SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
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Innovation day 2013 3.4 bart carpentier (the coca-cola company) - innovating mature businesses
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Making the difference with sustaining
innovation
CONFIDENTIAL
Bart Carpentier
Retail equipment innovator, the coca-cola company
bcarpentier@coca-cola.com
THEME 3 : HOW TO ORGANIZE FOR INNOVATION â BASED ON CASES
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Mature market:
14 million retail machines, growing slowly and gently
Mature business:
investing, while simplifying the business, the portfolio and the supply base
Mature technology:
one concept, one production system, one cooling technology
Mature industry:
not more than a few established main suppliers
Is Coca-Colaâs retail equipment business mature?
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Know your context
Understand your business environment and turn it into opportunities.
Understand the challenge (technical issue / consumer need âŚ)
Explore the brief with the problem owner to clarify direction
Ensure alignment and inspire the team
Innovate for reasons
Reasons at company level or at project level
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Defeat some of the managerial forces
Management is risk-adverse, wants predictable business
Quality managers hate avoidable technical risks
Procurement needs supply chain standardization
Operations want simplicity and efficiency
Legal officers prefer avoiding conflicts over IP
Finances hates investing in unpredictable ventures
Successful innovation only happens if enthusiastically supported by the top
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Companies are innovating
at least for business continuity
and preferably for business growth
Selecting the best ideas: the only filter is the business case
If the business case calculation looks at all parameters:
⢠fit with the company objectives and strategy
⢠fit with evolutions and consumer expectations
⢠technical risk and required investments
⢠available knowhow and intended roadmap
⢠the time horizon
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Bring the innovative idea to life
We now have an idea with apparently a promising potential.
Refining the idea
Developing the product
Validating the product and the business case
Detailed engineering and testing
Creating the supply chain and production
Organizing sales and support
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