15. TECHNIQUES Instant Gratification>> Immediate feedback on achievement: Points / Virtual currency / Money 2. Feedback on consistent progress (momentum) Progress info graphics (mostly bars) 3. Feedback on lack of achievement / progress Personal notifications, retaining efforts
16. TECHNIQUES Hilltop Gratification>>> BADGES - Reflecting accumulative achievement TROPHIES - Converting cumulative achievements to ‘hard-earned’ titles to increase perceived ‘investment’ 3. ACCESS LEVELS - Creating lucrative levels of seniority to cement the investment (VIP lounges, premium accounts & etc)
17. TECHNIQUES Broader Meaning>>> Tradeoff - Presenting the market tradeoff of invested effort Leaderboards - Socializing the challenge to increase levels of commitment Partnerization– aligning interests and increasing perceived responsibility.