Shilpi Dubey Pathak

Mumbai Area, India India

Senior Manager , Brand & Marketing Strategy at Star India

With more than 12 years of experience across all disciplines in the media industry – print, television and digital; managing people, processes and perception comes naturally to me. Transition from content marketing to business strategy happened by default when I switched to the digital industry in its early years. As a marketing strategist, I am passionate about telling brand stories using appropriate contextual content to create measurable business impact across owned, earned and shared audience platforms. Being an obvious digital enthusiast, I enjoy engaging with the lagging adopters and pushing them to drive digital. I am a complete connoisseur of good content and I love to observe hum...