This document contains a CPM (Critical Path Matrix) analysis comparing the critical success factors of SBI, Kotak Mahindra, and UCO Bank. SBI scored the highest with a total weighted score of 3.17, followed by Kotak Mahindra with 2.77, and UCO Bank the lowest with 1.69. The analysis indicates that SBI and Kotak Mahindra have strong internal positions due to their scores being above 2.5, while UCO Bank has a weaker position with a score below 2.5.

1. CPM Matrix for SBI
By:
Bachu Vinay Chaithanya

2. SBI
Kotak Mahindra (ING
Vysya)
UCO Bank
Critical Success Factors
Weight Rating Score Rating Score Rating Score
Brand Reputation 0.12 3 0.36 3 0.36 2 0.24
Market Share 0.1 4 0.4 3 0.3 2 0.2
Financial Position (Cash
Res, Profit)
0.1 4 0.4 3 0.3 2 0.2
Brand Recall (Customer
Perc)
0.09 4 0.36 2 0.18 2 0.18
Successful New
Introductions
0.08 2 0.16 2 0.16 1 0.08
Resources & Capabilities 0.08 3 0.24 2 0.16 1 0.08
Range of Products 0.08 3 0.24 3 0.24 2 0.16
Advertising 0.08 2 0.16 3 0.24 1 0.08
Strong Online Presence 0.07 2 0.14 3 0.21 1 0.07
Branches and Network 0.06 4 0.24 4 0.24 2 0.12
Customer Retention 0.05 4 0.2 3 0.15 2 0.1
Price and Charges 0.05 3 0.15 3 0.15 2 0.1
Sales Per Employee 0.04 3 0.12 2 0.08 2 0.08
Total 1 TWS 3.17 TWS 2.77 TWS 1.69

3. CPM Analysis
Industry average (Weightage) is considered on basis of analyzing
banking industry.
For SBI , Kotak Mahindra ( ING Vysya) ,Total Weighted Score is >
2.5 indicates these organizations have strong internal position.
For UCO bank Total Weighted Score is < 2.5 indicates UCO have
Weak internal position.
But considering score Kotak Mahindra is close to 2.5. More score
is attained by Acquiring of ING Vysya Bank.