The chatbot was launched in May 2019 and saw an increase in messaging connections from 2018 to 2019. In 2019, it received the most messages in September and October when paid ads were run for sale promotions. Hardware and appliances were the most frequently inquired about product categories. The chatbot's 24/7 availability helped drive engagement on Hafele's Facebook page. To improve in 2020, the report recommends gearing the chatbot towards answering more hardware inquiries, expanding the content marketing team, and streamlining the technical support notification process.