Indolink credentials 2017

1. CREDENTIALS 2017
amemberofCJBlue

2.  In 2016, Blue Group merged with CJ E&M
and renamed as CJ Blue.
 CJ Blue owns a group of companies: Blue
Ocean, Blue Light, Indolink, in which
Indolink is focused on Digital Marketing
Services.
About CJ BLUE

3. Integrated marketing agency
with strong focused on 3600
communication strateg, and media
planning for TVC, Bill Board, OOH, PR,
Event…
Digital marketing agency
provide full digital services on digital:
communication strategy, digital creative
design& production, Google services,
Adnetwork…
Film production and TV shows
Producers and owners of various game
shows& films broadcast on VTV3, HTV9,
THVL, such as “Ca Si Giau Mat” (Hidden
Singer), “Co Len con Yeu” (Bet On Your
Baby)…
About CJ BLUE

4. INDOLINK SERVICES
C O M M U N I C A T I O N
P L A N N I N G
C R E T I V E
D E S I G N
W E B & A P P
D E V E L O P M E N T
S O C I A L
C A M P A I G N
P U P L I C
R E L A T I O N S
M E D I A &
A D N E T W O R K
We have an enthusiastic in-house team to deliver all services in digital.

5. Communication strategy
Concept& creative idea
Communication strategy plan
Online PR
Article development
PR booking
INDOLINK SERVICES

6. Website development
Mobile application
UI/UX design
E-commerce technology
CRM system
iOS
Android
Digital Design
Key visual
Interactive banner
Microsite
INDOLINK SERVICES

7. KOL& Seeding
KOL& Hot fanpage booking
Social seeding
Social ad
Facebook advertising
Fanpage
Creative content planning
Fanpage Management
INDOLINK SERVICES

8. Indolink Adnetwork
Rich ad format
Smart targeting
Re-marketing
Digital Media
Facebook advertising
Google services
Performance-based
advertising
INDOLINK SERVICES

9. with more than 30 experienced experts & creative thinkers, we
value ourselves on providing clients with cutting-edgedigital
trends and thorough consumer insights
PLANNIN
G
DESIGN PRODUCTIO
N
PR MEDIA
OUR TEAM

10. OUR CLIENTS
BRANDS WE HAVE
SERVED

11. SMART ADVERTISING, EXCELLENT RESULTS
AD NETWORK

12. AT A GLANCE
1 of 3
the largest ad
network in
Vietnam300+
publishers
(certificated website&
mobile apps)
20+
Brands
are being served
(local& global)
20 mil
users we
can reach
20
categories
(entertainment,
news, finance,
business,… )
ADNETWORK

13. Our Featured Operation
Targeting Options & Optimization
Targeting Optimization Transparency
Offer highly sophisticated targeting
method to ensure that the campaign
reach your desired audience.
The dynamic operations of
Online Ad serving system to
make sure the campaign reach
our objectives.
Ensured and managed by 3rd-parties

14. Our Featured Operation
Targeting Options & Optimization
PC Mobile
Country ✓ ✓
Language ✓ ✓
IP Range ✓ ✓
Browser ✓ ✓
Operating system ✓ ✓
Location ✓ ✓
Time Range ✓ ✓
Day of Week ✓ ✓
Mobile carrier ✓
Wi-Fi traffic ✓
Device format ✓
Device vendor ✓
Domain ✓ ✓
Resolution ✓

15. Our Featured Operation
Targeting Options & Optimization
PC Mobile
Cookie Value ✓
Custom Parameter ✓ ✓
Channel ✓ ✓
Re-targeting ✓ ✓
Frequency Capping ✓ ✓
Click Capping ✓ ✓
Action Capping ✓ ✓
Gender ✓ ✓
Age ✓ ✓
Interest ✓ ✓
Purchase Intent ✓ ✓
CTR Optimization ✓ ✓
Competitor Campaign
Exclusion
✓ ✓

16. Our certificated publishers
Take advantage of a strong advertising base
Exclusive partnership with

17. Our Smart Ads Format
TVC & Viral Video
INVIDEO
PREROLL
MIDROLL
INPAGE
IN-ARTICLE
IN-ARTICLE
EXPANDABLE
BALLOON
IN-PLAYER
BACKGROUND
BALLOON
EXPANDABLE
MASTHEAD
FOOTER
POP-UP

18. Our Smart Ads Format
Banner / Rich media / Html5
INVIDEO
OVERLAY
INPAGE
BALLOONSTANDARD
BALLOON3D
EXPANDABLE
BALLOONEXPANDABLE
PAUSEADS PAGE TAKEOVER

19. Our Smart Ads Format
Mobile ads
PREROLL MOBILE FOOTER MOBILE
INPAGE FULLSCREEN POP-UP MOBILE

20. Our Partner System
We offer partnership opportunities to all entities in the online advertising ecosystem.
TECHNOLOGY
DATA PLATFORM
3rd ADVERTISING
3rd TRACKING

21. ABOUT
OUR WORKS
CASE STUDY

22. WEB& APP DEVELOPMENT

23. THE REVERIE SAIGON
An “e-commerce type” website that connects with
international booking service and provides payment method
via Credit Card.

24. OKTOBERFEST
An “e-commerce” type website, which includes: online booking,
shopping cart, payment service via Credit Card, ATM, COD
Technology: PHP | Joomla

25. WMC PRESTIGE
A website with CRM system to manage a database of over 60.000 VIP
customers (include: profile info, revenue…)
Technology: PHP Front-End | Java Back-End

26. CAFÉ CARDINAL
Official website of Café Cardinal, a 5-stars restaurant,
which provides info about menu, location, booking
tables, special offer
Technology: PHP | Wordpress

27. LUG.VN
An promotion site that offered online vouchers and
lucky-draw game to get rewards.

28. SOME OF OUR OTHER WORKS

29. SOME OF OUR OTHER WORKS

30. AND SOME OF OUR OTHER WORKS

31. AND SOME OF OUR OTHER WORKS

32. DIGITAL CAMPAIGN

33. FANPAGE MANAGEMENT
We manage Facebook pages for TV programs, game shows, films which are broadcast on VTV3, THVL, H
And more…

34. 0`
BACKGROUND INFOMATION
A high competitive marketplace in shower
cream product, a lot of shower cream brands
with high class steps in Vietnam, however with
almost 80% rural areas, TheBol has a new look
on target customer, to encourage all rural
woman use shower cream everyday.
APPROACH
Focus in low price segment market and send a
message of “Beautiful as your man expect”,.
IMPLEMENTATION:
Execute 360 degree marketing campaign
ACHIEVEMENT:
Increased 50% revenue and became top 3 of shower
cream in the West of Vietnam
DIGITAL CAMPAIGN

35. ADIVA
Adiva is a collagen drinking for lady whom over 25+ and want
to protect their skin in front of aging process.
In this case, we consult PR direction on digital for Tran Toan
Phat – owner of Adiva – and we are intermediary who manage
content & control booking for their campaign “beauty in 7 days
with 4 step affection”
Control
content
of 6
online
news
36
articles
in 1
month
DIGITAL CAMPAIGN

36. Campaign objectives
• Promote the campaign “400” of ADIVA by
leveraging Digital channels
• 1 millions hit of Collagen ADIVA!
• Cover information on online web-news
Campaign challenge
• Tons of information needs pushed in short
amount of times
• Overtake 1st position on Digital about Collagen
Creative approach
• Target the daily basis of woman by targeting
their hidden knowledge about Collagen.
• Educate them about how “they are wrong about
Collagen”
Campaign achievements
• Forum seeding: 273 topics, 8950 comments, 1
million views
• 31 PR articles
Social community,
Influencers, PR

37. Campaign objectives
• Relaunch the Facebook fanpage
• Build awareness& good sentiment among
audience
Creative approach
• Target audience by creative content with
highly customized visual
• Mini-game with no prize but fun enough to
attract desired housewives, office workers…
• PR campaign “oxygen bleach – a special gift
for color cloths” create viralty.
Campaign achievements
• 54,358 fans for fanpage
• Within first 2 weeks, forum seeding gained
1000 comments and 73,000 views.
• Release 35 PR articles with physical &
emotional content in 3 months.
Social Network, PR
Axo

38. Campaign objectives
• Build brand awareness
Campaign challenge
• Drive new fans into fanpage
• Push brand image by content
• Educate consumer about Zonrox’s function
Creative approach
• Increase awareness of multi-benefits in Zonrox
as well as improve the key functional attribute
“the germ-killing power”
• Mini-game on social with no prize but fun
enough to attract desired housewives, office
workers…
Campaign achievements
• 7,000 fans for fanpage
• Within 7 weeks, forum seeding with 20 topics
got 1600 reply and 76,000 views.
• Release 47 PR online articles (both of editorial
and advertorial)
Zonrox
Social Network, PR

39. Spivital
PR
Brief
• Spivital funtional foods product of Spirulina
algae of DHG pharmacy. They ask us to build a
communication campaign on digital to increase
their awareness.
• In this case, we consult them to use keyword
“mineral Spirulina algae” as a keypoint to create
difference with competitors. And we plan a
campaign with 2 tools: PR articles (in traditional
& digital channel) + TV, radio.
Execution
• Release 31 PR articles, 22 program on TV, radio
for Spivital in 6 months.
• Viral message “mineral Spirulina algae - a
miracle gift from nature”

40. Brief
• This is a program organized for environmental
protection, practical actions for community as
well as defining specific plans to improve the
environmental situation in the local community.
Campaign
The campaign included:
• Recruitment announcement
• Project evaluation new envoy nomination &
project implementation
• Eco-camp
• Planning& Booking media
• Field trips has supported to bring the projects
with highest effective levels to community.
Bayer
Media& PR

41. Campaign
• From 2013 until now, we are in charge of
releasing news related to all of corporate
and CSR activities of Manulife, which run on
print, online and TV.
• As well as news release, articles about
corporate along with society activities like
office opening and rewarding scholarships
to local pupils.
Manulife
Media, PR,
Corporate
Communication

42. Microsite, Social
network
Campaign objectives
• Recruit 30.000 members with valid contact
information for Education Insurance direct
marketing.
Campaign challenge
• New product has had low awareness
Creative approach
• Listening to your children’s dreams
• We encourage parents to submit their
children’s dreams in any forms (pictures/clips
…) and the cutest (most voted) submission will
be meaningfully rewarded.
Campaign achievements
• 30,000 member with valid contact
information in 2 months
AIAInsurance

43. Campaign objectives
• Brand awareness with Fanpage
Campaign challenge
• Raise brand awareness for Gong Cha
• Attract consumers to Gong Cha store
• Many strong competitors are familiar with
consumers
Creative approach
• Using Facebook content marketing to spread out
information
• Interesting and new photos to attract users
Campaign achievements
• Reach over 25,000 over 3 months
• Grand Promotion had to close before date
because orders over estimated rate.
Gongcha
Social

44. Campaign
1. Come-back press release & digital
campaign 2015
2. First Activation and Sales Event on Motor
Show 2016
3. IMC Campaign with distribution outlets to
maximize the official brand presence in Ho
Chi Minh City
Campaign challenge
• Educate and re-position the Brand and
assure the Product Origin when returning
to Vietnam
• Overtake Sport and Wanderlust Platform
on Social
Campaign achievements
• Successful Sales Revenue on MotorShow
• User starts to recognize the return of
product
Social community,

45. Client:
Asiasoft Online is part of the Asiasoft group of
of publishing companies with a presence in
Singapore, Malaysia, Thailand, Vietnam, Indonesia
Indonesia and Philippines serving over 49.5
million registered gamers.
Objectives
• 3000 CPI for game Bigbang Hero
• 2000 CPI for the game Heart Castle
• User Acquisition with non-incentivized
traffic
• Acquire active in-game players
• Optimize for in-app purchases
• Platform: Android
Achievement
• 3018 installations, - Non-incentive in 7 days
days
• 2027 installations, - Non-incentive in 8 days
days
Asiasoft
Online Ad

46. Client
A US game company, and it is the world's largest producer
producer of casual games for mobiles and PCs
Objective
• User Acquisition with non-incentivized traffic
• Acquire active in-game players
• Optimize for in-app purchases
• Target countries : US/ CA/ AU/ FR/ TR/ DE/ SG/ NL/
NL/ SA/ UAE
Achievement
• increased volume of clicks with enhanced CTR and
and CVR.
• Overall increase of CTR by 174%
• CVR increased by 784% across the entire campaign
campaign cycle
Asiasoft
Online Ad

47. Campaign
Brand: Masteri
Platform: website& mobile
Target: female, 25-44 years old
Period: 5 weeks
Impression: 1,191,000 (mobile)& 1,191,000
(PC)
CTR: 3.00% (mobile), 3.00% (PC)
Achievement
Impression: 1,190,936 (mobile), 1,185,309
(PC)
CTR: 3.1% (Mobile), 3.1% (PC)
CPV: 90% (mobile), 86% (PC)
Adnetwork
Masteri

48. Campaign
Brand: TAT Mobil
Advertiser: TAT Mobil
Platform: Website & Mobile
Period: 3 weeks
Mobile Inpage: 1,500,000 imp; 1% CTR
Masthead: 1,500,000 imp; 0.2% CTR
Achievement
Mobile Inpage Fullscreen
• Impressions: 1,502,453
• CTR: 1.47%
Masthead
• Impressions: 1,571,068
• CTR: 0.5%
Adnetwork
Mobil

49. Adnetwork
LIF
Campaign
Brand: LiF – 100% Fresh Milk
Advertiser: DNA Digital
Platform: Website & Mobile
Period: 7 weeks
Mobile Inpage Fullscreen: 8,791,080
Impressions; 1% CTR
Masthead: 9,803,058 Impressions; CTR 0.2% -
0.8%
Achievement
Mobile Inpage Fullscreen
• Impressions: 8,797,365
• CTR: 1.55%
Masthead
• Impressions: 9,803,579
• CTR: 0.5%

50. Campaign
• In Nov 2013, more than 10.000 people joined
the family walking day in Daklak. Going with
the walking day were some activities including
giving Yamaha helmets to primary school, the
road show and a professional PR campaign.
• Pre-event: teasing the event with 2 advertorials
and 3 news outcome
• Post event: conclude the event and give
information how successful the Family Walking
Day is with 17 print news and 13 online news.
We also do TV news about this event on some
national channel like VTV, HTV and regional
one.
Yamaha
Event, TV, PR News

51. Campaign
• Journey of Compassion is a charity program
for community. With accompaniment from
Cadi-Sun sponsor, we bring the fun house and
hope for the poor families in the middle of
Vietnam.
• The program is a journey through many
places, the main activities are given loving
houses for the poor families and many other
charitable activities.
• The program has received love and support
from many people and local government.
• http://hanhtrinhnhanai.vn
Event
Cadi-sun

52. Campaign
• Starting from 13/11/2013, showroom Apple
Premium Reseller has provided the products
from Apple with the international standards.
• Going with the opening are activities
including print ad booking, poster frame, radio
advertising.
• With more than 1000 audiences joining and
positive feedbacks, this event has been
appreciated by majority of customers and
clients.
Futureworld
Event

53. InFeb2012,Vietcombankstartedintroducinganewpromotionforvisacard.
Aprofessionalactivationfrom6thto8thFebhasbeendonetosupportthisevent,
including galadinner,awardingandNhaTrangtourin Vinpearlresortwith300
audiences.
• Venue:VinpearlresortNhaTrang
• Time:06–08/02/2012
• Audiences:300
• Activities:Galadinner,
• Awarding,NhaTrangtour
Visa Card Dealer Meeting
2012
Vietcombank
Event

54. We are event retainer of Vietcombank for
their major events:
• Customer conferences
• Corporate Year-end party
• Branch Opening
Event
Vietcombank

55. PV Gas Gala Dinner
Venue : PV gas Building
Guests : 200 VIPs
Activities:
• Gala Dinner
• Music Show
• Awarding
PVGas
Event

56. and celebrities
Music Live Show Mien TrungYeu
Thuong
In 2009, the central area was damaged
by the 9th storm. A charity live show was
organized with 1000 audiences and co-
operation from Cathay Life to raise fund
for people in effected area.
Many famous singers
have joined the live show.
Venue: HCMC/ Da Nang
• Time: 2010
• Audiences: 1,000
Event
CathayLifeInsurance

57. Hoi tu the thao dinh cao
Venue: Gem Center
Time: July 2015
Audiences: 300
SCTV
Event