GARDNER’S MULTIPLE INTELLIGENCE WHAT IS LEARNING STYLE? BASIC LEARNING STYLES Field-Dependent and Field Independent Characteristics Learning Styles: Analytic vs. Global Learners COMPARISON OF LEARNING STYLE OF FOUR DIFFERENT CORPORATE HOUSES: CONSULTANCY FIRM CORE FIRM MEDICAL DEVICE FIRM RESEARCH & DEVELOPMENT BASED FIRM

1. “A learning style is the way each learner begins to
concentrate on, process, and retain new and difficult
information”
– Rita Dunn
Presented by:
VIKAS SONI
CHANDRAVADAN PANDYA
Management Scholars, 2014-16
Dept. of Pharmaceutical Management,
NIPER, Mohali, Punjab.

2.  GARDNER’S MULTIPLE INTELLIGENCE
 WHAT IS LEARNING STYLE?
 BASIC LEARNING STYLES
 Field-Dependent and Field Independent Characteristics
 Learning Styles: Analytic vs. Global Learners
 COMPARISON OF LEARNING STYLE OF FOUR
DIFFERENT CORPORATE HOUSES:
 CONSULTANCY FIRM
 CORE FIRM
 MEDICAL DEVICE FIRM
 RESEARCH & DEVELOPMENT BASED FIRM

3. • Gardner's theory was first espoused in his 1983
book, Frames of Mind: The Theory of Multiple
Intelligences.
• Gardner believes “that the brain has evolved
over millions of years to be responsive to
different kinds of content in the world.
Language content, musical content, spatial
content, numerical content, etc. And all of us
have computers that respond to those kinds of
contents. But the strength or weakness of one
computer doesn't particularly correlate with the
other computer”

4.  "Learning styles" is defined by the National
Association of Secondary School Principles as:
“The composite of characteristic cognitive,
affective and physiological factors that serve as
relatively stable indicators of how a learner
perceives, interacts with and responds to the
learning environment”
(Kefe, 1979)

5. • Social: Learning in groups and by working
collaboratively
• Solitary: Learning independently and
introspectively
• Visual/Spatial: Learning through seeing
• Verbal/Linguistic: Learning through hearing
• Logical/Mathematical: Learning through
numbers
• Physical/Kinesthetic: Learning through moving,
doing, and touching
• Aural/Musical: Learning through music

6.  Field Dependent Learner:
• Perceives globally
• Experiences in a global fashion, adheres to structures as
given-ships
• Social orientation
• Learns material with social content best
• Attends best to material relevant to own experience
• Requires externally defined goals and reinforcements
• Needs organization provided
• More affected by criticism
• Uses spectator approach for concept attainment
(Garger & Guild, 1984)

7.  Field Independent Learner:
• Perceives analytically
• Experiences in an articulated fashion, imposes structure
or restrictions
• Makes specific concept distinctions, little overlap
• Impersonal orientation
• Learns social material as an intentional task
• Interested in new concepts for their own sake
• Has self-defined goals and reinforcement
• Can self-structure situations
• Less affected by criticism
• Uses hypothesis-testing approach to attain concepts
(Garger & Guild, 1984)

8. • Analytical Learners:
• Left-brained
• Words
• Numbers
• Parts
• Sequential
• Linear
• Detail
• Verbal
• Punctual
• Organized
• Global Learners:
• Right-brained
• Images
• Patterns
• Wholes
• Simultaneous
• Patterns
• Whole picture
• Non-verbal
• Without sense of time
• Creative
• Intuitive
• Spontaneous
Source: www.wavefront.com/~nelson/styles.html

9.  The comparison is based on the learning style of
different types of Pharma organizations:
1. CONSULTANCY FIRM
2. CORE FIRM
3. MEDICAL DEVICE FIRM
4. RESEARCH & DEVELOPMENT
BASED FIRM

10.  A consulting Pharma firm is a firm of experts
(consultants) providing professional advice to an
organization or an individual for a fee.
 The primary purpose of a consulting firm is to
provide access to industry-specific specialists
or consultants and subject matter expertise.
These firms generally follow
“Logical/Mathematical Learning Style”
WHAT IS CONSULTANCY FIRM:

11.  Think conceptually in logical and numerical
patterns
 Tend to gain understanding in linear steps,
following logical paths to find solutions
(Sequential Learners)
 Learn more when information is presented both
visually and verbally (Visual Learners)
 Prefer discovering possibilities and relationships
and often comfortable with abstractions and
mathematical formulations (Intuitive Learners)
Logical/Mathematical Learning Style:

12. IMS Health is a leading global information and
technology services consultancy firm providing
clients in the healthcare industry with
comprehensive solutions to measure and
improve their performance by applying cutting-
edge analytics and proprietary application suites
hosted on the IMS One intelligent cloud.

13.  Core Pharma companies are the pharmaceutical
companies which are manufacturing as well as
marketing the Pharma product.
The primary area or activity that a company was
founded on or focuses on in its business
operations.
These firms generally follow
“Physical/Kinesthetic Learning Style”
WHAT IS CORE FIRM:

14.  Express themselves through movement
 Have good sense of balance and eye-hand
coordination
 Remember and process information through
interacting with the space around them
 Have highly developed auditory skills and are
generally elegant speakers (Verbal/Linguistic
Style)
Skills: physical coordination, athletic ability,
hands on experimentation, using body language,
crafts, acting, miming, using their hands to create
or build, dancing, and expressing emotions
through the body.
Physical/Kinesthetic Learning Style:

15.  Established in the year 1924 in India GlaxoSmithKline
Pharmaceuticals Ltd. (GSK Rx India) is one of the oldest
pharmaceuticals company.
 At GSK, The mission is to improve the quality of life by
enabling people to do more, feel better and live longer.
This mission drives to make a real difference to the lives
of millions of people with our commitment to effective
healthcare solutions.

16.  Medical Device companies are the
pharmaceutical companies which are Innovation,
Design and Product Development Specialists,
focused on the needs of Healthcare Companies.
The primary area or activity that a company was
founded on or focuses on in its business
operations.
These firms generally follow “Field Dependent
and Global Learning Style”
WHAT IS MEDICAL DEVICE FIRM:

17.  They may be able to solve complex problems quickly or
put things together in novel ways once they have grasped
the big picture, but also may have difficulty explaining
how they did it (Global Learners)
They prefer to think about information quietly first
(reflective learner)
 They usually solve problems by well-established
methods and dislike complications and surprises.
 Experiences in a global fashion, adheres to structures as
given-ships
 Social orientation
 Learns material with social content best
Field Dependent and Global Learning Style:

18.  Johnson & Johnson Medical provides solutions to
doctors, patients and nurses. Being a leading Medical
Devices provider in almost every segment, what sets it
apart is its constant focus on innovation.
 It offers an extensive range of high technology medical
and surgical equipment, devices and services.
 The business is organized into franchises to focus on
target customers and better service.

19.  An R&D (Research & Development) based firm
being staffed with industrial scientists and tasked
with applied research in scientific or technological
fields which may facilitate future product
development.
The primary area or activity that a R&D
company was founded on or focuses on in its
Research work.
These firms generally follow “Solitary and
Intuitive Learning Style”
WHAT IS R & D BASED FIRM:

20.  In R&D based firm, an employee can learn how to apply
theories of science in practical work.
 They usually solve problems by well-established
methods and dislike complications and surprises.
 They work with details and good at memorizing facts
and doing hands-on work.
 They are practical and careful.
 They have some enthusiasm to know the fundamental of
science, they can easily learn this sorts of work.
 Need to create vivid mental images to retain information
(Visual/Spatial Style)
Solitary and Intuitive Learning Style:

21.  The firm has Research & Development (R&D)
capabilities as a vital component of business strategy that
provide a sustainable, long-term competitive advantage.
 With over 30 years of R&D experience, They have
multi-disciplinary R&D centers with cutting-edge enabling
technologies for innovative research.
 A pool of highly qualified R&D scientists with a varied
knowledge base and global exposure covering all areas of
pharmaceutical research.

22. QUERIES AND
SUGGESTIONS
THANK YOU !!
By:
VIKAS SONI
CHANDRAVADAN PANDYA
Management Scholars, 2014-16
Dept. of Pharmaceutical Management,
NIPER, Mohali, Punjab.

23. Presented by:
VIKAS SONI
Management Scholar,
Pharmaceutical Management.
NIPER, Mohali, Punjab, India.
Vikas.niper2014@gmail.com
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