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Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

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Vicky Brock
Vicky Brock

The document discusses the growing tension between marketing and IT departments over data usage and ownership. As digital transformation increases marketing's role, only 30% of CIOs report having a strong relationship with marketing. Both departments feel squeezed by increasing data volumes, varieties, and velocities. Proper data management through cleaning, controlling access, and avoiding holes is important to make "big data" useful instead of "pants."

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Data – the new battleground between marketing & IT? Vicky Brock, CEO @ClearReturns www.clearreturns.com
Vicky@clearreturns.com @brockvicky www.clearreturns.com “give us your datas” Especially the big ones
Vicky@clearreturns.com @brockvicky www.clearreturns.com Incoming alert 50 API reqs 10 new tags 3 new SIs Several clouds Anyone seen our big data.... ? Anyone else feeling a bit squeezed?
Vicky@clearreturns.com @brockvicky www.clearreturns.com Only 30% of CIOs have “very strong” relationship with marketing
Vicky@clearreturns.com @brockvicky www.clearreturns.com If marketing increasingly own digital, should they own data?
Vicky@clearreturns.com @brockvicky www.clearreturns.com Variety? Volume? Velocity? Big data = pants
Vicky@clearreturns.com @brockvicky www.clearreturns.com Clean is best Holes = bad Controlling access is a good thing

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Clear Returns talks data and the battle between IT & Marketing at Harvey Nash CIO survey event June 2014

Hinweis der Redaktion

  1. Only 30% of CIOs have a very strong relationship with marketing