9. “I’M A ONE MAN ARMY AND CAN TAKE
ON THE INDUSTRY
ALONE WITH SOME HEAVY UA
ARTILLERY.”
2.0 RAMBO
10. AND NOW?
IT’S A REALLY CROWDED PLACE.
< $ 10,000
AVG REVENUE
< $ 1,000
MEDIAN REVENUE
Source: Rovio Estimate 2015
1000
IOS
GAMES
PER DAY
IN 2015
11. “..I COULD USE SOME HELP IN
VISIBILITY, DISTRIBUTION AND
OPTIMIZING MY FTUE.”
3.0 THE DYNAMIC DUO
“BROTHER, UNITED WE HAVE A FAR
BETTER CHANCE OF ACQUIRING,
RETAINING AND MONETIZING.”
15. HOW DOES THIS AFFECT WHAT
YOU’RE GETTING OUT OF THIS
PARTNERSHIP?
16. ROVIO PUBLISHING
OFFERING FOR
PARTNERS
MARKETING
USER ACQUISITION AND CROSS PROMOTION
CHANNEL MARKETING
MATERIAL & CAMPAIGNS
DESIGN &
OPTIMIZATION
DEDICATED PRODUCERS & ART DIRECTOR
UX / MONETIZATION DESIGN ASSISTANCE
NATIVE ADS & IN HOUSE AD SALES TEAM
PUBLISHING SERVICES
QA / LOCALIZATION
DEV FUNDING
CUSTOMER SUPPORT
17. SO HOW DOES ROVIO DECIDE WHICH
GAMES TO PUBLISH?
18.
19. ROVIO PULL NUMEROUS DATA SOURCES & WE
KNOW:
- EVERY GAME IN SOFT LAUNCH
- A REV/DL ESTIMATE FOR EVERY GAME
- THE CPI COST FOR THAT GENRE
- HOW LONG THE GAME HAS BEEN IN SOFT
LAUNCH.
20. ONCE WE FIND GAMES WE THINK COULD RESONATE
WITH OUR USERBASE WE MAKE CONTACT WITH THE
DEVELOPER TO SEE IF THEY ARE INTERESTED IN A
PUBLISHING PARTNER AND VALIDATE THEIR DATA.
EXAMPLE MINIMUM SPEC PUZZLE GAME METRICS:
RETENTION: DAY1 = 40%, DAY7 = 20%, DAY30 = 10%
MONETISATION: ARPDAU = €0.08
21. IF YOU GUYS ARE SO
SMART, WHY HAVEN’T YOU
PUBLISHED A ROVIO STARS
TITLE SINCE EARLY 2015?
22. THE ONES THAT GOT AWAY, ALTHOUGH THE DEVELOPERS
COULD WELL HAVE NOT BEEN INTERESTED IN A PARTNER
REGARDLESS......
29. “Net Revenue” shall mean gross revenue actually received
by “the Publisher” from the game less paid user acquisition
expense (done by “the Publisher”) and other approved
media buy expenses.
Example: Net Revenue = Gross Revenue - (Paid UA +
Media Buy Expenses)
30. Example: 50/50 publishing deal that the publisher can’t
deduct UA costs:
LTV of the game = $3 dollars, the CPI for that genre is
$2.50
The publisher will always refuse to buy under the above
circumstances because the LTV they actually see is only
$1.50 not $3.00 because the cannot deduct paid user
acquisition i.e. They have no incentive to continue
building your F2P title at an operation lost for them.