Axis 27 0.0 3.7 3.7 25.9 66.7 3.7 92.6
Smartfren 104 6.7 0.0 1.9 22.1 69.2 6.7 91.3
Flexi 9 0.0 0.0 11.1 22.2 66.7 0.0 88.9
Speedy 114 5.3 0.9 4.4 21.9 67.5 6.1 89.5
Firstmedia 32 0.0 0.0 0.0 25.0 75.0 0.0 100.0
BizNet 2 0.0 0.0 0.0 0.0 100.0 0.0 100.0
IM2 4 0.0 0.0 25.0 0.0 75.0 0.0 75.0
Bolt 5 0.0 0.0 0.0 80.0 20.0 0.0 100.0
AHA 9 0.0 0.0 0.0 33.3 66.7 0.0 100.0
Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0
Important Factor – Access
29
Percentage of 10%
 Access everywhere is another important factor with 93.0% respondent choose important.
3.72.6 23.0 70.1
Very not important
Neutral
Somewhat important
Very important

Total
Very not
important
Somew hat not
important
Neutral
Somew hat
important
Very important
Very not
important +
Somew hat not
important
(Code 1 ~ 2)
Somew hat
important + Very
important
(Code 4 ~ 5)
Total 588 3.2 3.7 25.2 37.4 30.4 7.0 67.9
BD 01: Gender
Male 344 3.5 3.5 24.1 35.5 33.4 7.0 68.9
Female 244 2.9 4.1 26.6 40.2 26.2 7.0 66.4
BD 02: Age Group
Under 19 years old 50 4.0 4.0 26.0 36.0 30.0 8.0 66.0
20 - 29 years old 292 3.8 4.8 25.3 34.9 31.2 8.6 66.1
30 - 39 years old 171 2.3 2.3 26.3 40.9 28.1 4.7 69.0
40 - 49 years old 62 1.6 3.2 24.2 38.7 32.3 4.8 71.0
Under Rp. 2.500.000 197 3.6 4.6 27.4 30.5 34.0 8.1 64.5
Rp. 2.500.001 - Rp. 6.500.000 254 3.1 3.1 23.2 41.3 29.1 6.3 70.5
Rp. 6.500.001 and above 137 2.9 3.6 25.5 40.1 27.7 6.6 67.9
Telkomsel 82 2.4 4.9 24.4 40.2 28.0 7.3 68.3
XL Axiata 64 1.6 4.7 23.4 39.1 31.3 6.3 70.3
Indosat 53 9.4 1.9 26.4 30.2 32.1 11.3 62.3
3 79 3.8 1.3 27.8 34.2 32.9 5.1 67.1
Axis 27 0.0 3.7 40.7 25.9 29.6 3.7 55.6
Smartfren 104 3.8 3.8 23.1 43.3 26.0 7.7 69.2
Flexi 9 0.0 0.0 33.3 55.6 11.1 0.0 66.7
Speedy 114 3.5 5.3 25.4 36.0 29.8 8.8 65.8
Firstmedia 32 0.0 6.3 3.1 40.6 50.0 6.3 90.6
BizNet 2 0.0 0.0 0.0 0.0 100.0 0.0 100.0
IM2 4 0.0 0.0 50.0 25.0 25.0 0.0 50.0
Bolt 5 0.0 0.0 40.0 40.0 20.0 0.0 60.0
AHA 9 0.0 0.0 55.6 22.2 22.2 0.0 44.4
Others 1 0.0 0.0 0.0 0.0 100.0 0.0 100.0
Important Factor – Customer Service
30
Percentage of 10%
 Amongst Firstmedia user customer service is very important because 90% of them said its important.
3.23.7 25.2 37.4 30.4
Very not important
Neutral
Somewhat important
Very important

Purchase Motives on Important Level
31
PROTECT
This group will require
special initiative to
protect their interests
LOW PRIORITY
May have some
involvement, but
relatively in lower priority
GOOD RELATION
A close and good working
relationship must be
established with this
group
MONITOR
This group may be source
of risks, and will require
careful monitoring and
management
INFLUENCE
IMPORTANTHighLow
Low HighINFLUENCE
IMPORTANTHighLow
Low High

PROTECT
LOW PRIORITY
GOOD RELATION
MONITOR
1
2
3
4
5
6
7
8
9
10
Purchase Motives on Important Level
32
INFLUENCE
IMPORTANTHighLow
Low High
Weight : 0.500
Mean
Score of Industry :
72.33
Attributes:
1. Price
2. Quality
3. Recommendation from family/friend
4. Promotion
5. Brand
6. Advertising
7. Reach
8. Package
9. Access
10. Customer Service
 From the analysis, Price, Access, Reach, Price and Package need a close and good relationship because this dimension is considered
important and have a high influence

E. Detail findings
1. Brand awareness
3. Importance Level
4. Brand strength and weakness
5. Future Intention
33

Reasons Using Brand – Cheap Price
Q. From the following brand, which brand you think suits to this condition? [Matrix Single Answer]
34
Total 588 7.5 13.3 7.7 21.9 7.1 18.2 1.9 11.6 3.4 0.0 1.0 0.7 0.9 0.2 4.8
BD01:Gender
Male 344 7.0 14.2 8.4 21.2 6.4 21.5 1.5 11.3 2.6 0.0 0.0 0.6 0.9 0.0 4.4
Female 244 8.2 11.9 6.6 23.0 8.2 13.5 2.5 11.9 4.5 0.0 2.5 0.8 0.8 0.4 5.3
BD02:Age Group
Under 19 years old 50 8.0 18.0 4.0 22.0 10.0 16.0 2.0 8.0 4.0 0.0 0.0 0.0 0.0 0.0 8.0
20 - 29 years old 292 8.2 10.6 8.2 25.7 6.8 19.2 1.4 9.9 3.4 0.0 1.0 0.0 1.0 0.3 4.1
30 - 39 years old 171 9.4 16.4 8.8 17.5 7.6 18.7 2.3 9.9 2.9 0.0 1.2 1.2 0.6 0.0 3.5
40 - 49 years old 62 0.0 16.1 4.8 19.4 6.5 16.1 3.2 21.0 1.6 0.0 1.6 0.0 1.6 0.0 8.1
Under Rp. 2.500.000 197 9.1 9.6 8.6 25.9 7.1 22.3 0.5 10.7 2.5 0.0 0.5 0.0 0.5 0.0 2.5
Rp. 2.500.001 - Rp. 6.500.000 254 6.7 13.0 7.1 21.7 7.9 16.9 2.4 12.6 2.0 0.0 1.2 0.8 1.2 0.0 6.7
Rp. 6.500.001 and above 137 6.6 19.0 7.3 16.8 5.8 14.6 2.9 10.9 7.3 0.0 1.5 1.5 0.7 0.7 4.4
Telkomsel 82 42.7 12.2 3.7 19.5 3.7 11.0 0.0 1.2 1.2 0.0 0.0 1.2 0.0 0.0 3.7
XL Axiata 64 0.0 79.7 3.1 10.9 0.0 0.0 1.6 3.1 0.0 0.0 0.0 0.0 0.0 0.0 1.6
Indosat 53 1.9 1.9 60.4 18.9 5.7 3.8 0.0 1.9 0.0 0.0 1.9 0.0 0.0 0.0 3.8
3 79 0.0 3.8 1.3 83.5 1.3 3.8 0.0 2.5 0.0 0.0 0.0 0.0 1.3 0.0 2.5
Axis 27 0.0 0.0 0.0 3.7 92.6 0.0 0.0 3.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Smartfren 104 1.0 4.8 1.9 11.5 4.8 69.2 1.0 1.0 0.0 0.0 0.0 0.0 0.0 0.0 4.8
Flexi 9 0.0 11.1 11.1 0.0 0.0 0.0 77.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 4.4 5.3 2.6 9.6 2.6 14.0 1.8 51.8 0.0 0.0 0.9 0.0 0.0 0.0 7.0
Firstmedia 32 6.3 3.1 3.1 6.3 3.1 12.5 0.0 3.1 59.4 0.0 0.0 3.1 0.0 0.0 0.0
BizNet 2 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 0.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 80.0 0.0 0.0
AHA 9 0.0 0.0 0.0 22.2 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
7.5
13.3
7.7
21.9
7.1
18.2
1.9
11.6
3.4
0.0 1.0 0.7 0.9 0.2
4.8
Percentage of 10%
 3 is the leader brand when talking about cheap price which account 21.9%.

Reasons Using Brand – Stable Connection
35
Total 588 22.8 9.2 6.1 7.1 2.2 10.2 0.5 21.6 5.3 0.3 0.9 1.2 0.7 0.2 11.7
BD01:Gender
Male 344 22.7 9.9 4.7 7.0 2.0 12.5 0.9 21.2 4.4 0.3 0.6 1.7 0.9 0.0 11.3
Female 244 23.0 8.2 8.2 7.4 2.5 7.0 0.0 22.1 6.6 0.4 1.2 0.4 0.4 0.4 12.3
BD02:Age Group
Under 19 years old 50 22.0 10.0 6.0 4.0 2.0 10.0 0.0 22.0 4.0 0.0 0.0 0.0 0.0 2.0 18.0
20 - 29 years old 292 22.6 7.9 7.2 9.9 1.7 12.0 0.7 20.2 5.1 0.7 1.0 0.0 0.7 0.0 10.3
30 - 39 years old 171 22.8 11.1 5.8 4.7 4.1 8.8 0.6 21.1 2.9 0.0 1.2 2.9 0.6 0.0 13.5
40 - 49 years old 62 25.8 11.3 3.2 4.8 0.0 6.5 0.0 24.2 9.7 0.0 0.0 3.2 1.6 0.0 9.7
Under Rp. 2.500.000 197 18.3 8.6 6.6 11.2 1.5 14.7 0.5 18.8 3.0 0.5 1.0 1.0 0.5 0.5 13.2
Rp. 2.500.001 - Rp. 6.500.000 254 24.8 6.3 6.3 6.7 2.4 10.2 0.8 21.3 4.7 0.4 0.8 1.6 0.8 0.0 13.0
Rp. 6.500.001 and above 137 25.5 15.3 5.1 2.2 2.9 3.6 0.0 26.3 9.5 0.0 0.7 0.7 0.7 0.0 7.3
Telkomsel 82 64.6 3.7 2.4 6.1 0.0 0.0 0.0 12.2 3.7 0.0 0.0 0.0 0.0 0.0 7.3
XL Axiata 64 17.2 60.9 0.0 0.0 3.1 0.0 0.0 6.3 0.0 0.0 1.6 1.6 0.0 0.0 9.4
Indosat 53 18.9 0.0 47.2 1.9 0.0 7.5 0.0 11.3 0.0 0.0 1.9 0.0 0.0 0.0 11.3
3 79 29.1 1.3 3.8 36.7 2.5 3.8 0.0 7.6 0.0 0.0 0.0 0.0 1.3 0.0 13.9
Axis 27 14.8 3.7 3.7 3.7 29.6 7.4 0.0 7.4 0.0 0.0 0.0 3.7 0.0 0.0 25.9
Smartfren 104 14.4 6.7 2.9 2.9 1.0 45.2 0.0 12.5 1.0 1.0 1.0 1.0 0.0 0.0 10.6
Flexi 9 33.3 0.0 0.0 0.0 0.0 22.2 22.2 0.0 11.1 0.0 0.0 0.0 0.0 0.0 11.1
Speedy 114 10.5 2.6 0.9 1.8 0.0 0.9 0.9 71.9 0.9 0.0 0.0 0.9 0.0 0.9 7.9
Firstmedia 32 6.3 0.0 0.0 0.0 0.0 3.1 0.0 6.3 75.0 0.0 0.0 0.0 0.0 0.0 9.4
BizNet 2 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 25.0 0.0 0.0 25.0
Bolt 5 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 60.0 0.0 0.0
AHA 9 0.0 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0
22.8
9.2 6.1 7.1
2.2
10.2
0.5
21.6
5.3
0.3 0.9 1.2 0.7 0.2
11.7
Percentage of 10%
 Telkomsel and Speedy have a incremental difference when talking about stable connection, but they both have highest vote with
22.8% and 21.6% respectively.

Reasons Using Brand – Good for Streaming
36
Total 588 15.3 10.7 6.3 9.2 2.2 11.7 0.5 23.5 6.3 0.7 0.7 0.5 0.5 0.2 11.7
BD01:Gender
Male 344 16.6 10.8 5.5 9.3 1.7 14.2 0.3 23.8 5.5 0.9 0.3 0.9 0.6 0.0 9.6
Female 244 13.5 10.7 7.4 9.0 2.9 8.2 0.8 23.0 7.4 0.4 1.2 0.0 0.4 0.4 14.8
BD02:Age Group
Under 19 years old 50 18.0 6.0 4.0 6.0 4.0 16.0 0.0 32.0 4.0 0.0 0.0 0.0 0.0 0.0 10.0
20 - 29 years old 292 16.1 10.6 7.5 11.6 1.7 13.0 0.0 20.2 6.2 0.7 0.3 0.0 0.3 0.3 11.3
30 - 39 years old 171 13.5 11.7 7.0 7.6 3.5 10.5 1.8 23.4 5.3 0.6 0.6 1.8 0.6 0.0 12.3
40 - 49 years old 62 14.5 14.5 1.6 6.5 0.0 6.5 0.0 29.0 8.1 1.6 3.2 0.0 1.6 0.0 12.9
Under Rp. 2.500.000 197 13.7 8.1 6.6 13.2 2.0 16.8 0.0 21.8 3.0 0.5 0.0 0.5 0.5 0.0 13.2
Rp. 2.500.001 - Rp. 6.500.000 254 16.5 10.2 6.3 7.5 2.4 10.6 0.8 24.8 5.5 1.2 1.2 0.8 0.8 0.0 11.4
Rp. 6.500.001 and above 137 15.3 15.3 5.8 6.6 2.2 6.6 0.7 23.4 12.4 0.0 0.7 0.0 0.0 0.7 10.2
Telkomsel 82 59.8 4.9 1.2 4.9 0.0 3.7 0.0 12.2 6.1 1.2 0.0 0.0 0.0 0.0 6.1
XL Axiata 64 6.3 68.8 1.6 0.0 3.1 0.0 0.0 7.8 0.0 0.0 1.6 1.6 0.0 0.0 9.4
Indosat 53 11.3 5.7 43.4 5.7 0.0 5.7 0.0 13.2 0.0 0.0 0.0 0.0 0.0 0.0 15.1
3 79 10.1 6.3 2.5 51.9 1.3 3.8 0.0 8.9 0.0 0.0 0.0 0.0 0.0 0.0 15.2
Axis 27 14.8 0.0 0.0 3.7 29.6 14.8 0.0 11.1 3.7 0.0 3.7 0.0 0.0 0.0 18.5
Smartfren 104 10.6 2.9 2.9 1.0 1.9 51.9 0.0 11.5 1.0 1.0 0.0 0.0 0.0 0.0 15.4
Flexi 9 22.2 0.0 11.1 0.0 0.0 11.1 33.3 11.1 11.1 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 4.4 3.5 3.5 2.6 0.0 0.9 0.0 77.2 0.9 0.0 0.9 0.0 0.0 0.0 6.1
Firstmedia 32 3.1 0.0 0.0 0.0 0.0 0.0 0.0 9.4 84.4 0.0 0.0 0.0 0.0 0.0 3.1
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 75.0
Bolt 5 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 60.0 0.0 0.0
AHA 9 0.0 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
15.3
10.7
6.3 9.2
2.2
11.7
0.5
23.5
6.3
0.7 0.7 0.5 0.5 0.2
11.7
Percentage of 10%
 Speedy occur to be the internet provider that good to use for streaming with collectively get 23.5%.

Reasons Using Brand – Good for Download
37
Total 588 12.6 10.9 8.0 11.9 3.2 13.4 0.7 24.7 6.6 0.3 0.9 0.9 0.7 0.2 5.1
BD01:Gender
Male 344 11.0 10.8 8.4 13.4 2.3 17.2 0.6 23.8 6.1 0.3 0.6 1.2 0.9 0.0 3.5
Female 244 14.8 11.1 7.4 9.8 4.5 8.2 0.8 25.8 7.4 0.4 1.2 0.4 0.4 0.4 7.4
BD02:Age Group
Under 19 years old 50 12.0 12.0 4.0 14.0 4.0 12.0 0.0 34.0 4.0 0.0 0.0 0.0 0.0 0.0 4.0
20 - 29 years old 292 12.7 9.6 8.2 16.4 2.4 14.4 0.7 20.9 6.5 0.7 0.3 0.0 0.7 0.3 6.2
30 - 39 years old 171 12.9 12.3 10.5 6.4 5.3 14.6 1.2 24.6 5.3 0.0 1.2 2.3 0.6 0.0 2.9
40 - 49 years old 62 12.9 14.5 1.6 6.5 1.6 8.1 0.0 32.3 9.7 0.0 3.2 1.6 1.6 0.0 6.5
Under Rp. 2.500.000 197 12.7 8.1 7.6 16.8 3.0 17.3 0.0 22.8 4.1 0.5 0.5 0.5 0.5 0.0 5.6
Rp. 2.500.001 - Rp. 6.500.000 254 13.0 9.8 8.3 11.4 3.9 13.4 1.2 24.4 5.5 0.4 1.2 0.8 0.8 0.0 5.9
Rp. 6.500.001 and above 137 11.7 16.8 8.0 5.8 2.2 8.0 0.7 27.7 12.4 0.0 0.7 1.5 0.7 0.7 2.9
Telkomsel 82 53.7 3.7 4.9 6.1 0.0 4.9 0.0 15.9 6.1 0.0 0.0 1.2 0.0 0.0 3.7
XL Axiata 64 4.7 73.4 3.1 3.1 1.6 0.0 0.0 10.9 0.0 0.0 1.6 0.0 0.0 0.0 1.6
Indosat 53 11.3 3.8 60.4 7.5 0.0 3.8 0.0 9.4 0.0 0.0 0.0 0.0 0.0 0.0 3.8
3 79 5.1 6.3 1.3 69.6 2.5 1.3 0.0 8.9 0.0 0.0 0.0 0.0 1.3 0.0 3.8
Axis 27 7.4 0.0 0.0 0.0 51.9 14.8 0.0 11.1 3.7 0.0 3.7 3.7 0.0 0.0 3.7
Smartfren 104 6.7 3.8 1.0 1.9 1.0 60.6 0.0 15.4 1.0 1.0 0.0 1.0 0.0 0.0 6.7
Flexi 9 22.2 11.1 11.1 0.0 0.0 11.1 44.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 3.5 1.8 4.4 1.8 0.9 3.5 0.0 79.8 0.9 0.0 0.9 0.0 0.0 0.0 2.6
Firstmedia 32 6.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 93.8 0.0 0.0 0.0 0.0 0.0 0.0
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 75.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 20.0 0.0 60.0 0.0 0.0
AHA 9 0.0 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
12.6 10.9 8.0
11.9
3.2
13.4
0.7
24.7
6.6
0.3 0.9 0.9 0.7 0.2
5.1
Percentage of 10%
 Same like good for streaming, Speedy also better than other competitor in good for download function with 24.7%.
 34.0% younger generation choose speedy as a provider that good to use for downloading.

Reasons Using Brand – Suitable to Work
38
Total 588 15.3 9.4 6.5 10.0 2.7 14.3 0.7 24.0 5.6 0.3 0.9 0.9 0.9 0.2 8.5
BD01:Gender
Male 344 14.8 11.0 5.8 11.0 2.0 16.6 0.6 22.4 4.7 0.6 0.0 1.5 0.9 0.0 8.1
Female 244 16.0 7.0 7.4 8.6 3.7 11.1 0.8 26.2 7.0 0.0 2.0 0.0 0.8 0.4 9.0
BD02:Age Group
Under 19 years old 50 14.0 12.0 8.0 14.0 4.0 10.0 0.0 28.0 4.0 0.0 0.0 0.0 0.0 0.0 6.0
20 - 29 years old 292 15.1 8.6 6.8 12.0 2.4 17.5 0.7 20.9 6.2 0.3 0.7 0.0 0.7 0.3 7.9
30 - 39 years old 171 17.0 9.9 5.8 8.2 3.5 12.3 1.2 25.1 3.5 0.6 0.6 2.3 1.2 0.0 8.8
40 - 49 years old 62 14.5 11.3 6.5 4.8 1.6 9.7 0.0 27.4 8.1 0.0 3.2 1.6 1.6 0.0 9.7
Under Rp. 2.500.000 197 12.7 8.6 6.6 14.7 1.0 16.8 0.0 23.4 4.1 0.5 0.5 1.0 0.5 0.0 9.6
Rp. 2.500.001 - Rp. 6.500.000 254 16.5 9.4 5.9 8.7 3.9 13.8 1.6 23.6 5.5 0.4 1.2 0.8 0.8 0.0 7.9
Rp. 6.500.001 and above 137 16.8 10.2 7.3 5.8 2.9 11.7 0.0 25.5 8.0 0.0 0.7 0.7 1.5 0.7 8.0
Telkomsel 82 62.2 2.4 1.2 6.1 0.0 4.9 0.0 15.9 2.4 1.2 0.0 0.0 0.0 0.0 3.7
XL Axiata 64 3.1 65.6 4.7 3.1 1.6 3.1 0.0 9.4 0.0 0.0 0.0 0.0 0.0 0.0 9.4
Indosat 53 11.3 0.0 52.8 5.7 0.0 3.8 0.0 9.4 1.9 0.0 1.9 0.0 0.0 0.0 13.2
3 79 16.5 2.5 0.0 59.5 2.5 0.0 1.3 8.9 0.0 0.0 0.0 0.0 1.3 0.0 7.6
Axis 27 14.8 0.0 3.7 0.0 40.7 7.4 0.0 11.1 0.0 0.0 3.7 3.7 0.0 0.0 14.8
Smartfren 104 5.8 2.9 1.0 1.9 1.9 63.5 0.0 13.5 1.0 0.0 0.0 1.0 0.0 0.0 7.7
Flexi 9 11.1 0.0 11.1 0.0 0.0 22.2 22.2 11.1 11.1 0.0 0.0 0.0 0.0 0.0 11.1
Speedy 114 4.4 5.3 1.8 0.0 0.0 4.4 0.9 77.2 0.0 0.0 0.0 1.8 0.0 0.0 4.4
Firstmedia 32 3.1 0.0 0.0 0.0 0.0 3.1 0.0 6.3 84.4 0.0 0.0 0.0 0.0 0.0 3.1
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 50.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 80.0 0.0 0.0
AHA 9 11.1 0.0 0.0 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
15.3
9.4 6.5 10.0
2.7
14.3
0.7
24.0
5.6
0.3 0.9 0.9 0.9
8.5
Percentage of 10%
 Speedy is suitable to used for work 24.0% with Telkomsel and 3 sitting in second and third place with 15.3% and 10.0%.

Reasons Using Brand – Fast
39
Total 588 16.5 10.9 6.6 9.5 2.9 12.1 0.5 24.1 7.0 0.3 1.0 0.7 0.9 0.2 6.8
BD01:Gender
Male 344 16.9 11.3 6.7 11.0 2.0 15.1 0.6 22.7 6.1 0.3 0.3 1.2 0.9 0.0 4.9
Female 244 16.0 10.2 6.6 7.4 4.1 7.8 0.4 26.2 8.2 0.4 2.0 0.0 0.8 0.4 9.4
BD02:Age Group
Under 19 years old 50 14.0 10.0 4.0 14.0 4.0 8.0 0.0 34.0 4.0 0.0 0.0 0.0 0.0 0.0 8.0
20 - 29 years old 292 16.4 9.9 7.5 13.0 2.4 13.7 0.3 20.5 7.2 0.7 0.7 0.0 0.7 0.3 6.5
30 - 39 years old 171 19.9 12.3 7.0 4.7 4.7 11.7 1.2 22.2 5.3 0.0 1.2 1.2 1.2 0.0 7.6
40 - 49 years old 62 11.3 14.5 3.2 4.8 0.0 9.7 0.0 33.9 9.7 0.0 3.2 3.2 1.6 0.0 4.8
Under Rp. 2.500.000 197 16.2 9.6 6.6 15.7 2.0 16.2 0.0 21.8 4.1 0.5 0.5 0.5 0.5 0.0 5.6
Rp. 2.500.001 - Rp. 6.500.000 254 18.1 9.1 6.7 7.9 3.5 11.4 0.8 24.4 5.9 0.4 1.6 0.8 0.8 0.0 8.7
Rp. 6.500.001 and above 137 13.9 16.1 6.6 3.6 2.9 7.3 0.7 27.0 13.1 0.0 0.7 0.7 1.5 0.7 5.1
Telkomsel 82 62.2 2.4 1.2 4.9 0.0 1.2 0.0 14.6 6.1 0.0 0.0 0.0 0.0 0.0 7.3
XL Axiata 64 6.3 75.0 1.6 1.6 1.6 0.0 0.0 9.4 0.0 0.0 1.6 0.0 0.0 0.0 3.1
Indosat 53 11.3 3.8 54.7 1.9 0.0 7.5 0.0 11.3 0.0 0.0 1.9 0.0 0.0 0.0 7.5
3 79 19.0 2.5 1.3 55.7 3.8 1.3 0.0 8.9 0.0 0.0 0.0 0.0 1.3 0.0 6.3
Axis 27 14.8 0.0 0.0 3.7 44.4 11.1 0.0 7.4 3.7 0.0 3.7 3.7 0.0 0.0 7.4
Smartfren 104 8.7 5.8 1.0 2.9 1.0 54.8 0.0 15.4 1.0 1.0 0.0 1.0 0.0 0.0 7.7
Flexi 9 11.1 0.0 11.1 0.0 0.0 22.2 33.3 0.0 11.1 0.0 0.0 0.0 0.0 0.0 11.1
Speedy 114 4.4 2.6 2.6 1.8 0.0 2.6 0.0 79.8 0.9 0.0 0.0 0.9 0.0 0.0 4.4
Firstmedia 32 3.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 96.9 0.0 0.0 0.0 0.0 0.0 0.0
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 80.0 0.0 0.0
AHA 9 11.1 11.1 11.1 0.0 0.0 0.0 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 55.6
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
16.5
10.9
6.6 9.5
2.9
12.1
0.5
24.1
7.0
0.3 1.0 0.7 0.9 0.2
6.8
Percentage of 10%
 Speedy again the most preferred brand when it comes to fast browsing, with 24.1% respondent agree.

Reasons Using Brand – Access Everywhere
40
Total 588 34.9 11.7 11.2 7.3 2.2 10.7 0.3 8.7 1.4 0.0 1.4 1.7 0.9 0.0 7.7
BD01:Gender
Male 344 13.7 9.9 6.4 2.0 12.5 0.6 7.6 1.2 0.0 0.6 2.6 0.9 0.0 7.6 0.0
Female 244 9.0 13.1 8.6 2.5 8.2 0.0 10.2 1.6 0.0 2.5 0.4 0.8 0.0 7.8 0.0
BD02:Age Group 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Under 19 years old 50 16.0 8.0 4.0 2.0 6.0 0.0 10.0 2.0 0.0 2.0 0.0 0.0 0.0 14.0 0.0
20 - 29 years old 292 9.6 12.7 10.6 1.7 11.6 0.0 7.5 1.7 0.0 1.7 0.7 1.0 0.0 7.2 0.0
30 - 39 years old 171 15.2 7.6 5.3 3.5 11.1 0.6 7.0 1.2 0.0 0.0 4.7 0.6 0.0 7.0 0.0
40 - 49 years old 62 11.3 17.7 1.6 1.6 11.3 1.6 14.5 0.0 0.0 3.2 0.0 1.6 0.0 6.5 0.0
Under Rp. 2.500.000 197 9.1 10.2 9.1 2.0 14.7 0.0 7.6 1.5 0.0 1.5 2.0 0.5 0.0 11.2 0.0
Rp. 2.500.001 - Rp. 6.500.000 254 11.4 11.0 7.9 2.8 9.8 0.4 9.4 0.4 0.0 1.6 2.0 1.2 0.0 6.3 0.0
Rp. 6.500.001 and above 137 16.1 13.1 3.6 1.5 6.6 0.7 8.8 2.9 0.0 0.7 0.7 0.7 0.0 5.1 0.0
Telkomsel 82 2.4 1.2 2.4 0.0 1.2 0.0 1.2 1.2 0.0 0.0 0.0 0.0 0.0 4.9 0.0
XL Axiata 64 60.9 4.7 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 1.6 0.0 0.0 4.7 0.0
Indosat 53 0.0 75.5 1.9 1.9 1.9 0.0 1.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
3 79 5.1 3.8 40.5 0.0 1.3 0.0 5.1 0.0 0.0 1.3 0.0 1.3 0.0 10.1 0.0
Axis 27 3.7 11.1 0.0 37.0 3.7 0.0 7.4 0.0 0.0 3.7 0.0 0.0 0.0 7.4 0.0
Smartfren 104 9.6 3.8 1.9 0.0 45.2 0.0 3.8 0.0 0.0 1.0 3.8 0.0 0.0 8.7 0.0
Flexi 9 11.1 0.0 0.0 0.0 11.1 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 9.6 6.1 3.5 0.9 5.3 0.9 29.8 0.0 0.0 1.8 1.8 0.0 0.0 9.6 0.0
Firstmedia 32 3.1 9.4 6.3 0.0 15.6 0.0 9.4 21.9 0.0 0.0 0.0 3.1 0.0 9.4 0.0
BizNet 2 0.0 50.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0 0.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 60.0 0.0 0.0 0.0
AHA 9 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 44.4 0.0
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
34.9
11.7 11.2
7.3
2.2
10.7
0.3
8.7
1.4 0.0 1.4 1.7 0.9
7.7
Percentage of 10%
 Telkomsel leading in terms of Access everywhere, telkomsel reach 34.9% preference from respondent.

Reasons Using Brand – Easy to Register
41
Total 588 16.7 13.1 10.7 13.4 5.1 17.2 1.2 12.2 3.7 0.0 0.5 0.7 0.5 0.0 4.9
BD01:Gender
Male 344 18.0 13.7 9.3 14.2 4.1 19.2 0.9 11.3 3.2 0.0 0.0 1.2 0.6 0.0 4.4
Female 244 14.8 12.3 12.7 12.3 6.6 14.3 1.6 13.5 4.5 0.0 1.2 0.0 0.4 0.0 5.7
BD02:Age Group
Under 19 years old 50 20.0 14.0 6.0 10.0 8.0 26.0 0.0 10.0 4.0 0.0 0.0 0.0 0.0 0.0 2.0
20 - 29 years old 292 16.8 10.3 11.6 17.1 3.1 17.5 1.0 11.0 4.1 0.0 0.7 0.3 0.7 0.0 5.8
30 - 39 years old 171 16.4 18.7 11.1 11.1 8.2 14.6 1.8 10.5 2.3 0.0 0.0 1.8 0.0 0.0 3.5
40 - 49 years old 62 11.3 12.9 9.7 4.8 4.8 17.7 1.6 24.2 4.8 0.0 1.6 0.0 1.6 0.0 4.8
Under Rp. 2.500.000 197 15.2 11.7 11.2 17.8 4.1 21.3 0.0 10.2 2.5 0.0 0.0 0.5 0.5 0.0 5.1
Rp. 2.500.001 - Rp. 6.500.000 254 16.5 10.6 11.4 13.4 7.1 16.1 2.0 11.4 3.5 0.0 0.8 0.8 0.4 0.0 5.9
Rp. 6.500.001 and above 137 19.0 19.7 8.8 7.3 2.9 13.1 1.5 16.8 5.8 0.0 0.7 0.7 0.7 0.0 2.9
Telkomsel 82 73.2 9.8 4.9 3.7 1.2 1.2 0.0 3.7 1.2 0.0 0.0 0.0 0.0 0.0 1.2
XL Axiata 64 4.7 82.8 3.1 3.1 3.1 0.0 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 1.6
Indosat 53 5.7 3.8 79.2 3.8 0.0 1.9 0.0 1.9 0.0 0.0 0.0 0.0 0.0 0.0 3.8
3 79 5.1 1.3 2.5 78.5 1.3 3.8 0.0 3.8 0.0 0.0 0.0 0.0 1.3 0.0 2.5
Axis 27 3.7 0.0 0.0 0.0 77.8 0.0 0.0 3.7 3.7 0.0 0.0 0.0 0.0 0.0 11.1
Smartfren 104 4.8 4.8 1.9 2.9 1.9 77.9 0.0 2.9 0.0 0.0 0.0 0.0 0.0 0.0 2.9
Flexi 9 11.1 0.0 11.1 0.0 0.0 11.1 66.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 14.9 5.3 6.1 5.3 1.8 9.6 0.9 50.0 0.0 0.0 0.9 0.9 0.0 0.0 4.4
Firstmedia 32 6.3 3.1 6.3 0.0 0.0 9.4 0.0 6.3 59.4 0.0 0.0 3.1 0.0 0.0 6.3
BizNet 2 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 50.0
Bolt 5 0.0 20.0 0.0 20.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 40.0 0.0 0.0
AHA 9 11.1 0.0 0.0 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 77.8
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
16.7
13.1
10.7
13.4
5.1
17.2
1.2
12.2
3.7
0.0 0.5 0.7 0.5
4.9
Percentage of 10%
 On easy to register function, there is two group brand have an equal opinion from respondent which is “Telkomsel, XL Axiata, Indosat,
3, Smartfren and Speedy” have a good score, otherwise “Axis, Flexi, Firstmedia, Biznet, M2, Telkomnet Instan, Bolt, AHA and Other”
receive a low score.

Reasons Using Brand – Extensive Reach
42
Total 588 38.4 9.9 9.2 4.3 1.5 8.5 0.5 16.7 2.4 0.2 1.0 1.2 0.3 0.0 6.0
BD01:Gender
Male 344 40.1 11.6 7.3 3.8 1.2 10.5 0.0 15.1 2.0 0.0 0.6 2.0 0.3 0.0 5.5
Female 244 36.1 7.4 11.9 4.9 2.0 5.7 1.2 18.9 2.9 0.4 1.6 0.0 0.4 0.0 6.6
BD02:Age Group
Under 19 years old 50 46.0 14.0 6.0 2.0 2.0 6.0 0.0 14.0 2.0 0.0 2.0 0.0 0.0 0.0 6.0
20 - 29 years old 292 37.0 8.9 11.6 6.5 1.0 8.6 0.7 15.1 2.7 0.3 0.7 0.3 0.3 0.0 6.2
30 - 39 years old 171 37.4 11.7 5.8 1.8 2.9 11.1 0.6 16.4 2.3 0.0 0.6 2.9 0.0 0.0 6.4
40 - 49 years old 62 38.7 8.1 9.7 1.6 0.0 4.8 0.0 25.8 1.6 0.0 3.2 1.6 1.6 0.0 3.2
Under Rp. 2.500.000 197 35.0 9.6 9.1 5.1 1.5 11.7 0.5 13.7 2.5 0.0 1.0 2.0 0.5 0.0 7.6
Rp. 2.500.001 - Rp. 6.500.000 254 40.6 8.7 10.6 3.9 2.0 7.9 0.4 16.5 1.2 0.4 1.6 0.4 0.4 0.0 5.5
Rp. 6.500.001 and above 137 39.4 12.4 6.6 3.6 0.7 5.1 0.7 21.2 4.4 0.0 0.0 1.5 0.0 0.0 4.4
Telkomsel 82 90.2 2.4 1.2 0.0 0.0 0.0 0.0 2.4 2.4 0.0 0.0 0.0 0.0 0.0 1.2
XL Axiata 64 29.7 62.5 0.0 0.0 0.0 1.6 0.0 3.1 0.0 0.0 1.6 1.6 0.0 0.0 0.0
Indosat 53 22.6 0.0 66.0 0.0 0.0 0.0 1.9 5.7 0.0 0.0 0.0 0.0 0.0 0.0 3.8
3 79 38.0 6.3 3.8 26.6 1.3 1.3 0.0 7.6 0.0 0.0 1.3 0.0 0.0 0.0 13.9
Axis 27 22.2 3.7 14.8 0.0 25.9 3.7 0.0 11.1 0.0 0.0 3.7 7.4 0.0 0.0 7.4
Smartfren 104 29.8 6.7 5.8 1.0 1.0 39.4 1.0 7.7 0.0 1.0 0.0 1.9 0.0 0.0 4.8
Flexi 9 55.6 11.1 0.0 0.0 0.0 11.1 11.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 11.1
Speedy 114 28.9 1.8 2.6 2.6 0.0 1.8 0.0 57.0 0.0 0.0 0.0 0.9 0.0 0.0 4.4
Firstmedia 32 31.3 0.0 3.1 0.0 0.0 9.4 0.0 15.6 37.5 0.0 0.0 0.0 0.0 0.0 3.1
BizNet 2 50.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 75.0 0.0 0.0 0.0 25.0
Bolt 5 40.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 0.0 0.0 0.0 40.0 0.0 0.0
AHA 9 11.1 0.0 11.1 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 55.6
Others 1 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
38.4
9.9 9.2
4.3 1.5
8.5
0.5
16.7
2.4 0.2 1.0 1.2 0.3
6.0
Percentage of 10%
 Same like access everywhere, Telkomsel also leading in terms of extensive reach with 38.4% preference from respondent.

Reasons Using Brand – Recommended
43
Total 588 18.0 11.4 5.4 12.4 2.9 14.3 0.7 18.9 4.8 0.2 0.5 0.3 1.0 0.2 9.0
BD01:Gender
Male 344 20.1 11.0 5.2 12.8 2.0 15.7 0.3 17.7 3.8 0.3 0.0 0.6 1.2 0.0 9.3
Female 244 15.2 11.9 5.7 11.9 4.1 12.3 1.2 20.5 6.1 0.0 1.2 0.0 0.8 0.4 8.6
BD02:Age Group
Under 19 years old 50 24.0 12.0 4.0 10.0 6.0 10.0 0.0 20.0 4.0 0.0 0.0 0.0 0.0 0.0 10.0
20 - 29 years old 292 18.5 11.0 5.8 15.4 2.4 16.1 0.7 16.1 5.8 0.0 0.3 0.0 0.7 0.3 6.8
30 - 39 years old 171 18.7 11.7 5.8 11.7 2.9 12.3 0.6 17.5 2.9 0.0 0.0 1.2 1.8 0.0 12.9
40 - 49 years old 62 9.7 14.5 3.2 4.8 3.2 16.1 0.0 32.3 4.8 1.6 3.2 0.0 1.6 0.0 4.8
Under Rp. 2.500.000 197 18.8 10.7 6.1 15.7 2.5 15.2 0.0 14.7 4.1 0.0 0.0 0.5 0.5 0.0 11.2
Rp. 2.500.001 - Rp. 6.500.000 254 19.3 9.4 5.5 12.2 3.9 14.2 1.2 20.1 2.8 0.4 1.2 0.0 1.6 0.0 8.3
Rp. 6.500.001 and above 137 14.6 16.1 4.4 8.0 1.5 13.1 0.7 22.6 9.5 0.0 0.0 0.7 0.7 0.7 7.3
Telkomsel 82 67.1 6.1 1.2 3.7 1.2 1.2 0.0 4.9 3.7 0.0 0.0 0.0 1.2 0.0 9.8
XL Axiata 64 1.6 68.8 1.6 9.4 1.6 1.6 0.0 1.6 1.6 0.0 0.0 1.6 0.0 0.0 10.9
Indosat 53 13.2 3.8 45.3 7.5 3.8 11.3 1.9 3.8 1.9 0.0 0.0 0.0 0.0 0.0 7.5
3 79 16.5 3.8 1.3 59.5 1.3 3.8 0.0 5.1 0.0 0.0 0.0 0.0 1.3 0.0 7.6
Axis 27 7.4 7.4 3.7 0.0 40.7 14.8 0.0 7.4 3.7 0.0 3.7 0.0 0.0 0.0 11.1
Smartfren 104 9.6 3.8 2.9 5.8 1.0 57.7 0.0 10.6 1.0 0.0 0.0 0.0 1.0 0.0 6.7
Flexi 9 22.2 11.1 11.1 11.1 0.0 11.1 22.2 0.0 11.1 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 114 11.4 4.4 0.0 3.5 0.0 4.4 0.9 70.2 0.9 0.0 0.0 0.0 0.0 0.0 4.4
Firstmedia 32 9.4 0.0 0.0 3.1 0.0 9.4 0.0 9.4 56.3 0.0 0.0 0.0 3.1 0.0 9.4
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 25.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 20.0 0.0 0.0 0.0 40.0 0.0 20.0
AHA 9 0.0 11.1 0.0 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 0.0
18.0
11.4
5.4
12.4
2.9
14.3
0.7
18.9
4.8
0.2 0.5 0.3 1.0 0.2
9.0
Percentage of 10%
 Respondent will recommend all brand that they were using, so the score is average for this function.

Reasons Using Brand – Reliable in Every Condition
44
Total 588 23.1 8.7 6.6 5.1 1.7 9.7 0.2 19.6 4.8 0.2 0.9 1.2 0.9 0.2 17.3
BD01:Gender
Male 344 25.6 9.3 5.8 4.7 1.7 10.5 0.3 18.6 4.1 0.3 0.0 1.2 0.9 0.0 17.2
Female 244 19.7 7.8 7.8 5.7 1.6 8.6 0.0 20.9 5.7 0.0 2.0 1.2 0.8 0.4 17.6
BD02:Age Group
Under 19 years old 50 22.0 10.0 4.0 6.0 4.0 6.0 0.0 18.0 2.0 0.0 0.0 0.0 0.0 2.0 26.0
20 - 29 years old 292 24.0 8.6 8.2 6.2 1.0 11.3 0.0 17.1 5.1 0.3 1.0 0.0 0.7 0.0 16.4
30 - 39 years old 171 22.8 8.8 5.8 3.5 2.9 9.4 0.0 19.9 3.5 0.0 0.6 3.5 1.2 0.0 18.1
40 - 49 years old 62 19.4 9.7 3.2 4.8 0.0 6.5 1.6 27.4 6.5 0.0 1.6 1.6 1.6 0.0 16.1
Under Rp. 2.500.000 197 20.8 6.1 5.1 8.6 1.5 12.7 0.0 18.3 3.6 0.5 1.0 1.0 0.5 0.5 19.8
Rp. 2.500.001 - Rp. 6.500.000 254 27.2 9.1 7.5 3.5 2.0 9.4 0.0 16.9 3.5 0.0 0.8 0.8 0.8 0.0 18.5
Rp. 6.500.001 and above 137 19.0 11.7 7.3 2.9 1.5 5.8 0.7 26.3 8.8 0.0 0.7 2.2 1.5 0.0 11.7
Telkomsel 82 62.2 2.4 1.2 7.3 0.0 0.0 0.0 7.3 3.7 0.0 0.0 1.2 0.0 0.0 14.6
XL Axiata 64 14.1 57.8 3.1 0.0 1.6 0.0 0.0 7.8 0.0 0.0 0.0 1.6 0.0 0.0 14.1
Indosat 53 15.1 1.9 52.8 0.0 0.0 1.9 0.0 5.7 1.9 0.0 0.0 0.0 0.0 0.0 20.8
3 79 29.1 5.1 0.0 27.8 2.5 5.1 0.0 3.8 0.0 0.0 1.3 1.3 2.5 0.0 21.5
Axis 27 22.2 3.7 3.7 3.7 22.2 7.4 0.0 7.4 3.7 0.0 3.7 0.0 0.0 0.0 22.2
Smartfren 104 16.3 2.9 3.8 0.0 1.0 45.2 0.0 11.5 1.0 0.0 0.0 1.0 0.0 0.0 17.3
Flexi 9 22.2 22.2 11.1 0.0 0.0 11.1 0.0 0.0 11.1 0.0 0.0 0.0 0.0 0.0 22.2
Speedy 114 13.2 0.9 0.9 0.9 0.0 0.9 0.9 67.5 0.9 0.0 0.0 0.0 0.0 0.9 13.2
Firstmedia 32 12.5 0.0 3.1 0.0 0.0 3.1 0.0 12.5 59.4 0.0 0.0 0.0 0.0 0.0 9.4
BizNet 2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0
IM2 4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 25.0 0.0 0.0 25.0
Bolt 5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0 0.0 20.0 0.0 60.0 0.0 0.0
AHA 9 11.1 0.0 0.0 0.0 0.0 0.0 0.0 22.2 0.0 0.0 0.0 0.0 0.0 0.0 66.7
Others 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0
23.1
8.7 6.6 5.1
1.7
9.7
0.2
19.6
4.8
0.2 0.9 1.2 0.9 0.2
17.3
Percentage of 10%
 Telkomsel is the most reliable brand to used with 23.1% respondent agree, also Speedy and AHA is following with 19.6% and 17.3%
respectively.

Brand Image for Each Internet Service Provider
45
1
2
3
4
56
7
8
9
10
11
Telkomsel
XL Axiata
Indosat
3/ Tri
Axis
Smartfren
Flexi
Speedy
Firstmedia
BizNet
IM2
Telkomnet Instan
Bolt
AHA
Reason:
1. Cheap Price
2. Stable Connection
3. Good for Streaming
4. Good for Download
5. Suitable to Work
6. Fast
7. Access Everywhere
8. Easy to Register
9. Extensive Reach
10. Recommended
11. Reliable in Every Condition
 From this analysis we can conclude that Tri, Axis and Flexi in the same dimension and respondent using the provider because of the
Price is cheap.
 Therefore, Telkomsel is preferred by respondent because of its Extensive Reach

Total
Very not satisfied
Somew hat not
satisfied
Neutral
Somew hat
satisfied
Very satisfied
Very not satisfied
+ Somew hat not
satisfied
(Code 1 ~ 2)
Somew hat
satisfied + Very
satisfied
(Code 4 ~ 5)
Total 588 3.7 14.6 26.0 43.2 12.4 18.4 55.6
BD 01: Gender
Male 344 4.1 14.0 23.8 45.9 12.2 18.0 58.1
Female 244 3.3 15.6 29.1 39.3 12.7 18.9 52.0
BD 02: Age Group
Under 19 years old 50 4.0 14.0 24.0 46.0 12.0 18.0 58.0
20 - 29 years old 292 3.1 17.8 25.3 41.8 12.0 20.9 53.8
30 - 39 years old 171 4.1 10.5 25.7 45.6 14.0 14.6 59.6
40 - 49 years old 62 4.8 9.7 35.5 41.9 8.1 14.5 50.0
Under Rp. 2.500.000 197 3.0 17.8 23.9 41.1 14.2 20.8 55.3
Rp. 2.500.001 - Rp. 6.500.000 254 3.5 13.4 24.8 46.5 11.8 16.9 58.3
Rp. 6.500.001 and above 137 5.1 12.4 31.4 40.1 10.9 17.5 51.1
Telkomsel 82 6.1 17.1 22.0 42.7 12.2 23.2 54.9
XL Axiata 64 1.6 10.9 31.3 43.8 12.5 12.5 56.3
Indosat 53 3.8 11.3 37.7 43.4 3.8 15.1 47.2
3 79 5.1 21.5 22.8 39.2 11.4 26.6 50.6
Axis 27 3.7 11.1 37.0 44.4 3.7 14.8 48.1
Smartfren 104 4.8 13.5 30.8 39.4 11.5 18.3 51.0
Flexi 9 0.0 22.2 44.4 33.3 0.0 22.2 33.3
Speedy 114 2.6 14.0 13.2 47.4 22.8 16.7 70.2
Firstmedia 32 3.1 9.4 21.9 50.0 15.6 12.5 65.6
BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0
IM2 4 0.0 50.0 25.0 25.0 0.0 50.0 25.0
Bolt 5 0.0 0.0 40.0 60.0 0.0 0.0 60.0
AHA 9 0.0 22.2 33.3 44.4 0.0 22.2 44.4
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Satisfaction Level – Connection
Q. Please indicate your overall satisfaction level towards internet service provider that you used most often? [Matrix Single Answer]
46
Percentage of 10%
 Current respondent is satisfied with connection of the brand they were using with 55.6%, neutral 26.0% and around 18.4%
respondent still not satisfied.
 Speedy user think that they were very satisfied with connection service that Speedy offer to them.
3.7 14.6 26.0 43.2 12.4
Very important
Somewhat important
Neutral
Very not important

Total
Very not satisfied
Somew hat not
satisfied
Neutral
Somew hat
satisfied
Very satisfied
Very not satisfied
+ Somew hat not
satisfied
(Code 1 ~ 2)
Somew hat
satisfied + Very
satisfied
(Code 4 ~ 5)
Total 588 2.0 7.8 24.7 49.8 15.6 9.9 65.5
BD 01: Gender
Male 344 2.9 7.8 23.8 49.4 16.0 10.8 65.4
Female 244 0.8 7.8 25.8 50.4 15.2 8.6 65.6
BD 02: Age Group
Under 19 years old 50 6.0 8.0 24.0 42.0 20.0 14.0 62.0
20 - 29 years old 292 1.7 7.9 22.6 51.7 16.1 9.6 67.8
30 - 39 years old 171 1.8 7.6 25.1 50.3 15.2 9.4 65.5
40 - 49 years old 62 0.0 8.1 35.5 45.2 11.3 8.1 56.5
Under Rp. 2.500.000 197 2.5 8.6 23.4 47.2 18.3 11.2 65.5
Rp. 2.500.001 - Rp. 6.500.000 254 2.0 8.7 24.4 49.6 15.4 10.6 65.0
Rp. 6.500.001 and above 137 1.5 5.1 27.0 54.0 12.4 6.6 66.4
Telkomsel 82 3.7 9.8 32.9 48.8 4.9 13.4 53.7
XL Axiata 64 0.0 7.8 17.2 59.4 15.6 7.8 75.0
Indosat 53 0.0 13.2 24.5 47.2 15.1 13.2 62.3
3 79 5.1 5.1 22.8 48.1 19.0 10.1 67.1
Axis 27 0.0 7.4 14.8 40.7 37.0 7.4 77.8
Smartfren 104 1.9 6.7 23.1 50.0 18.3 8.7 68.3
Flexi 9 0.0 0.0 44.4 11.1 44.4 0.0 55.6
Speedy 114 0.9 7.0 26.3 49.1 16.7 7.9 65.8
Firstmedia 32 3.1 9.4 31.3 46.9 9.4 12.5 56.3
BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0
IM2 4 25.0 25.0 0.0 50.0 0.0 50.0 50.0
Bolt 5 0.0 0.0 0.0 100.0 0.0 0.0 100.0
AHA 9 0.0 11.1 33.3 55.6 0.0 11.1 55.6
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Satisfaction Level – Package Price
47
 24.7% of 40 – 49 years old group choose neutral in terms of package price, but overall respondent is satisfied with package price.
Percentage of 10%
2.0 7.8 24.7 49.8 15.6
Very important
Somewhat important
Neutral
Very not important

Total
Very not satisfied
Somew hat not
satisfied
Neutral
Somew hat
satisfied
Very satisfied
Very not satisfied
+ Somew hat not
satisfied
(Code 1 ~ 2)
Somew hat
satisfied + Very
satisfied
(Code 4 ~ 5)
Total 588 1.9 5.4 38.1 46.4 8.2 7.3 54.6
BD 01: Gender
Male 344 2.6 5.2 36.9 46.2 9.0 7.8 55.2
Female 244 0.8 5.7 39.8 46.7 7.0 6.6 53.7
BD 02: Age Group
Under 19 years old 50 2.0 8.0 38.0 46.0 6.0 10.0 52.0
20 - 29 years old 292 2.1 4.8 37.0 47.3 8.9 6.8 56.2
30 - 39 years old 171 2.3 5.8 37.4 46.2 8.2 8.2 54.4
40 - 49 years old 62 0.0 6.5 48.4 38.7 6.5 6.5 45.2
Under Rp. 2.500.000 197 2.0 6.1 38.6 44.2 9.1 8.1 53.3
Rp. 2.500.001 - Rp. 6.500.000 254 2.4 5.1 38.2 46.9 7.5 7.5 54.3
Rp. 6.500.001 and above 137 0.7 5.1 37.2 48.9 8.0 5.8 56.9
Telkomsel 82 2.4 3.7 43.9 43.9 6.1 6.1 50.0
XL Axiata 64 0.0 7.8 34.4 48.4 9.4 7.8 57.8
Indosat 53 1.9 3.8 47.2 41.5 5.7 5.7 47.2
3 79 2.5 6.3 41.8 43.0 6.3 8.9 49.4
Axis 27 0.0 7.4 48.1 37.0 7.4 7.4 44.4
Smartfren 104 2.9 4.8 40.4 40.4 11.5 7.7 51.9
Flexi 9 0.0 11.1 44.4 44.4 0.0 11.1 44.4
Speedy 114 1.8 4.4 26.3 55.3 12.3 6.1 67.5
Firstmedia 32 0.0 6.3 28.1 62.5 3.1 6.3 65.6
BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0
IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0
Bolt 5 0.0 0.0 80.0 20.0 0.0 0.0 20.0
AHA 9 11.1 11.1 33.3 44.4 0.0 22.2 44.4
Others 1 0.0 0.0 0.0 100.0 0.0 0.0 100.0
Satisfaction Level – Service
48
 Current respondent is satisfied with connection of the brand they were using with 55.6%, neutral 26.0% and around 18.4%
respondent still not satisfied.
 Firstmedia user somewhat satisfied with the current service they offered.
Percentage of 10%
1.95.4 38.1 46.4 8.2
Very important
Somewhat important
Neutral
Very not important

Total
Very not satisfied
Somew hat not
satisfied
Neutral
Somew hat
satisfied
Very satisfied
Very not satisfied
+ Somew hat not
satisfied
(Code 1 ~ 2)
Somew hat
satisfied + Very
satisfied
(Code 4 ~ 5)
Total 588 2.9 10.0 19.0 49.8 18.2 12.9 68.0
BD 01: Gender
Male 344 2.6 11.6 17.7 50.0 18.0 14.2 68.0
Female 244 3.3 7.8 20.9 49.6 18.4 11.1 68.0
BD 02: Age Group
Under 19 years old 50 2.0 16.0 6.0 44.0 32.0 18.0 76.0
20 - 29 years old 292 3.4 7.5 18.5 52.7 17.8 11.0 70.5
30 - 39 years old 171 2.3 13.5 21.1 47.4 15.8 15.8 63.2
40 - 49 years old 62 1.6 8.1 27.4 48.4 14.5 9.7 62.9
Under Rp. 2.500.000 197 2.5 12.2 16.2 46.7 22.3 14.7 69.0
Rp. 2.500.001 - Rp. 6.500.000 254 3.1 8.3 19.7 52.8 16.1 11.4 68.9
Rp. 6.500.001 and above 137 2.9 10.2 21.9 48.9 16.1 13.1 65.0
Telkomsel 82 3.7 11.0 15.9 51.2 18.3 14.6 69.5
XL Axiata 64 0.0 10.9 15.6 53.1 20.3 10.9 73.4
Indosat 53 5.7 9.4 22.6 52.8 9.4 15.1 62.3
3 79 5.1 8.9 22.8 46.8 16.5 13.9 63.3
Axis 27 3.7 14.8 25.9 44.4 11.1 18.5 55.6
Smartfren 104 3.8 12.5 20.2 47.1 16.3 16.3 63.5
Flexi 9 0.0 11.1 55.6 11.1 22.2 11.1 33.3
Speedy 114 0.9 8.8 14.9 50.0 25.4 9.6 75.4
Firstmedia 32 0.0 0.0 12.5 59.4 28.1 0.0 87.5
BizNet 2 0.0 50.0 0.0 0.0 50.0 50.0 50.0
IM2 4 25.0 25.0 0.0 50.0 0.0 50.0 50.0
Bolt 5 0.0 0.0 0.0 100.0 0.0 0.0 100.0
AHA 9 0.0 11.1 33.3 55.6 0.0 11.1 55.6
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Satisfaction Level – Speed
49
 32.0% Younger generation is very satisfied with the speed of the current internet service provider.
Percentage of 10%
2.9 10.0 19.0 49.8 18.2
Very important
Somewhat important
Neutral
Very not important

Total
Very not satisfied
Somew hat not
satisfied
Neutral
Somew hat
satisfied
Very satisfied
Very not satisfied
+ Somew hat not
satisfied
(Code 1 ~ 2)
Somew hat
satisfied + Very
satisfied
(Code 4 ~ 5)
Total 588 2.0 9.5 19.6 55.1 13.8 11.6 68.9
BD 01: Gender
Male 344 2.0 9.3 17.7 56.7 14.2 11.3 70.9
Female 244 2.0 9.8 22.1 52.9 13.1 11.9 66.0
BD 02: Age Group
Under 19 years old 50 4.0 8.0 8.0 70.0 10.0 12.0 80.0
20 - 29 years old 292 2.1 10.3 17.5 55.1 15.1 12.3 70.2
30 - 39 years old 171 1.2 9.4 19.9 56.1 13.5 10.5 69.6
40 - 49 years old 62 1.6 9.7 38.7 40.3 9.7 11.3 50.0
Under Rp. 2.500.000 197 1.5 11.2 20.3 50.3 16.8 12.7 67.0
Rp. 2.500.001 - Rp. 6.500.000 254 2.4 9.4 18.5 57.9 11.8 11.8 69.7
Rp. 6.500.001 and above 137 2.2 7.3 20.4 56.9 13.1 9.5 70.1
Telkomsel 82 1.2 7.3 19.5 52.4 19.5 8.5 72.0
XL Axiata 64 0.0 7.8 14.1 62.5 15.6 7.8 78.1
Indosat 53 1.9 13.2 24.5 56.6 3.8 15.1 60.4
3 79 5.1 13.9 25.3 44.3 11.4 19.0 55.7
Axis 27 3.7 14.8 40.7 33.3 7.4 18.5 40.7
Smartfren 104 2.9 10.6 21.2 53.8 11.5 13.5 65.4
Flexi 9 0.0 11.1 33.3 55.6 0.0 11.1 55.6
Speedy 114 0.9 5.3 11.4 62.3 20.2 6.1 82.5
Firstmedia 32 0.0 6.3 12.5 62.5 18.8 6.3 81.3
BizNet 2 0.0 50.0 0.0 0.0 50.0 50.0 50.0
IM2 4 25.0 25.0 0.0 50.0 0.0 50.0 50.0
Bolt 5 0.0 0.0 20.0 80.0 0.0 0.0 80.0
AHA 9 0.0 11.1 22.2 66.7 0.0 11.1 66.7
Others 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0
Satisfaction Level – Reach
50
 Satisfaction level for reach is already satisfied its user by 68.9%, interesting fact is Speedy and Firstmedia user have a very good score
with 82.5% and 81.3% respectively.
Percentage of 10%
2.0 9.5 19.6 55.1 13.8
Very important
Somewhat important
Neutral
Very not important

Total
Very not satisfied
Somew hat not
satisfied
Neutral
Somew hat
satisfied
Very satisfied
Very not satisfied
+ Somew hat not
satisfied
(Code 1 ~ 2)
Somew hat
satisfied + Very
satisfied
(Code 4 ~ 5)
Total 588 1.7 5.8 45.9 37.9 8.7 7.5 46.6
BD 01: Gender
Male 344 2.0 5.5 43.6 38.7 10.2 7.6 48.8
Female 244 1.2 6.1 49.2 36.9 6.6 7.4 43.4
BD 02: Age Group
Under 19 years old 50 6.0 4.0 46.0 36.0 8.0 10.0 44.0
20 - 29 years old 292 1.7 6.5 47.3 36.3 8.2 8.2 44.5
30 - 39 years old 171 1.2 6.4 44.4 38.0 9.9 7.6 48.0
40 - 49 years old 62 0.0 3.2 46.8 41.9 8.1 3.2 50.0
Under Rp. 2.500.000 197 1.0 7.6 44.2 37.1 10.2 8.6 47.2
Rp. 2.500.001 - Rp. 6.500.000 254 2.8 5.1 47.2 36.6 8.3 7.9 44.9
Rp. 6.500.001 and above 137 0.7 4.4 46.0 41.6 7.3 5.1 48.9
Telkomsel 82 1.2 4.9 48.8 39.0 6.1 6.1 45.1
XL Axiata 64 0.0 4.7 45.3 37.5 12.5 4.7 50.0
Indosat 53 3.8 3.8 50.9 35.8 5.7 7.5 41.5
3 79 2.5 7.6 45.6 38.0 6.3 10.1 44.3
Axis 27 3.7 3.7 48.1 40.7 3.7 7.4 44.4
Smartfren 104 1.0 6.7 46.2 34.6 11.5 7.7 46.2
Flexi 9 0.0 0.0 88.9 11.1 0.0 0.0 11.1
Speedy 114 1.8 6.1 38.6 39.5 14.0 7.9 53.5
Firstmedia 32 0.0 6.3 31.3 59.4 3.1 6.3 62.5
BizNet 2 0.0 0.0 0.0 100.0 0.0 0.0 100.0
IM2 4 0.0 25.0 50.0 25.0 0.0 25.0 25.0
Bolt 5 0.0 0.0 100.0 0.0 0.0 0.0 0.0
AHA 9 0.0 0.0 0.0 100.0 0.0 0.0 100.0
Others 1 11.1 11.1 66.7 11.1 0.0 22.2 11.1
Satisfaction Level – Customer Service
51
 Satisfaction level towards customer service is neutral 45.9%, or respondent did not say they not satisfied 7.5% but they rather
satisfied 46.6%.
Percentage of 10%
1.75.8 45.9 37.9 8.7
Very important
Somewhat important
Neutral
Very not important

E. Detail findings
1. Brand awareness
3. Importance Level
4. Brand strength and weakness
5. Future Intention
52

Planning to
change my
internet service
provider
I feel comfortable
w ith my internet
service provider
right now
I don’t trust other
internet service
provider
Still unsure
Per. Per. Per. Per.
Total 588 12.1 72.8 8.8 6.3
BD 01: Gender
Male 344 11.3 75.0 7.6 6.1
Female 244 13.1 69.7 10.7 6.6
BD 02: Age Group
Under 19 years old 50 8.0 66.0 12.0 14.0
20 - 29 years old 292 10.3 76.4 8.6 4.8
30 - 39 years old 171 12.3 70.8 10.5 6.4
40 - 49 years old 62 19.4 69.4 3.2 8.1
50 years old and over 13 30.8 61.5 7.7 0.0
Under Rp. 2.500.000 197 9.1 76.1 7.6 7.1
Rp. 2.500.001 - Rp. 6.500.000 254 12.6 72.0 9.4 5.9
Rp. 6.500.001 and above 137 15.3 69.3 9.5 5.8
Telkomsel 82 7.3 72.0 11.0 9.8
XL Axiata 64 7.8 79.7 10.9 1.6
Indosat 53 13.2 73.6 7.5 5.7
3 79 10.1 75.9 10.1 3.8
Axis 27 3.7 63.0 18.5 14.8
Smartfren 104 21.2 68.3 3.8 6.7
Flexi 9 33.3 55.6 0.0 11.1
Speedy 114 8.8 74.6 11.4 5.3
Firstmedia 32 9.4 84.4 3.1 3.1
BizNet 2 0.0 50.0 0.0 50.0
IM2 4 25.0 75.0 0.0 0.0
Telkomnet Instan 3 33.3 66.7 0.0 0.0
Bolt 5 40.0 60.0 0.0 0.0
AHA 9 22.2 55.6 11.1 11.1
Others 1 0.0 0.0 0.0 100.0
Future Plan To Change Internet Service Provider
Q. Do you planning to change your current internet service provider? [Single Answer]
53
Percentage of 10%
 72.8% of Internet service provider user is comfortable and doesn’t have any intention to switch to other internet service provider,
mostly Firstmedia user is comfortable with its internet service provider.
 12.1% planning to change internet service provider.
12.1
72.8
8.8 6.3

Future Intention Internet Service Provider Brand
Q. What brand will you consider to used in the future? [Single Answer]
54
Percentage of 10%
 From 13.4% respondent who planning to change internet service provider, they prefer to switch to Bolt 18.3%. Eventhough 12.7%
want to switch into Fastnet and another 14.1% also want to switch into Speedy.
11.3 11.3
8.5
5.6
2.8
7.0
1.4
14.1 12.7
4.2
0.0
2.8
18.3
Telkomsel XL Axiata Indosat 3 Axis Smartfren Flexi Speedy
FastNet /
Firstmedia
Max3 / BizNet IM2 Telkomnet Instan Bolt
Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per. Per.
Total 79 11.3 11.3 8.5 5.6 2.8 7.0 1.4 14.1 12.7 4.2 0.0 2.8 18.3
BD01:Gender
Male 43 15.4 12.8 5.1 7.7 2.6 10.3 2.6 2.6 15.4 2.6 0.0 0.0 23.1
Female 36 6.3 9.4 12.5 3.1 3.1 3.1 0.0 28.1 9.4 6.3 0.0 6.3 12.5
BD02:Age Group
Under 19 years old 4 0.0 50.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0 0.0 0.0 0.0 25.0
20 - 29 years old 34 6.7 10.0 10.0 6.7 0.0 10.0 3.3 10.0 16.7 3.3 0.0 3.3 20.0
30 - 39 years old 23 9.5 4.8 14.3 4.8 4.8 4.8 0.0 23.8 9.5 0.0 0.0 0.0 23.8
40 - 49 years old 14 16.7 8.3 0.0 8.3 8.3 8.3 0.0 8.3 16.7 16.7 0.0 0.0 8.3
50 years old and over 4 50.0 25.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.0 0.0
Under Rp. 2.500.000 23 11.1 11.1 5.6 16.7 0.0 0.0 5.6 11.1 16.7 0.0 0.0 5.6 16.7
Rp. 2.500.001 - Rp. 6.500.000 33 12.5 6.3 9.4 0.0 3.1 15.6 0.0 15.6 6.3 6.3 0.0 0.0 25.0
Rp. 6.500.001 and above 23 9.5 19.0 9.5 4.8 4.8 0.0 0.0 14.3 19.0 4.8 0.0 4.8 9.5
Telkomsel 9 0.0 16.7 33.3 16.7 0.0 0.0 0.0 0.0 16.7 0.0 0.0 16.7 0.0
XL Axiata 5 0.0 0.0 20.0 40.0 20.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.0
Indosat 9 28.6 0.0 0.0 0.0 0.0 28.6 0.0 14.3 0.0 14.3 0.0 0.0 14.3
3 8 12.5 12.5 12.5 0.0 12.5 0.0 12.5 12.5 12.5 0.0 0.0 0.0 12.5
Axis 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0
Smartfren 23 9.1 18.2 0.0 4.5 0.0 0.0 0.0 22.7 13.6 9.1 0.0 4.5 18.2
Flexi 3 0.0 33.3 0.0 0.0 0.0 66.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Speedy 11 10.0 10.0 0.0 0.0 0.0 10.0 0.0 0.0 40.0 0.0 0.0 0.0 30.0
Firstmedia 3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 66.7 0.0 0.0 0.0 0.0 33.3
IM2 1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0
Telkomnet Instan 1 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Bolt 2 50.0 0.0 0.0 0.0 0.0 0.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0
AHA 3 50.0 0.0 50.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Connection Price Service Speed Reach Customer Service
Total 588 53.1 52.0 18.2 56.5 54.3 14.8
BD 01: Gender
Male 344 53.5 53.2 19.2 61.6 55.5 14.5
Female 244 52.5 50.4 16.8 49.2 52.5 15.2
BD 02: Age Group
Under 19 years old 50 62.0 54.0 14.0 60.0 60.0 8.0
20 - 29 years old 292 52.4 50.7 18.8 56.2 53.8 15.4
30 - 39 years old 171 48.0 53.2 17.5 55.0 53.2 12.3
40 - 49 years old 62 61.3 51.6 22.6 62.9 59.7 24.2
Under Rp. 2.500.000 197 54.8 46.2 17.3 53.8 52.3 13.7
Rp. 2.500.001 - Rp. 6.500.000 254 50.0 56.7 17.3 60.2 55.5 13.4
Rp. 6.500.001 and above 137 56.2 51.8 21.2 53.3 54.7 19.0
Telkomsel 82 51.2 59.8 8.5 54.9 47.6 9.8
XL Axiata 64 43.8 56.3 15.6 42.2 54.7 14.1
Indosat 53 64.2 62.3 17.0 66.0 67.9 18.9
3 79 55.7 44.3 17.7 58.2 68.4 16.5
Axis 27 59.3 40.7 18.5 55.6 77.8 11.1
Smartfren 104 51.9 47.1 14.4 64.4 57.7 11.5
Flexi 9 77.8 33.3 0.0 77.8 77.8 11.1
Speedy 49.1 51.8 31.6 56.1 35.1 19.3
Firstmedia 114 46.9 50.0 21.9 31.3 40.6 21.9
BizNet 32 50.0 50.0 0.0 100.0 0.0 0.0
IM2 75.0 50.0 0.0 50.0 100.0 0.0
Bolt 4 60.0 40.0 20.0 60.0 80.0 0.0
AHA 3 66.7 77.8 22.2 66.7 33.3 11.1
Others 5 100.0 100.0 100.0 100.0 100.0 100.0
Aspect for Improvement
Q. What aspect do you think, your current internet provider need to improve? [Multiple Answer]
55
53.1 52.0
18.2
56.5 54.3
14.8
Percentage of 10%
 There is some few aspect for improvement, only service and customer service does not need to improve.
 In terms of connection 64.2% Indosat user want to have an improvement, also Indosat and 3 user want to have an improvement on
Reach aspect with 67.9% and 68.4%.

W&S Joint Stock Company is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’
and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 110,000 members
panel with various segmentations across Indonesia.
FOR FURTHER INQUIRIES, PLEASE CONTACT:
PT. Nusaresearch
» Address: 21H, Grand Slipi Tower, Jl. S. Parman Kav,
22-24, Slipi, Jakarta Barat 11480, Jakarta, Indonesia.
» Office phone: (+62) 21 290 22227
Fax: (+62) 21 290 22244
» Email: info@nusaresearch.com
» Website: http://nusaresearch.com/
The copyright of this report belongs to W&S Joint Stock Company. The results (analyzing, wording, data, tables and graphs) of this
survey can be publicly used, but must be cited and sourced from W&S Joint Stock Company (also include its website address
http://nusaresearch.com).

Report on Internet Service Provider in Indonesia 2014

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Report on Internet Service Provider in Indonesia 2014

Ähnlich wie Report on Internet Service Provider in Indonesia 2014 (20)

Mehr von MACROMILL SOUTH EAST ASIA, INC.

Mehr von MACROMILL SOUTH EAST ASIA, INC. (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Report on Internet Service Provider in Indonesia 2014