Ville Tolvanen presentation EPDA confrence, June 12, 2015

2. INFORMATIONISVALUABLEIFWEUSEIT.

3. UNLEASHTHE
DIGITALPOTENTIAL

4. WEALLARE
CONNECTED

5. LASTGENERATION

6. THINK

8. Radar
Media
Talk
Events
Meetings
Consulting
Developers
How
To?
+6000
4000000
+3000
+500
+10000
Market Insight
Understanding
Solve
Create
COMMUNITYBASEDBUSINESSMODELTOLEARN,SHARE,CREATE
ANDDELIVERSOLUTIONS
Annual Themes:
1. Marketing
2. Social Business
3. Leadership
4. Innovation
5. Media
6. E-­‐‑commerce

9. Radar
Media
Talk
Events
Meetings
Consulting
Developers
How
To?
COMMUNITYBASEDBUSINESSMODELTOLEARN,SHARE,CREATE
ANDDELIVERSOLUTIONS
IOT
Social
Robotics
Sharing
Sensors
XYZ
….
What’sNEXT?

10. LISTEN&SHARE
Digitalist follows , curates and shares content
From over 6,000 Digital Experts, Consultants,
Agencies & Media
#Digitalist !!!

11. LEARN,PUBLISH&CONNECT
Digitalistnetwork.com
We publish and share and deliver daily
expert articles, discussions, interviews,
videos and jobs.
Our mission is to show how to capitalize
Digital transformation.
We connect ideas, people and companies
to create more and be:er business.

12. DELIVER&CONNECT
Digitalist Forums, pop-­‐‑ups and meetings
Connect people with colleques, experts
and visionaries to share the latest on
digitalization.
We focus on six themes: Marketing, Social
Business, Leadership, Innovation, Media &
E-­‐‑Commerce.
In 2015, over 4,000 experts participate in our
events in Helsinki, Lahti, Tampere & Oulu

13. CREATE
Digitalist Creative delivers digital solutions through its
growing business partner network.
”We help companies find right people,
expertise, tools and solutions. ”

14. DEVELOP
Over 1,000 experts
follow, discuss and share
ideas for acton in our
FB & LI groups.
Anyone can share,
publish, participate or
deliver ideas through
Digitalist Network.
Together we are
Digitalist.

15. Pop-­‐‑upit
Forumit
Media

16. DigitalistCreative
Pop-­‐‑upit
Forumit
Media

17. SUMMARY
1. Get the data!
2. Start leading with information
3. Create media/community
4. Serve customers online
5. Create ecosystem
Flourish through
networks and networking!

18. #DIGITALIST

19. DIGITALIZATIONISTHEBIGGESTPOWERSHIFT
FROMCOMPANIESTOCUSTOMERSINOURERA

20. • Consumer Behavior
• Global competition
• Internationalization
• Indirect competition
• New services, new business models
= Business Culture
Disruption
WHATCHANGES?
Consumers
areincharge!

21. DIGITALCONSUMERISHERETODAY.

22. IT’SALLABOUTPERSON2PERSONAGAIN.

23. INFORMATIONISEVERYWHERE,
EVERYTHINGBECOMESSMART!

24. MOREANDBETTEROPPORTUNITIES,
HIGHERCOMPETITION

27. ENDLESSBUSINESSOPPORTUNITIES!
• Customer-centric service experience
• Digital business services
• Digital business models?
HOW TO COMBINE STRENGHTS TO CREATE HYBRID BUSINESS MODELS
AND SERVICES?
2
7

28. SUCCESSRECIPE
• Dialogue
• Omnichannel
• Experience
• Brands
Social
Mobile
Analytical
Cloud
SMAC

29. SOCIALMEDIA
BECOMESPEOPLE’SINTERNET

30. WHOUSEIT?
• Media
• Politics
• Sig:s
• Brands
= POWER

32. MODERNMEDIASPACE
3
2

33. YOURMISSION:
GETTHEDATA

34. DATAISTHENEWOIL

35. DATAISTHENEWOIL
• Stand out for people to find you!
• Tell where you’re heading
• Sell valuable relationship instead of solution
• Take care of everyone in your ecosystem
• Share your ideas, wishes and future online!

36. BUSINESSDEVELOPMENT–SHAREYOURVISION

37. SOCIALSALESSELL
WHERE
EVER
YOUR
CUSTOMERS
ARE.

38. MARKETINGASASERVICE
Help Designers!
Teach Clients
Educate markets
Sharingiscaring!

39. CUSTOMERCARE- EMPOWERCUSTOMERS

40. Skills
Tools
Under-­‐‑
standing
Customer Experience
SOCIAL
BUSINESS
IDEOLOGY

41. Skills
Tools
Under-­‐‑
standing
Customer Experience
SOCIAL
BUSINESS
IDEOLOGY

42. CUSTOMER
EXPERIENCE
SOCIAL BRAND
SOCIAL
BUSINESS
STRATEGY

43. SOCIAL BRAND
SOCIAL
BUSINESS
STRATEGY
THIS
ISWHERE
THE
MAGIC
HAPPENS
CUSTOMER
EXPERIENCE
PLATFORMS
TECHNOLOGY

44. SOCIALBUSINESSMODELS
New Business models
New Services
New operational models

45. HOWTOOPERATEDIGITALCUSTOMEREXPERIENCE?
4
5
Organization
Process
Tools
Channels
Content
DATA

46. TIME
TO
ACT
NOW.

47. UNLEASHYOURDIGITALPOTENTIAL
1. Get the data - start dialoque
2. Capitalize own media
3. Engage customers
4. Analyze everything
5. Cloud is the next big thing!