Overview on the working of Television industry in terms of Media and Entertainment, Programming, Distribution, Revenue Generation, AD Pricing, Metrics. How its earns and works overall.

1. Vs Skie Lyte.
Television
Media and Entertainment

2. TelevisionMedia and Entertainment
by Skie

3. Programming
Distribution
Revenue Generation
AD Pricing
Metrics
AGENDA

4. Types of channels

5. Distribution
DTH OPERATOR
Satellite
Broadcaster
(Televison Channel & Content Creators)
Satellite
IPTV
THROUGH CABLE TV & MOBILE PHONES

6. Distribution Channels
• As per the TAM Annual Universe Update - 2015,[6] India now has over 167 million households (out of 234 million)
with television sets, of which over 161 million have access to Cable TV or Satellite TV, including 84 million
households which are DTH subscribers.
• Digital TV households have grown by 32% since 2013 due to migration from terrestrial and analog broadcasts.
• TV owning households have been growing at between 8-10%. Digital TV penetration is at 64% as of September 2014.
• The growth in digital broadcast has been due to the introduction of a multi-phase digitisation policy by the
Government of India.
• An ordinance was introduced by the Govt. of India regarding the mandatory digitization of the Cable Services.
• According to this amendment made in the section 9 of the Cable Television Networks (Regulation) Amendment
Ordinance, 1995, the I&B ministry is in the process of making Digital Addressable System mandatory.
• As per the policy, viewers would be able to access digital services only through a set top box (STB).
• It is also estimated that India now has over 823 TV channels covering all the main languages spoken in the nation.
CABLE TELEVISION

7. större - a multipurpose PowerPoint template
Distribution Channels
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*This slide is using Font Awesome
Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in
contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, IPTV
offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content
(such as a TV channel) almost immediately. This is known as streaming media.
IPTV
CONDITIONAL ACCESS SYSTEM
CAS or conditional access system, is a digital mode of transmitting TV channels through a set-top box (STB). The transmission
signals are encrypted and viewers need to buy a set-top box to receive and decrypt the signal. The STB is required to watch
only pay channels.
SATELLITE TELEVISION
Direct-to-home television in India
As of 2016, over 1600 TV satellite television channels are broadcast in India. This includes channels from the state-owned
Doordarshan, News Corporation owned STAR TV, Sony owned Sony Entertainment Television, Zee TV, Sun Network and
Asianet. Direct To Home service is provided by Airtel Digital Tv, BIG TV owned by Reliance, DD Direct Plus, DishTV, Sun Direct
DTH, Tata Sky and Videocon D2H. Dish TV was the first one to come up in Indian Market, others came only years later.

8. • Television Rating Point (TRP) is a tool provided to judge which programmes are
viewed the most.
• This gives us an index of the choice of the people and also the popularity of a
particular channel.
• For calculation purpose, a device is attached to the TV set in a few thousand
viewersa houses for judging purpose.
• These numbers are treated as sample from the overall TV owners in different
geographical and demographic sectors.
• The device is called as Peopleas Meter.
• It records the time and the programme that a viewer watches on a particular day.
• Then, the average is taken for a 30-day period which gives the viewership status for
a particular channel.
Television Rating Point (TRP)

9. Modes of audience measurment
Broadcast Audience Research Council (BARC)
is a joint-industry not-for-profit body that publishes
weekly TV viewership data for India.
• It is mandated to design, commission, supervise, and
own a television audience measurement system for
India, and provides Indian broadcast sector with a
real-time television rating points (TRP) measurement
system.
• It uses Audio Watermarking technology to measure
viewership of TV channels, and the system also allows
measurement of time-shifted viewing and simulcasts.
• With the viewership habits of over 183 million TV
households (accounting for 780 million TV viewing
individuals) being analysed by BARC India, it is the
world’s largest television audience measurement
service.
Its measurement system is based on a sample of
30,000 "panel homes".
TAM Media Research
is a joint venture company between AC Nielsen and
Kantar Media Research/IMRB.
It is one of the two television Audience measurement
analysis firms of India.
• Besides measuring television viewership, TAM also
monitors advertising expenditure through its division
AdEx India.
• It exists in the PR Monitoring space through another
division – Eikona PR Monitor.
• The viewership cell runs what is one of the largest
Peoplemeter TV Panels in the World with
approximately 30,000 sample individuals representing
all the Class-I towns (towns with population more
than 100,000) polled every week for their Viewership
habits.
• This division measures television Viewership of
audiences for the 300-plus TV stations operating in
India.

10. BARC

11. BARC

12. REVENUE GENERATION
Sponsorship
Advertisements
REVENUE
Revenue is mostly generated through
Advertisements and Sponsorships

13. If you want to advertise between 7am-9am it varies between INR 1,000- INR 24,000
for 30 seconds of advertisement.
English channels like HBO charge you about INR 1000
News Channel charge the highest about INR 24,000 as the viewership is maximum in
the morning
Also the rates fluctuation based on the Channel, Season, Timings, Festivals
10 seconds of advertisement may cost from Rs.4,000 to Rs.2.5Lacs
Channel like Star Plus demands INR 3,50,000 for 10 seconds of advertisement
There may be seasonal ups and downs for TV advertising rates for 30 seconds of TV
ads
Pricing of advertisements

14. Advertising Rates
Weekdays vs
Weekends
Geographic
region
• The cost of advertisement
during weekends goes as
high as 45% when
compared during a
weekday.
• The cost depends based
on the channel, its
popularity and TRP.
Regional
• If you are showing ad on a TV
channel of regional Language
(e.g. Bengali, Kannada, Tamil,
Gujarati, Marathi language),
then the cost will be less.
• For a Hindi or an English TV
channel, the cost will be
higher.
• But the cost of some popular
regional channels like ETV
Telugu, K Tv, is more or less
same as compared to other
GEC channels.
Geographic
region
• The targeted audience for
the advertiser may be on
a national or regional
level.
• If the ad will be shown on
a national level TV
channel in India, then the
costing will be more.

15. • The Advertising Standards Council of India (ASCI) is a self-regulatory voluntary
organization of the advertising industry in India.
• It is a non-Government body.
• When an advertiser is creating an ad, the consumer is his audience.
• The feedback from a consumer is important to the advertiser so he can be assured if
his message has been correctly conveyed.
• If a consumer feels that a particular advertisement is in bad taste or is false in its
claims, they need a body or council to whom they can air their grievances and who
will take any appropriate action, if necessary.
• ASCI as a self-regulatory body governing advertising content is the ideal medium as
its purpose is to serve both the advertisers as well as the consumers.
ASCI

16. • Telecom Regulatory authority of India was established on 20 February 1997 by an Act of Parliament
to regulate telecom services and tariffs in India. Earlier regulation of telecom services and tariffs
was overseen by the Central Government.
• TRAI's mission is to create and nurture conditions for growth of telecommunications in India to
enable the country to have a leading role in the emerging global information society.
• One of its main objectives is to provide a fair and transparent environment that promotes a level
playing field and facilitates fair competition in the market.
• TRAI regularly issues orders and directions on various subjects such as tariffs, interconnections,
quality of service, Direct To Home (DTH) services and mobile number portability.
• In January 2016, TRAI introduced an important change in telecommunication that would benefit all
consumers. Effective from 1 January 2016, consumers will be compensated for call drops.
• However, there is a catch, per the rule, mobile users will get a compensation of Re 1 for every
dropped call but it will be limited to a maximum three dropped calls in a day. This regulation has
been quashed by Supreme Court on the ground of being "unreasonable, arbitrary and
unconstitutional”.
TRAI

17. JOB OPPORTUNITIES
ADMIN
Finance, Accounts, HR
Marketing, PR
Promotions
Scheduling, Management, Technology, Distribution
Operations
Production management, Creatives
Production

18. Thank You