Big Fish Games published the successful mobile game Gummy Drop! developed by Studio Game Forest. Gummy Drop! achieved top grossing ranks in many countries. The key factors for its success were having a world-class, experienced developer, focus on communication and collaboration between the publisher and developer, regular new content releases, and most importantly, the strong publisher-developer relationship where Big Fish supported the developer in making more games after an initial unsuccessful title together.

1. February 13, 2017
Gummy Drop! Success:
The Secret Ingredient
Chris George, General Manager
3rd
Party Free-to-Play

2. Agenda
o A little about Big Fish Games
o Gummy Drop! Success: The Numbers
o Gummy Drop! Success: The Recipe
oThe Secret Ingredient
o How to partner with Big Fish
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3. History of Success with Premium Games
Big Fish Games
o We’ve distributed over 2.5 billion games since our
founding in 2002, focusing first on premium games:
o Mystery Case Files
o Grim Tales
o Dark Parables
o Lifeline
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4. Big Fish has been in Mobile Free-to-Play since 2012
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o Currently looking to partner with developers on mid-core and
casual free-to-play content!
publishing@bigfishgames.com

5. Big Fish has been in Mobile Free-to-Play since 2012
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o Currently looking to partner with developers on mid-core and
casual free-to-play content!
publishing@bigfishgames.com

6. Gummy Drop! Success

7. Background
Gummy Drop!
o Developed by Studio Game Forest
o Published by Big Fish Games
o Soft launched in June 2014
o Worldwide launched in September 2014
o Still going strong!
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8. Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
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9. Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
Top 10 Grossing in 124 countries
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10. Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
Top 10 Grossing in 124 countries
Top 5 Grossing in 101 countries
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11. Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
Top 10 Grossing in 124 countries
Top 5 Grossing in 101 countries
#1 Top Grossing in 38 countries
10 Big Fish Confidential
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12. Gummy Drop! Success
The Recipe

13. The Recipe
Gummy Drop! Success
13World-Class Developer

14. The Recipe
Gummy Drop! Success
World-Class Developer
o Experienced - Studio Game Forest has been making
games since 2005
o Developed over 30 premium titles including the
7 Wonders match 3 franchise (5 installments)
o Passionate
o Determined
o Collaborative
o Creative
o Currently looking for a talented game designer:
studio@game-forest.com
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15. The Recipe
Gummy Drop! Success
15World-Class Developer
Focus

16. The Recipe
Gummy Drop! Success
Focus
o We allow developers to focus on what
they do best: making great games
o Big Fish takes care of the rest:
Marketing, Analytics, QA, Production
help, Engineering
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17. The Recipe
Gummy Drop! Success
17World-Class Developer
Focus
Installs

18. The Recipe
Gummy Drop! Success
Installs
o The greatest game ever is nothing without
installs, and the greatest marketing team is
nothing without a great game
o Have a plan:
o Featuring
o Cross-Marketing
o Paid Marketing
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19. The Recipe
Gummy Drop! Success
Big Fish has paid for
20M installs
of Gummy Drop!
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20. The Recipe
Gummy Drop! Success
20World-Class Developer
Focus
Installs
Communication

21. The Recipe
Gummy Drop! Success
Communication & Collaboration
o Daily communication
o In-person visits
o We’ve actually met the Gummy Drop! team in
person 10 times in 2.5 years
o Exchange ideas and brainstorming
o English helps
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22. The Recipe
Gummy Drop! Success
22World-Class Developer
Focus
Installs
Communication
Content

23. The Recipe
Gummy Drop! Success
Content
o New cities get released every 2 - 3 weeks
o Each city has about 190 levels
o Almost 50 cities
o Over 9,000 levels
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24. The Recipe
Gummy Drop! Success
24World-Class Developer
Focus
Installs
Communication
Content
Luck

25. The Recipe
Gummy Drop! Success
Luck
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26. The Recipe
Gummy Drop! Success
Luck
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“It may be lucky,
but it’s not an
accident.”
~Chris Sacca

27. The Secret Ingredient
Gummy Drop!

28. We didn’t proceed directly from Premium to hit game
Free-to-Play is a Process
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29. Before Gummy Drop! there was Zombie! Zombie! Zombie!
Free-to-Play is a Process
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30. Zombie! Zombie! Zombie!
A strong start…
o Launched in October 2013
o Great featuring
o Over 500,000 installs in the first 2 months
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31. Zombie! Zombie! Zombie!
…but not where we wanted
to finish
o ~$38k revenue
o ~$0.63 per download
o Removed from sale in May 2014
o Big Fish had over six figures in losses
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32. The Secret Ingredient
A Great Publisher-Developer Relationship
o Without a great publisher-developer relationship Gummy
Drop! would have never happened
o There are some publishers who, given Zombie’s
performance, would have chosen to end the partnership
o Publishing with Big Fish is not a transaction
o We don’t evaluate a developer on a specific game – we
ask ourselves whether we can make a hit game together
o If the answer is yes…
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33. More Games
o …we make more games!
o Currently we are working with Studio Game
Forest to develop 3 new games
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34. o World-class developer with Mid-Core or Casual
content
o Passionate about games
o Collaborative
o publishing@bigfishgames.com
How you can work with Big Fish
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