2. Company - Brief Hindustan Petroleum Corporation Limited (HPCL), a state-owned oil company of the Government of India located at Mumbai, India and is a Fortune 500 company of India listed at number 311. Company is under the control of the Government of India. It is one of the âNavRatnasâ (nine jewels) Annual turnover of over Rs. 1,16,428 Crores and sales/income from operations of Rs 1,31,802 Crores (US$ 25,618 Millions) during financial year 2008-09, about 20% Marketing share in India. Source: HPCL site
5. Marketing The marketing operations of HPCL are divided into four strategic business units:- Retail, Direct Sales, LPG and Aviation. Source: HPCL site
7. World and Indian lube market comparison Indian lube market is 3rd largest in Asia and 6th largest in the world. Source: Kline group site
8. Indian Lube Scenario Total demand for finished lubricants in India is estimated at over 1,600 kilo tones. The Lube market consists of two major segments, automotive and industrial. Source: Kline group site
10. Lubricant Business HPCL Lube market share is around11%. The HP Engine Oils product range covers over 300 brands of lubricants, greases and specialties catering to the automotive as well as the industrial sector. HPCL has six lube blending plants at Mumbai, Kolkata, Chennai and Silvassa. Source: HPCL site
11. Research- Focus Lubricant brands selected for the research was on the basis of maximum selling brands. The three segments include- Diesel engine oil, passenger car motor oil and four stroke oil
12. Research & Survey Work Problem Definition: Success Determinant Of Selected Lubricant Brands- âWhich factors are dominant in deciding the success of a lubricant brandâ
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14. The exploratory research was conducted through expert opinion- Within HPCL a total of 6 opinions were taken.
15. These opinions helped in short listing the determinants for preparing the questionnaire for Bazaar shops and Retail outlets.
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17. Field work and data collection:Targeted respondents were interviewed- Bazaar shops and retail outlet owners. Area coveredDelhi, Jaipur, Pune and Mumbai