Google search engine optimization marketing

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A step by step description of what Google looks for in ranking your website and how to use this information in all of your marketing.

Business Technologie Design

Success Secret #1
David Levesque
Dec. 2011

www.WordofMobile.com

1

They give customers what they ask for,

which BUILDS TRUST!

3

TV, Radio, & Print Advertising

1% Relevant
4

Google Keyword Advertising

n
sio
r
ve
on
1. Sea

C
rch

3.
sp lay
D i
2. Is this the best we can do?
5

Online Content Marketing

30%-90% Relevant
6

2. Reach
1. City

4. Reach

3. Interests
8

Google Marketing = SEO
1. Library of what customers want
2. 7 Billion “wants” per month
3. $4 Billion proﬁt each year
4. Free to most of its customers

Word of Mobile
9 ...word gets around!

Google’s Trust Structure
1. Keywords
2. Title
3. Description
4. Content

Word of Mobile
10 ...word gets around!

1. Keyword
What do customers want?
Google Keyword Tool

11

1. Keywords
2.Supply
6.Ads

3. Title

4. Description

5. URL

12

Website Anatomy
2. Title
1. URL

3. Content
Word of Mobile
13 ...word gets around!

Website Structure

“Right-click, choose view source”
14

www.dancintime.com Jan 6, 2011 - Jun 5, 2011

Google Analytics
Dashboard Comparing to: Site
Visits

60 60

30 30

0 0

Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2

Site Usage

3,402 Visits 58.82% Bounce Rate

9,538 Pageviews 00:02:09 Avg. Time on Site

2.80 Pages/Visit 1.New 76.98% % New Visits

Visitors Overview Map Overlay

Visitors

50 50

25 25

0 0

Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2

2. Visitors
Visitors
2,666 Visits
1 2,893

Traffic Sources Overview Content Overview

Search Engines
1,646.00 (48.38%)
Direct Traffic
3. Search
Pages

/index_albany_wedding_dj.html
Pageviews

1,475
% Pageviews

15.46%
956.00 (28.10%)
Referring Sites /albany_wedding_dance_lesso 722 7.57%
800.00 (23.52%)
/dance-classes-saratoga.html 683 7.16%

/albanyDJ_Father_Daughter_D 521 5.46%

/ 508 5.33%

15

Conversion Rate
Location Views Conversion Rate

Search 1,646

Home Page 918

Contact Us Page 326 35%

Sales 50 15%

18

Google LikesPages
Popular Structure

Word of Mobile
4 19 ...word gets around!

1. Keywords

Keywords on YouTube
2. Title

3. Description

4.Views
agic
The M ere!
20 Begins H

1. Title

4. 5.4 million

2.Views
3. Website

21

Customer Funnel
TV, Print, PR,Viral Videos, Free Content

Google,YouTube, Facebook, Twitter

Website, email, phone, video, sample

Sale

Email, Facebook, Twitter, Txt Msg,
Face to Face

22

Aaahh....
Deep Breath
Word of Mobile
23 ...word gets around!

Your Next Step...
Option 1. $295 SEO Research
1. Review current search engine status: keywords, links, structure
2. Review of three competitors
3. Recommend three focused keywords

Option 2. $795 Implementation
1. Option 1
2. Add SEO Research to your website
3.Teach you how to adjust current content to improve SEO

BONUS: Build Your Online Bridge 4 Week Teleclass:
Google, Facebook, YouTube, & Twitter
24

Questions?
518-320-2613

David@WordofMobile.com

www.WordofMobile.com
Word of Mobile
...word gets around!

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Google search engine optimization marketing

1. Success Secret #1 David Levesque Dec. 2011 www.WordofMobile.com 1

2. Build Trust 2

3. They give customers what they ask for, which BUILDS TRUST! 3

4. TV, Radio, & Print Advertising 1% Relevant 4

5. Google Keyword Advertising n sio r ve on 1. Sea C rch 3. sp lay D i 2. Is this the best we can do? 5

6. Online Content Marketing 30%-90% Relevant 6

7. Avatar? 1. Women 2. 35-65 years old 3. Within 50 miles of Saratoga Springs 4. Health, Nutrition, Fitness 7

8. 2. Reach 1. City 4. Reach 3. Interests 8

9. Google Marketing = SEO 1. Library of what customers want 2. 7 Billion “wants” per month 3. $4 Billion proﬁt each year 4. Free to most of its customers Word of Mobile 9 ...word gets around!

10. Google’s Trust Structure 1. Keywords 2. Title 3. Description 4. Content Word of Mobile 10 ...word gets around!

11. 1. Keyword What do customers want? Google Keyword Tool 11

12. 1. Keywords 2.Supply 6.Ads 3. Title 4. Description 5. URL 12

13. Website Anatomy 2. Title 1. URL 3. Content Word of Mobile 13 ...word gets around!

14. Website Structure “Right-click, choose view source” 14

15. www.dancintime.com Jan 6, 2011 - Jun 5, 2011 Google Analytics Dashboard Comparing to: Site Visits 60 60 30 30 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 Site Usage 3,402 Visits 58.82% Bounce Rate 9,538 Pageviews 00:02:09 Avg. Time on Site 2.80 Pages/Visit 1.New 76.98% % New Visits Visitors Overview Map Overlay Visitors 50 50 25 25 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 2. Visitors Visitors 2,666 Visits 1 2,893 Traffic Sources Overview Content Overview Search Engines 1,646.00 (48.38%) Direct Traffic 3. Search Pages /index_albany_wedding_dj.html Pageviews 1,475 % Pageviews 15.46% 956.00 (28.10%) Referring Sites /albany_wedding_dance_lesso 722 7.57% 800.00 (23.52%) /dance-classes-saratoga.html 683 7.16% /albanyDJ_Father_Daughter_D 521 5.46% / 508 5.33% 15

16. Home Play Keywords BINGO! 16

17. Sales Funnel 17

18. Conversion Rate Location Views Conversion Rate Search 1,646 Home Page 918 Contact Us Page 326 35% Sales 50 15% 18

19. Google LikesPages Popular Structure Word of Mobile 4 19 ...word gets around!

20. 1. Keywords Keywords on YouTube 2. Title 3. Description 4.Views agic The M ere! 20 Begins H

21. 1. Title 4. 5.4 million 2.Views 3. Website 21

22. Customer Funnel TV, Print, PR,Viral Videos, Free Content Google,YouTube, Facebook, Twitter Website, email, phone, video, sample Sale Email, Facebook, Twitter, Txt Msg, Face to Face 22

23. Aaahh.... Deep Breath Word of Mobile 23 ...word gets around!

24. Your Next Step... Option 1. $295 SEO Research 1. Review current search engine status: keywords, links, structure 2. Review of three competitors 3. Recommend three focused keywords Option 2. $795 Implementation 1. Option 1 2. Add SEO Research to your website 3.Teach you how to adjust current content to improve SEO BONUS: Build Your Online Bridge 4 Week Teleclass: Google, Facebook, YouTube, & Twitter 24

25. Questions? 518-320-2613 David@WordofMobile.com www.WordofMobile.com Word of Mobile ...word gets around!