We launched in 8 European markets with a consistent through the line campaign
Other markets will follow shortly and throughout next year
We intend this to be a global roll out
And expect more devices, and more functionality on a regular basis
Overview of with which technologies VF has to deal in our Software world, right?
Many competing platforms
Some driven by the industry, some by manufacturers, some by the industry…all very very confusing
Convergence
Now we are seeing the culmination of mobile and web communities
Key points
4 operators > 1 billion customers
1 SDK > 1 publishing system > Consolidated settlement
Separate storefronts optimized for local consumers
1 device already in China, more across Europe with today’s Vodafone announcement
Points to avoid
Reactive to Apple, other device and OS vendors
“dumb pipe”
Benefits
Develop with open Web standards you already know – HTML, CSS, JS
Publish once, distribute/sell across multiple operators addressing 1 billion customers
Tailor marketing message/strategy/pricing for local consumers
open standardized technologies
driving scaled deployment of those technologies and
providing complimentary commercial models.
This will allow developers to deploy a single application across multiple devices (through the use of standard technologies) and across multiple operators (without the need to negotiate with each of them). WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store.
To find out the latest on WAC, take a look at the Analyst briefing from May 5th 2010.
Widget Packager
Object Browser
What’s coming – Widget Packager + Object Browser
Challenges for VF: developer tools are expensive, focus in VF isn’t always there – communication overheads slow things by 2, open source would help speed up the development planning
The future – Not really happy with progress, we’re learning - VF developer program (support, open sourcing more tools etc)
- VF shop is the only cross platform distribution system (in opposite to Androif market and iTunes, etc.)
- Widgets can be uploaded for S60, , Limo, Symbian^3 (near future,)Android (near future) and RIM (near future) as cross platform approach (not the same as mentioned above!)