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Winning in Networks (May 2010 Version)
1. Network Era: Opportunities and Challenges Professor N. VenkatVenkatramanDavid J. McGrath Jr. Professor of Management Boston University School of Management venkat@bu.edu May 10, 2010
11. Tweets seem to be purpose-driven (c) N. Venkatraman [2010] 8 Link
12. From 1995 till today.. Developments in information technology have been dramatic and significant Shifts in management practices have been incremental and slow A new business infrastructure is emerging Global Digital Connected (c) N. Venkatraman [2010] 9
19. Services delivered on the All-IP infrastructure Next-generationservices 16 (c) N. Venkatraman [2010]
20. The new business infrastructureâŚ. (c) N. Venkatraman [2010] 17 Transact Innovate Live Learn Play Work Connect Consume
21. And.. It is accelerating compared to other technologies in the pastâŚ. (c) N. Venkatraman [2010] 18 Source: IBM
22. (c) N. Venkatraman [2010] 19 How will IT-enabled capabilities impact business sectors? How should we frame strategies for the network era? ?
23. Sketching out the possibilities⌠(c) N. Venkatraman [2010] IBM, 2005 20
24. Sketching out the possibilities⌠(c) N. Venkatraman [2010] 21 IBM, 2005
25. Sketching out the possibilities⌠(c) N. Venkatraman [2010] 22 IBM, 2005
26. Sketching out the possibilities⌠(c) N. Venkatraman [2010] 23 IBM, 2005
27. Sketching out the possibilities⌠(c) N. Venkatraman [2010] IBM, 2005 24
28. Sketching out the possibilities⌠(c) N. Venkatraman [2010] IBM, 2005 25
29. Sketching out the possibilities⌠(c) N. Venkatraman [2010] IBM, 2005 26
30. Sketching out the possibilities⌠(c) N. Venkatraman [2010] IBM, 2005 27
31. The World is âFlatâ but Connected⌠(c) N. Venkatraman [2010] 28 AndâŚconnected
32. Let us introduce three technology laws (c) N. Venkatraman [2010] 29
33. And take them together.. (c) N. Venkatraman [2010] âComputerâ âConnectivityâ âCloudâ 30
34. A working framework to understand how IT impacts business⌠(c) N. Venkatraman [2010] BandwidthLaw MetcalfeâsLaw Technology Domain MooreâsLaw Process Product Service Business Domain 31
39. Key ideas⌠Vertical integration giving way to horizontal layers of specialized capabilities When and how do new layers emerge? When do layers disappear or morph? Can you disrupt an industry by introducing a new layer where you hold an advantage? Winning requires dominating a layer and connecting across layers Whatâs your pattern of connections across the layers? How do your competitors connect across the layers? 36 (c) N. Venkatraman [2010]
59. Setting 3: Music ď Mobile Phones & ? (c) N. Venkatraman [2010] 47
60. Music in the analog eraâŚ. CustomerNetwork Albums and tapes borrowed withinfriends communities. Channel Sold in Physical outlets (general and specialty) & Mail-order Catalogs Content(music) Albums offered by record labelsin standard formats (33-45-78 rpm; & cassette tapes) Hardware Turntables, cassette players, tape decks, Sony Walkman etc. (c) N. Venkatraman [2010] 48
61. Music in the digital eraâŚ.. Precursor to todayâs social network? CustomerNetwork P2P file sharing; personal CD burning and sharing with friends Channel Sold in stores (CDs); Rise of Onlinedownloads Digital Rights Management Apple Fairplay; Windows Play For Sure Content(music) Major lables plus rise of independent labels posting music online Software MP3; itunes; Windows Media; Quicktime; Realone etc. Hardware Digital audio players (c) N. Venkatraman [2010] 49
62. Role of iTunes in the music ecosystem (c) N. Venkatraman [2010] 50
63. Appleâs orchestration of the music ecosystem (c) N. Venkatraman [2010] 51 ComplementorNetworks CustomerNetworks Indirect iPodAdoption ContentAvailability Direct
64. Music in the network eraâŚâŚ CustomerNetwork P2P file sharing; personal CD burning; social and automated recommendations Channel Sold in stores (CDs); Online downloads;downloaded to phones; Networked streaming MobileOperators Mobile network for accessing music Content(music) CDS offered by major labels; rise of independent labels; Digital Rights Management Apple Fairplay; Windows Play For Sure:Open Mobile Alliance (OMA) Software MP3; Apple itunes; Windows Media; Quicktime; Realone etc. Hardware Multiple network-enabled devices 52 (c) N. Venkatraman [2010]
65. Network of Linkages in Music (c) N. Venkatraman [2010] 53 Customer Network Mobile Operators Channel Content Applications Operating System Hardware
66. Apple App Store: Extension of iTunes Store (c) N. Venkatraman [2010] 54
67. From iPod to iPhone: Role of iTunes and App Store (c) N. Venkatraman [2010] 55
68. From iPhone to iPad:Role of iTunes and App Store (c) N. Venkatraman [2010] 56