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Working of an Export House
A Case of Ahuja Overseas
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2. Introduction:Free Powerpoint Templates
Company’s profile:
AHUJA OVERSEAS was established in 1986 in Jaipur, India. It is run by
Mrs Archana Ahuja, Mr Vijay Ahuja and Mr Ashish Ahuja. It is primarily
manufacturers and exporters of women's, kids garments and home
furnishing.
It is an ISO 9001:2000 certified (Quality Management System) and WRAP
certified (Certification of lawful, humane and ethical manufacturing)
company. It is located in Malviya Nagar Industrial Area, Jaipur and have a
manufacturing capacity of 1,00,000 units per month.
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Infrastructure:
• 500 Sewing machines on site.
• 25 Ari Embroidery Machines
• 25 Chicken Embroidery Machines
• 650 conveyer belt needle detector Machine
• It has its own washing, dry cleaning and finishing units
• Total workforce includes 230 people and an additional 200 people
working on contractual basis.
Major Countries of export:
• Europe • Australia
• Japan • Argentina
• USA • Switzerland
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AHUJA OVERSEAS Customers:
Customers Countries
Rapsodia Argentina
95 Argentina
Alex Argentina
Benditopie Argentina
Eachet Switzerland
Natura Spain
Lelisblanc Brazil
Funky People US
Tamachi Japan
Adventure group: Japan
- Capri
- Gloria
- Wagan
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Background of the problem task undertaken:
1. It is an opportunity to do the summer internship in AHUJA
OVERSEAS which is a manufacturer & exporter of Woven garments
and Knitted garments. Project on Export house is uncommon & that
on an Apparel Export House is rare.
2. Learning the step-by-step processes & procedures to be followed in
an export contract is a crucial activity in export procedure. So,
selecting a project on export procedure & documentation is an
obvious & important decision.
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Project Objectives:
a) To understand the Apparel Business Processes.
b) To understand the working of various departments of AHUJA
OVERSEAS contributing towards processing of an export order.
c) To understand the role of Merchandisers in AHUJA OVERSEAS.
d) To study the Export procedure and Documentation in AHUJA
OVERSEAS.
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Research Methodology:
• Our primary objective of doing this project is to get the first hand
knowledge of functioning of an export house. Since we are not comparing
two different entities on the basis of their financial results, rather we are
learning the export procedure. Hence exploratory research design is the
need of the hour.
• Further there are few reasons which made me to use Exploratory
Qualitative research:
• It is not always desirable or possible to use fully structured or formal
methods to obtain information from respondents.
• People may be unable & unwilling to answer certain questions or unable to
give truthful answers.
• People may be unable to provide accurate answer to question that tap their
sub consciousness.
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Thus, project research methodology is as follows:
• In Primary data, Qualitative research through In-Depth Interviews has been
adopted. For interviews non– structured open-ended questions were used.
• In Secondary data, both internal & external research was done. For internal
research Ready to use documents available with the organization were
used. For external research Internet website & published books were
consulted.
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Limitations:
1. Concern about the validity.
2. Labour intensive data collection.
3. Conclusion & interpretation of qualitative research.
4. Need for training in qualitative research.
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10. Analysis and Free Powerpoint Templates
Findings
1. To understand the Apparel Business Process/ work flow.
2. To understand the working of various departments of Ahuja
Overseas contributing towards processing of an export order.
3. To understand the role of Merchandisers in Ahuja Overseas.
4. To study the Export procedure and Documentation in Ahuja
Overseas.
a) Pre – Shipment procedure
b) Post – Shipment procedure
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1. To understand the Apparel Business Process/ work flow:
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A. Description of the Buyer Side of the Apparel Supply Chain:
• Apparel Design
• Production of samples and order collection
• Apparel Retail
B. Description of the Supplier Side of the Apparel Supply Chain:
• Fibre and Yarn Production
• Accessory Production
C. Description of the Manufacturer Side of the Apparel Supply Chain:
• Fabric production
• Apparel Production
• Cutting and stitching
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• Finishing, Packaging and Dispatch of Apparel

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2. To understand the working of various departments of Ahuja
Overseas contributing towards processing of an export order.
A. Departments Functions and Operations:
• Fabric (Gray) Department
• Washing and Dyeing Department
• Fabric Checking Department
• Cutting Department
• Stitching Department
• Finishing and Packaging Department
• Production Planning and Control (PPC) Department
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B. Manufacturing Process and Production:
Garment Process Flow Chart:
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3. To understand the role of Merchandisers in Ahuja Overseas.
A. Merchandising Department
B. Marketing Design
• Spring
• Summer
• Fall/Autumn
• Holiday/Winter
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4. To understand the Export Procedure in Ahuja Overseas.
A. Pre-Shipment Procedure:
• On receiving the requisition & purchase order from merchant,
documentation department issues an invoice. Two invoices are prepared
i.e. commercial invoice& custom invoice.
• Packing list is prepared which details the goods being shipped.
• GSP certificate is prepared if the consignment is exported to EU or
countries mentioned in the GSP list.
• Buying house inspects the goods & issues an inspection certificate.
• Certificate of origin is also issued and attached, if required.
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B. Post-Shipment Procedure:
• TT (telegraphic transfer) i.e. Wire Transfer – (Advance payment, as
per the clause– 50% advance & remaining 50% on shipment)
• Letter of Credit: A letter of credit can be defined as “an undertaking by
importer’s bank stating that payment will be made to the exporter if the
required documents are presented to the bank within the variety of the L/C”.
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Export Documents:
1. Invoice (Commercial invoice & Customs invoice)
2. Packing list
3. Certificate of Inspection
4. Certificate of Origin
5. GSP(Generalized System of Preference)
6. IEC Certificate
7. Wearing Apparel Sheet
8. Bill of Lading
9. Airway Bill
10. Mate's Receipt
11. Shipping Bill
12. Letter of Credit Page 18

19. Learning’s Free Powerpoint Templates
• International Trade process.
• Working in various department of an Export House.
• The role of the merchandiser in different department.
• Learnt about garment industry.
• Apparel production process.
• International trade documentation.
• Learnt about working of an Export House.
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20. Conclusion Free Powerpoint Templates
• The study was conducted to know the process involved in an apparel firm
and to study about the various departmental functions which coordinates to
complete the export cycle.
• The other basic objective of the study is to know about the merchandiser’s
role in the export house and it is found that they play a very important and
wide role from the starting of the order generation to the shipment and
provide linkage between various departments.
• The export procedure of the firm has been seen clearly and other related
aspect has been known. The documents that are required for the export are
very much in numbers.
• This makes the export procedure complex but with this study we are able to
know about the export procedure and the various documents that are
required for the export.
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21. Bibliography:Powerpoint Templates
Free
• Puri, V. K., Exporters’ Guidelines, A Basic Book on How to Export as per Govt. Policy &
Procedures, 2nd Edition, JBA Publishers, 2008-09.
• Paul, Justin & Aserkar, Rajiv, Export Import Management, 2nd Edition, Oxford University Press,
2009, Chapter – 2, pp. 17-29.
• Malhotra, Naresh K., Marketing Research, An Applied Orientation, Fourth Edition, Pearson
Prentice Hall, 2005, Part II, pp. 71-340.
• Balagopal T.A.S, “Export Management”, Himalaya Publishing House, nineteenth edition 2007
• Jeevanandam.C., “Foreign Exchange- practice, concepts and control”, Sultan Chand and Sons, tenth
edition 2007
• Kothari C.R., “Research Methodology, Method & techniques”, New Age International. Pvt. Ltd,
Second Edition, 1985
• Mahajan M.I.,” A guide on export policy, procedure and documentation”, Tata McGraw hill
publishing company ltd, Third Edition 2005
• Dr.Varma.M.M. & Aggarwal R.K, “Foreign Trade Management”, King Book, second edition 2006
• Puri, V. K., “Exporters’ Guidelines, A Basic Book on How to Export as per Govt. Policy &
Procedures”, 2nd Edition, JBA Publishers, 2008-09
• Paul, Justin & Aserkar, Rajiv, “Export Import Management”, 2nd Edition, Oxford University Press,
2009, Chapter – 2, pp. 17-29.
• http://www.slideshare.net/kavi7689/36247756-exportproceduredocumentation
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22. Free Powerpoint Templates
Thank you..
Presented by
Vishal Asauliya
MFM 2011-2013
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