Veronica Kirn Global Market Manager presents the shift in Analytics with Jeannine Calandra providing in depth product specifics for B2B Services Reporting & Analytics. This was presented at the InterConnect event in Las Vegas, NV for Technology professionals interesting in addressing their Business to Business (B2B) need for turning data into insight.

1. Analytics in the Cloud:
Transform the Value
Chain with Data-Driven
Insights
VERONICA KIRN
JEANNINE CALANDRA

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configuration, and the workload processed. Therefore, no assurance can be given that an
individual user will achieve results similar to those stated here.
1

3. Today’s Topics
• Introductions
• Transformative Shifts in Analytics
– Institute for Business Value (IBV) 2014 findings
– Why does speed matter?
– How to turn data into insights?
• The Importance of Analytics in B2B Integration
– What is B2B Cloud Services?
– How Analytics are integrated into the portfolio
• B2B Services Reporting & Analytics
– Is your business at risk?
– Report, Alert, Predict
– Why transactional reporting matters
– Process Visibility
– Demo
2

4. Analytics: The speed advantage
Introduction: The speed advantage
Capabilities that enable an organization to consume data faster
– to move from raw data to insight-driven actions –
are now the key differentiator to creating value using data and analytics
1
2
3
4
A solid majority of organizations are now realizing a return on
their big data investments within a year
Customer centricity still dominates analytics activities, but
organizations are increasingly targeting operational challenges
Integrating digital capabilities into business processes is
transforming organizations
The value driver for big data has shifted from volume to velocity
Four transformative shifts occurred in 2014
IBM Institute for Business Value
Source: Analytics: The speed advantage, IBV, ©2014IBM
3

5. In 2014, IBV captured over 1,000 business & IT
professionals from 67 countries
About the research
IBM Institute for Business Value
Source: Analytics: The speed advantage, IBV, ©2014IBM
4

6. Shift 1: Most organizations realized a return on
their analytics investments within year 1
Return on investment period
of surveyed organizations
realize a positive return
on their analytic investments
within one year
63%
n = 913
Introduction: The speed advantage
IBM Institute for Business Value
Source: Analytics: The speed advantage, IBV, ©2014IBM
5

7. Shift 2: Customer centricity still dominates
analytics activities in addition to operations
•are using
•data and analytics
•to improve customer
acquisition
•are using
•data and analytics
•to improve customer
experience
Organizational objectives
for use of data and analytics
22%
31%
Introduction: The speed advantage
IBM Institute for Business Value
Source: Analytics: The speed advantage, IBV, ©2014IBM
6

8. Introduction: The speed advantage
n = 1036
IBM Institute for Business Value
Source: Analytics: The speed advantage, IBV, ©2014IBM
Shift 3: Integrating digital capabilities into
business processes is transforming
Create agility,
flexibility and
precision enabling
new growth
Change how people
connect, transact and
engage with companies,
institutions and
government
7

9. Shift 4: The value driver for big data shifted
from volume & variety to velocity & veracity
Introduction: The speed advantage
Data in many formsVariety
Data at speed Velocity
Data at scaleVolume
Data as trustworthy Veracity
4 Vs of big data
2012 differentiators 2014 differentiators
Scalable / extensible
infrastructure
Scalable storage
infrastructures
enable larger
workloads
High-capacity
warehouses support
the variety of data
Data integration
topped the data
priorities of most
organizations
Agile and flexible
infrastructure
Big data landing
platform expands the
structured and
unstructured data
available for usage
Real-time analysis
processing enables ‘in
the moment’ actions
Trustworthiness is
now the top data
priority across majority
of organizations
Source "Analytics: The real-world use of big data. How innovative organizations are extracting value from uncertain data."
IBM Institute for Business Value in collaboration with the Saïd Business School, University of Oxford. October 2012.
8

10. Today’s Topics
• Introductions
• Transformative Shifts in Analytics
– Institute for Business Value (IBV) 2014 findings
– Why does speed matter?
– How to turn data into insights?
• The Importance of Analytics in B2B Integration
– What is B2B Cloud Services?
– How Analytics are integrated into the portfolio
• B2B Services Reporting & Analytics
– Is your business at risk?
– Report, Alert, Predict
– Why transactional reporting matters
– Process Visibility
– Demo
9

11. Multi-
National
Organization
Trading
Partners
Global requirements,
adaptability for change,
and sheer volume of
trading partner
transactions
Collaboration
SLAs
Reliability
Protocols
Governance
Visibility
Integration
Technologies
Data
formats
Standards
10
Increasing complexity, velocity of data and cost
pressure are the issues

12. Reduce the time and complexity of securely
and flexibly integrating 100% of partner
communities
Seamlessly automate and extend internal
business processes to external partners
Provide visibility into actionable information
across key IT and business processes
Accelerate the ROI of B2B projects and use
their internal resources where they need them most
The Modern Solution = visibility + security

13. Extend a customizable
website capability to your
small business partners
Services Reporting
& Analytics
Webforms
Transform how you monitor
incoming and outgoing
B2B transactions
We can help you Modernize to the Cloud
Flexible cloud technologies
and expert services;
fully managing your
communities
File Transfer Service
Integration Services
B2B
Cloud Services
Address complex
integration challenges
of partners,
suppliers and customers
Sterling Collaboration
Network offers a Global
connection to
340,000
trading entities
Secure, reliable file-based
business to business
Integration in the cloud
12

14. All of your B2B Integration needs on
One Global Network
Governance
&Analytics
Actionablevisibilityfor
business,operations
andcompliance
Managed File
Transfer
Security
Commonperimeter
services,proxyand
authentication
Cloud | On-Premise | Hybrid Self-Service | Outsourced | Hybrid
Deployment Options Management Options
Security-enhanced,
reliable data transfers
connecting systems,
communities and people
Integration
Gateways
Transformation
Engines
Orchestration and
automation
for key partner
processes
Single, universal
engine for internal
and external file and
message
transformation needs
Financial Operations Orchestrate financial transactions
for real time processing
Cloud
Services
Flexible cloud
technologies and
expert services host
business communities

15. Today’s Topics
• Introductions
• Transformative Shifts in Analytics
– Institute for Business Value (IBV) 2014 findings
– Why does speed matter?
– How to turn data into insights?
• The Importance of Analytics in B2B Integration
– What is B2B Cloud Services?
– How Analytics are integrated into the portfolio
• B2B Services Reporting & Analytics
– Is your business at risk?
– Report, Alert, Predict
– Why transactional reporting matters
– Process Visibility
– Demo
14

16. Lack of visibility into B2B transactions
puts businesses at risk:
• Risk of stock outages at customers
• Risk of being known as a poor supplier to customer
• Risk of shutting down assembly lines for lack of parts
• Risk of increased costs for expedited shipments
• Risk of penalties from customers
15

17. The solution…
• Visibility across end-to-end processes
• Allows clients to identify and correct negative
trends before they impact the business
– Obtain information on the go
– Manage business processes
• Order to Cash, Purchase to Pay, Logistics, Etc
• Automated trigger-based alerts
• Enables proactive response and mitigation
– Manage by exception
– Act on anomalies quickly
16

18. Your analytics and cloud strategy is your
business strategy
• Pacesetters use cloud to surface insights from data. They
reimagine business models, make better decisions and serve
customers in new ways to create winning business outcomes.
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed
802 cloud decision makers and users, spanning 13 countries and 24 industries.
2xthe revenue growth
Almost
2.5xhigher gross profit
growth than peers
Nearly

19. Provides in-depth and thoughtful reporting capabilities at your
fingertips
• Visibility across your B2B transactions
• Configurable reports
• Customizable alerts
• Clarity of trends across your Trading Partners
Why transactional reporting matters...

20. Leverage flexible options for viewing data

21. Dive into the details

22. Quickly modify filters based upon your needs

23. • Set thresholds by Trading Partner, Document Type, Direction, Status
• Receive notifications for activity that deviates from the "norm“
• Reach out to your partners to resolve issues
Manage by exception with alerts

24. Monitoring supplier performance in
meeting delivery deadlines and
SLAs results in:
• Reduced costs
• Increased customer
satisfaction
• Competitive advantage
• Faster time to revenue
Brand Manager – Active Sport
Kate
Retail’s biggest problem
“I need to ensure product is stocked and
on the shelf when my customers need it.”

25. The first step in our analytics
continuum that begins to look into
the document business content
Rather than looking at what is
happening with a single document
or a single document type, we will
look at the interaction between
multiple documents and business
partners
The power of linking documents together

26. Types of processes that can be modeled…
• Orders
• Purchase Order, Invoice, Acknowledgement, Ship Notice, etc.
• Logistics
• Load Tender, Bill of Lading, Shipment Status, Customs Info, etc.
• Manufacturing
• Inventory Inquiry, Product Activity, Order Status, etc.
• Warehousing
• Stock Transfer, Inventory Adjustment, Response, etc.
• Finance
• Credit Adjustment, Authorization, Invoice, Account Analysis, etc.
25

27. • Identify opportunities
• Monitor operations
• Spot trends
• Be alerted to exceptions and risks
• Make informed business decisions
B2B Services Reporting & Analytics
will help you…

28. 3 things you’ve learned today
B2B Services Reporting & Analytics
• Is a valuable option for B2B Services clients to add
to their current solution
• Is extremely flexible in filtering and displaying data
relevant for my role
• Is a great way to proactively manage my trading
partner relationships
IBM B2B Services Reporting & Analytics

29. • Is my business at risk due to a lack of
visibility?
• Do I have the tools I need to turn data into
actionable items?
• Am I keeping pace?
The 3 questions you should take away from
today…

30. Questions?
29

31. Where do I learn more?
• Visit our product page for additional information.
Download the solution brief, white paper, access short
videos and more:
www.ibm.com/business-services-analytics
• Watch our 20 minute Webinar
http://www.rethinkyourcustomer.com/form/B2B-
WBR9?pid=SRC&cm_mmc=RTYC-B2B-WBR9-_-email-
_-vendorplaceholder-_-2014-12-31

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35. Reference
34

36. Analytics: The speed advantage
Why data-driven organizations are winning the race in today’s marketplace
35
Download the study at
ibm.biz/2014analytics
Listen to the replay of
our webinar to hear more
about the study findings
Ibm.biz/2014analyticswebcast