Visibium is a SaaS platform that provides near-real-time search and alert capabilities on websites, blogs, forums and social media selected by the user. It allows users to define the sources they want to monitor, create search queries, and get alerts on new content matching their queries. Visibium also enables reviewing search results, refining queries, and creating reports.

1. Visibium
Permanent Search & Alert Platform
V1.1
April 2013
© Visibium, 2011‐2013

2. What is Visibium?
Visibium is a SaaS platform that provides a
near‐real‐time,
professional‐grade
permanent search and alert service
on websites, blogs and social media
selected by the user.
© Visibium, 2011‐2013 Page 2

3. The need for low‐latency monitoring
• Frequently updated media (blogs &
forums, social networks) are not well
addressed by traditional search Analytical
engines, for which a daily refresh is capabilities
the norm.
• Near‐real‐time search engines focus
on the most popular feeds, with
topic‐based filters resulting in
“shallow” search results. User‐
Near‐real‐ Content‐
• Social monitoring tools can swiftly time selected based
detect new topics and measure their alerts
reach, but they may miss filtering
media
conversations critical to a brand or a
professional.
• There are today very few low‐
latency prospective search tools for
brands and professionals who know Scalability
what they are looking for. None are
scanning a set of user‐selected
media.
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4. Define, query, monitor
1. Define your Sphere
‐ RSS feeds from websites,
blogs, forums
2. Create your queries
‐ Twitter public tracks
‐ Twitter business accounts ‐ Keywords, combination of
‐ Facebook Pages keywords
‐ Etc. ‐ Strings of characters
‐ Wildcards
‐ Fuzzy searches
‐ Word‐proximity searches
3. Monitor, review, refine
‐ Review flags & highlighted text
‐ Manually overwrite or confirm
‐ Expand your universe
‐ Refine / add searches
‐ Create reports
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5. Define your Sphere
• Visibium let you define your sphere, the slice
of the web you really care about
‐ Create Twitter public tracks
based on your interests
‐ Add your Twitter accounts:
scan interactions with your
followers and watch
content created by the
Twitter accounts you are
‐ Select the syndicated content
following
(RSS feeds) from the websites,
‐ Add your brand Facebook
blogs, forums you are interested
Pages and watch
to watch
interactions with your fans.
‐ Apply content‐based filters to
better define your interests
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6. Your Sphere
Your Sphere consists of
the tens (or hundreds)
of media you are interested
in watching
Content‐based filtering
to better define your
subjects of interest
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7. Create prospective queries
• Create and save your queries based on strings
of characters and/or on keywords
• Restrict queries to certain sources or apply
them on all feeds
• Use professional‐grade full‐text search tools:
– Boolean operators (AND, OR, NOT)
– Wildcards (single‐character or multiple‐
character substitution, truncating)
– Fuzzy searches • Keywords
– Word proximity • Strings of characters
• Boolean operators
• Define flags (colors): • Complex combinations
– for match relevancy: e.g. low, medium, high • Wildcards
– or for relevant department: sales & marketing, • Fuzzy searches
customer service, other • Word‐proximity searches
– for profanity detection (e.g. on sources directly
associated with your brand)
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8. Your “Spheroscope”
• Your “spheroscope” consists of all the
queries you define.
• Visibium will run these queries at very
frequent intervals (e.g. every minute)
on the feed updates generating a near‐
real‐time response.
Flag “color” Scanning
all or part
of your Sphere
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9. Monitor and review
• Results are listed in a single
stream of messages (per
Sphere)
• The user can apply filters to
display the messages per date,
per feed, per type of flag,
and/or per status.
• Text that triggers a flag is A click on [More] Query match is Color flags
highlighted directly in the will display the highlighted directly can be
message text for an easy visual message window in the message text manually
review. overwritten
• The user can confirm or
manually overwrite the flags.
• All actions are logged and a
change history is available for
each message.
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10. Visibium Applications
Protect your brand
– Watch what is said on your company, your brands, your executives, your new
product, your last ad… on the Industry blogs, on specialized forums, on
Twitter, etc.
Watch your competition
– Scrutinize what is said by / on your competitors on their sites, on the Industry
main blogs and forums, on consumer defense forums, on Twitter, etc.
Press book; Marketing campaign impact scrutiny
– Compile and analyze all content related to your latest campaign on specialized
media (Industry blogs and forums, consumer association, specialized press, etc.)
– Watch the consumers’ reactions on the social media
Election campaign: candidate observation platform
– Get ahead of the news cycle (press, political parties, polls, etc.) on the social web
– Filter the web noise, get near‐real‐time alerts and compile actionable insights
– Watch the voters’ online reactions to a speech, a debate
– Scrutinize everything said by and on your political opponents
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11. User Generated Content (UGC)
User Generated Content post‐moderation
– Keep the trolls out of your blogs, forum and social pages without going
through an expensive and ill‐perceived pre‐moderation.
– Be alerted in a few minutes (or less) when someone has just posted
content that can harm your brand: inappropriate, defamatory, heinous,
malicious content, and swiftly react.
Detect User Generated Content that needs to be addressed
– Detect questions, requests for assistance related to your products
and services posted on social media
– Detect and leverage good user reviews
– Detect and mitigate bad user reviews.
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12. Visit us at
www.visibium.com
Contact us at
contact@visibium.com
Follow us on Twitter
@visibium
© Visibium, 2011‐2013 Page 12

13. Glossary & Definitions
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14. Glossary
Blog: a website providing regular entries (posts), generally Prospective search or persistent search: a method of
displayed in reverse‐chronological order. Blog posts may be searching on the Internet where the query are given first and
open to comments from visitors or not. the information for the results are then acquired.
Comment: a response or a reaction to a blog post or a Real‐time search: a method of indexing content published
message on a social network. Comments are a primary form online into search engine results with virtually no delay.
of 2‐way communication on the social web. RSS Feed: RSS (Real Simple Syndication) is a family of web
Firehose: an API that provides streaming content from a feed formats used to publish frequently updated content such
source, typically a social network. as blogs in a standardized format. Content publishers can
Forum: (or Message Board) an online discussion site. Most syndicate a feed, which allows users to subscribe to the
often organized by conversations. content and read it when and where they please, using an RSS
Hashtag: a tag used on Twitter as a way to annotate a Reader.
message. A hashtag is a word or a phrase preceded by a “#” RSS Reader or RSS Aggregator: allows users to aggregate
and is used to show that a Tweet is related to a certain topic. articles from multiple websites into one place using RSS feeds
Lurker: a visitor who reads content but rarely participates or (example: Google Reader).
creates content. Sentiment: the attitude of user comments related to a brand
Mashup: a content formed by combining multiple types of online; most of the time rated as positive, neutral or negative.
media pulled from pre‐existing sources. UGC, User Generated Content: content posted by a visitor on
News Feed: literally, a feed full of news. On Facebook, the the web
News Feed is the homepage of the users’ accounts where WordPress: a content management system that provides blog
they can see the latest updates from their friends. On Twitter publishing tools to allow users to host and publish blogs.
the news feed is called Timeline.
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