Introduction of eSport program for student communities on the example of University Battles for RU & CIS League of Legend players (White Nights Conference 2015)

1. COLLEGIATE eSPORTS
IN RUSSIA & CIS OLEG SUKALKIN
Riot Games RU

2. RIOT COLLEGIATE ESPORTS
WHITE NIGHTS MOSCOW 2015

4. WHY ESPORTS?

5. WHY ESPORTS?
SUPPORT LEAGUE OF
LEGENDS
INSPIRE AND CONNECT
PLAYERS WITH RIOT
CREATE AN ENTERTAINMENT
PLATFORM

6. WHY ESPORTS?
SUPPORT LEAGUE OF
LEGENDS
INSPIRE AND CONNECT
PLAYERS WITH RIOT
CREATE AN ENTERTAINMENT
PLATFORM

7. WHY ESPORTS?
SUPPORT LEAGUE OF
LEGENDS
INSPIRE AND CONNECT
PLAYERS WITH RIOT
CREATE AN ENTERTAINMENT
PLATFORM

8. WHY STUDENTS?

9. WHY STUDENTS?
NUMEROUS COMMUNITY
VACANT AREA
ACTIVE PLAYERS
WITH IRL CULTURE
STUDENT GUILDS
PROGRAM

10. WHY STUDENTS?
NUMEROUS COMMUNITY
VACANT AREA
ACTIVE PLAYERS
WITH IRL CULTURE
STUDENT GUILDS
PROGRAM

11. WHY STUDENTS?
NUMEROUS COMMUNITY
VACANT AREA
ACTIVE PLAYERS
WITH IRL CULTURE
STUDENT GUILDS
PROGRAM

12. WHY STUDENTS?
NUMEROUS COMMUNITY
VACANT AREA
ACTIVE PLAYERS
WITH IRL CULTURE
STUDENT GUILDS
PROGRAM

13. CHALLENGES

14. CHALLENGES
EXPERTISE
POSITIONING AND
ATTITUDE
UNIVERSITIES AND
OFFICIALS

15. CHALLENGES
EXPERTISE
POSITIONING AND
ATTITUDE
UNIVERSITIES AND
OFFICIALS

16. CHALLENGES
EXPERTISE
POSITIONING AND
ATTITUDE
UNIVERSITIES AND
OFFICIALS

17. APPROACH

18. PLAYER ENGAGEMENT
SUSTAINABLE STRUCTURE
FANDOM
APPROACH

19. PLAYER ENGAGEMENT
SUSTAINABLE STRUCTURE
FANDOM
APPROACH

20. PLAYER ENGAGEMENT
SUSTAINABLE STRUCTURE
AND ECOSYSTEM
FANDOM
APPROACH

21. UNIVERSITY BATTLES LANS

23. BATTLES SEASON 1 BATTLES SEASON 2
LOCAL TOURNAMENTS GUILDS SUMMIT

24. 2015 HIGHLIGHTS

25. • 834 TEAMS PARTICIPATED
• FROM 242 UNIVERSITIES
THROUGHOUT RUSSIA AND CIS
• 2 500 VENUE ATTENDEES
• 20k UNIQUE BROADCAST VIEWERS
SEASON TWO BY THE NUMBERS

26. FUTURE

27. THANK YOU!

28. osukalkin@ .com