6. Step 1: Discovery Phase
• Why are you considering social?
• Conduct competitor research. Be inspired.
• How would a social media plan align with your overall business strategy?
• Do you have internal support to maintain and execute the strategy?
7. Step 2: Identify Tools
Google Analytics
• If you don’t have GA on your site, install it now. It’s
free and provides incredibly robust data.
www.google.com/analytics
GetClicky
• You can pay as little as $4.99/month for data
www.getclicky.com
8. Social Channels
• 955 million monthly active users at the end of June 2012.
• 81% of monthly active users are outside the U.S. and Canada.
• 552 million daily active users on average in June 2012.
• 543 million monthly active users used mobile products in June 2012.
9. Social Channels
• The average Twitter user has 126 followers
• Twitter has 140+ million active users, sending 340 million tweets daily
• Twitter should see 250 million active users by the end of 2012
• The fasting growing social network
• 60% female
• Over 20% of Facebook users are on Pinterest daily
• The Pinterest app has been downloaded nearly 250,000 times
• The average time spent on Pinterest is 14.2 minutes
• Pinterest is projected to account for 40% of social media driven
purchases by Q2 2012 (Facebook 60%)
• Approximately 31 million bloggers in the U.S.
• 329 million people read blogs
• 60% of businesses have a blog
• 35% actively blog 1x/month
10. Step 3: Tactics
• Create a content calendar
• Set frequency rates
• Be a good host
• Establish policies for dealing with negative feedback
The only way a social media strategy will be successful is if adoption comes from within!
11. Step 4: Measure!
• Create monthly report
• Set a reminder for 1st of each month
• Track page views, visitors, referral sites, top content etc.
• Don’t be consumed by the numbers. QUALITY is more important
than QUANTITY.
• Be genuine. Don’t post because you think it’ll drive traffic. Post
because you can’t wait to share!
