14. MEDIA TRENDS -2000 0 2000 1000 -1000 Symbology Heiroglyphics -3000 3000 Script Greco-Roman Alphabet Text God is on TV 1500 1950 Screen PC 1987 1.0 1997 2.0 2007 Man IS God People connected with nature Man projecting greatness on nature Man is above nature Bill Gates is God Money is God Google IS Money Why? KNOW BEHAVIOURS
15. MARKETING TRENDS 1.0 ‘ the line’ Communications Channels – Traditional Media Model Reach media Direct media Efficiency Effectiveness
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17. MARKETING TRENDS 2.0 ‘ the line’ Communications Channels - New Media Model Reach media Direct media Efficiency Effectiveness the ‘line’ is going