The year 2020 swept away the world in the Covid-19 storm and without exception, every industry and business was affected by it in one way or another. Today, with the world economy slowly coming back to life, the UI and UX industry and UI design trends have also seen a slight change in focus.

1. Top 7 UI
Design
Trends
UI and UX industry and UI
design trends

2. Table of Content
Impressive
Illustrations
Storytelling with
Panache
Artificial Intelligence Augmented reality
Virtual meetings Usability Glassmorphism

3. Impressive
Illustrations
Illustrations come in many forms—
digital, hand-drawn, 2D or 3D, free
forms, and unaligned. They have a
key role in helping platforms stand
out from the rest, creating an
inviting environment that provides
an attractive experience to users.
Storytelling with
Panache
Storytelling is all about telling
great stories to gain the interest of
your audience. While typography
itself is an apt tool for building a
strong visual hierarchy, it is also a
crucial element of the UI, playing
an important role in delivering a
compelling user experience.

4. Artificial
Intelligence
AI integrations have become a
norm in UI designing. While we are
not considering replacing the
designers, but acknowledging the
data-collecting capability of AI-
powered solutions that allow us to
develop personalized products for
the customers.
Augmented
reality
2021 is the year of thinking outside the
box. Going beyond the UI that remains
restricted to screens, imagine
interactions that feel like they take
place in the real world.
Tech stalwarts like Apple and Google
have invested millions in developing
their AR development platforms—
ARCore and AEKit. Both platforms
seamlessly blend the physical and
digital worlds allowing developers to
deliver enthralling user experiences.

5. Virtual
meetings
The year 2020 saw businesses
across the globe quickly adopting
the virtual communication channel
with the ongoing Covid-19
situation.
Exploring this area from the design
perspective includes revamping a
complicated communication
product with a cleaner and lighter
design to help those who are using
slow or limited internet access.
Usability
Usability has become one of the most
popular UI design trends recently since
Google announced the introduction of
three new user experience metrics in
2021—measuring a website’s loading
speed, interactivity, and visual stability.
These metrics are collectively called
Core Web Vitals.

6. Glassmorphism
Transparency
Multi-layered approach
Vivid colors
Subtle and light border on translucent
objects
Glassmorphism goes a long way back to
Windows Vista with the frosted glass effect on
the taskbar and other Start Menu items.
The style is back and is getting immense
popularity, with the following most defining
characteristics:

7. Some
Additional UI
Design
Trends
Apart from the seven UI design trends, we
have already mentioned, here are some
additional trends to enhance your web and
mobile UI.
SOFT GRADIENTS
EMOJI DESIGNS
MICRO-INTERACTIONS

8. Conclusion
Organizations that use the latest UI trends
get the benefit of making their websites and
products more delightful and streamlined
to the users. This boosts customer
experience and increases conversions.
With Growth Natives, you get a smart team
of designers, developers, and analysts, who
strive to create friendly, intuitive, and
delightful experiences.

9. Thank You
GrowthNatives | info@growthnatives.com