3. PERSONAL BRANDING
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What Personal Branding is
And What it is not !
Connected Generation
Link with Talent Management
Start Small
A few tips
Strategic Tools
To go further
PERSONAL BRANDING
PERSONAL BRANDING
15. WHAT PERSONAL
BRANDING IS NOT
It has nothing to do
with exhibitionism:
Personal Branders are
not feeding voyeurism
addicts with their
own self.
16. WHAT PERSONAL
BRANDING IS NOT
It has nothing to do
with egocentrism:
Personal Branders are
not self-centered
egotists.They are
just giving their own
picture of themselves
17. WHAT PERSONAL
BRANDING IS NOT
It has nothing to do
with Mr-Know-It-All:
True Personal Branders
don't try to show off.
They don't have an
opinion on each and
every subject.
19. Both the Y and Z Generations
are concerned
with Personal Branding :
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Millenials grew up with Net &
Tech Devices
Gen Z are truly Digital Natives
Spotlight on Connected
Generations
23. TALENT MANAGEMENT
TALENT
MANAGEMENT
TALENT
MANAGEMENT
TALENT
MANAGEMENT
So do schools!
So if you consider to be
an applicant any time soon
you'd better :
● Post the right stuff on
your Facebook profile ,
● Start microblogging on
Twitter, or even
● Register for a Linkedin
profile (if you're of age!)
So that your profile
looks mature enough and
somewhat professional.
24. Show how creative
you are:
post your
stuff and
keep sharing!
PERSONAL BRANDING
PERSONAL BRANDING
28. Create online
profiles you are
sure to manage
on a daily or
at least regular
basis
PERSONAL BRANDING
PERSONAL BRANDING
29. POST GOOD
CONTENT
START SMALL
BUT KEEP SHARING
VALUABLE CONTENT
Consider your Facebook
wall as an e-portfolio
●
Microblog on Twitter, and
further others'
interesting tweets
● Post videos on Youtube
● Post presentations on
Slideshare
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SHARE YOUR
OWN STUFF
ACKNOWLEDGE
OTHERS'
TALENT
Give LIKES and when people
like your content, try to
return the favor!
39. L K IT
TO O
Use Hashtags
Let your stuff a
chance to be
searched thanks
to categorization
index
Give LIKES
Show you care!
Always be sincere
and authentic
Share your
insights and
post comments.
Not because you
have something to
say, but because
this has to be
said.
42. GUY KAWASAKI's advice
Y
WEBOGRAPH
http://fr.slideshare.net/HubSpot/guy-kawasaki-slideshare-2013?sf19015713=1&sf19095188=1
JILL CELESTE's website
http://socialmediatoday.com/jillceleste/1830401/8-important-elements-include-yourpersonal-branding-website
Y
WEBOGRAPH
JANE HEART's presentations
http://fr.slideshare.net/janehart/the-social-learning-revolution-what-it-means-for-highereducation?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest
www.YourBrandingPower.com
Y
WEBOGRAPH
Business to Community
http://www.business2community.com/content-marketing/why-you-need-contentmarketing-for-personal-branding-0566195
CURATION
Y
WEBOGRAPH
http://domcrincoli.com/curation-collaboration-crowdsourcing-oh-my-3-wayscommunicators-can-add-value/