Corporate culture consists of symbols, ceremonies, and myths that communicate an organization's underlying values and beliefs to employees. Culture impacts an organization's bottom line, how problems are solved, and how change is responded to, as well as influencing employee motivation and customer satisfaction. Cultural values are reflected in many ways within an organization and change slowly over time, with only a few key values necessarily in conflict. Communicating an organization's culture effectively uses symbols, stories, and processes to link values to behaviors and manage information.

1. Corporate Culture “ We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”