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We are living in a technologically advanced
era. Followi
ng the World Wars, our society began to
develop, with the Industrial Revolution
transforming the face of economies. With
the advancement of information technology,
we first heard the radio, and then the

2. television, which could catch images from
the air and display them on a television set.
Then there was the 'Computer,' which was
appropriately named the magic box. The
introduction of 'Internet' or 'World Wide
Web' technology was hailed by computers
and advances in information and
communication technology.
What a transformation the Internet has
brought to our lives. No other invention has
had such a large-scale revolutionary impact
on human society, enterprise, and
commerce.
The economy, as well as political institutions,
education, and world communities and
nations as a whole, are all affected. The
internet is rightfully referred to be the
highway since it has succeeded in erasing
barriers between countries and societies,
elevating human society to a new level.

3. Take a look at our current lives. There isn't a
single area of our lives that isn't connected
to the internet in some way. From finding a
date or a compatible life partner to banking,
insurance, and other payments, dining out,
and, of course, online shopping, the internet
has managed to become the mainstream
facilitator for each and every individual.
Today, millions of people have access to the
interneThroughout the day, I use the
internet for a variety of objectives. They
utilise the internet for a variety of purposes,
including searching, browsing, writing, and
communication, as well as listening to and
viewing news, videos, publishing, copying,
printing, conversations, trading, and selling.
The list of activities and options available to
people on the internet is constantly growing.
There is a great chance for businesses to get

4. on the internet bandwagon and cash in on
the business opportunity that is presenting
itself every minute, with millions of
consumers actively looking for various
products, information, and services.
Technology has aided in the development of
a platform that allows enterprises to
capitalise on the large population.nd
market that is now available through the
internet and sell to them. Take, for
example, Online Banking, Mobile Banking,
Debit| Credit Cards, ATMs, online trading,
and other commercial activities, which have
all expanded and occurred as a result of
technical advancements in communication,
software, and hardware. From the days
when one connected to the Internet via a
desktop, model, and phone line to today's
Wi-Fi technology, we've come a long way,
allowing us to purchase and sell at the
touch of a button. Aside from EDI, Business
Processes and ERP, in combination with

5. other software and apps, have enabled
firms to o go ‘On Line’ with their business models.
Today no business, be it Business to Business or
Business to Consumer, can ignore the huge
‘Online Market’ that exists on the internet. E
Commerce was inevitable. Physical markets
have literally been replaced with ‘Virtual
Markets’. E Commerce has had far reaching
impact on business organisations for it has
redefined ‘Market’. E Commerce has made it
possible for sellers to reach out to planet wide
markets and consumers, thus changing the way
business is conducted. For every prospective
Management Professional, the in depth
understanding of ‘Online Marketing’ and ‘E
Commerce’ have become very important.
Marketing managers have got to go back to the
class rooms to learn the new rules o take their
business models 'on line'
Today, no firm, whether B2B or B2C, can afford
to ignore the enormous 'Online Market' that
exists on the internet. E-commerce was bound
to happen. 'Virtual Markets' have essentially

6. supplanted physical markets. E commerce has
had a far-reaching impact on businesses since it
has redefined the term "market." E-commerce
has allowed vendors to reach out to global
marketplaces and consumers, transforming the
way businesses are conducted. A thorough
understanding of 'Online Marketing' and 'E
Commerce' has become critical for any aspiring
management professional. Marketing
executives must return to their roots
Learn to grasp the new laws of the game in
dealing with Online Marketing, which are vastly
different from traditional marketing, selling,
distribution, and advertising tactics.
Understanding the Internet, E Commerce
mechanisms, and technologies, learning how to
market online, and learning to identify, create,
and nurture a relationship with the E Customer
become the foundations of one's new learning.
Simply expressed, E Commerce refers to the use
of an electronic platform to do business. A
'Virtual Market Place' is another name for it.
Every minute, millions of individuals from all
over the world access the Internet in search of
information, products, services, news, music

7. downloads, and online shopping, among other
things. Every individual is hunting for
something that he or she would like to attain or
purchase online rather than in person. Consider
the implications for commercial organisations.
They have a ready consumer in waiting if they
can identify and access those individual users
who have a specific need or wan It's debatable
whether the online community or technology is
paving the way for E Commerce. The truth is
that E Commerce is driven by both of these
forces. The backbone for commercial
transactions is being provided by technical
advancements, and the expanding number of
people shopping online is allowing E Commerce
and markets to thrive. Business to Business and
Business to Customer business paradigms
define commerce. We are all familiar with the
Business to Customer approach, which has
grown highly popular and accepted in our daily
lives for banking, insurance, online buying, and
online booking, among other things. Business
organisations are also important on the B to B
front. Organizations have re-engineered their
business processes to accommodate the E
Commerce mode, including advertising,

8. marketing, sales order management, supply
chain management, and customer relationship
management. On a global scale, Dell has
successfully implemented the 'online selling'
concept. Customers can 'configure the model'
and 'Order Online' with it. Dell fulfils the order
and ensures that the DELL Products are
delivered to the Customer's doorstep within
seven working days after the transaction has
been completed successfully and payment has
been received. DELL has not only successfully
implemented E Commerce. as its primary
selling channel, but they have implemented a
'Built to Order' procedure in which the
computer is manufactured and shipped to the
customer in accordance with the exact
customer order. DELL has eliminated the need
for inventory keeping and reduced expenses by
combining E Commerce with its manufacturing
process.
For multinational corporations and global
organisations, e-commerce has become a
critical business procedure. On a worldwide
scale, most MNCs rely on 'Online Selling' and

9. 'Online Procurement.' They can now access
worldwide marketplaces and get raw materials
from all over the world thanks to e-commerce.
Furthermore, E-Cohas significantly reduced the
cost of selling as well as the cost of
procurement, resulting in a significant increase
in the bottom line. Insurance, banks, airlines,
and hospitality have all benefited from the E
Commerce paradigm of selling in the consumer
world.
E-commerce has become a reality. E Commerce
is made feasible by a variety of technologies,
platforms, agencies, and networks. The primary
enablers that have enabled commercial
transactions to take place are EDI and online
banking and transactions It's incredible to
imagine that one can buy, sell, or effect
financial transactions worth millions of dollars
with a single click of a button. in a matter of
minutes This is, however, correct, and E
Commerce is the way of the future. The
Information Age has here. Our lives have been
affected by the internet, and these changes are
permanent. The Internet is gradually taking

10. over every home. People have begun to pay all
of their bills online, to bank online, and even to
purchase online. People utilise the internet for
a variety of reasons. The more people who use
the internet to look for information, the more
e-commerce prospects emerge.
Over time, the internet has evolved into the
main thoroughfare for online business
transactions. All business to business, from
banks enabling internet banking to online
bookings with flights, hotels, and travel to the
insurance sector Customer-facing businesses
have joined the highway to reach millions of
clients via the internet. These aren't the only
companies that use the internet to conduct
business. Most large corporations have adopted
the E Commerce model for online procurement,
sales order administration, and customer
management. ERP systems have successfully
integrated and brought all business operations
modules online in web mode. Business
organisations are spending millions of dollars
to upgrade their IT infrastructure, application
platforms, and reengineer their commercial

11. processes in order to get on the highway of
adopting an E Commerce platform for their
business operations. Businesses have no choice
but to follow the E Commerce path. All
businesses, from the smallest mom-and-pop
shop to the largest multinational
conglomerates, must adapt to E Commerce
since it is the way of the future.
E-commerce has its own set of benefits and
contributions to enterprises. First and foremost,
the internet, as a world wide web, allows
businesses to access the entire globe as a
market. Businesses can instantly reach millions
of clients, which is impossible with traditional
marketing methods. The cost is one of the most
major advantages of E Commerce. The cost of
web marketing is quite low all around the
world.as compared to the actual expense of
traditional marketing methods The cost of each
transaction is quite low. Furthermore, E
Commerce encourages the use of paperless
offices and procedures, resulting in resource
savings. These and other benefits make it

12. evident that companies should sell their
products and services online.
The speed of the internet, as well as the apps,
software, and hardware that support E
Commerce, has improved and integrated in
recent years, making E Commerce a real-time
business process. The ability to do financial
transactions online has given E Commerce a
substantial boost. E-commerce has not only
piqued people's interest, but it has also piqued
However, today we have online trading, which
has perhaps revolutionised the way stock
markets, financial markets, and commodity
exchanges around the world operate.
Customers today are internet aware and know
exactly what they want. Today's clients, in
essence, are not willing to wait. Regardless of
how amazing the product is, time is of the
essence in this situation. All of an individual's
wants are met by businesses over the internet,
from online shopping to online dating and
hunting for life partners. From a marketing

13. standpoint, E Commerce puts the product or
service closer to the customer. It allows
customers to see, read, download, and try out
the goods.Another key distinction from
traditional marketing is that online marketing
allows a marketing firm to tailor its sales pitch
or product offering to the individual customer.
In contrast to traditional marketing methods,
which target a broad range of consumers and
markets, internet marketing and E Commerce
allow you to target each and every individual,
resulting in a more personalised and
customised offer. E-commerce is barely getting
started. The future influence of E Commerce on
the way businesses are conducted cannot be
predicted, and every business, large or little,
has no choice but to join the E Commerce
bandwagon.