2. Page2
INDEX
Content
0.0 Executive Summary
1.1 Sportswear as Casual Wear and Demna Gvasalia
1.2 Sportswear Non-Specialist vs Specialist
2.1 Product Benchmarking and Comparison
2.2 NX Tech Fleece
2.3 NX Studio T-Shirt
2.4 NX Capri Pant
2.5 NX Tech Jacket
2.6 NX Tech Vest
2.7 NX Sports Socks
2.8 NX Sports Bra
2.9 Competitor Analysis Conclusion
3.0 NX Tech Hoody Improvement
3.1 NX Boxy Tee Improvement
3.2 NX Tech Legging Improvement
3.3 NX Tech Jacket Improvement
3.4 NX Tech Vest Improvement
3.5 NX Sports Socks Improvement
3.6 NX Sports Bra Improvement
4.0 References
4.1 Image Bank
Page Number
3
4-5
6-7
8
8-9
10-11
12-13
14-15
16-17
18-19
20-21
22-23
24
25
26
27
28
29
30
31
31
3. Page3
This report analyses the current sportswear market and
highlights potential influential designers and luxury brands
that will inevitably influence consumers and design elements
of competitors brands. It is advised that Next pay close
attention to these influences in sportswear to create a trend
led, affordable and comfortable range. This range should
be targeted toward it’s current female demographic aged
16-24 due to their sportswear shopping habits, 28% of this
demographic purchase sportswear with the intention to wear
it as casual wear as stated by Mintel (2015) and it would be
advised for Next to monopolise on this trend.
This report also analyses the current NX Sport and Casual
wear range comparing the range to a similar offering from
it’s key competitors Gap and M&S as stated by Mintel
(2015). The key findings from this analysis are that Next
need to produce cheaper trend led designs that are more
comfortable than it’s current competitors. A key issue for Next
that is potentially affecting sales is the lack of performance
enhancing technologies in the range, the technologies may
be present in the range but are not listed or featured on the
garment or website. This would cause consumer to assume they
are non existent, in turn making them purchase their sportswear
from competitors where the features and how they benefit the
consumer are evident.
Through this analysis the report presents a suggested,
improved range consisting of trend-led designs, considering
the fabric construction and cost-reducing elements. This range
is inspired by the Active S/S17 Pause trend as explained by
WGSN, (2015). This trend is the most commercially viable with
it’s use of muted patterns and colours.
0.0 Executive Summary
4. Page4
Their is currently a growth in demand for sportswear as there is
currently a strong trend of sportswear as fashion and casual
wear, opposed to sportswear being used for it is intended use
as explained by Mintel (2015). This is no surprise with luxury
designer label Vetements being considered one of the most
influential and ground breaking shows of Paris Fashion Week
A/W16 as discussed in (Vetements - Autumn / Winter 2016
Panel Discussion, 2016), this show was heavily influenced by
youth culture and in turn sportswear. Tube socks, hoodies and
baseball jackets were all featured prominently in this show see
Figure 1, 2 and 3. Now with Vetements head designer Demna
Gvasalia also at the helm of Balenciaga Milligan (2015) the
sportswear influence can also be seen in this luxury label as
shown in (Balenciaga | Fall Winter 2016/2017 Full Fashion
Show | Exclusive, 2016) also see Figure 4.
This suggests that the luxury fashion market and designers are
now heavily influenced by sportswear, this implies sportswear
brands will now be influenced by these luxury brands and
designers in how they style and design ranges. Considering
this notion of sportswear being more trend led has inspired
brands such as New Look, Boohoo and Topshop to begin
designing sportswear aiming to grab a section of this sector
Mintel (2015).
1.0 Sportswear as casual
wear and Demna Gvasalia
Figure 1 Figure 2
7. Page7
With the majority of consumers purchasing their sporting goods
from specialist retailers such as Sports Direct and JD Sports with
Sports Direct holding 58% of the sportswear market see figure
5 the majority of Sports Directs consumers are men aged 25-
44 year olds. Currently JD Sports holds 28% of the market and
although it is classified as a specialist retailer it is in reality
more of a fashion retailer and this has led to its current success
and has “benefited from the adoption of sportswear in mass-
market fashion trends” Mintel, (2015).
Meanwhile women aged 16-24 are currently favouring
non-specialist retailers secondly to Sports Direct with 28%
of women purchasing sportswear from a retailer where they
would purchase their clothes see Figure 6. Although these
sportswear goods are often purchased with the intention not
to engage in sports with but for casual wear instead with only
17% of consumers purchasing them to engage in sports Mintel,
(2015). The most important factors for people purchasing
sports goods from non-specialist clothing retailers is quality
and price Mintel (2015), this eludes to the idea that women
aged 16-24 are shopping in their usual clothing stores for
cheap, high quality and trend-led sportswear that rivals the
branded sportswear of specialist retailers particularly Nike
and Adidas.
Figure 6
8. Page8
With Next being a non-specialist retailer it would not make
sense to compare their sportswear offering to the likes of
JD Sports and Sports Direct as they capture a market that
solely shop at those stores for sporting goods where Next
offer a broad product mix and should be compared to it’s
competitors that have a similar offering. These competitors
would be M&S, Gap and Primark which Next customers are
most disloyal to, see figure 7. With Primarks offering beating
Next on price it wouldn’t make sense to compare these two
in that regard.
This comparison will benchmark similar products from Gap
and and M&S against the Next Active NX Range, when
benchmarking the fashionability it will be done so against
trends for S/S16 activewear as shown by WGSN. The suitability
of the garment will consider which garment is most suitable for
the function intended i.e. general exercise. The comfort will be
bench marked against the the breathability and softness of
fabric. Considering sportswear is being purchased more for
casual wear, I will consider the versatility of the garment and if
it is suited to be worn outside of sports/exercise use.
2.1 Product Comparison
Introduction and
Benchmarking) 2.2 NX Tech Fleece
Although the most suitable and durable of the three garments
with its fitted panel detailing and missing draw strings which
would prove unsuitable for sports Next loses out to Gap
and M&S. The Gap hoody with it’s availability of colours
particularly in blue and pink that follow the soft pop trend,
softer finish, space textile fabric and versatility beat Next on
five accounts. The availability of sizes, a more breathable
fabric suitable creating better comfort and a cheaper price
M&S also beat Next on three accounts.
Improvements for Next:
• Purchase more grey and cream colour way so it
does not sell out.
• Offer a blue colour way to follow soft pop trend.
• Removing heavily sports inspired panels to create a
more versatile garment.
• Remove rubber branding that may deter customers.
• Reducing price to match M&S’s.
• Using a cotton-poly blend fabric to increase comfort.
• Offer matching pant with lime green contrast.
9. Page9
Retailer Next Gap M&S
Product Name Tech Fleece Sun wash essential zip
hoodie
Cotton Rich Zip Through
Hooded Sweat Top
Image
Colours Grey (Sold Out)
Cream (Sold Out)
Black
Pink
Space Dye Grey
Caribe Green
True Black
True Indigo
Bristol Blue
Rose Bush
Rosamunde
Black
Ink
Sizes 6-22 XXS-XXL 6-24
Features Machine Washable
Paneled construction
Zip fastening with toggle
Front pockets
Rubber branding
Hood
Soft French terry knit, lining
in hood.
Long raglan sleeves with
banded cuffs, hem.
Hood with drawstring.
Zip front.
Kanga pockets.
Fastening: Front zip
Neck Shape: Round neck
Sleeve length: Long sleeve
Number of Pockets: Two
Drawstring feature
Added stretch
Fabric 100% Polyester 40% Polyester, 60% Cotton. 96% cotton, 4% elastane
Hood lining- 100% cotton
(exclusive of trimmings)
COO Unknown Unknown Unknown
Price £20 £29.95 £16
Fashionability/Trend 2 - Soft Pop Trend and
Important Sport Textile for
S/S16
1 - Soft Pop Trend and
Important Sport Textile for
S/S16
3 - No trend
Suitability 1 3 2
Comfortability 3 1 2
Durability 1 2 3
Versatility 3 1 2
10. Page10
2.3 NX Studio T-Shirt
Again this particular garment for Next is the most suitable for
it’s intended use and would be the most comfortable of the
three using 100% cotton which is the most breathable of all
three fabrics unfortunately this also makes the garment less
durable in terms of persistent washing. Gap tend to be hitting
several different trends with their colour offering and also offer
a more versatile garment, the garment is more versatile due to
it’s lack of sportswear panelling. The offer from Gap is better
value for money due to it’s fabric composition being made up
of lyocell a fabric known for it’s luxurious silk like properties at
only 95p more than the Next offering.
Improvements for Next:
• Purchase more of each colour way, particularly core
colours such as black.
• Create a cotton polyblend to create a more
durable garment.
• Remove panel details to create a more versatile
garment.
11. Page11
Retailer Next Gap M&S
Product Name Studio T-Shirt GapFit Breath V-neck -tee Marl T-Shirt
Image
Colours White
Pink
Black (Sold Out)
Fluro Yellow (Sold Out)
Khaki (Sold Out)
Cobalt (Sold Out)
Stripe
Pod Green
Alluring Yellow
Royal Purple
Sassy Pink
Comet Blue
Alluring Yellow
Bright Aqua
Pink
Sizes 6-22 XS-XL 6-22
Features Machine Washable
Back pleat
Panel detail
Scoop neck
Banded neckline
Fishtail hem
Breathable, lightweight knit
keeps you cool during your
workout.
Maintains dryness by
pulling moisture away from
your skin.
Shape retentive.
Designed for anything from
running to gym exercises.
Short sleeves.
Banded V-neckline.
Fit: Regular fit
Fastening: Pull on
Neck Shape: Scoop neck
Sleeve length: Short sleeve
Breathable fabric
Moisture wicking finish
Panel and stitch detail
Added stretch
Cool & Fresh™
Quick dry
Fabric 100% Cotton 8% Elastane, 18% Lyocell,
74% Polyester.
91% polyester, 9% elastane
COO Unknown Unknown Unknown
Price £16 £16.95 £19.50
Fashionability/Trend 2
Soft Pop Trend
Visceral Colour Palette
1
Sartorial Colour Palette
Graceful Colour Palette
3
Graceful Colour Palette
Suitability 1 2 3
Comfort 1 2 3
Durability 3 2 1
Versatility 3 1 2
12. Page12
2.4 NX CAPRI PANT
This particular garment for Next loses out to it’s competitors
due to it’s lack of performance and comforting enhancing
benefits. The garment may include benefits such as extra
stretch and flat lock contoured seams but these benefits aren’t
listed therefore consumers shopping elsewhere would assume
Gap and M&S product is superior in its suitability, comfort and
durability. A common trend for sports capri pants is this visceral,
vibrant graphic print and Next are not meeting this trend and
could be losing customers.
Improvements for Next:
• Create a more vibrant and colourful print
• List key benefits and technologies of the garment
• The main featured print has sold out and should be
swapped for an image of the blue/pink that are still
in stock.
13. Page13
Retailer Next Gap M&S
Product Name Tech Capri Pant gFast Capri Pants Marl T-Shirt
Image
Colours Print (Sold Out)
Black
Blue/Pink
Blue Print
Multi Logo
Black Mix
Sizes 6-22 XS-XL 6-22
Features Machine Washable
Coin pocket on back
Moisture wicking
performance fabric
Breathable, high-
performance jersey knit.
GDry Moisture Wicking
keeps your skin dry.
Flatlock contouring seams
create smooth, slimming
lines and prevent chafing.
Four-way stretch allows
freedom of movement while
providing superior shape
retention.
Smooth, flat waistband with
continuous drawcord.
Built-in hidden pocket.
Small reflective logo at
lower leg.
Allover print.
Product Shape: Cropped
Product Length: Cropped
Fit: Regular fit
Fastening: Pull on
On waist
Cool Comfort™ Technology
Quick dry
Breathable fabric
Added stretch
Fabric 86% Polyester, 14%
Elastane
15% Elastane, 85%
Polyester
92% polyester, 8% elastane
COO Unknown Unknown Unknown
Price £14 £29.95 £22.50
Fashionability/Trend 2
Monumental Trend
1
Visceral Trend
1
Visceral Trend
Suitability 3 1 2
Comfort 3 1 2
Durability 3 2 1
Versatility 2 2 2
14. Page14
2.5 NX TECH JACKET
With it’s offering of a broader size range, stretch fit and
competitive price the Next waterproof jacket is superior to
Gap and M&S’s offering. Although again with the heavy sports
inspired panelling and mesh details this garment is not as
versatile as the offering from Gap that could be worn outside
of it’s sport function. With it’s slightly less use of polyester and
mesh panels the garment from Next could lose durability
compared to the offering of M&S and Gap.
Improvements for Next:
• Remove heavy sports detailing to make more
versatile and improve durability
• Offer more colours to cover more trends.
15. Page15
Retailer Next Gap M&S
Product Name Tech Jacket Water Resistant Hooded
Jacket
Zipped Sports Jacket
Image
Colours Fluro Yellow
Jet Black
Sassy Pink
Grey Matter
Navy Mix
Sizes 6-22 XS-XL 6-18
Features Made from moisture-
wicking performance
material, this reflective
sports jacket features mesh
panelling for breathability
and a zip back pocket for
storing essential items.
Coated water resistant
shell.
Full G-dry Moisture Wicking
jersey lining keeps your
skin dry.
Long raglan sleeves with
elasticised cuffs.
Drawcord at cozy, three
panel hood.
Front zip closure.
Bungee cord hem with
adjustable stoppers.
Reflective piping at centre
back.
Product Shape: Jackets
Fit: Loose fit
Fastening: Front zip
Unlined
Sleeve length: Long sleeve
Neck to hem length: 53cm
The neck to hem length
above relates to a size 8
regular. Length will vary
slightly according to size
Panel detail
Added stretch
Fabric 92% Polyester, 8%
Elastane.
100% Polyester 96% polyester, 4% elastane
COO Unknown Unknown Unknown
Price £30 £24.99 £45
Fashionability/Trend 1
Visceral Trend
2
Sartorial Trend
3
No trend
Suitability 1 3 2
Comfort 1 3 2
Durability 3 1 2
Versatility 3 1 2
16. Page16
2.6 NX TECH VEST
The Tech Vest from Next offers a wide range of colours and
prints hitting on several different trends, there is a wide size
range and is very competitively priced compared to Gap
and M&S’s offering. Gap & M&S both feature designs without
seams, this improves the comfort of the garment and also
reduces the risk of the seams deteriorating over time. Next
have yet again not featured any of the garments performance
enhancing benefits on the website which may deter customers
away to competitors who list the garment benefits.
Improvements for Next
• Create a seamless design
• Incorporate lyocell fabric composition
• Purchase more key colour ways
17. Page17
Retailer Next Gap M&S
Product Name Tech Vest GapFit Breathe racerback
tank
Santoni Seamfree Ombre
Vest
Image
Colours Black
Khaki (Sold Out)
Fluro Yellow (Sold Out)
Monochrome (Sold Out)
Blue/Pink
Coral
Sassy Pink
Royal Purple
Pale Periwinkle
Neon Dark Orange
Sunset
Charcoal
Jade
Cobalt
Sizes 6-22 XS-XL S-L
Features This garment is made from
moisture-wicking
performance fabric to keep
you dry and cool while
exercising.
Breathable jersey keeps
you cool during your
workout.
GDry Moisture Wicking
keeps your skin dry.
Flatlock seams prevent
chafing.
Racerback tank straps.
Scoop neckline.
Seam down centre back.
Product Shape: Vests and
camis
Fit: Regular fit
Fastening: Pull on
Neck Shape: Scoop neck
Sleeve length: Sleeveless
Cool Comfort™ Technology
Added stretch
Seam Free
Fabric 87% Polyester, 13%
Elastane.
8% Elastane, 18% Lyocell,
74% Polyester
85% polyamide, 10%
elastane and 5% polyester
COO Unknown Unknown Unknown
Price £10 £12.95 £19.50
Fashionability/Trend 1
Visceral Trend
Monumental Trend
2
Sartorial Trend
2
Graceful Colour Palette
Suitability 3 2 1
Comfort 3 2 1
Durability 3 2 1
Versatility 2 2 2
18. Page18
2.7 NX SPORTS SOCKS
Although the most fashionable and trend driven in comparison
to it’s competitors Next again are losing out to it’s competitors
who are listing their features and benefits which is an
important factor for consumers when purchasing performance
enhancing goods. The cotton composition from the Next
offering is not high enough and would mean the socks are less
breathable than their competitors which is important factor
when purchasing goods for sports. Gaps product features a
reinforced heel and toe this will help increase the durability of
the product whilst offering a slightly cheaper price per piece
at £2.66
Improvements for Next:
• Price match Gap at £8
• Discuss technologies used in garment
• Consider using cotton to create a more breathable
product
• Explain what size the socks fit instead of ‘one size’
19. Page19
Retailer Next Gap M&S
Product Name Sports Trainer Socks Three
Pack
Sport Socks Striped Sports Socks 2 Pair
Pack
Image
Colours Grey Multi
Pink
Grey
Off White
Black
Grey Mix
Sizes One One Size 4-8
Features Featuring reflectors to the
heel.
Ribbed trim.
Back tab for extra heel
coverage.
Reinforced toe and heel.
Contrast knit at top.
Freshfeet™ with Silver
Technology
Ribbed trim
Added stretch
Fabric 64% Nylon, 23% Cotton,
9% Polyester, 4% Elastane.
2% Elastane, 15%
Polyester, 100% Cotton
74% cotton, 16%
polyamide, 8% polyester
and 2% elastane lycra
COO Unknown Unknown Unknown
Price £9 - £3PP £8 -£2.66 PP £6 - £3PP
Fashionability/Trend 1
Visceral Trend
3 2
Suitability 3 2 1
Comfort 3 1 2
Durability 2 1 3
Versatility 2 2 2
20. Page20
2.8 NX SPORTS BRA
This garment from Next undercuts the competitors offering due
to offering the bra in a wide range of sizes which ultimately
improves the comfort and suitability of the garment for
exercise. M&S have managed to produce this garment at a
much cheaper price almost £10 cheaper than the offering
from Next whilst still offering many of the same features. Overall
Next come out strong due to the offering of a wide size range
but are undercut by the price offered by M&S.
Improvements for Next:
• Buy the garment from a cheaper supplier
• Explain the garment benefits
• Explain what classes as a medium impact activity
21. Page21
Retailer Next Gap M&S
Product Name Grey Non Padded Non
Wired Sports Bra
Medium impact Coolmax®
sports bra
Medium Impact Non-
Padded Strappy Santoni
Seamfree Crop Top
Image
Colours Grey True Black Black Mix
Sizes 32A-38DD XS-XL S-XL
Features Stitched panels keep this
non-padded, non-wired
sports bra supportive for
medium impact activities.
Featuring seamless inside
liner and soft marl fabric.
Breathable jersey shell,
Coolmax® lining to help
you stay cool, even in hot
weather.
Flatlock seams create
smooth lines and prevent
chafing.
Racerback.
Scoop neckline.
Supportive, elasticised logo
band at bottom.
Built-in hidden pocket at
side.
Product Shape: Full cup
Fastening: Pull on
Non padded
Control: Medium impact
Non wired
Added stretch
Fabric 33% Polyester, 32% Nylon,
21% Coolmax® Polyester,
14% Elastane.
23% Elastane, 77%
Polyester.
95% polyamide, 5%
elastane
COO Unknown Unknown Unknown
Price £22 £22.95 £12.50
Fashionability/Trend 2
Mesh panels are a key
trend
3 1
Mesh panels are a key
trend
Space fabric is a key fabric
Suitability 1 2 3
Comfort 1 2 3
Durability 2 3 1
Versatility 3 2 1
22. Page22
2.9 competitor Anlysis
conclusion
Through analysing these garments and benchmarking them against the two closest competitors to Next that are Gap and
M&S there are multiple issues regarding pricing, trends, quality, suitability and comfort.
Mintel (2015) explains that 68% of consumers most important factor when purchasing goods is the comfort. Within this range
Next have a strong offering with three of the six lines surpassing the equivalent or similar offerings of M&S and Gap. How
comfort was determined from each garment was based on the fabric used, how soft and breathable it was and any features
or technologies used to improve the fit and comfort of the garment. Three of the garments that scored the lowest on the
comfort factor were due to a lack of cotton in the composition of the garment which is an important factor when making
sportswear as it is the most breathable fabric which is important when exercising so the consumer doesn’t get too hot. To
improve their offering Next should create sportswear garments with a cotton blend to improve the comfort factor.
The second most important factor with 54% of consumers is having a low price. With this range for Next three of the six garments
are cheaper than their competitors M&S and Gaps similar product. At the core of it the lines from Next are better value for
money with what they offer and the assumed quality of the garments from someone with a discerning eye for sportswear and
clothing. Where Next are failing is that they are not listing the featured technologies and how this benefits the consumer
this is particularly important when purchasing online. Listing the features and creating fake buzzword technologies such as
‘StayFresh™ Technology’ would mean consumers would assume they are getting a better quality garment for their money in
comparison to Gap and M&S’s offering.
The third and fourth most important factors when consumers are deciding to purchase sporting goods are the durability and
what the fabric is made from. As previously stated if the fabric and fabric technologies are explained to the consumer they
will then believe they are purchasing a higher quality garment, that is more durable due to the fabric and it’s properties.
With 28% of females purchasing sports goods from places they would usually purchase their clothes as opposed to specialists
with the intention to wear them as casual goods it is important for Next to create more versatile ranges. This range should
borrow design ideas from historically strong lines.
To summarise Next should:
• Create a range that features more breathable
cotton blends.
• Explain the features and benefits of each garment to
its consumers.
• Create a more trend led range focusing on young
females.
• Consider buying from a supplier that can produce
the range for less
• Purchase more key colours to prevent selling out
24. Page24
3.0 NX TECH HOoDY
IMPROVEMENT
This design has a gradient stripe detail to emphasise the
contours of the body whilst using a bold accent colour
to focus on key S/S17 Active trends, this bold style is used
throughout the range to create a striking and cohesive
range. With matching garments the consumer is more likely to
purchase more items to create their own cohesive look.
RRP: £15
Sizes: 6-22
Fabric: 60% Cotton, 40% Polyester
Features: Machine Washable
Overhead Design
Raglan Sleeves
Soft hand brushed inside
Moisture Wicking Fabric
Breathable cotton
25. Page25
3.1 NX TECH BOXY TEE
Improvement
This design features a raglan sleeve and a boxy fit, a key
silhouette for S/S17. This design features a pop of key colours
from the trend and is made of a breathable fabric.
RRP: £12
Sizes: 6-22
Fabric: 60% Cotton, 20% Polyester, 20% Lyocell
Features: Machine washable
Moisture wicking fabric
StayFresh Technology
Breathable cotton
Flatlock seams to prevent chaffing
Added stretch
26. Page26
3.2 NX TECH LEGGINGS
Improvement
This design features a similar striped design that enhances the
natural curves of the body through an illusion of increasing
stripe sizes.
RRP: £16
Sizes: XS-XL
Fabric: 60% Cotton, 10% Polyester, 5% Lyocell, 5% Elastane
Features: Machine washable
Moisture wicking fabric
StayFresh Technology
Breathable cotton
Flatlock seams to prevent chaffing
Added stretch
Four-way stretch
Built-in hidden pocket
27. Page27
3.3 NX TECH Jacket
Improvement
This design is a simple waterproof overcoat with adjustable
toggles and deep kangaroo style front pockets.
RRP: £18
Sizes: XS-XL
Fabric: 100% Polyester Outer Shell
100% Cotton Lining
Features: Machine washable
Moisture wicking fabric
Water resistant coated fabric
Breathable cotton
Front kangaroo pockets
Raglan style sleeves
28. Page28
3.4 NX TECH VEST
IMPROVEMENT
This design is a simple boxy style vest using key colours from
the S/S17 Active Trend Pause.
RRP: £6
Sizes: 6-22
Fabric: 60% Cotton, 20% Polyester, 16% Lyocell, 4% Elastane
Features: Machine washable
Moisture wicking fabric
Breathable cotton
Deep neckline
Boxy fit
Flatlock Seams
29. Page29
3.5 NX TECH SOCKS
IMPROVEMENT
Inspired by the socks featured on Vetements runway show
featuring the striped design featured in the range.
RRP: £8 for Three
Sizes: 3-6 6-9
Fabric: 2% Elastane, 8% Polyester, 90% Cotton
Features: Machine washable
Freshfeet Technology
Reinforced toe and heel
30. Page30
3.6 NX TECH SPORTS BRA
IMPROVEMENTS
This design is a simple shell style bra for medium impact exercise
using the colours from S/S17 Active Trends with front zip
enclosure
RRP: £15
Sizes: 32A-38DD
Fabric: 33% Polyester, 22% Nylon, 21% Coolmax Polyester,
14% Elastane
Features: Machine washable
Moisture wicking fabric
Breathable cotton
Flatlock seams to prevent chafing
Front zip detail for ease
Built in hidden pocket
31. Page31
4.0 References
FatalefashionIII. (2016) Balenciaga | Fall Winter 2016/2017 Full Fashion Show | Exclusive
[Online video] [19/3/16] https://www.youtube.com/watch?v=LgAvxFNNTtc
Mintel. (2015) Sports Fashion - UK - June 2015. June 2015. [Online] [19/3/16] http://academic.mintel.com
Milligan, L. (2015) Vetements Designer Named At Balenciaga.( 7/8/15). Vogue.
[Online] [19/3/16] http://www.vogue.co.uk/news/2015/10/07/balenciaga-new-designer-demna-gvasalia-of-vetements
ShowSTUDIO. (2016) Vetements - Autumn / Winter 2016 Panel Discussion [Online video] [19/3/16] https://www.youtube.
com/watch?v=qGZpgYDf_8I
5.0 Image Bank
Figure 1: Wonderland Magazine. (2016) Screenshot-831.png. Wonderland [Online Image] [19/3/16] http://www.wonder-
landmagazine.com/wp-content/uploads/2016/03/Screenshot-831.png
Figure 2: Wonderland Magazine. (2016) Screenshot-832.png. Wonderland [Online Image] [19/3/16] http://www.wonder-
landmagazine.com/wp-content/uploads/2016/03/Screenshot-832.png
Figure 3: Slash It Magazine. (2016) vetements-aw16-pfw-rtw-womenswear-1. Slash It Magazine [Online Image] [19/3/16]
https://slashitmag.files.wordpress.com/2016/03/vetements-aw16-pfw-rtw-womenswear-1.jpg?w=1240
Figure 4: Wallpaper Magazine. (2016) 01_Balanceiaga Wallpaper Magazine [Online Image] [19/3/16] http://cdn.wallpa-
per.com/main/galleries/16/03/01_balenciaga.jpg
Figure 5: Mintel. (2015) Figure 24 - Sports Fashion - UK - June 2015 [Online Image] [19/3/16] http://academic.mintel.com
Figure 6: Mintel. (2015) Figure 26 - Sports Fashion - UK - June 2015 [Online Image] [19/3/16] http://academic.mintel.com
Figure 7: Verdict (2014) Figure 9 - Next Clothing Customer Insight [Online Image] [19/3/16] http://service-verdict-retail.com
