1. Your brand’s online image is being shaped and
interpreted as we speak…. Is the image “you”?
Contact:
raj@vondasoft.com | Cell +91 98672 82549 | Mumbai, India
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2. The Age of the Empowered Consumer
Multichannel World – Multiple Devices - Always On
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3. Consumerization has affected our customer.
CUSTOMERS TAKE
CONTROL
Company Power
of consumers will
and Voice 86% pay more for a
better customer
experience
of consumers feel
1% that their
expectations for a
Customer Power
and Choice good experience
are met
of consumers
89% switched to a
Mass media Internet / 1:1 Social/Mobile
competitor after a
poor experience
Source: 2012 Customer Experience Impact Report (CEI),.
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4. The Customer Conversation is happening in SM
58%
of Facebook users have mentioned
a brand in a status update
39%
of Twitter users have tweeted about a
brand
70%
of marketers have little understanding of
social media conversations happening
around their brand
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5. Why Measure, analyze and shape your online
image for better results
Engage with customers: manage
What satisfaction, generate leads, unearth insights
Track impact of campaigns, product launches in
shaping your brand image
Understand associations with your brand as
they evolve, and that of your competitors
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6. Vonda empowers you to….
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7. A leading Digital Marketing agency, a leading Quick
Service Restaurant , a large Insurance Group and
How many more leveraging Vonda platform
as a single window to
• Scan the universe of Social Media covering 85%+
Sense • Filter relevant content
• Present the Real Time True Image
• Emotional Quotient of Buzz
Analyze • Trends & Patterns
• Discover “Unknown unknowns”
• Engage with customers in real Time
Shape • Monitor escalation index
• Tracking effect of intervention
• Manage Online Brand Image
Empower • Product /service aspects, consumer
experience, competitive insights
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8. Sign up with Set up listening posts Leverage
Start Vondasoft (5 minutes) (everyday!)
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9. Differentiators
Simplicity
– ‘Ease of Use’ philosophy built into the design of the
product making it intuitive, easy to understand and
learn
– Comprehensive Dashboard providing insights into
self and competitive landscape
– One ‘Point and Click’
• To flip between content between Brands
• To view the reasons behind the ‘Brand Associations’
• To respond to relevant ‘Post’
• To filter content on ‘Brand Levels’, ‘Sentiments’ & ‘Date’
– ‘Scroll Bar’ report to quickly read & export reports on
PC & Tablets
Simplicity is the ultimate Sophistication – Leonardo `da Vinci
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10. Differentiators
Big Data Approach to Social Media Analytics
– Leverage Vonda’s Monitoring and Analytics capabilities
• To detect unknown brand associations and consumer reactions to
new product launches, campaigns & promotions
• To decipher Influencer’s sentiments and themes of discussions
– Two strategic benefits to clients:
• A readily accessible & automated product for real time monitoring
and standard analytics
• Managed Services based on Big Data Analytics so one stop shop
for data and relevant analytics for decision making
– Why this Service based approach?
• Most of the organisations don't have the time, resources or
analytical expertise to drive a serious approach in-house
• To partner with clients in collaborative manner and help them
exploit Social Media meaningfully and not be seen as just another
product vendor
Sure Big Data Is Great, But So Is Intuition – NYT
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11. Description and Samples of additional reports as part of Analytics
as a Service
Additional Reports & Product Features
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12. Brand Associations
Vonda engine provides real time view of strong brand associations across social media.
Brands can monitor the changing perceptions of brand associations due to proactive
campaigns, consumer responses and their ever evolving engagement with the brand.
Current Associations
For:
• Brand
• Media
• Time Period
• Influencers
Emerging Associations Fading Associations
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13. Engagement Levels
Vonda provides total number of comments posted in SM by the brand in comparison with the
total posts on the brand.
The report gives our clients an insight into their customer engagement levels across various
social media networks. Accordingly they can alter their levels of engagement in line with
brand strategy
Brand Volume
• % Initiated
• % Responded
• % Engagement level
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14. Influencer Analysis & Tag Cloud
Vonda has the ability to display top ten influencers & their sentiments.
The engine provides volumes contributed by influencers and their sentiment.
Vonda engine also provides the key themes of discussions by the Influencers
Brands can understand the influencers in their category and identify the people they need to
focus and engage with depending on the brand & campaign plan.
30
25
•Klout Scores
20
•Followers
15
Posts
10 Positive
Negative
5
0
Month-wise Analysis
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15. Buzz Penetration analysis
Vonda engine can identify the unique authors in the entire buzz that is generated on the
brand. This will provide an indicator of the number of unique authors to the total post
volume.
This will help Brands know the impact of the campaign or brand buzz. If the number of
unique authors is less, then the buzz is restricted to few set of individuals. This will mean
that even if the total volumes are high, the impact created is low.
No. Of Unique Avg time between % Market % of Interest in
Authors Posts Penetration Theme
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16. Dimension analysis
Vonda engine provides to categorize brand associations into different business dimensions.
These dimensions can be named based on the industry and customer preferences.
Vonda engine allows customers to track trends of these dimensions (such as price, features
etc) and analyze them over a longer time period. This will provide an insight on the impact
of brand communications on business dimensions
E.g. Categories could be Policy, Price, Premium, Customer Service for an insurance
company.
Current Week Current Month
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17. Campaign Analysis
Vonda monitors the activity around campaigns in Facebook, YouTube or Twitter and
provides an analysis on the activity levels on the campaign. Vonda engine provides the
frequency of activities, number of unique authors on the campaign and dates of the post.
This allows the Brands to understand the impact, reach and longitivity of their campaigns.
Campaign volume vs. Regular volume
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18. Share of Voice
Vonda engine analyses all the social media data into different sources so that the customer
has an understanding of Share of Voice that each media accounts for.
This helps the customer in designing media specific strategies depending on the target
segment and location.
82 308 449 538
Volkswagen
128
Toyota 40 112
104
Skoda 72 369 402
92
Renault 55 357 392
119
1090 2074
Hyundai 87
196
257 637 279 213
Honda
Chevrolet 8 339 800
73
0 500 1000 1500 2000 2500 3000 3500 4000
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19. Comparative Analysis
Vonda reporting framework has the capability to compare all the above analytics with
competition thus providing a context for the analysis in terms of relative positioning of the
brand.
Comparison will provide key pointers to customers in terms of areas to focus on from a
digital marketing perspective.
Brands Comparative Analysis
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20. Demographics Analysis
Vonda reporting framework has the capability to drill down the analytics into
demographic profiles – e.g. Gender, Location,. Age group
This will help Brands structure their campaigns according to the gender and age
group. They can also focus on the locations showing interest in product, brand or
campaign.
Gender Breakup of Influencers Sentiment Break up
400 400
300 300
Positive
200 Male 200
Negative
100 Female 100
Neutral
0 0
Film Campaign Brand XYZ Film Campaign Brand XYZ
250
200
150
• Interesting to note that only male 100
segment has negative sentiment. 50
0 Film Campaign
Neutral
Neutral
Negative
Negative
Positive
Positive
Brand XYZ
• This data is from a real customer
analysis
Male Female
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21. Measure, analyze and shape your online image
About Vonda
Mumbai, India based startup to make social media monitoring and analytics actionable for decision
makers
Contact:
raj@vondasoft.com | Cell +91 98672 82549 | Mumbai, India
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