Recent evidence indicates that India is heading towards a major
sanitation crisis in the coming years. Efforts made at meeting the
sanitation challenges have been found to have very limited results,
with as high as 65% of the population not having toilet facilities
coupled with very low use of existing toilets in urban and rural areas
FACTORS LEADING TO POOR USE OF
• Lack of knowledge about the sensitivity/ importance of the
•Unwillingness of people to adapt even if it leads to better
health and hygiene
•Absence of mechanisms to maintain the toilets
•Lack of plumbing and drainage facilities
•Lack of water, lack of adequate and systematically designed
•Inadequate mechanisms to maintain these sewage pipelines
•Poor consideration of gender-based factors such as security
concerns, extra charges for women, lack of attention to
accessibility factors such as separate entrance for women, have
further led to reduced use of toilets among women
ROLE PLAYED BY GOVERNMENT
Swachh Bharat Mission
Swachh Bharat Mission
• To accelerate the efforts to achieve universal sanitation
coverage and to put focus on sanitation, the Prime
Minister of India launched the Swachh Bharat Mission
on 2nd October, 2014,which aims to achieve Swachh
Bharat by 2019, as a fitting tribute to the 150th Birth
Anniversary of Mahatma Gandhi, by improving the
levels of cleanliness.
RESHAPING ATTITUDES – Paid to Poo
• People who live in the slums of Chandoliya in Ahmedabad
use the railway tracks to do what most would do only in
private, especially early in the morning before the crowds
and the heat develop.
• "We've made public toilets but people still don't use them,"
said Anil Prajapati, chairman of the Gujarat Sanitation
• "Some of these people fear that there are witches inside or
that their children will be kidnapped.
• "These people have come from small villages, and so they
are not used to the practice."
• Gujarat Sanitation Department is giving one rupee to the
children to use the toilet
ROLE PLAYED BY INDIVIDUALS
SCHOOL CHILDREN ARE BEING EDUCATED
ABOUT GOOD SANITARY HABITS
ROLE PLAYED BY MEDIA AND CIVIL
Banega Swachh India” is a social initiative by
Dettol India in partnership with NDTV &
Facebook. It's a commitment towards
making India healthier and clean
Transgenders lend their
Sanjana Singh and her team have been using their
singing and dancing skills to make 12 villages in
the Bhopal district cleaner. Ms Singh, 30, a
transgender, runs an NGO for her community.
When the Madhya Pradesh government
requested the NGO, Mitra Shringaar Samiti, last
year to be a part of the Swacch Bharat Mission,
she happily agreed. It is now the team's mission
to campaign from door to door for better
sanitation in the villages.
• In Madhya Pradesh's Guradiya Varma village,
about 120 kilometres from Bhopal, 21-year-
old Anita Kaleshriya is an inspiration for many.
Enthused by a workshop on cleanliness
organised by a local group, she built a toilet in
her house in May last year with money from
her government scholarship fund. As a result,
she has inspired her village and neighbouring
villages to be open defecation free.
Hand Washing Day – A Guinness
• BHOPAL: Guinness Book of World Records has
recognized the record created on world hand washing
day in Madhya Pradesh on October 15, 2014.
Information about the record set by Madhya Pradesh is
displayed on official website of Guinness Book
• According to Guinness Book, 12,76 ,425 students
created a new world record through simultaneous
hand washing at programmes held at 13,196 places
across the 51 districts of the state. It was organized by
panchayats and rural development departments.
• Problem is long and acute. However, a
beginning has been made. There is increased
awareness among people. Govt. has also
taken the issue on top priority. Corporates are
also helping by way of“ Corporate Social
Responsibility” initiative. There’s only one way
to go ,i.e. forward.
• NDTV India
• Google Photos
• The Economist