Comparision between two FMCG majors; HUL & ITC

1. BY:-
VARUN MISHRA
ROLL NO.: 232
SECTION:- DELTA
NDIM
1
1/13/2019ITC VS HUL

2. Content
 About Companies
 Subsidiary brands
 Product line
 CSR
 Business Strategies
 Market share
 SWOT analysis
 Bibliography
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Henry Overton Wills
(Founder)
Lever Brothers
(Founder)

4. About HUL
 Hindustan Unilever Limited (HUL) is a consumer goods company based
in Mumbai, Maharashtra
 It is a subsidiary of Unilever, a British-Dutch company
 HUL was established in 1933 as Lever Brothers and, in 1956, became
known as Hindustan Lever Limited, as a result of a merger among Lever
Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
 The company was renamed in June 2007 as "Hindustan Unilever Limited"
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5. Subsidiary Brands of HUL
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ITC VS HUL

6. About ITC
 ITC is one of India's foremost multi-business enterprises with a total
income of rs11605 cr. for the year ended 31 March 2018.
 Established in August 24th, 1910 as the Imperial Tobacco Company of
India Ltd
 In 1974 the name was changed to ITC Limited (Indian Tobacco
Company)
 In 1979 ITC entered the paperboards business
 Outstanding market leader in its traditional business of Hotels,
Paperboards, Packaging, Agricultural exports and cigarettes. 1/13/2019ITC VS HUL
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7. Subsidiary Brands of ITC
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Product line of
HUL
Home &
Personal Care
Beverages
Personal
wash
Laundry
Skin
Care
Hair
Care
Oral
Care
Deodorants Tea Coffee
Lux
Lifebuoy
Liril
Dove
Pears
Rexona
Fair&
Lovely
Ponds
Vaseline
Sunsilk
Clinic+
Pepsodent
Close-Up
Axe
Rexona
Rin
Wheel
Surf Excel
Brooke
Bond
Lipton
Bru
ITC VS HUL

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Product line
of ITC
Cigarettes Food
Lifestyle
Retailing
Personal
Care
Stationary
Safety
Matches
Classic
Gold Flake
Wills
Silk Cut
Sunfeast
Ashirwad
John
Players
Wills
Lifestyle
Vivel
Fiama di
WIlls
Engage
Superia
Classmate
Paperkraft
Colour
Crew
Aim
I-kno
Bingo
Yippee

10. Corporate social responsibility
of HUL
 Project Shakti
 Swachh Aadat Swachh Bharat
 Hand Washing Behaviour Change Programme
 Safe Drinking Water
 Reduction in water use and waste
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11. Corporate social responsibility
of ITC
 Watershed Development Programme
 E- chaupal
 Renewable energy
 Women Empowerment Programme
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12. Market Share
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52.5
10.18
26
5.75
5.57
Percentage of market share
ITC
Nestle
Hindustan Unilever
Godrej
Dabur
Name of
Company
Percentage of
Market Share
ITC 52.50%
Nestle 10.18%
Hindustan
Uniliver
26%
Godrej 5.75%
Dabur 5.57%

13. Swot Analysis
of HUL
 Strengths: Innovative FMCG Company
CSR activities of the company
 Weaknesses: Stiff competition
Limited market share
 Opportunities: increase penetration in urban areas
Mergers and acquisitions to strengthen the brand
 Threats: Competitors
price of commodities
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14. Swot Analysis
of ITC
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 Strengths: Portfolio of business
Strong Brands in various businesses
 Weaknesses: Association with Tobacco Products
An increase in Tax on Tobacco affects revenue
 Opportunities: Growth in Purchasing power
Tap opportunities created in the Rural Market
 Threats: Growing Competition in FMCG businesses (Patanjali, Dabur)
Increasing Taxation in Cigarette Business
Increasing awareness on health

15. Bibliography
 https://www.mbaskool.com
 https://en.wikipedia.org/wiki/ITC_Limited
 https://www.itcportal.com/
 https://www.hul.co.in/
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