Digital marketing refears promoting or increasing brand awareness using digital channels or internet. Digital channels such as - Search Engines, Websites, Social Media, Mobile Apps, Email etc.

1. DIGITAL MARKETING
OVERVIEW
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2. KEYPOINTS
 What is digital marketing
 Why use Digital Marketing
 Digital Marketing Strategies
 Benefits of digital marketing
 What does digital marketing consist of
 SEO
 PPC
 SMM
 Content writing
 Digital marketing measurement

3. What is digital marketing
Digital marketing refers promoting or increasing brand awareness using
digital channels or internet. Digital channels such as - Search Engines,
Websites, Social Media, Mobile Apps, Email etc.
Today world is getting more digitized in every aspect, Digital Marketing
play an important role to grow your business. It make a strong impact in
the world of Advertising and Marketing. Today people prefer marketing
of their brand, products and services through Digital methods. To
promote your own business go with Best Digital marketing company
Noida, India.

4. Why use Digital Marketing
Here are some reason that's why people going online-
 To get information about a new product, service or location.
 If they have any question
 If they are looking for help
 To get more information about certain individuals or organizations
 For Business contacts or General information
 To get information about available jobs Etc.
With the constant growth of the web, digital marketing
has become a necessity for many businesses or
organizations also includes small businesses that wants
to trade online and make a name for themselves on the
web.

5. Digital Marketing Strategies
• Pay Per Click
• Display Ads
• Video Ads
• Social Media
• Email
Marketing
• Mobile Apps
• Ads in Mobiles
• ORM
• Analytics
• Direct Traffic
• SEO
• Social Media
• Inbound
Marketing
• Email Marketing Paid
Marketing
Reporting
Mobile
Marketing
Organic
Marketing

6. Benefits of digital marketing:
 Cost effective
 Real time interaction with online customers
 Real time data analysis
 Web analysis
 Increase Brand awareness
 Target your audience
 High ROI
 Better strategies and planning
 Reach beyond your limits
 Easy interaction with your customers
 Access to competitor’s activity

7. What does digital marketing consist
 SEO
 PPC
 SMM
 Content writing
 Digital marketing measurement

8. SEO (Search Engine Optimization)
SEO depends on many factors & algorithms created by Search
Engines – There are various factors used by Google to Rank a
Page.
 In search engine 80% Search Users click on Organic Links
 SEO increases Leads and Brand Authority
 SEO takes Good time and Effort
SEO (search engine optimization) is one of the most important technique of Digital Marketing. It
is a technique and strategy to improve your website performance on SERP. You can hire best
SEO Company to optimize your website.

9. PPC (Pay Per Click)
 PPC is a paid marketing where an advertiser only pay for per click
on advertisement. To run Ads for your business you can hire PPC
advertising company.
 PPC Ads can be implemented using these programs – Google
AdWords, Bing Ads
 20% users click on Paid Ads
 Quick result driven and Effective Marketing

10. SMM (Social Media Marketing)
Social Media Marketing (SMM) help you to
improve brand awareness increase traffic,
generate leads. To Increase Brand Awareness &
Business Leads there are various social media
platform like: Facebook, Pinterest, Instagram,
Twitter, LinkedIn, YouTube, Tumbler etc.

11. Content writing
Content writing is the art of writing specific
content for a website that would drive tariff to it.
To write good content it requires good writing
and language skills. Basically, content writing
can be any kind of writing that is read on the
internet like website writing, SEO copywriting,
SEO writing, and blogging, etc.

12. Digital marketing measurement
Digital marketing measurement Calculation
ROI (return on investment). There are Many
tools & systems are available to calculate your
return on investment and to measure the
effectiveness of your digital marketing
campaign.
 Google analytics
 Google webmasters
 Google AdWords
 Basic Google search
 Social media monitoring tools

13. Redial India Solutions Pvt.
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