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7S
Jehaangir
Vikash
Vijay
Shivani
THE MCKINSEY 7S FRAMEWORK

The McKinsey 7S Framework
A tool to assess and monitor
changes in the internal situation of
an organization

Management model developed by well-known business
consultants

Robert H. Waterman, Jr.

Tom Peters.

and
USAGE: GENERIC 7S FRAMEWORK

Wide variety of situations

Improve the performance of a company.
Examine the likely effects of future
changes within a company.

Align departments and processes during
a merger or acquisition.

Determine how best
a proposed strategy.

to implement
GENERIC 7S FRAMEWORK

Hard Elements

•Easier to define
•Easier to identify
•Management can
directly influence them

Central to the
development of
all the other
critical elements

•Difficult to describe
•Less tangible
•More influenced by
culture

Soft Elements
ELEMENTS OF THE MCKINSEY 7S FRAMEWORK
HOW TO USE THIS MODEL?

Aligned

Analyze

Mutually
reinforcing

The current
situation

Adjust

Fine Tuning

Ensure that
your
organization
works
effectively

A proposed
future situation
identify gaps and
inconsistencies
between them
7 CHECKLIST QUESTIONS

Strategy
How is strategy
adjusted for
environmental
issues?

What is our
Strategy?

How do we intend
to achieve our
objectives?

How are changes in
customer demands
dealt with?

How do we deal
with competitive
pressure?
7 CHECKLIST QUESTIONS

Structure
Is decision making and
controlling centralized or
decentralized? Is this as it
should be, given what we're
doing

How is the
company/team
divided?
Where are the lines
of communication?
Explicit and implicit?

What is the
hierarchy?

How do the team
members organize
and align themselves
How do the various
departments
coordinate activities?
7 CHECKLIST QUESTIONS

Systems
What are the main
systems that run the
organization? Consider
financial and HR systems
as well as
communications and
document

What internal rules
and processes does
the team use to keep
on track?

Where are the controls
and how are they
monitored and
evaluated?
7 CHECKLIST QUESTIONS

Shared Values
What are the
fundamental values
that the
company/team was
built on?

How strong are
the values?

What are the core
values?

What is the
corporate/team
culture?
7 CHECKLIST QUESTIONS

Style
Are there real teams
functioning within the
organization or are
they just nominal
groups?

Do employees/team
members tend to be
competitive or
cooperative?

How participative is
the
management/leader
ship style?

How effective is that
leadership?
7 CHECKLIST QUESTIONS

Staff
What positions or
specializations are
represented within
the team?

Are there gaps in
required
competencies?

What positions
need to be filled?
7 CHECKLIST QUESTIONS

Skills
What are the
strongest skills
represented within
the company/team?

How are skills
monitored and
assessed?

Do the current
employees/team
members have the
ability to do the job?

Are there any skills
gaps?

What is the
company/team
known for doing
well?
7 MATRIX QUESTIONS
Examine where there are gaps and
inconsistencies between elements

Start with your Shared Values: Are they consistent with your structure,
strategy, and systems? If not, what needs to change?
Then look at the hard elements. How well does each one
support the others? Identify where changes need to be made
Next look at the other soft elements. Do they support the desired
hard elements? Do they support one another? If not, what needs to
change?
Re-analyze how that impacts other elements and their
alignment
THE MOST COMMON USES OF THE MCKINSEY 7S FRAMEWORK ARE:

To






facilitate organizational change.
To help implement new strategy.
To identify how each area may change in future.
To facilitate the merger of organizations.
hypercompetitive
environment.

The McKinsey New 7S is best for
 VISION

FOR DISRUPTION

Superior stakeholder satisfaction
 Strategic soothsaying


TACTICS

FOR DISRUPTION

Shifting the rules of the game
 Signaling strategic intent
 Simultaneous and sequential strategic thrusts




CAPABILITY FOR DISRUPTION

Positioning for speed
 Positioning for surprise

KEY GOALS OF NEW 7S





status quo
Creating temporary advantage
Disrupting the

Seizing

the initiative

 Sustaining the momentum
Superior stakeholder satisfaction
Successful priority:

customer

as most

important stake holder.

Key

to identify customer

satisfaction is to

 Identify customer needs that even the customer can

not articulate
 Find new and previously unserved customer
 Create customer need that never existed
 Predict changes in customer need before they happen
Strategic soothsaying
Understanding

the future evolution of market and
technology that will create new opportunity
 Opportunity can be found by creatively

combining products


Understanding



Serving

trends in business environment

new customer market with

existing capabilities
Positioning for speed and surprise


Prepositioning

company’s

organisational

capabilities for speed and surprise


Creating the abilities to react quickly to opportunities or

outmanoeuvre competitors
The longer the first mover can delay entrance by

to


competitors in to market by stunning them with a

surprise attack, the more time there is to create
a strong position
Shifting the rules of the game
Creating new opportunities for satisfying customer

Microsoft’s

creation of Windows

also shifted the rules and created new markets for
applications programs.
It changed the nature of competition between IBMCompatible personal computers and apple system
Signaling strategic intent
Verbal

announcements of strategic intent –

are important preludes to more powerful actions.
 Signals can stall the actions of competitors or create

uncertainty that erodes their will to defend against
attacks.


Pre announce or fake

aggressive

offensive moves that alter the behaviour of
competitors.
Simultaneous and sequential
strategic thrusts



Use of a series of a action design to

confuse competitors.


stun or

Disrupting the status quo to create new advantages or
erode those of competitors.

Thrust move on several geographic or market
fronts simultaneously.
 Simultaneous and sequential thrusts are used by


harass, paralyze,
induce error, or block competitors.
hypercompetitive

firms

to
FAILURES


Losing touch with



Lack of

customers

strategic soothsaying



Lack of speed



Lack of surprise



Inability to shift the

rule of game

Failure to use signalling effectively
 Failing victim to simultaneous and sequential thrust

Losing touch with customers

Lack of strategic soothsaying

Lack of speed
Lack of surprise

Inability to shift the rule of game

Failure to use signalling effectively
&
Failing victim to simultaneous and
sequential thrust
Summary


New 7S
 VISION

FOR DISRUPTION

TACTICS


FOR DISRUPTION

CAPABILITY FOR DISRUPTION

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mckinsey new 7 s framework

  • 2. THE MCKINSEY 7S FRAMEWORK The McKinsey 7S Framework A tool to assess and monitor changes in the internal situation of an organization Management model developed by well-known business consultants Robert H. Waterman, Jr. Tom Peters. and
  • 3. USAGE: GENERIC 7S FRAMEWORK Wide variety of situations Improve the performance of a company. Examine the likely effects of future changes within a company. Align departments and processes during a merger or acquisition. Determine how best a proposed strategy. to implement
  • 4. GENERIC 7S FRAMEWORK Hard Elements •Easier to define •Easier to identify •Management can directly influence them Central to the development of all the other critical elements •Difficult to describe •Less tangible •More influenced by culture Soft Elements
  • 5. ELEMENTS OF THE MCKINSEY 7S FRAMEWORK
  • 6. HOW TO USE THIS MODEL? Aligned Analyze Mutually reinforcing The current situation Adjust Fine Tuning Ensure that your organization works effectively A proposed future situation identify gaps and inconsistencies between them
  • 7. 7 CHECKLIST QUESTIONS Strategy How is strategy adjusted for environmental issues? What is our Strategy? How do we intend to achieve our objectives? How are changes in customer demands dealt with? How do we deal with competitive pressure?
  • 8. 7 CHECKLIST QUESTIONS Structure Is decision making and controlling centralized or decentralized? Is this as it should be, given what we're doing How is the company/team divided? Where are the lines of communication? Explicit and implicit? What is the hierarchy? How do the team members organize and align themselves How do the various departments coordinate activities?
  • 9. 7 CHECKLIST QUESTIONS Systems What are the main systems that run the organization? Consider financial and HR systems as well as communications and document What internal rules and processes does the team use to keep on track? Where are the controls and how are they monitored and evaluated?
  • 10. 7 CHECKLIST QUESTIONS Shared Values What are the fundamental values that the company/team was built on? How strong are the values? What are the core values? What is the corporate/team culture?
  • 11. 7 CHECKLIST QUESTIONS Style Are there real teams functioning within the organization or are they just nominal groups? Do employees/team members tend to be competitive or cooperative? How participative is the management/leader ship style? How effective is that leadership?
  • 12. 7 CHECKLIST QUESTIONS Staff What positions or specializations are represented within the team? Are there gaps in required competencies? What positions need to be filled?
  • 13. 7 CHECKLIST QUESTIONS Skills What are the strongest skills represented within the company/team? How are skills monitored and assessed? Do the current employees/team members have the ability to do the job? Are there any skills gaps? What is the company/team known for doing well?
  • 14. 7 MATRIX QUESTIONS Examine where there are gaps and inconsistencies between elements Start with your Shared Values: Are they consistent with your structure, strategy, and systems? If not, what needs to change? Then look at the hard elements. How well does each one support the others? Identify where changes need to be made Next look at the other soft elements. Do they support the desired hard elements? Do they support one another? If not, what needs to change? Re-analyze how that impacts other elements and their alignment
  • 15. THE MOST COMMON USES OF THE MCKINSEY 7S FRAMEWORK ARE: To    facilitate organizational change. To help implement new strategy. To identify how each area may change in future. To facilitate the merger of organizations.
  • 17.  VISION FOR DISRUPTION Superior stakeholder satisfaction  Strategic soothsaying  TACTICS FOR DISRUPTION Shifting the rules of the game  Signaling strategic intent  Simultaneous and sequential strategic thrusts   CAPABILITY FOR DISRUPTION Positioning for speed  Positioning for surprise 
  • 18. KEY GOALS OF NEW 7S   status quo Creating temporary advantage Disrupting the Seizing the initiative  Sustaining the momentum
  • 19. Superior stakeholder satisfaction Successful priority: customer as most important stake holder. Key to identify customer satisfaction is to  Identify customer needs that even the customer can not articulate  Find new and previously unserved customer  Create customer need that never existed  Predict changes in customer need before they happen
  • 20. Strategic soothsaying Understanding the future evolution of market and technology that will create new opportunity  Opportunity can be found by creatively combining products  Understanding  Serving trends in business environment new customer market with existing capabilities
  • 21. Positioning for speed and surprise  Prepositioning company’s organisational capabilities for speed and surprise  Creating the abilities to react quickly to opportunities or outmanoeuvre competitors The longer the first mover can delay entrance by to  competitors in to market by stunning them with a surprise attack, the more time there is to create a strong position
  • 22. Shifting the rules of the game Creating new opportunities for satisfying customer Microsoft’s creation of Windows also shifted the rules and created new markets for applications programs. It changed the nature of competition between IBMCompatible personal computers and apple system
  • 23. Signaling strategic intent Verbal announcements of strategic intent – are important preludes to more powerful actions.  Signals can stall the actions of competitors or create uncertainty that erodes their will to defend against attacks.  Pre announce or fake aggressive offensive moves that alter the behaviour of competitors.
  • 24. Simultaneous and sequential strategic thrusts  Use of a series of a action design to confuse competitors.  stun or Disrupting the status quo to create new advantages or erode those of competitors. Thrust move on several geographic or market fronts simultaneously.  Simultaneous and sequential thrusts are used by  harass, paralyze, induce error, or block competitors. hypercompetitive firms to
  • 25. FAILURES  Losing touch with  Lack of customers strategic soothsaying  Lack of speed  Lack of surprise  Inability to shift the rule of game Failure to use signalling effectively  Failing victim to simultaneous and sequential thrust 
  • 26. Losing touch with customers Lack of strategic soothsaying Lack of speed
  • 27. Lack of surprise Inability to shift the rule of game Failure to use signalling effectively & Failing victim to simultaneous and sequential thrust
  • 29. New 7S  VISION FOR DISRUPTION TACTICS  FOR DISRUPTION CAPABILITY FOR DISRUPTION